2016 the iqnomy omni-channel swichboard (english)

The IQNOMY OMNI-channel Switchboard

1. What challenges are you facing?

2. They solution: They IQNOMY OMNI-channel

Switchboard

3. Steps to take

© Copyright IQNOMY 2016

Every person is unique

Every customer is unique

People want to be treated as individuals, across

al channels!

We help companies to communicate personal

and relevant in realtime with their customers

across all channels

How we do that? The IQNOMY Switchboard


Know what makes

Alex, Alex

Know what makes

Alex, Alex

The IQNOMY Switchboard makes

it easy for you to truly know your

visitors & customers and

personalize every interaction.

Treat Alex like Alex

Your customers want to be treated as

individuals when engaging online but

that’s hard to do when they switch

between channels, phones, tablets,

desktop computers and other devices.

Relax

The IQNOMY Switchboard delivers all

you need to recognize your

customers and more importantly,

collect the profile and event data that

will fuel your personalization efforts.


What challenges are you facing?

• The OMNI-channel Problem

• The Engagement Problem

• The Customer Data Problem

• The Personalization Problem



• The OMNI-channel Problem

“We need a platform that connects all our channels in realtime and

integrate customer data across all of your marketing systems to deliver

unified, cross-channel personalized experiences.



• The Engagement Problem

“Our company needs to know more about our users across our online &

offline channels but realtime channel integration is too difficult.

We want to learn more about our customers and their online activity on

our channels.



• The Customer Data Problem

“We need a platform to house our 3rd party (social) profile and event

data as well as our 1st party declared data we collected from our

customers.

We need to make that data realtime available to our entire marketing

ecosystem including mobile and desktop environments, our ecommerce

solution, CRM, and email marketing platform, to name a few ”


The Solution: IQNOMY Switchboard

• The Engagement Solution

• The Customer Data Solution

• The Personalization Solution

• The OMNI-channel Solution


• The Engagement Solution

IQNOMY provides a solution that enables frictionless engagement with

your customers across channels, desktop and mobile.

Customer (social) profile data creates opportunities for meaningful

insights on ways to engage with your customers and to continually

understand them as they change and identify new interests and

activities.



• The Customer Data Solution

Customer data can’t be actionable unless you can access it easily within

the other tools in your marketing ecosystem.

Via pre-built connectors and APIs the Liquid Internet platform can

connect your customer & visitor data for example with the E-mail

marketing platform or CRM engines that power your marketing

ecosystem.

Our Customer Insights tool allows you to create rich customer segments

for targeted, actionable marketing.



• The Personalization Solution

Personalization includes everything from recognizing the anonymous

visitor or reconizing your customer by name on screen to serving up

product recommendations or personalized actions based upon their

interests .

The IQNOMY Switchboard take personalized action throughout the

customer lifecycle.



How the IQNOMY Switchboard helps

• Profile Data Storage

Automatically collect, store and manage demographic, psychographic

and behavioral customer profile data in a flexible cloud solution.

IQNOMY provides a powerful and secure customer profile and event

database that gives you the tools you need to access and manage your

data. The solution makes it easy to integrate customer data with the

marketing applications you already use, and scales to accommodate

high volumes.


• Integrations

Integrate customer data across all of your marketing systems to deliver

unified, cross-channel personalized experiences. Our API can help you

to integrated with Live Chat, CRM, CMS, email marketing platforms, and

more.




• Liquid Containers

Add value to the online dialog on your shop or site by listening carefully

to your visitors and by communicating with each and every one

individually in a personal and relevant way. Based on their interests,

preferences and engagement, you can supply the right content/message

to the right visitor, at the right time and in the right place, in real time by

using the Liquid Containers. This will lead to a higher level of visitor

engagement.



• Customer Insights

Visualize your customers based on interests, demographic,

psychographic and behavioral characteristics. Create segments for

personalized marketing across multiple devices, channels, and

marketing systems.


Rob Boeyink

[email protected]

www.iqnomy.com

http://www.iqnomy.com/

2016 the iqnomy omni-channel swichboard (english)

Marketing