We are thrilled you’ll be joining us as a festival

exhibitor for the 9th Annual Dempsey Challenge!

The weekend is packed full of exciting

happenings. In addition to the run/walk and cycle,

we’re hosting an Open House at the Dempsey

Center; a free and family-friendly Festival in the

Park; Amgen Breakaway from Cancer Survivor

Walk; Kids’ Fun Run presented by Cigna, and

much more! A full schedule is in this guide.

The Dempsey Challenge is the primary fundraising experience for the Dempsey Center in Lewiston. Every dollar raised by Dempsey Challenge participants allows the Dempsey Center to continue to provide support, education and complementary therapies to anyone impacted by cancer at no cost. We also want to thank those of you with items or services for sale that have offered to donate a portion of your proceeds back to the cause, which allows more funds to be used for free services for cancer patients, caregivers and their families. Your generosity is appreciated by many. Thank you for joining with us to champion a culture of celebrating community and paying it forward. Please review this Exhibitor Guide carefully and

contact us with questions. Sincerely, Shelemiah Baiei Makinen Festival Coordinator Cell: 904-304-3269 Maureen Higgins Heath & Wellness Expo Coordinator Cell: 207-632-9283 Alyson Daniels KidZone Coordinator Cell: 207-754-2815

Andrea McLean Project Specialist, Dempsey Center Office: 207-795-8253 Bob Bowman Production Manager, Medalist Sports Cell: 540-529-9151

L O A D - I N & L O A D O U T

IMPORTANT:

� Driving on the grass is not allowed in

most cases. � The Beech St. Bridge (providing the only

means for vehicle access to the park) has a 19 ton weight limit.

� Runner and Walker Packet Pick-Up will be

going on simultaneously in the Park during � Exhibitor Load-In on Friday. This means

thousands of people will be accessing the park. Please be considerate of pedestrians!

� Load-in must take place on Friday, Oct. 6. On Sat. Oct. 7 opening ceremonies for 2,500+ participants begin at 7am and there will be road closures in Lewiston beginning at 7:30am.

L O A D - I N , F R I D A Y , O C T O B E R 6

12:00 PM --- 5:00 PM

Upon arrival please allow yourself enough time to

do the following: 1) Please park in vendor parking lot first and

flag down a staff member or volunteer if you need assistance transporting supplies to your tent. During Load-In and Load-Out hours, staff and volunteers with golf carts will be available to assist with supplies. A

parking map and pass are included in this document. Please see parking info below.

2) Arrive at the Festival area and check in with

one of the Festival Site Coordinators. Their contact info is on the left. Please ensure we have the best mobile phone contact number for the staff at your booth during event weekend. Although overnight security will be provided in the Park Oct. 6 and Oct. 7, we suggest you do not leave items of value in the park overnight.

I F I T R A I N S Even if you have been previously been granted permission to drive on the grass, plans will change if the field is soggy and vulnerable to damage. Please check-in with festival site coordinators before attempting to drive onto the grass, in any condition.

P A R K I N G

IMPORTANT: Please park only one vehicle per booth in the exhibitor parking area. The festival Exhibitor Parking Pass is also included and must

be displayed in your vehicle for access to the Site.

Please place this sign on your dashboard so that it is visible for local officials to help direct you. There are designated dirt parking lots for taller profile vehicles. Lower profile vehicles and additional exhibitor vehicles can use the parking garages. The Lincoln and Chestnut Street Garages are FREE on Friday beginning at 12 pm, and all day/night on Saturday and Sunday. See included parking map.

S U G G E S T E D B O O T H S U P P L I E S

We suggest bringing with you the following

supplies: paper weights, extension cords and surge

protectors, scissors, duct tape, bungee cords, zip

ties, water, sand bags (if you provide your own

pop-up tent). STAKING IN THE GROUND will be

allowed but to avoid irrigation lines, please check

in with a festival coordinator first.

K I D Z O N E E X H I B I T O R S

The TD Bank KidZone is free and open to the

public, consisting of exhibitors who have

generously donated their time, equipment and

talent to feature games and activities for kids of all

ages. We kindly ask that no items are sold to the

public in the KidZone.

H E A L T H & W E L L N E S S E X P O E X H I B I T O R S

The Concentra Health & Wellness Expo will consist

of a single large tent in the center of the grounds

and directly across from the main entrance to the

festival, featuring 15+ non-profit organization

exhibitors. Exhibitors are required to feature an

interactive display that fits the theme ‘Cancer

Prevention, Early Detection’. With prior

permission, non-profits in the Expo may offer

items for sale for fundraising purposes (please

contact Maureen Higgins, Expo Coordinator).

V E N D O R F A I R E X H I B I T O R S

The Vendor Fair will be in the same great high foot

traffic location as last year. Additionally, we have

informed participants and volunteers via their

Guides that the festival will feature a vendor fair

offering “a variety of items for sample and

purchase from over 30 businesses”!

Y O U R S P E C I F I C L O C A T I O N

IF YOU ARE USING OUR TENT: The Vendor

Fair will consist of a single large tent south of

the entertainment stage. You will be directed

to your space location upon arrival.

IF YOU ARE BRINGING YOUR OWN TENT:

Please inquire about your location before

setting up. It will be set up inside the big

Exhibitor tent. Unless you have told us

otherwise, we have ordered 2 6’ tables and 2

chairs for you.

F O O D

Meals are not provided, but there will be several

local food trucks with breakfast and lunch items

for sale within the festival. Food truck vendors

include Cousins Maine Lobster and Margarita’s.

On Sunday, tickets to the Lobster Trap will be sold

on-site on a first-come, first-served basis for $20

while supplies last. Cash/check only, please.

R E C Y C L I N G & C O M P O S T I N G

Please join us in reducing our impact on the

environment by composting food scraps and beer

cups and recycling other materials by placing in

appropriate bins. Our Green Team and partners

Casella and Agri-Cycle Energy thank you in

advance!

A M G E N B R E A K A W A Y F R O M C A N C E R ®

S U R V I V O R W A L K

The Survivor Walk will take place on Saturday at

10 am at Simard-Payne Park. Survivors, caregivers,

families, and those walking in honor or memory of

someone are all welcome to join in this free walk.

Please visit the Dempsey Challenge Information

tent at the Festival entrance by 9:45 am to be

directed to the gathering spot for this walk.

Please see the venue map in this guide to view the

starting spot.

R O A D C L O S U R E S & S A F E T Y

Please note that there will be road closures on Saturday from 7:30 am-9:00 am in Lewiston (please allow extra travel time) and on Sunday all roads will be OPEN during the cycle events. All participants, volunteers and spectators should take extra caution when driving near the venue and on the routes. Course maps are available on our website: Route maps may be found on our website:

https://www.dempseycenter.org/maps-routes/

the park.

L O O K F O R I N T H E P A R K

Convenient ATM near Lobster Trap & Gritty’s & Baxter Beer Garden.

Ward off the sun’s harmful UV rays with

the automatic sunscreen dispensers from

Make Big Change. Look for the yellow

sunscreen dispensers in the park.

S H I P P I N G

If items need to be shipped prior to the event

for your exhibit, we need to receive them by

Wednesday, September 27. Please include a

return address on the package that includes

your organization’s name. Please ship to:

Central Maine Medical Center Warehouse,

Attn: Dempsey Challenge - Jon Reveal, 95

Spring St, Lewiston, ME 04240.

O F F I C I A L M E R C H A N D I S E

Official Dempsey Challenge merchandise will

be available for purchase all weekend

beginning Friday Oct. 6th during Load-

In/Packet Pick-Up hours, 12pm-7pm.

N O S M O K I N G

Per City of Lewiston ordinance, smoking is

PROHIBITED in Simard-Payne Park. We also

ask that you do not smoke on course or at

any Dempsey Challenge functions.

D O G S

While we are huge dog lovers, per City of

Lewiston ordinance, dogs are not allowed in

Simard-Payne Park during our event, unless as

a registered service dog. Thank you for

leaving your furry friends at home!

E X H I B I T O R - S P E C I F I C R E C Y C L I N G I N F O

Cardboard - Please neatly stack your cardboard behind or next to your booth. Green Team volunteers will periodically pick up with golf carts.

#1-7 plastics, shrink wrap, & plastic bags --- We will recycle all of these items separately. Please leave with your cardboard.

We’re also collecting the following in separate bins in the park: mixed paper, bottles and cans, and compost! Please put all food scraps as well as bio-degradable beer cups into compost bins. Our Green Team thanks you in advance!

S C H E D U L E O F E V E N T S

Unless otherwise noted, all events will take place at

Simard-Payne Memorial Park: 46 Beech Street, Lewiston, ME

Schedule is subject to change. Updates to the schedule can be found on our website.

F R I D A Y , O C T O B E R 6 – L O A D I N 12:00 PM --- 5:00 PM

Exhibitor Load-In --- please park first!

See preferred load– in window below. We can

accommodate outside these shifts if needed:

12:00-3:00 PM

Vendor Fair Exhibitors

2:00 --- 4:00 PM

KidZone Exhibitors

3:00-5:00 PM

Health & Wellness Exhibitors

4:00-5:00 PM

Food Trucks

12:00 --- 7:00 PM

Packet Pick Up – Simard-Payne Memorial Park

Official Merchandise Tent open

3 PM

Challenge to Conquer Cancer Riders arrive from

South Carolina. Welcome riders on Longley

Bridge, Lewiston-Auburn

S A T U R D A Y , O C T O B E R 7 6:00 --- 7:00 AM

Run/Walk presented by Positive Tracks and

Two-Day Ride presented by L.L. Bean

participant Packet Pick-Up

6:00 AM --- 2:00 PM

Official Merchandise Tent Open

7:00 AM

Opening Ceremonies led by Patrick Dempsey at

the start stage

7:30 AM

10K Run/Walk presented by Positive Tracks

S A T U R D A Y , O C T O B E R 7 , c o n t i n u e d 8:00 AM

5K Run/Walk presented by Positive Tracks

8:00 AM --- 1:00 PM

Free, family-friendly Festival in the Park, open to

the public

8:20 AM --- 1:00 PM

Hannaford % & 10K Café (participants only)

9:00 AM

Two-Day Ride presented by L.L. Bean cyclists

released

9:00 AM --- 2:00 PM

Cyclist Packet Pick-Up

10:00 AM

Amgen Breakaway from Cancer® Survivor Walk

10:30 AM (approximately)

“Thank You” from Patrick Dempsey at the

Entertainment Stage presented by Center Street

Dental

11:00 AM

Kids’ Fun Run presented by WEX, start stage

11:00 --- 2:00 PM

Dempsey Center Open House

29 Lowell Street, 5th Floor, Lewiston

1:00 PM

Maine Cycling Club Welcome Ride and

Reception. Meet at Rainbow Bicycle in Lewiston.

4:00 PM

Private Reception (invitation only; $10,000 and

above fundraisers)

5:30 PM

Champions for Hope Celebration (invitation only;

$3,000 and above fundraisers)

S U N D A Y , O C T O B E R 8 6:00 --- 7:15 AM

Packet Pick Up for cyclists

6:00 AM --- 5:00 PM

Official Merchandise Tent open

7:00 AM

Opening Ceremonies led by Patrick Dempsey

7:30 AM

Cycling Rides presented by Specialized, cyclists released in waves:

100-, 70-, 50-, 25- and 10- miles

7:30 AM

Family Ride and Short Folks for Hope Foundation’s Vivian St. Onge Memorial Rickshaw Team riders

depart (immediately following the release of 10-mile riders)

8:00 AM --- 5:00 PM

Festival in the Park, continues

9:30 AM -THE LAST RIDER Lobster Trap presented by Porsche (need ticket to enter) and Gritty’s & Baxter Brewing Finish Line Beer Garden (21+, open to the public)

11:00 AM --- 2:00 pm Dempsey Center Open House 29 Lowell St., Lewiston

4:00 PM

Closing Ceremonies led by Patrick Dempsey

Entertainment Stage

4:15 PM

After party with live music in the Gritty’s & Baxter Brewing Finish Line Beer Garden

S U N D A Y , O C T O B E R 8 - L O A D O U T 5:00 PM --- 7:00 PM

Exhibitor Load-Out – The festival closes at 5 PM. Out of respect to our participants, it’s important to

remain open while our final century riders cross the finish line unto the park on Sunday. Staff and

volunteers will assist with golf carts at this time.

We also invite you to head to the Gritty’s & Baxter Finish Line Beer Garden for live music at 4:15 PM as

we welcome the last few finishers into the park!

V E N D O R / E X H I B I T O R P A R K I N G M A P

Dempsey Challenge

Festival in the Park

Load-in takes place Friday, October 6, 12 pm --- 5 pm.

Please park first and flag down staff or volunteers with golf carts if you need help with supplies.

Parking: Low profile vehicles will use the parking garages. Taller vehicles will use the dirt lots.

The below Parking Pass must be displayed in your vehicle for access to the Site.

Please place sign on your dashboard so that it is visible for local officials to help direct you.

Please park only one vehicle per booth in the exhibitor parking area.

The Lincoln St. Garage is FREE on Friday beginning at 12pm, and Saturday and Sunday.

The Chestnut St. Garage is free on Saturday and Sunday only.

Dirt lots for tall profile vehicles– Accessible via Beech St - GPS Coordinates: 44.093488, -70.221053 Garage locations for low profile and additional exhibitor vehicles:

1 – Lincoln Street Garage – GPS Coordinates: 44.096219, -70.220787

2 – Chestnut Street Garage - Corner of Lincoln and Chestnut St.; GPS Coordinates: 44.092914, -70.21896

Dirt Parking Lots Tall profile vehicles FRI & SAT ONLY

1

Dirt Parking Lots Tall profile vehicles SUNDAY ONLY

Parking Garage Low profile vehicles Lincoln Street Garage

FREE-FRIDAY STARTING AT 12PM

FREE-SATURDAY & SUNDAY

Parking Garage Low profile vehicles

Chestnut Street Garage (GREEN)

FREE-SATURDAY & SUNDAY

2

V E N U E M A P D E T A I L *

* s u b j e c t t o c h a n g e

Please use the following pages named Vendor Names & Location List to find your reserved space(s).

The Venue Map detail has 5 different areas; Vendor Fair-West, Vendor Fair-East, Concessions, TD Bank

KidZone and Concentra Health & Wellness Expo.

Using the Vendor Names & Location list, find your name, abbreviation and area on map. Secondly, match

the abbreviation with the Venue Map Detail or the Concentra Health & Wellness inside layout.

The load-in times are the preferred load– in window, but we can accommodate outside these shifts if

needed.

C O N C E N T R A H E A L T H & W E L L N E S S T E N T *

* i n s i d e l a y o u t s u b j e c t t o c h a n g e

T D B A N K K I D Z O N E T E N T *

* i n s i d e l a y o u t s u b j e c t t o c h a n g e

A M G E N V E N D O R F E S T I V A L - W E S T *

* i n s i d e l a y o u t s u b j e c t t o c h a n g e

V E N D O R F E S T I V A L - E A S T *

* i n s i d e l a y o u t s u b j e c t t o c h a n g e

Abbreviation Name

LLBEAN' LLBean'

LIPSTICK ANGELS' Lipstick Angels'

POSITIVE TRACKS Positive Tracks

US ARMY US Army

GARMIN Garmin

SPECIALIZED' Specialized'

WCSH News Center WCSH-Stormy

SPECTRUM Spectrum Healthcare Partners

COLON' Strollin' Colon-Sanofi Oncology

CONCENTRA' Concentra'

ATM ATM

ELLIE ANNA GIFT SHOP EllieAnna Gift Shop'

CIGNA Cigna HIT'

CIGNA Cigna'

COUSINS LOBSTER Cousins Maine Lobster

MARGARITAS' Margaritas'

DUNKIN DONUTS'* Dunkin Donuts

AL BBQ' Al's BBQ

V e n d o r N a m e s & L o c a t i o n

Area on Map Abbreviation Fri-Load-In

Time Name

Concessions AL BBQ' F-12-3 Al's BBQ

Concentra Health & Wellness Expo H2 F-3-5 American Cancer Society

Concentra Health & Wellness Expo H6 F-3-5 American Lung Association

Vendor Festival-West

(Inside the 60x60 Tent) AMGEN' F-12-3 Amgen Breakaway from Cancer'

Vendor Festival-East ATM F-2PM ATM

Concentra Health & Wellness Expo H5 F-3-5 Be The Match

Concentra Health & Wellness Expo H7 F-3-5 Betty J Borry Breast Cancer Retreats

Vendor Festival-West

(Inside the 60x60 Tent) V2 F-12-3 Bondi Band

Vendor Festival-East BUSYTOWN F-4-5 Busytown Bikes

Concentra Health & Wellness Expo H3 F-3-5 Central Maine Therapy Services

TD Bank Kid Zone CHECK-IN F-2-4 Check In Area

TD Bank Kid Zone KZ9 F-2-4 CHILDS PLAY INC

Vendor Festival-East CIGNA F-4-5 Cigna HIT'

Vendor Festival-East CIGNA F-4-5 Cigna'

Concentra Health & Wellness Expo H4 F-3-5 CMMC Respiratory Therapy

Vendor Festival-East CONCENTRA' F-4-5 Concentra'

Concessions

COUSINS

LOBSTER F-12-3 Cousins Maine Lobster

TD Bank Kid Zone KZ2 F-2-4 Crafts by Scentsy

Concessions

DUNKIN

DONUTS'* F-12-3 Dunkin Donuts

Vendor Festival-East ELLIE ANNA GIFT

SHOP F-4-5 EllieAnna Gift Shop'

TD Bank Kid Zone KZ12 F-2-4 Fiddlehead Center

TD Bank Kid Zone KZ4 F-2-4 Game-Connect Four

TD Bank Kid Zone KZ1 F-2-4 Game-Jenga

TD Bank Kid Zone KZ8 F-2-4 Game-Kerplunk

TD Bank Kid Zone KZ5 F-2-4 Game-TicTacToe

Vendor Festival-East GARMIN F-4-5 Garmin

Concentra Health & Wellness Expo H13 F-3-5 Hannaford Flu Clinic

TD Bank Kid Zone KZ11 F-2-4 Healing Tree

Concentra Health & Wellness Expo H8 F-3-5 Healthy Androscoggin

TD Bank Kid Zone KZ7 F-2-4 Home Depot

Concentra Health & Wellness Expo H15' F-3-5 IMPACT Melanoma'

Vendor Festival-East LIPSTICK

ANGELS' F-4-5 Lipstick Angels'

Vendor Festival-East LLBEAN' F-4-5 LLBean'

Vendor Festival-West

(Inside the 60x60 Tent) V11 F-12-3 LuLaRoe with Kim Goulet

V e n d o r N a m e s & L o c a t i o n ( c o n t i n u e d )

Area on Map Abbreviation Fri-Load-In

Time Name

Concentra Health & Wellness Expo H14 F-3-5 Maine Coalition to Fight Prostate Cancer

Vendor Festival-West

(Inside the 60x60 Tent) V9 F-12-3 Maine Magazine

TD Bank Kid Zone KZ6 F-2-4 Margaritas

Concessions MARGARITAS' F-12-3 Margaritas'

Concentra Health & Wellness Expo H9 F-3-5 National Alliance on Mental Illness - Maine Chapter

Concentra Health & Wellness Expo H10 F-3-5 New England Donor Services

Vendor Festival-East WCSH F-4-5 News Center WCSH-Stormy

Vendor Festival-West

(Inside the 60x60 Tent) V4' F-12-3 Pauline Warg'

Concentra Health & Wellness Expo PVS F-3-5 Portland Veterinary Specialists

Vendor Festival-East POSITIVE TRACKS F-4-5 Positive Tracks

Vendor Festival-West

(Inside the 60x60 Tent) V8 F-12-3 Prevent Cancer Foundation

Vendor Festival-East RAINBOW F-4-5 Rainbow Bike

Vendor Festival-West

(Inside the 60x60 Tent) V6' F-12-3 Sasseville Chiropractic Wellness Center'

Vendor Festival-West

(Inside the 60x60 Tent) V5' F-12-3 Scentsy'

TD Bank Kid Zone KZ13' F-2-4 Smoothie Station

TD Bank Kid Zone KZ13' F-2-4 Snack station

Vendor Festival-West

(Inside the 60x60 Tent) V10 F-12-3 Solapix

Vendor Festival-East SPECIALIZED' F-4-5 Specialized'

Vendor Festival-East SPECTRUM F-4-5 Spectrum Healthcare Partners

Vendor Festival-East COLON' F-4-5 Strollin' Colon-Sanofi Oncology

Vendor Festival-West

(Inside the 60x60 Tent) V1 F-12-3 TDBank

TD Bank Kid Zone KZ10 F-2-4 TDBank

Concentra Health & Wellness Expo H1 F-3-5 The Dempsey Center

Vendor Festival-West

(Inside the 60x60 Tent) V3 F-12-3 The Eye of Henna

Concentra Health & Wellness Expo H11 F-3-5 The Sam and Jennie Bennett Breast Center

Vendor Festival-East US ARMY F-4-5 US Army

Concentra Health & Wellness Expo H12 F-3-5 USM School of Nursing

TD Bank Kid Zone KZ3 F-2-4 Whitings

E V E N T S P O N S O R S Thanks to our generous corporate partners, every dollar raised by you, our participants, directly

benefits the Dempsey Centers (located in Lewiston and additional sites in the near future).