2017 holiday insights...2. ups pulse of the online shopper, june 2017 consumer insights 73% plan to...

2017 Holiday insightsSuccessful strategies for digital marketers

Seasonality

Optimalflighting

Messaging

strategy

Tools

& tactics2017

Key takeaways

Audience

insights

AudienceinsightsSee who’s shopping on Bing

Source: comScore qSearch, Explicit Core Search, U.S. PC,

O&O, October 2016 – December 2016.

The Bing Network

audience spends

more online than the

average internet

searcher

October 2016 November 2016 December 2016

123

United States Buying Power Index (BPI)

100

123

100

118

100

Bing Network

BPI

BPI

average internet

+21% Toys and non-computer

games

online/offline

>$500

*Source: comScore, Plan Metrix, U.S., March 2017, industry categories based on comScore classifications.

+6% Cosmetics

online/offline

>$500

+34% Women’s adult

clothing

online/offline

>$500

+18% Jewelry and accessories

online/offline

>$500

+13% Home furnishings

online/offline

>$500

+13% Consumer electronics

online

$500 - $999

The Bing Network audience is more likely to spend $500 or more

in the following categories vs. Google*

Source: comScore qSearch, Explicit Core Search (custom),

U.S. November 2016, PC only, industry categories based on

comScore classifications.

Reach millions of PC

searchers not found

on Google

17.3 M

14.4 M

9.3 M

8.3 M

3.8 M

3.5 M

3.7 M

3.5 M

Bing Network

Apparel searchers

Searchers not reached on Google

Bing Network

Consumer electronics searchers


Bing Network

Flowers/gifts/greetings searchers


Bing Network

Toy searchers


Home page

visitors

Past

purchasers

Holiday deal page

visitors

Cart

abandoners

Specific product or

category pages

Highlight holiday gift

ideas and offer

discounts on first orders

Source: Bing internal data; U.S., Remarketing vs. Non-Remarketing flight, 9/1/2016 – 11/13/2016.

Showcase popular new

product arrivals

Feature product

comparison pages or

reviews

Promote limited-time

offers or free shipping

Use annotations to

surface products people

also searched for

Bing remarketing ads see a 44% increase in conversion rate1

Sequence ad copy accordingly as users move down the funnel

Custom Audiences open beta

Leverage the most

powerful data source

— your own first-

party customer data

DMP

ID sync

Audience sync

DMPAdvertiser

Advertiser

Targeting

Complete integration process

between Bing Ads Custom

Audiences APIs into your Data

Management Platform (DMP)

Create and define richer

audience segments within

your DMP, which are then

synced with Bing Ads

Associate audiences to your

ad groups the same way you

would a remarketing list

22%

22%

Introducer

20%

16%

Influencer

35%

42%

One-step closer

23%

20%

Closer

Other paid search

Bing Ads

Paid search path positions

When Bing Ads is in the purchase path, we found

the following results:

• Higher one-step close rate than the other

leading paid search platform

• Higher average order values (AOVs)

across channels

• Faster conversions for paths closed on email

and social media channels

Source: Microsoft, Paid Search and Marketing Mix Study, 2016. Study of the customer journey across digital channels in the U.S.,

PepperJam, commissioned by Microsoft, 2.6MM orders and 17.7MM path events from ten (10) attribution clients (including a

majority of brands in the fashion and apparel industry), January 2015 to May 2016.

1%

18%

8%

29%

Bing Ads vs. Other paid search Bing Ads vs. All channels

AOV difference between Bing Ads and other

channels on one- and multi-step paths

Multi-step One-stepOne-step

Multi-step

Shorter purchase paths, increased average order values

when Bing Ads is in the mix

Messaging strategyAlign ad copy with query trends and consumer insights

Recommended strategies

Query trends

10% of the top 100 search queries used Best or Ideas

27% referenced Christmas, Holiday or Thanksgiving

----

Best cell phone deals

Best flat screen TV deals

Thanksgiving ideas

Surveillance cameras / identify theft protection

Expand keyword coverage to research

terms “ideas”/”best” and holiday terms

Alleviate anxiety: urge shoppers to start

early, shop online to avoid crowds, take

advantage of pre-season deals and enjoy

a worry-free holiday

Utilize Review Extensions to highlight

positive reviews

Consider testing a “products under $50

page” to help shoppers with their

research

Early November: Instill brand confidence and alleviate

anxiety as users begin their holiday research

Source: Internal data, Bing Network, U.S., Nov 1 – 14, 2016.

Consumer insights

1. Source: Field Agent 2015 Holiday Report

2. NRF Holiday Planning Playbook 2017

DELETE BEFORE PRESENTING

Feel free to update with strategies

& queries most relevant to your

advertiser ’s sub-vertical. This is a

high level framework

See additional query options in

the Power BI.

96% of consumers feel at least a little anxiety about buying

Christmas gifts1

66% of shoppers research products at a price point of less

than $502


Query trends

20% of the top 100 search queries referenced a consumer electronic product

15% reference deals or sales

---

Black Friday ads/deals/sales/shopping

Best black Friday deals

<brand> Black Friday

Online deals

TV sale

Feature deals on big ticket items as users

tended to search for more expensive

consumer electronics products

Include combinations of deals keywords such

as ads/sales/coupons

Test “don’t miss out” or “limited availability”

messaging to prompt immediate action for

those searching Thanksgiving day

Thanksgiving week: Maximize the space occupied by

leveraging extensions to promote upcoming deals

Source: Internal data, Bing Network, U.S., Nov 20 – 24, 2016.

Consumer insights

Reasons that U.S. internet users would shop digitally at the

Thanksgiving table1:

1. Source: eMarketer October 2016: data from PayPal, conducted by

Koski Research







the Power BI.

86% 86%87% 87% 85% 82% 86% 87%81%

14% 14%13% 13% 15% 18%14% 13%

19%

Nov 22

Source: Internal data, Bing Network, U.S., November 22 – 30, 2016.

Non-brand

search queries

Brand

search queries

BLACK FRIDAY CYBER MONDAY

Shoppers have specific brands in mind more

often on Black Friday and Cyber Monday

Nov 23 Nov 24 Nov 25 Nov 26 Nov 27 Nov 28 Nov 29 Nov 30

Recommended strategiesQuery trends

18% of the top 100 search queries referenced a brick-and-mortar store name

---

Best android phone

Virtual reality headset

<brand> official site

<brand> Black Friday

<brand> coupons

Ensure keyword coverage for variations

that include your brand name and

consider using a registered trademark

Leverage Location Extensions and

increase bids for users on mobile devices

near your store location

Use Flyer Extensions to surface coupons

that shoppers can redeem in-store

Black Friday: Make it easier for customers to find

your local store and coupon offers

Source: Internal data, Bing Network, U.S., Nov 25, 2016.

1. Market Track Holiday Shopping Survey 2016

2. UPS Pulse of the Online Shopper, June 2017

Consumer insights

73% plan to check prices online before going shopping in-store1

52% of US digital buyers said they still visit stores to buy products,

down just 1 percentage point vs. 20142







the Power BI.

Recommended strategiesQuery trends

11% of the top 100 search queries contained “cyber monday”

---

(Sunday prior) early cyber Monday deals

Cyber Monday deals/sales/specials

Christmas photo cards

Online coupons

Plus size sweaters

Leverage visual elements such as Image

Extensions & Bing Shopping Campaigns

For Bing Shopping Campaigns, bid lower for

product ads to match generic queries & bid

higher for product ads to match specific

queries

Utilize Dynamic Search Ads to match specific

long-tail search queries and stay up-to-date

with constant content changes

Test “treat yourself” copy for items popular

with self-gifters such as apparel

Cyber Monday: Help shoppers find exactly what they’re looking for

Source: Internal data, Bing Network, U.S., Nov 27, 28, 2016.

Consumer insights

90% of information transmitted to the brain is visual, and visuals are

processed 60,000X faster in the brain than text1

7 out of 10 shoppers treated themselves this past holiday season2

1. Source: “The Power of Visual Communication”, Billion Dollar Graphics, 2011

2. NRF Holiday Planning Guide 2017







the Power BI.

$0.00

$0.20

$0.40

$0.60

$0.80

$1.00

$1.20

$1.40

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

Black Friday search queries peaked

on Thanksgiving, while searches

ramped up several weeks prior

11/24

Thanksgiving

Search

querie

s

CPC

11/26

SaturdayCyber Monday search queries

peaked the day of the main event

and had a shorter ramp up periodCyber Monday

Start bidding on Black Friday keywords early in the season, and expect

a shorter ramp up period for Cyber Monday keywords

Source: internal data, Bing Network, U.S., November 1, 2016 – December 31, 2016

Opportunity to

quantify bid changes

the weeks prior for

your advertiser.


Query trends

11% of the top 100 search queries referenced cell phone deals

16% were related to apparel

---

Online deals

Men’s pants

New years eve dresses

Cheap iphone 6

Women’s winter jackets

Call out customer service benefit or

hassle-free return policy

Promote discounts or deals on

future purchases

Encourage shoppers to redeem gift

cards or include a site link to easily

check the balance

After Christmas: Retain shoppers who are making returns and extend

campaigns through to the New Year

Source: Internal data, Bing Network, U.S., December 26, 27, 2016.

1. Source: NRF Holiday Planning Guide 2016

2. Source: UPS Online Shopping Study, 2015

3. Source NRF Holiday Planning Guide 2017

Consumer insights

2 out of 3 respondents to an NRF/Prosper survey said they planned to

shop after-Christmas sales1

67% review a retailer ’s return policy before making a purchase2

64% of shoppers who experienced friction in the return process said they

would be hesitant to shop at that retailer ever again3







the Power BI.

Tools & tacticsUtilize these ad types and extensions to improve performance this holiday season

Elite Merchant Badge and Price Drop Alerts

Feature product ratings as shoppers research and

compare gifts

Badge displays only for merchants

with high ratings. Price drops automatically

detected by changes in feeds.

Ratings from customer’s site and

trusted third parties.

Display holiday deals for specific products or

site-wide sales

Merchants can create promotions

through Bing Ads online or submit a

promotions feed.

Improve the visibility of your products and promotions with

Bing Shopping Campaigns throughout the holiday season

Text ads and Bing

Shopping Campaigns

served simultaneously

CTR +71%

CPC +44%

Conversion

rate +76%

ROAS +22%

Leverage both text ads and Bing Shopping Campaigns this

holiday season to increase performance

Source: Internal data, Bing Network, U.S., November 1, 2016 – December 31, 2016.

Provide more product details in your feed to display

your ads in this exclusive shopping experience — give

shoppers more ways to filter products and get closer to

what they want to buy.

Increase traffic to your Product Ads

Include GTIN, MPN, Brand and other product-specific attributes in your

product feed to help increase the likelihood of your ads appearing in

new retail experiences.

Make it easier for shoppers to find your products

Add more product-specific attributes to your product feed to help

provide more robust Product Ads and drive richer ad content.

Increase your click-through and conversion rates

Allow shoppers to narrow their search results by applying product filters

and seeing more targeted product offers.

NEW - Shopping Tab

Increase traffic to your Bing Shopping Campaigns with the Shopping Tab

Drive in-store holiday traffic. Showcase

your products and local retail store

information to nearby shoppers:

• Increase traffic from Bing Shopping Campaigns by

increasing click-through rates and click volume.

• Highlight your brick-and-mortar store locations to

increase foot traffic and sales in your retail stores.

• Promote products that are available in store only to

nearby shoppers.

** For representation only; final design may change.

NEW - open beta

Local Inventory Ads for Bing Shopping Campaigns

boost sales in your brick-and-mortar locations

Instill brand confidence as

shoppers begin their research

Callout Extensions Flyer Extensions – in pilot Image Extensions

Review Extensions Price Extensions – in pilot Dynamic Search Ads – in pilot

Learn More Learn MoreLearn More

Learn More Learn MoreLearn More

Maximize the space occupied to promote upcoming deals and

specific price points

Help shoppers find exactly what they’re looking for

DELETE BEFORE

PRESENTING

Swap out extension/

product options with

those most relevant to

your advertiser

https://help.bingads.microsoft.com/#apex/3/en/51001/1


https://advertise.bingads.microsoft.com/en-us/resources/policies/pilot-programs


https://help.bingads.microsoft.com/#apex/3/en/56794/-1


5. Merchant Ratings

Build confidence in your brand

with high-rated reviews as

shoppers research on the go.

6. Product Ads

Showcase your products in an

impactful ad format that

includes custom images, price

and company name.

3. App Extensions

Promote your app on Bing.

Compatible with every major

app store.

4. Call Extensions

Make it easy for people

to call your business

by displaying your

phone number.

2. Sitelink Extensions

Promote specific holiday

deals or gift inspiration pages.

1. Location Extensions

Increase bids for users on

mobile devices within your

store’s vicinity.

Drive clicks this holiday season with these successful strategies across device types

SeasonalityFocus on key time periods of volume and efficiency

Source: Internal Data, Bing Network, U.S., PST time zone, November 25, 2016 and November 28, 2016.

Early morning had the

highest CPCs

Afternoon/evenings showed

better cost efficiency and

maintained click volume

Mobile click volumes spiked

late into the evening

PC/tablet showed a lull in click

activity from 3 – 4 p.m. PST

CPC and click volume by hour

Black Friday

Cyber Monday

Set time-of-day bid

modifiers to

maximize efficiencies

Examine your CPA

data to determine if

it follows the same

trend

Cyber Monday

Black Friday

DELETE BEFORE

PRESENTING

OPTION A:

Line is CPC and bars

are click volume

Source: Internal Data, Bing Network, U.S., PST time zone, November 25, 2016 and November 28, 2016.

Early morning had the

lowest CTRs

Afternoon/evenings showed

better CTR and maintained

click volume

Mobile click volumes spiked

late into the evening

PC/tablet showed a lull in click

activity from 3 – 4 p.m. PST

CTR and click volume by hour

Black Friday

Cyber Monday

Set time-of-day bid

modifiers to

capitalize on time

periods with better

performing CTR

Cyber Monday

Black Friday

DELETE BEFORE

PRESENTING

OPTION B:

Line is CTR and bars

are click volume

Ramp spend early to capture

early shoppers

Expect Black Friday to be the

largest day for mobile and Cyber

Monday for PC/tablet

Expect shoppers to research on

mobile during weekends, and

make PC/tablet purchase

decisions after

Plan for post-holiday

shopping sprees through

to the new year

Allocate budgets according to these key time periods

Source: Internal Data, Bing Network, U.S., November 1 2016 – December 31 2016.

% of Retail clicks by Device

Cyber

Monday

Thanksgiving

weekMonday Green Monday

After

Christmas

Monday

Black

Friday

First weekend of

November

SundaySunday

Sunday

Mobile PC/Tablet

DELETE BEFORE

PRESENTING

OPTION A

This represents the

market activity. Exact

dates for bid mods and

budget allocations will

vary by advertiser

Cyber

Monday

+58%

Thanksgiving

Week

+15%

Monday

+10%

Green Monday

+8%

After

Christmas

+12%

Monday

-11%

Black

Friday

+33%

Ramp spend early November to

capture early shoppers

Cyber Monday totaled 3% of

November-December click

volume

Expect shoppers to make

online purchase decisions

after the weekend



to the new year



First weekend of

November

+9%

Retail clicks

DELETE BEFORE

PRESENTING

OPTION B

This represents the

market activity. Exact

dates for bid mods and

budget allocations will

vary by advertiser

Hobbies & Leisure had stronger

click volumes early in the season

Black Friday had the highest

peak vs. Cyber Monday

Saturdays were the most

popular day of the week in

December vs. Mondays

Christmas day clicks were higher

vs. the day after Christmas

Define your strategy by category as consumer

behavior can shift based on product type

Hobbies & Leisure clicks

Cyber

Monday

Thanksgiving

week

Black

Friday

First weekend of

November

Saturday

Saturday

Christmas Day

Saturday

Source: Internal data, Bing Network, U.S., November 1, 2016 – December 31, 2016

DELETE BEFORE

PRESENTINGUpdate with a view relevant

to your subvertical or

advertiser. See appendix for

more options.

How does it differ from retail

all-up and why?

Before ThanksgivingYear-round

Expect a prolonged shopping season and ensure sufficient budget is

reserved for December

Cyber MondayThanksgiving weekend

(excluding Black Friday)Black Friday

7%4%10%9%

30%

1. eMarketer TrendSource, “Post-Holiday Consumer Insights Study,” February 9, 2017.

After Cyber

Monday/before

Christmas

40%of U.S. internet

shoppers did the

bulk of their holiday

shopping after

Cyber Monday1

Use this table as a guide:

Allocate budget according to the month-over-month

demand increases expected this holiday season

Bing Ads Internal Data, U.S., September – December 2016.

9%

Sept Oct Nov Dec

Retail click growth

projections

PC/Tablet Mobile

+9%+12% +12%

+9% +21% +3%

+9%+19% +4%

All devices

(+MoM%)

PC/tablet

(+MoM%)

Mobile

(+MoM%)Month % Increase Budget

September -

October (Sept $)*(9%)

November (Oct $)*(19%)

December (Nov $)*(4%)

DELETE BEFORE

PRESENTING

Update table for your

advertiser.

The % are an aggregate of

Retail. Consider updating for

your subvertical.

2017Key takeaways

Summary of key takeaways

As retailers prolonged their deal offerings and volumes remained strong

in December, ensure budget is sufficiently allocated throughout the

holiday season.

Define your strategy by category as consumer behavior can shift based on product type.

Shoppers have specific brands in mind more often on Black Friday and Cyber Monday.

Start building consideration for your brand early in the season.

Mobile searches peaked when consumers were likely on the go.

Differentiate your advertising strategy by device type and set

time-of day-bid modifiers.

Establish ad relevancy by aligning messaging strategy with top query trends.

Tap into a prequalified audience familiar with your brand.

Sequence ad copy according to remarketing lists as users move down the funnel.

© 2017 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other

product names are or may be registered trademarks and/or trademarks in the U.S.

and/or other countries.

The information herein is for informational purposes only and represents the current

view of Microsoft Corporation as of the date of this presentation.

Because Microsoft must respond to changing market conditions, it should not

be interpreted as a commitment on the part of Microsoft, and Microsoft cannot

guarantee the accuracy of any information provided after the date

of this presentation.

Microsoft MAKES NO WARRANTIES–EXPRESS, IMPLIED, OR STATUTORY–

REGARDING THE INFORMATION IN THIS PRESENTATION.

Drive foot traffic to your business• Location Extensions

• Location targeting

Target unique audiences• Device targeting

• Demographic targeting

Acquire new customers• Remarketing in Paid Search

• Universal Event Tracking

Increase ad clicks• Structured Snippet Extensions

• Sitelink Extensions and

Enhanced Sitelinks

Sell your products online• Bing Shopping Campaigns

• Elite Merchant Badge

Increase app installs & usage• App Extensions

• Mobile device targeting

Build your brand trust• Security Badge Annotation

• Merchant Ratings Annotation

• Review Extensions

Get more phone calls to your business• Call Extensions

• Day and time targeting

Streamline your campaign management• Google Import

• APIs for UET tags, conversion

goals and remarketing

• Automated Rules

Bing Ads device launch kitChoose the right tools to pursue shoppers.

https://advertise.bingads.microsoft.com/en-us/solutions/ad-extensions/location-extensions

https://advertise.bingads.microsoft.com/en-us/solutions/features/location-targeting

https://advertise.bingads.microsoft.com/en-us/solutions/features/device-targeting

https://advertise.bingads.microsoft.com/en-us/resources/training/bing-ads-targeting

https://advertise.bingads.microsoft.com/en-us/solutions/ad-products/remarketing

https://advertise.bingads.microsoft.com/en-us/solutions/features/universal-event-tracking

https://advertise.bingads.microsoft.com/en-us/blog/post/september-2016/new!-easily-highlight-your-products-and-services-with-structured-snippets

https://advertise.bingads.microsoft.com/en-us/solutions/ad-extensions/sitelink-extensions

https://advertise.bingads.microsoft.com/en-us/solutions/ad-products/bing-shopping-campaigns


https://advertise.bingads.microsoft.com/en-us/solutions/ad-extensions/app-extensions

https://advertise.bingads.microsoft.com/en-us/solutions/features/device-targeting



https://advertise.bingads.microsoft.com/en-us/solutions/ad-extensions/review-extensions

https://advertise.bingads.microsoft.com/en-us/solutions/ad-extensions/call-extensions

https://advertise.bingads.microsoft.com/en-us/resources/training/bing-ads-targeting

https://help.bingads.microsoft.com/apex/index/3/en-us/51050

https://advertise.bingads.microsoft.com/en-us/solutions/features/universal-event-tracking

https://advertise.bingads.microsoft.com/en-us/resources/training/bing-ads-automated-rules

Of the 73% who use both Bing and Amazon:

do not even visit Amazon. 27%

This makes Bing a crucial channel to reach your retail customers.

use both Bing and Amazon.73%

20%do use the same way.

do not perform the same retail category searches on both Bing and Amazon.80%

Bing user overlap with Amazon

Reach searchers not found on Amazon

Over a quarter of Bing users perform

retail searches exclusively on Bing

Source: Microsoft internal data, web browser logs, November 2016.

115%increase in mobile Bing Network syndication clicks

25%of Bing Network search volume is mobile

58%increase in Bing Networkmobile CTR

The Bing Network

via mobile

Source: Internal data, U.S. Bing Network data, fourth quarter, fiscal year 2017vs fourth quarter fiscal year 2016.

Mobile only.

Source: Internal data, Bing Network, U.S., November 1 – December 31, 2016.Day of week excludes Thanksgiving/Cyber Monday week and pre/post Christmas weeks.

Mobile searches peaked

when consumers were

likely on the go

Differentiate your

advertising strategy

by device typeSundays – Highest search volumes

Top days:

1. Black Friday, November 25

2. Sunday, November 27

3. Sunday, December 11

Mondays – Highest search volumes

Top days:

1. Cyber Monday, November 28

2. Black Friday, November 25

3. Monday, December 12

Monday

16%

Saturday

13%

Sunday

14%

Thursday

14%

Tuesday

15%

Wednesday

14%

Friday

14%

Monday

14%

Saturday

15%

Sunday

16%

Thursday

14%

Tuesday

14%

Wednesday

14%

Friday

13%

Ramp up spend the beginning

of November to capture

early shoppers

Cyber Monday totaled only

4% of November-December click

volume — reserve budget for

the remainder of the year



after the weekend



to the new year



Retail clicks

Updated

for

Apparel

Cyber

Monday

Thanksgiving

week

MondayGreen Monday

After

Christmas

Monday

Black

Friday

First weekend of

November

71% 71%72% 70% 68% 64% 71% 72%62%

29% 29%28% 30% 32% 36%29% 28%

38%

Nov 22


Non-brand

searches

Brand

searches





Updated

for

Apparel

Start ramping up spend the first

weekend of November to

capture early shoppers







after the weekend



to the new year


Source: Internal data, Bing Network, U.S., November 1 2016 – December 31 2016

Retail clicks

Cyber

Monday

Thanksgiving

weekMonday

Green Monday After

ChristmasMonday

Black

Friday

First weekend of

November

Updated

for

Consumer

Electronics

87% 87%87% 87% 87% 86% 88% 88%86%

13% 13%13% 13% 13% 14% 12% 12%14%

Nov 22


Non-brand

Searches

Brand

Searches





Updated

for

Consumer

Electronics

Ramp up spend the beginning


early shoppers

Black Friday totaled only 2%

of November-December click

volume — reserve budget for the

remainder of the year



after the weekend

Plan for a spike during and

after the Christmas holiday



Cyber

Monday

Thanksgiving

week

MondayGreen Monday

After

Christmas

Monday

Black

Friday

First weekend of

November

Updated

for

Hobbies &

Leisure

92% 92%92% 91% 90% 90% 92% 93%90%

8% 8%8% 9% 10% 10% 8% 7%10%

Nov 22


Non-brand

searches

Brand

searches





Updated

for

Hobbies &

Leisure

Ramp up spend the first

weekend


early shoppers







after the weekend

Plan for post-holiday shopping

sprees through to the

new year



Cyber

Monday

Thanksgiving

weekMonday Green Monday After

ChristmasMonday

Black

Friday

First weekend of

November

Updated

for Home

& Garden

87% 87%86% 86% 84% 83% 87% 87%85%

13% 13%14% 14% 16% 17%13% 13%15%

Nov 22


Non-brand

Searches

Brand

Searches





Updated

for Home

& Garden

THANKSGIVING

Ramp up spend the first

weekend


early shoppers







after the weekend

Plan for post-holiday shopping

sprees through to the

new year


Source: internal data, Bing Network, U.S., November 1 2016 – December 31 2016

Cyber

Monday

Thanksgiving

week

Monday Green Monday

After

Christmas

MondayBlack

Friday

First weekend of

November

Updated

for

Occasions

& Gifts

90% 90%92% 92% 91% 87% 91% 91%86%

10% 10%8% 8% 9%13%

9% 9%14%

Nov 22


Non-brand

searches

Brand

searches





Updated

for

Occasions

& Gifts

2017 holiday insights...2. ups pulse of the online shopper, june 2017 consumer insights 73% plan to...

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