farm to fork (f2f) food information system
DESCRIPTION
Treviso Tecnologia is an Italian innovation agency in charge of dissemination and the establishment of non-EU partnerships to exploit the F2F Food Information System."RFID from Farm to Fork” is a European project which aims at showcasing RFID technology to SMEs in the food & drink industry identifying and tracing food information along the supply chain from the producer (farm) to the end consumer (fork). Demonstrators and ‘living labs’ have been developed in wine, fish, meat and cheese sectors.TRANSCRIPT
INNOBIZ Global ForumINSME Annual Meeting
Farm to Fork (F2F)
Food Information System
Daejeon Convention Centre, 24th May 2012
Dr. Roberto SANTOLAMAZZA[Managing Director]
Presentation scheme
Treviso TecnologiaInnovation and Technology TransferNeroluce Lab Centre
RFID from Farm to ForkProject and TechnologyPilot demonstrators (WTA Hi-tech fair)
2
Treviso TecnologiaSpecial Agency for Innovation of theTreviso Chamber of Commerce
Established in 1989, aims at promoting a business culture innovation-oriented, constantly supporting SMEs through: The development of high-tech and innovative services and projects, in connection with the university and the scientific world;
The implementation of learning paths enabling new competences and profiles: technically specialized, managerially skilled and globally scaled in a lifelong learning view;
The diffusion of technical knowledge to boost the competiveness of SMEs through the certification of both products and company management systems.
3
OPEN INNOVATION
SUSTAINABILITY
ICT
Treviso Tecnologia is a no profit organization that offers high added value innovative services, and supports SMEs in the development of project (co) financed at a regional, national or European level
Intends to work as facilitator in offering information, training and development services, pursuing a continuous dissemination of technological innovation among enterprises and leveraging the power of the networking between research institutions, universities, chambers of commerce and other public organisations.
Innovation and Technology Transfer (Catalyst)
4
SKILLS
RESEARCH NETWORK
NEW COMPANIES
Innovation and Technology Transfer (Partnerships)
Services supplied are meant to develop an entrepreneurship culture oriented to innovation, setting up local or international steering project. Strategic partnerships, collaboration agreements and
international networking, together with EU and world-class Research Institutions and Universities.
Long term collaborations with several Universities and International Research Institutions (public/private), such as the Fraunhofer Institutes network, Philips Applied Technologies, ENEA, D’Appolonia, etc.; research projects, as matter of local economy growth.
Particular attention on strategic issues such as the Industrial Design or product re-design (re-engineering) with an added value (e.g. Human Centered Design, etc.).
5ACQUISITION
EXPLOITATION
INTEGRATION
KNOWLEDGE MANAGEMENT
INNOVATION
Innovation and Technology Transfer (Projects)
Treviso Tecnologia is also carrying out cutting edge projects to bring SMEs new technologies and opportunities offered by the most innovative ICT.
Treviso Tecnologia ICT department constantly develops systems, software & web applications, multimedia and web services (such as webcasting, websites and innovative content management).
6
Selected by the European Commission as a best practice in 2011 among «innovation catalysts»
Founded in 2008 and settled in the start-up incubator «La Fornace dell'Innovazione» in Asolo
Aims at supporting companies in the development of innovative products (increasing product quality and reducing development costs)
Neroluce Lab Centre (1)
7
http://neroluce.tvtecnologia.it [email protected]
Neroluce Lab Centre (2)
Virtual prototyping room that permits the stereoscopic visualization of objects
Ergonomics laboratory where any kind of product can be tested with significant user interaction
8
http://neroluce.tvtecnologia.it [email protected]
Neroluce Lab Centre (3)
the approach used is the user centred design, aiming to develop products that fully satisfy customer’s needs
The Centre allows SMEs to access methodologies and technologies that until now were not affordable, also due to the specialization of the required skills
Neroluce collaborates with local companies and acts as a facilitator in accessing the qualified services offered by other bodies
9
http://neroluce.tvtecnologia.it [email protected]
Background
Consumers increasingly seek for the information about their food: safety, quality, freshness and origin.
An European project, “RFID from Farm to Fork”, is determining how traceability with RFID technology can benefit the supply chain of food products.
10
RFID from Farm to Fork - Facts
EU CIP project (Grant agr. N. 250444) Area: Internet Evolution and Security
Objective: Strenghtening SME competitive advantage through RFID implementation
Duration: May 2010 to August 2012 Purpose: practically demonstrate Automatic Identification and Data Capture and how sensor technologies can provide a Return on Investment in SMEs of the agrofood industry
9 partners in 5 countries Pilot demonstrators running in 4 sectors (wine, fish, cheese, meat)
11
Which technology to share data of evoluted traceability?
What is RFID?Technology that uses radio waves to transfer data from an electronic tag attached to an object, through a reader for the purpose of identifying and tracking the object.
What is EPC?The standardized EPC (Electronic Product Code) global network is a solution for tracking products within enterprises in the supply chain.
12
The mechanisms to capture and query the traceability data use events that are stored in the EPCIS (EPC Information Service) database.
How to provide individual SMEs with competitive advantage?
Common open infrastructure maintained by Farm to Fork Foundation (Database, Services, Protocols and standards)
Business specific systems produced by accredited systems integrators (Production tracking systems, Business productivity apps, Branding and marketing in customer information)
13
How does the F2F system works?
Production events are: CAPTURED using RFID, sensor networks, barcodes and production records
STORED in a secure international database SHARED among supply chain partners (originator of data owns information)
Web service infrastructure: GENERATES the history of each serialised item
ALLOWS the customer to retrieve the traceability web page from the database
14
accessible via shop terminal or mobile devices
15
F2F traceability page tells more about each product story
Are you going for it?
16
Fish pilot example: Fonda sea bass (University of Ljubjana)
17
Fish pilot example: Fonda sea bass (University of Ljubjana)
18
Fish pilot example: Fonda sea bass (University of Ljubjana)
19
Fish pilot example: Fonda sea bass (University of Ljubjana)
20
Fish pilot example: Fonda sea bass (University of Ljubjana)
21
Innovation in F2F: traceability, avoidance of counterfeiting and quality assurance through one single system
22
Better definition of the control of processes and stock management increases agricultural sustainability and reduction of waste MANAGEMENT OF RAW MATERIALS AND PLANT TREATMENTS
ELIMINATION OF PAPER FORM OF TRACEABILITY AND HUMAN ERROR
AUTOMATION OF DATA GENERATION AND CONTROL OF THE CONDITIONS
MANAGEMENT OF INTERNAL OPERATIONS (REDUCTION OF ERRORS)
A fast and secure communication is guaranteed through a platform characterized by interoperability of applications. DIFFERENT LEVELS OF PRIVACY AND DATA ACCESS
HIGH LEVEL OF DATA VISIBILITY ALONG THE SUPPLY CHAIN
Communication towards the market rise from giving value to information already available in-house CONSUMERS ARE AWARE OF THE ORIGIN (e.g. AREA OF CONFERMENT OF THE
GRAPES)
PROOF OF QUALITY (e.g. TREATMENTS) AND OTHER FOOD ITEM RELATED TRACEABILITY DATA (e.g. COLD CHAIN, TRACKING OF PROCESSES)
Call for expression of interest
Institutional National organisations Food related associations
Industrial Venture capitalists or private companies for JV RFID technology providers for perishable products System integrators to customize the solution
Producers, Importers and Retailers Early adopters gain most advantage To assure quality of the product and their origin
23
References
I. Cuiñas, L. Catarinucci, and M. Trebar (2011). RFID from Farm to Fork: Traceability along the Complete Food Chain. Marrakesh: Progress In Electromagnetics Research Symposium.
A. Parreño, F. Quesada Pereira, P. Vera Castejon A. Alvarez Melcon, M. Trebar (2011) Food Traceability System for European Companies. Murcia.
J.A. Gay-Fernandez, I. Cuiñas (2011). Deployment of a Wireless Sensor Network in a Vineyard. Seville: WINSYS International Conference on Wireless Information Networks and Systems.
L. Catarinucci, R. Colella, L. Tarricone (2011). A New Enhanced UHF RFID Sensor-Tag. Roma: European Confernce on Antennas and Propagation.
I, Cuiñas, I Exposito, J.A. Gay-Fernandez (2011). The “RFID from Farm to Fork” project proposal for food industry traceability: A wine pilot example. Tarragona: 5as Jornadas Científicas sobre RFID.
Ambitious European Project Traces Food from Farm to Fork. RFID Journal (October 2011http://www.rfidjournal.com/article/view/8934)
M. Trebar, A. Grah, M. Savić, R. Česnovar (2012). RFID-enabled Traceability of Farmed Fish. Orlando: IEEE RFID 2012.
24
INNOBIZ Global Forum 2012
Farm to Fork (F2F)Food Information System
Daejeon Convention Centre, 24th May 2012
www.tvtecnologia.it
www.rfid-f2f.eu@TvTecnologia
@RFIDfarmtofork
Dr. Roberto SANTOLAMAZZA[Managing Director]
Dr. Anilkumar DAVE[Head of Unit – Fast Forward]
Dr. Marco BATTISTELLA[RFID F2F Project Manager]