2016 Farm-to-ForkPartnership Opportunities

The ProgramFarm-to-Fork eating has always been a way of life in

the Sacramento region, long before the concept had

a name. In 2012, Josh Nelson of the Selland Family

Restaurants approached the Sacramento Convention

& Visitors Bureau with the idea that the region should

shine a light on its amazing food and agriculture

and share it with the rest of the country. Soon after,

Sacramento Mayor Kevin Johnson declared the region

America’s Farm-to-Fork Capital, and the rest is history.

Today, the Sacramento region’s Farm-to-Fork

Program serves as a year-round platform to

highlight the farms, restaurants, organizations and

individuals that contribute to the local culinary and

agricultural landscapes. The program is housed

within the Sacramento Convention & Visitors Bureau

and works to increase awareness of the region’s

unmatched prowess when it comes to fresh food.

Why SacramentoFarm-to-Fork isn’t a passing fad or a marketing slogan

in the Sacramento region—it’s the way we live. Our

region has been an agricultural powerhouse for

centuries, boasting a year-round growing season,

an ideal climate and a mouth-watering bounty of

crops. Chances are, if you’re enjoying a meal in the

Sacramento region, it came from a local farm.

Today, Sacramento sits among 1.5 million acres of

farms and ranches that grow more than 120 crops for

markets here and abroad. The region is also home to

more than 40 regional farmers markets—including the

largest California Certified Farmers’ Market in the state.

Local restaurants utilize the abundance of regionally

grown products to create a Farm-to-Fork freshness that’s

unparalleled. Whether you’re enjoying a burger or an

elegant dinner, local ingredients are on the table. And

as the seasons change, so do the Sacramento region’s

restaurant menus, ensuring a true taste of local flavor.

Sacramento Convention & Visitors BureauThe Sacramento Convention & Visitors Bureau is proud to lead the regional

“Farm-to-Fork Capital of America” efforts. The Farm-to-Fork program is a year-

round endeavor and collaborative process with the area’s chefs, farmers and

growers, as well as regional elected officials, and the people and organizations

who are dedicated to the area’s agricultural heritage and culinary treasures.

2015 Farm-to-Fork CelebrationBringing the Farm to Every ForkThe third annual Farm-to-Fork Celebration kicked

off on Sept. 9 with the Sacramento Convention &

Visitors Bureau teaming with the Sacramento Food

Bank and Family Services to host a massive food

drive centered on collecting fresh, local produce for

the Food Bank and its regional affiliates. The goal

was to set a Guinness World Record by garnering at

least 25,000 lbs. of fresh fruits and vegetables. Due

to the incredible generosity of area farms, ranches,

grocers, providers, commodity boards and community

members, the drive raised a record-crushing 170,923.8

lbs. of food. The following day, the local produce was

distributed by the Food Bank and 30 of its partners

to people in need across the six county region.

A Toast to 800 Farm-to-Fork FansThe festivities continued with special daily menus

at area restaurants, street parties, farm dinners and

other events. On Sept. 17, the third annual Legends

of Wine tasting evening was held for a sold-out

crowd of 800 on the West Steps of the California

State Capitol. Guests enjoyed varietals that were

hand-selected by local wine experts Darrell Corti and

David Berkley, along with a bigger selection of bites

and desserts from local eateries than ever before.

The Region’s Largest Fresh-Food PartyThe Celebration hit fever pitch at the Sept. 26th

Farm-to-Fork Festival on Sacramento’s iconic

Capitol Mall. For the first time in the event’s three-

year history, more than 100 restaurants, farms,

ranches, breweries, wineries and other vendors

signed up to participate, putting the Festival at

full capacity weeks in advance. While the two

previous Farm-to-Fork Festivals attracted more

than 30,000 people, the 2015 event drew an

estimated 50,000+ Farm-to-Fork fans to Capitol Mall,

marking a 15,000-person increase in attendance.

With so many visitors documenting their Saturday

festival visit in photos, America’s Farm-to-Fork Capital

became the number one trending location in the

nation on Instagram.

Coming Together for a Night to RememberThe Celebration ended on Sept. 27 with a stunning

finale atop the majestic Tower Bridge. More than

30 top area chefs came together to create a multi-

course meal for hundreds of diners at the sold-out

Farm-to-Fork Gala Dinner. Led by Chefs Oliver

Ridgeway of Grange and Ravin Patel of Selland

Family Restaurants, the culinary team prepared an

array of dishes sourced from roughly 60 regional

farms and had the support of close to 150 local

restaurant industry staffers who came out on their

own time to lend a hand. While diners on the bridge

toasted the region, still more culinary fans enjoyed

a locally-sourced meal aboard the California Railroad

Museum's first Farm-to-Fork Cocktail Train, which

sold out within hours of tickets going on sale.

Points of InterestInformation Booth$1 Arrowhead Water SalesBeer & Wine Token Sales / ID Check Pacific Seafood Mobile Market

Reverse Food Truck / Kaiser Permanente

Beer & Wine (Tokens Required)

Educational Animal Experience

Shaded Seating

Yellow Cab Sacramento Taxi Stand

Bike Valet

Restrooms

Featured Attractions

Sacramento County Entertainment Stage

Raley’s

Republic Services Brewer’s Alley

General Produce “On The Plate”

Save Mart Supermarkets Demo Stage

Placer Grown Wine & Beer Pavilion

Paragary’s Produce Express Demo Stage

Whole Foods Demo Stage

Consumer Wine Awards Wine Pavilion

Big Green Egg Demo Stage

20 15 E VENTS

2015 Events

2015 Farm-to-Fork Festival Layout

Taste of Summer World Record & Restaurant Weeks

Legends of Wine

Tower Bridge Dinner Free Family Festival

A

P

1

K

2

B

3

E

4

s

5

Y

6

v

7

9

r

8

10

Farm-to-Fork Celebration

Breaking Records

More than 170,000 lbs of

fresh food was collected to

shatter the Guinness World

Record of 25,000 lbs. Food

was distributed in less than

14 hours to 30 partners

of the Sacramento Food

Bank and Family Services.

Saved 12,000 gallons of water using concrete weights instead of

the traditional water barrels for our event tenting needs

38 local wineries and 800 attendees

went to Legends of Wine

37 regional restaurants participated

in Farm-to-Fork Restaurant Week

More than 500 volunteers

donated their time to the events

9,920

150

522

764,153

147

$808,528

$4,074,795

3,053,113

2,339,985

7,298

99

334

523,200

125

$495,766

$3,728,947

2,098,237

2,473,169

5,005

-

-

375,384

127

$608,859

$2,871,800

-

-

Facebook Likes

TV Spots

Radio Spots

Facebook Impressions

Total earned media stories

Earned Media Publicity Value

Total Audience Reach

Print Impressions

Digital Impressions

91 businesses supported the

celebration with a sponsorship

or product donation

2013 2014 2015

By the Numbers

BY THE NUMBERS

Free Family Festival

Tower Bridge Dinner

29 Chefs 784 Chairs

37 Live Chef

Demonstrations

9 Hours of

Bridge Closure

4 Live Bands

85 Servers 99 King Tables

31 Food Vendors

42 Restaurants

Participating

26 Local

Microbrews on Tap

207 Centerpieces 3 Hours to Set Up

135 Total

Vendors

During the Festival, America’s Farm-to-Fork Capital became

the number one trending location in the nation on Instagram

2 Hours to

Clean Up

7,200 Beers

Served

50,000

35,000

25,000

2013 2014 2015

10k

20k

30k

40k

50k

Attendance

Farm-to-Fork Taste of Summer June 3–5, 2016 Raise a glass at the annual Farm-to-Fork Taste of Summer weekend! Enjoy three days celebrating the region’s wine, beer and cocktails. While sipping award-winning drinks, you can also expect to get a taste of the Sacramento area’s unbeatable cuisine.

Winemakers Dinners (regional) Friday Evening – June 3rd, 2016

Sample some of the region’s best varietals alongside the winemakers who are putting the Sacramento region on the map. Dinners at select restaurants across the Sacramento region.

∙ Presenting Sponsorship* - $5,000 (Limit 1)

∙ Supporting Sponsorship - $2,500 (Limit 3)

Save Mart Grand Tasting (Cesar Chavez Park)Saturday Afternoon – June 4th, 2016

The Save Mart Grand Tasting showcases more than 150 local breweries, wineries and craft cocktails alongside delicious foods served by over fifty of the region’s finest chefs and purveyors.

Limited to the first 5,000 tickets sold

∙ Supporting Sponsorship - $10,000 (Limit 3) Includes naming rights for one of the following areas: Demo Stage, Entertainment Stage or Winemakers Pavilion

The Brunch (13th St between L & J)Sunday Morning – June 5th, 2016

Join hundreds of your closest friends at Sacramento’s biggest brunch party! Enjoy a Farm-to-Fork feast and bottomless mimosas outdoors in the Kay district in downtown Sacramento.

Limited to the first 800 tickets sold

∙ Presenting Sponsorship* - $5,000 (Limit 1)

∙ Supporting Sponsorship - $2,500

∙ Table of 8 Sponsorship - $1,500

*Customized sponsorship packages available. Packages include the opportunity to pre-purchase a sponsorship table at the annual Farm-to-Fork Gala Dinner.

20 16 SPONSORSH IP OPPORTUN IT I E S

2016 Opportunities

Farm-to-Fork CelebrationLegends of Wine (State Capital West Steps)

Friday September, 16th, 2016

Wine-lovers will have the unique opportunity to sample and discover more about some of the region’s most celebrated varietals, as selected by two of Sacramento’s internationally recognized culinary powerhouses—Darrell Corti and David Berkley. Set against the backdrop of California’s majestic State Capitol, guests will sip a wide array of award-winning wines paired and presented with artisan cheeses and more local delights.

Limited to the first 800 tickets sold

∙ Presenting Sponsorship* - $10,000 (Limit 1)

∙ Supporting Sponsorship* - $5,000 (Limit 3)

Farm-to-Fork Restaurant Weeks (Regional)

Two Weeks in September

Farm-to-Fork Restaurant Weeks is a celebration of the region’s premiere dining destinations, in addition to the bounty of seasonal ingredients found within a 150-mile radius of the downtown core. The two-week event will showcase the Sacramento region as

the culinary powerhouse that it is, with area restaurants hosting special events, menus and opportunities to meet the farmers, winemakers and brewers who make Sacramento America’s Farm-to-Fork Capital.

∙ Presenting Sponsorship* - $10,000 (Limit 1)

∙ Supporting Sponsorship* - $5,000 (Limit 3)

Farm-to-Fork Speakers Series (Regional)

Four events per year beginning in 2016

The America’s Farm-to-Fork Capital Speakers Series aims to shine a light on the food system and agricultural issues that are impacting our communities and the rest of the world. Hear from local and national experts and enjoy discussions with others who share your passion for our region.

∙ Presenting Sponsorship* - $15,000 (Limit 4)

∙ Supporting Sponsorship - $5,000

20 16 SPONSORSH IP OPPORTUN IT I E S

Free Family Festival Saturday September 24, 2016

Designed to showcase and celebrate where our food and drinks come from, the Farm-to-Fork Festival brings us face-to-face with the people who are feeding our region and the world.

The free festival hosted on the city’s iconic Capitol Mall boasts a delicious selection of Farm-to-Fork offerings that are produced and available in the Sacramento region. Attendees will find food, wine and beer from regional eateries and purveyors, as well as live music, live cooking demonstration stages, a kids’ zone, interactive booths from local grocers, farms and ranches and more!

California Agricultural and Non-Profit Organizations

2016 Farm-to-Fork Partner designation

10’ x 10’ exhibitor booth including: tent, table and two chairs at the Festival

Opportunity to sell food/merchandise or distribute marketing and promotional materials. Additional permits may apply.

∙ Sponsorship Fee: $2,500

∙ Trade Value: $7,500

Basic Sponsorship Package2016 Farm-to-Fork Partner designation

10’ x 10’ exhibitor booth including: tent, table and two chairs at the Festival (Additional fees apply for larger spaces and power)

Opportunity to sell food/merchandise or distribute marketing and promotional materials. Additional permits may apply.

Logo/ID on event signage and website

∙ Sponsorship Fee: $5,000 (No exclusivity)

∙ Trade Value: $10,000

Supporting PackageAll features of the Basic Package

20’ x 20’ exhibitor booth including: tent, table, chairs, power and ice at the Festival (Additional fees apply for larger spaces)

Featured location at the Festival

Social media announcements/promotion

Opportunity to purchase a table at the Tower Bridge Dinner

∙ Sponsorship Fee: $10,000 (No exclusivity)

∙ Trade Value: $30,000

Premier PackageAll features of the Supporting Package

TBD Media Recognition: TV, radio and/or print marketing materials

Presented by / Title ID on one featured activity at the Festival. Includes banner recognition, branding of featured activity, on-stage recognition and customized Farm-to-Fork promotional plan

Entertainment Stage Demo Stage Kids Area Brewer’s Alley Wine Pavilion Agricultural History Display Festival Entrances (2 Each)

Note: On-site space needs determines the final price of your sponsorship package. This package includes a 30’ x 30’ exhibitor booth including: tent, table, chairs, power and ice

∙ Sponsorship Fee: $30,000 (No exclusivity)

∙ Trade Value: $90,000

20 16 SPONSORSH IP OPPORTUN IT I E S

2016 Additional Event Sponsorship Opportunities (Farm-to-Fork related activations are also available at the following events produced by the Sacramento Convention & Visitors Bureau.)

Amgen Tour of California May 22 - Downtown Sacramento

Niello BMW Corporate Run 3.1 May 26 - Downtown Sacramento

California State Fair, Farm-to-Fork Display July 8–24 - Cal Expo

USA Track & Field National Junior Olympics July 24–30 - Hornet Stadium

International Food Bloggers Conference July 30 - Downtown Sacramento

Farm Tank Conference September 21–23 - Downtown

CIF State HS Football Championships December 16–17 - Hornet Stadium

St. Hope Elite Hoops Classic December 17–22 – Sacramento High School

New Year’s Eve Sky Spectacular December 31 - Old Sacramento

For more information on Farm-to-Fork Sponsorships please contact:

Joe Klegseth Director of Partner Marketing

Sacramento Convention & Visitors Bureau 916.808.5551 or jklegseth@visitsacramento.com

2015 Partners