2017 staging trends · 2017-11-01 · 10/31/2017 2 local evolution of staging “ staging should...
TRANSCRIPT
10/31/2017
1
© Tah-Da! Inc. 2017 November 2, 2017
2017STAGING
TRENDS
Local Evolution of Staging
“Real estate is local…so is staging.”
2003 ‐ 2005: Upsizing Market & Novelty Era
Local Evolution of Staging
2005 ‐ 2007: Market Crash & HGTV Revolution
10/31/2017
2
Local Evolution of Staging
“ Staging should never waste time, energy, or money.”
2008 ‐ 2011: Market Stabilization & Staging Allocation
Time = Money
Local Evolution of Staging
Downsizing…No longer “Empty‐
Nesters.”
2012 ‐ 2013: Downsizing Market & Rental Transitions
Low Inventory + Buyer Urgency = Bidding Wars
Local Evolution of Staging
“In Northern Virginia, home decorating and interior design magazines tend to lead real estate trends by two to three years.”
2014: Downsizing vs. “Re‐Sizing” or “Life‐Sizing”
2015: Millennial Impact
10/31/2017
3
THE “CHASM”
Home ImprovementSpatial Staging
Professional Photography
Build a Bridge
Market Observations
Variation in Cycles
Low Inventory
Overly Confident Sellers
Excessively Picky Buyers
“Pockets” of Competition
New Home Construction Impact
10/31/2017
4
Home Improvement Trends
Paint Flooring
Fixtures
Kitchen Bath
PAINT: Neutrals Worth Knowing
Sherwin Williams: Accessible Beige #SW-7036
Agreeable Gray #SW-7029
Modern Gray #SW-7632
Benjamin Moore: Revere Pewter #HC-172
Edgecomb Gray #HC-173
2018 Paint Forecast
Sherwin Williams: Oceanside #SW-6496
10/31/2017
5
2018 Paint Forecast
Benjamin Moore: Caliente #AF-290
Let There Be Light
No More “Hollywood”
10/31/2017
6
Plumbing Fixtures:
BathroomKitchen
Subtle Paint Changes =
Dramatic Results!
10/31/2017
7
10/31/2017
8
10/31/2017
9
Elevate the Look of a Staircase
Kitchens
Remember when…
a white kitchen was a tough
sell?
Former Model Home in Ashburn
10/31/2017
10
Brought Up‐To‐Date
10/31/2017
11
10/31/2017
12
10/31/2017
13
Impact of Stainless…Greater than Granite!
10/31/2017
14
BATHS
10/31/2017
15
Sherwin Williams “Black Bean” #SW‐6006
10/31/2017
16
Staging Trends
Furniture
Accessories
Great Staging Is Strategic & Invisible!
Staging “Ins‐&‐Outs”
Fichus Trees & Greenery
Valances, Swags & Drapes
Set Tables
Area Rugs
Traditional
Succulents & Grasses
Blinds, Shades, Panels & Bare Windows
Simple Centerpiece
Bare Hardwoods
Mid‐Century Modern
What’s Out What’s In
10/31/2017
17
Staging Then…
BEFORE
Staging Then…
AFTER:Yesterday’s staged room
looks “dated” today!
Decorating vs. Staging
Custom
Personal
Conversation
Function
Add “Thumbprint”
Generic
Impersonal
Show
Form
Lift “Thumbprint”
Decorating Staging
Staging is NOT Accessorizing!
10/31/2017
18
10/31/2017
19
NAKED
ECLECTIC
10/31/2017
20
Eclectic Appeals to Broader Demographic
How to Stage Successfully
Lift the “Thumbprint”
Edit, Rearrange, Adjust, & Finesse
Add ONLY when ABSOLUTELY necessary
Show‐Ready/Photo Ready
People First, Staging Second
“Read” Your Client (Listen & Look)
Educate & Appeal
Frame Recommendations as Options
Pick & Choose Battles
10/31/2017
21
Strong “Thumbprint” —> Mass‐Marketable
10/31/2017
22
10/31/2017
23
10/31/2017
24
10/31/2017
25
Pristine vs. Staged‐to‐Sell
10/31/2017
26
10/31/2017
27
10/31/2017
28
Staging Gone Too Far…
Finessed & Fixed!
10/31/2017
29
VACANTS
Budget Allocation: Home Improvements ‐ Furniture ‐ Virtual Staging
10/31/2017
30
“Spotless”
10/31/2017
31
Photo Styling
Challenging Rooms
Stubborn Sellers
Elderly or Disabled Sellers
Babies, Children, & Pets
“…Not only results in better pictures, but also provides a tool for compromise.”
A Beautiful Home ≠ Fabulous Photos
“Kaleidoscope” Effect
Online Photos Are Magnets:They Either Attract Or Repel!
Patterns & Layers=
Visual Noise
Color
“Rainbow” Effect
Avoid A “Disconnect”
Strong“Thumbprint”
Do’s & Don’ts of Photo‐Styling
DO:Ipad or Tablet TestPre‐Shoot Walk Through
DON’T: Rely Solely on Staging PlanTrust the SellerAnnoy the Photographer
10/31/2017
32
The “Rabbit House”
Not Perfect But Presentable
What was missed here?
10/31/2017
33
2018
Questions
?703-444-2366
© Tah-Da! Inc. 2017