2016 now marketing brochure

www.nowmarketing.com.au+61 2 9003 1900

NOWMARKETINGAUSTRALIANOWMARKETINGAUS

ARE YOU OR YOUR CLIENTS LOOKING TO CREATE EXPERIENCES

THAT GET YOUR CONSUMERS SHARING ON SOCIAL?

At NOW Marketing, we provide the technologiess that turn your consumers into active social media promoters of your brand. How? By creating, capturing and sharing.

NOW creates a fun experience, captures the consumer in the moment and provides technology to instantly share on social. From sports games to product launches, our range of photo and video social

media products allow you to connect branded content with your consumers’ social platforms.

NOW’s unique range of services include our state of the art hashtag printer NOW|INSTA, as well as mini, shareable movies using NOW|VIDEO. NOW can integrate to your Facebook page or build a branded

microsite where consumers share directly onto their favourite social platforms.

Get your content shared and talked about, with NOW.

#shareanywhere

01 . . . . . . . . . . . . . . The NOW Process

02 . . . . . . . . . . . . . . Photo Branding

03 . . . . . . . . . . . . . . Call-to-Action Ticket

03 . . . . . . . . . . . . . . Call-to-Action Email

04 . . . . . . . . . . . . . . Website Integration

05 . . . . . . . . . . . . . . Instant Sharing Integration

06 . . . . . . . . . . . . . . Facebook Integration

07 . . . . . . . . . . . . . . Statistics Report

08 . . . . . . . . . . . . . . NOW|CAM

09 . . . . . . . . . . . . . . NOW|SHOOT

10 . . . . . . . . . . . . . . NOW|INSTA

11 . . . . . . . . . . . . . . NOW|GREEN SCREEN

12 . . . . . . . . . . . . . . Green Screen Setups

13 . . . . . . . . . . . . . . Green Screen Backgrounds

14 . . . . . . . . . . . . . . NOW|MOTION

15 . . . . . . . . . . . . . . NOW|MOTION PROCESS

16 . . . . . . . . . . . . . . NOW|VIDEO17 . . . . . . . . . . . . . . NOW|VIDEO PROCESS

18 . . . . . . . . . . . . . . NOW|BOOTH

19 . . . . . . . . . . . . . . NOW|FIXED

20 . . . . . . . . . . . . . . Bespoke Photography

21 . . . . . . . . . . . . . . Big Screen Integration

22 . . . . . . . . . . . . . . Custom Photos - Layers

23 . . . . . . . . . . . . . . Custom Photos - Filters

24 . . . . . . . . . . . . . . Staffing

25 . . . . . . . . . . . . . . Clients

CONTENTS

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THE NOW PROCESS

PHOTOS/VIDEOS CAPTURED

BRANDED CALL TO ACTION TICKET OR EMAIL DIRECTS

USER TO YOUR BRAND’S MICROSITE OR FACEBOOK

OUTPUT OPTIONS

PHOTO/VIDEO ACCESSED AND SHARED WITH

WIDER AUDIENCE

STATISTICS AND

ANALYTICS PROVIDED

PHOTO PRINTED

BRANDED TICKET

HASH-TAGGED

DOUBLE STRIP PHOTO PRINTED

PHOTO PURCHASED

VIEW ON BIG SCREEN

VIDEO UPLOADED

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PHOTO BRANDING

CREATIVE PHOTO FRAMESWith automatic branding applied,

everytime a photo or video is

shared, so is your branded content.

There’s no limit to the designs

possible! Add filters, custom

text and graphics for guests to

personalise their photos and

guarantee loads of sharing.

#shareanywhere

CALL-TO-ACTION TICKET OR BRANDED EMAIL SYSTEM

Exclusive to NOW: A ticket prints as soon as a photo or video is taken.

The great feature of this ticket

is that it gives the consumer

a sneak black and white

peak of their photo or video,

as well as a branded call-to-

action that cleverly directs

to the brand’s Facebook or

microsite.

Collect data, drive traffic to your social channels and get your content shared.

User enters email address (option

for data to be collected) and receive

a branded email that contains their

photo/video. The email provides

further branding opportunities and

links to your brand’s website/social

channels.TICKET EXAMPLE

BRANDED EMAIL EXAMPLE

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WEBSITE INTEGRATION

A custom built microsite provides

further branding opportunities for

the client and allows cross social

platform sharing

NOW can integrate photos and

videos onto a custom built event

gallery. Perfect for brands who do

not want content housed on their

own Facebook page and who want

to segment the activation data.

1. CODE AND DATA PAGE

The user lands on a branded website and is prompted to

enter their ticket or email code. Here, there is the option

for the brand to collect data, which is useful for assessing

demographics and can also be used for further marketing

campaigns.

2. SHARE ON SOCIAL MEDIA

The consumer can share their photo or video

onto a host of social media platforms (you can

choose!), with the option for a pre-populated brand

message, including the event hashtag.

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INSTANT SHARING INTEGRATION

Consumers can access and share across multiple social media platforms by choosing Instant Sharing Integrations

Photos and videos can be shared

instantly from on-site sharing

kiosks. Perfect as a cost effective

option with minimal set-up.

GET READY screen prompts guest photo is about to be taken.

A SHARING TABLET can be set up at any NOW events. This encourages guest to interact further with brand through different channels of social media. Email sharing can be tailored with a call-to-action to the brand’s activation hashtag or other social handles.

GREAT SHOT screen informs guest that the shot has been captured.

GET SHARING screen lets guest to share the capture to themselves straight away.

1. 2. 3.

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FACEBOOK INTEGRATION

The most popular social network on the planet and your event photos can upload instantly!

NOW’s software can upload photos

directly onto a brand’s page,

seconds after each one is taken.

This means all traffic is directed to

your Facebook page!

Each photo that appears has been automatically branded and sits within an event

album on your Facebook page.

Every time they are liked, tagged, shared or commented on, consumers and their

friends see your brand’s page, which in turn increases page impressions!

#shareanywhere

STATISTICSREPORT

Whether you choose a Instant Sharing, Microsite or Facebook integration, we provide

you with a detailed analysis of how consumers have been sharing your branded

content. Our NOW “stat tracker”, inccludes Facebook Insights, Google Analytics and

Hashtracking, to provide complete and transparent reporting on NOW campaigns.

Not only do we provide cold, hard numbers, but we also put this into real language

to explain who’s been sharing and what got the most people talking. Combining

data collection tools, means we can dig even further into the stats, so you can

quanitify your campaign spend and plan for the next one!

#shareanywhere

1. PHOTO TAKEN 2. CALL TO ACTIONTICKET OR EMAIL

3. SOCIAL SHARING 4. STATISTICS

MOBILE, UNIQUE, INSTANT, BRILLIANT

Perfect for events and activations where a

stationary booth won’t do, the NOW|CAM

roaming solution maximizes the number

of consumers your brand can reach.

Not only is NOW|CAM versatile but it also

gives a fantastic ROI unlike a traditional

photographer. NOW|CAM creates a mobile

touchpoint between the consumer and

your brand that capitalizes on the fact that

the public love sharing photos.

Event photos are captured, instantly

branded and instantly shareable on

social. Watch as guests like, tag, comment

and share live at your event leading to

thousands in online reach.

NOW|CAM is 100% mobile and operates

anywhere in Australia that your phone

does. Our NOW promo staff work on

behalf of your brand to have fun with

your consumers and create memorable

moments that they will want to share.

PERFECT FOR:

Festivals, Sporting events,

Product launches &

Experiential activations

INTEGRATE WITH:

Staffing, Instant Sharing

& Big screen integration

NOW|CAMR O A M I N G P H O T O G R A P H Y

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ONLINE INTEGRATION AND PHOTO GIFT IN ONE

NOW|SHOOT combines all the

benefits of the NOW|CAM system

with the ability to print branded

colour photos on the spot, in less

than 12 seconds!

Typically the branded colour photos

will be handed over in sleeves,

lanyards or photo frames and can be

the perfect gift for the public.

NOW|SHOOT allows the brand

additional design flexibility, with

options for filters, custom text and

multiple layers.

Take your brand’s activation content

one step further with customisable

photos, both printed and shared on

the spot. Keep it AND share it, with

NOW|SHOOT.

PERFECT FOR:

Product launches,

Client parties, Celebrity

apperances & Experiential

activations

INTEGRATE WITH:

Big screen integration &

Custom Photos

NOW|SHOOTS H O O T A N D P R I N T

1. PHOTO TAKEN 5. SOCIAL SHARING 6. STATISTICS3. PHOTO PRINTED2. BIG SCREENVIEWING

4. CALL TO ACTIONTICKET OR EMAIL

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1. PHOTO TAKEN 5. STATISTICS

FROM HASHTAG TO PRINT. INSTANTLY

NOW|INSTA turns the audience at

your event into the photographer.

Using the latest in Instagram

technology and sleek design,

NOW|INSTA provides a fun solution

that creates killer user generated

content and excels your hashtag

campaign. It’s mobile, user friendly

and is guaranteed to be the centre

of any event.

Guests simply snap a selfie using

their mobile, share it on Instagram

with your chosen event hashtag

and their photo will print at our

gorgeous printing station.

The printed photos have your

branding automatically applied and

can even appear on a big screen.

PERFECT FOR:

Product launches,

Client parties, Expos,

Sporting events &


INTEGRATE WITH:

Big screen integration

NOW|INSTAI N S TA G R A M H A S H TA G P R I N T I N G

1,

User takes photo

and uploads on

Instagram with

brand’s hashtag

2,

NOW|INSTA

automatically

prints photo and

can display on any

screen of choice

2. PHOTO UPLOADED WITH

HASHTAG

4. BIG SCREENVIEWING

3. PHOTO PRINTED

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MAKING YOU THE STAR OF THE SHOW

Constantly evolving possibilities!

Using our unique NOW|GREEN

SCREEN technology we can

superimpose people into practically

any scene imaginable. Clients have

the option of placing multiple people

into a scene or a person’s head onto

a film, sports, computer game or

any other character. These branded

photos can then be printed in less

than 12 seconds.

Like our other products, the print can

also be shared instantly or integrated

onto a brand’s Facebook or microsite.

Green Screen allows any brand

the chance to create something

imaginative simply.

Engagment and sharing rates for

green screen are always top dollar.

PERFECT FOR:


Sporting events &


INTEGRATE WITH:


Custom Photos

NOW|GREEN SCREENG R E E N S C R E E N P H O T O G R A P H Y

1. PHOTO TAKEN 5. SOCIAL SHARING 6. STATISTICS3. PHOTO PRINTED2. BIG SCREENVIEWING


#shareanywhere

GREEN SCREEN SETUPS

#shareanywhere

GREEN SCREEN LIBRARY A N D H U N D R E D S M O R E T O C H O O S E F R O M

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PHOTOS AND VIDEOS COMBINED TO PERFECTION

Combining photography AND video,

NOW|MOTION creates animated GIFs...

...from still shots!

Guests dance, shake it or strike a pose

whilst our cameras take a series of photos.

Branding and animation are added

automatically and the finished video/GIF

is uploaded on the spot.

Guests can access using their ticket, email

or share instantly from a sharing kiosk.

Share onto Facebook, Twitter and

Instagram, or just email it to your friend

and watch the GIF loop again and again.

NOW|MOTION also has the ability to

generate multi-frame shots, which can be

printed and also shared.

PERFECT FOR:


Sporting events &


INTEGRATE WITH:

Big screen integration,

NOW|GREEN SCREEN &

NOW|SHOOT

NOW|MOTIONA N I M AT E D G I F s

1. PHOTOS TAKEN

5. SOCIAL SHARING 6. STATISTICS4. PHOTO PRINTED2. GIF OR VIDEO CREATED


#shareanywhere

NOW|MOTION PROCESS

1,

Guests pose for a series of action photos either with a plain or

branded backdrop

4,

Call to Action Ticket or

Email is given to guests

5,

The video and photos are accessible online either on Brand’s website gallery or Facebook page

6,

Photos can also be printed as a single print or collage

2,

Photo sequence is edited with a branded overlay

3,

Photos are exported as a fun gif or short video clip

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LIGHTS, CAMERA, ACTION!

Put simply, we can create videos and have

them uploaded to your microsite or social

media space instantly.

The process is simple. Firstly, with the

option of using a variety of different

cameras and set-ups, videos of guests are

captured. Through our unique software

we then have the option of reviewing

them before posting them directly to your

brand’s microsite.

These videos can be branded, have audio

added or even be cut with pre-recorded

footage and captioning. The videos can

also be played on big screens at the

venue, to make each guest feel like a real

life movie star.

Videos are shareable in the usual NOW

ways and can be shared across any

social platforms that support video (who

doesn’t!).

PERFECT FOR:

Festivals, Product launches,

Sporting events &


INTEGRATE WITH:


& Staffing

NOW|VIDEO M I N I M O V I E

1. VIDEO TAKEN 4. SOCIAL SHARING 5. STATISTICS2 BIG SCREEN VIEWING


#shareanywhere

NOW|VIDEO PROCESS

1,

Video of guests is captured; saying a message, song, dance or acting a

mini scene

4,

Video can also be turned into a photo print or integrated on big screen

2.

Video can be intercut with pre recorded footage and is uploaded live

5.

Vdeos are accessible online on Brand’s event website with social media sharing options

3.

Call to Action ticket or email can be produced directing user to brand’s

event website/facebook page

#shareanywhere

THE ULTIMATE PHOTO BOOTH!

PERFECT FOR:


& Weddings

INTEGRATE WITH:


NOW|BOOTHP H O T O B O O T H

The NOW|BOOTH is the classic

photo booth that inspired our enire

industry.

It can be customised and presented

in a variety of ways. From an elegant

curtained set up to our state of the

art vinyl wrapped photo and video

booth stand, we can make any

occasion wonderfully memorable.

Red carpet? Vintage filters? Pirate

themed props? We offer them all.

The booth can be adjusted to fit

anywhere. Photos can be SMS’d,

emailed, shared to Facebook,

Twitter, alongside the double

photostrip print out. Each strip can

be branded with the client’s logo,

design or message.

5. STATISTICS2. BIG SCREEN VIEWING

3. DOUBLE STRIP PHOTO

PRINTED

4. SOCIAL SHARING1. PHOTOS TAKEN

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MAKING YOU MONEY FROM ZERO INVESTMENT

Do you want to provide a fantastic

and unique photographic service

to your customers, with little

setup or ongoing costs for your

organisation?

NOW’s solutions can be

implemented to allow you to

generate revenue from selling

photos at you venue.

As well as generating revenue, you

can create heaps of earned media

with customers being able to share

your branded content and talk

about their experience on social.

A MUST for any venue is 2016, is to

let potential customers know how

great their friends experience has

been at your venue.

PERFECT FOR:

Theme Parks, Museums,

Bowling Alleys, Cruises, Santa

Photography, Bars & more

INTEGRATE WITH:


Custom Photos

NOW|FIXEDF I X E D P H O T O G R A P H Y

1. PHOTO TAKEN 6. STATISTICS4. PHOTO PRINTED2. BIG SCREEN VIEWING

3. PHOTO PURHCASED


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ARE YOU BORED WITH USING THE SAME OLD ‘PHOTO BOOTH’ SERVICE?

DOES YOUR EVENT NEED A MORE TAILORED APPROACH TO PHOTO CONCEPTS?

NOW can work with you from

planning to production, to build

the exact solution to fit your

requirements. We can bring you

all of our usual benefits from the

NOW process, whilst creating

innovative solutions that make

you stand out from the crowd.

BESPOKE PHOTOGRAPHY

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BIG SCREENINTEGRATION

For pretty much every type of event and product, NOW has the ability to

have every photo, video or selected content flash up onto a big screen(s).

This creates the “look at me” buzz and creates another excellent branding

opportunity for the brand. Content can of course be moderated.

#shareanywhere

CUSTOM PHOTOSLAYERS

GET THE PUBLICCREATIVENOW’s amazing software

allows us to add multiple

layers or custom text live at

any event.

All photos can then be printed

on the spot and uploaded

directly to your brand’s

Facebook page or microsite or to

the user’s social channels.

#awesomethree

#com’onhewitt Various layers

can be added

allowing the

possibility

of each

photo being

different

The public can add their own text to personalise their experience

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CUSTOM PHOTOSFILTERS

ADD AN EDGE TO YOUR PHOTOSNOW can add any filter to your

photos. These can either be pre-set

before an event or a choice can be

provided to the public live. Clients

can either provide their own

filters or choose from NOW’s vast

catalogue.

#shareanywhere

STAFFING

With all our pricing, we include NOW’s specially trained promo-photography staff. We have a

wide selection of intelligent and enthusiastic team members in all the major cities in Australia.

These staff are experts in getting the most out of any photographic activation. They are a multi-

talented lot and can also turn their hands to nonphotographic activity.

If you need staff that will represent your brand in a professional yet fun manner, let us know.

#shareanywhere

2016 now marketing brochure

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