2016 - american gas association · industry. american gas magazine is read by nearly 12,000 key...
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2016 MEDIA KIT
PRINT AND ONLINE PUBLICATIONS
Why Participate?American Gas is your connection to leaders in the natural gas utility industry. Our readers include CEOs, managers and engineers that are involved in making purchasing decisions for goods and services for their companies, accounting for billions of dollars in purchasing power. With American Gas and the digital properties associated, you are reaching the hard to connect with executives as well as those on every part of the pipeline in the natural gas transmission and distribution industry.
American Gas print and online publications provide readers with news and articles about the people, technology, markets and applications that can help them grow their businesses.
Connect with leaders, decision makers and purchasing influencers in some of the following ways:
• High impact ad enhancements that include, gatefold covers, ad inserts, belly-bands and more
• Custom advertorial opportunities • Dynamic digital advertising • Interactive features in the
e-newsletter and website • Bonus distribution at industry events
Justin Wolfe | 717.430.2238 | [email protected]
“American Gas benefits gas utilities by providing timely industry news and analysis. We find great value from partnering with American Gas to connect with utility professionals across North America.”
- Marketing Communications Manager, Itron
AMERICAN GAS MAGAZINE READERS ARE INDUSTRY LEADERS
Whether they are CEOs, managers, or engineers, American Gas readers are involved in making purchasing decisions about goods and services for their companies, accounting for billions of dollars in purchasing power. With American Gas, you’re connecting with the hard to reach executives as well as those on every part of the pipeline.
American Gas delivers in-depth articles that tackle industry changes, includes telling profiles of industry leaders and includes the latest news and updates in the natural gas industry.
AMERICAN GAS MAGAZINE IS READ BY NEARLY 12,000 KEY DECISION-MAKERS.
81% of readers have taken some action as a result of reading or seeing ads in American Gas
MORE THAN 50% have discussed an ad or articles with co-workers
CLOSE TO 50% have forwarded an ad or article to others
CLOSE TO 30% have visited an advertiser’s website
21% Engineers/Specialist/Other
4% N/A
17% Top Management
39% Managers/Supervisors
19% Directors/
General Managers
Justin Wolfe | 717.430.2238 | [email protected]
FEBRUARYFeatures: •NARUC’s New Chair• Getting Down to Work: AGA
Scholarship Winners
Ad Close: 12/21/2015Art Due: 12/30/2016
MARCHFeatures: • Industry Update: Crossbore
Prevention•Corporate Citizenship
Ad Close: 1/19/2016 Art Due: 1/26/2016
APRIL Features: •Customer Service• Impacts & Opportunities of the
Clean Air Act
Ad Close: 2/17/2016Art Due: 2/24/2016
MAYFeatures: •Finance• Operations: AGA’s Peer
Review Program
BONUS DISTRIBUTION Financial ForumOperations Conference
Ad Close: 3/23/2016 Art Due: 3/30/2016
JUNEMember Directory IssueFeatures: • The Global Market Outlook &
LNG Exports•The 2015/16 Winter Heating Season
Ad Close: 4/20/2016 Art Due: 4/27/2016
JULYFeatures: • Mergers & Acquisitions: Change
management & lessons learned • Energy Efficiency: Defining Zero Energy
Homes and the Role of Natural Gas
BONUS DISTRIBUTION AGA Legal Forum
Ad Close: 5/10/2016 Art Due: 5/17/2016
AUG/SEPTFeatures: •Workforce Development•Communicating with Customers Ad Close: 6/21/2016 Art Due: 6/28/2016
OCTOBERBuyer’s Guide Issue Features: •Operations: Insider Threats•New Technologies
Ad Close: 8/23/2016 Art Due: 8/30/2016
NOVEMBERFeatures: •Natural Gas Vehicles•Infrastructure Expansion
Ad Close: 9/21/2016 Art Due: 9/28/2016
DEC/JAN
Features: • The Incoming AGA Chairman’s
Vision for the Industry•Natural Gas and New Construction
Ad Close: 10/26/2016 Art Due: 11/2/2016
2016 EDITORIAL CALENDAR
70%
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of American Gas readers are involved in the purchase of products and services.
Justin Wolfe | 717.430.2238 | [email protected]
32%20% 19%
ADVERTORIALS Advertorials allow you to explain your products and services in a cost-effective, customized way. American Gas Magazine provides a template designed for maximum impact.
Reserve a full page advertorial in select issues of American Gas, and receive a full page ad at 50 percent off. Ask your Account Executive today about this exclusive opportunity.
The advertiser supplies:Advertorial Headline . . . . . .6 words maxSub-headline . . . . . . . . . . . . .15 words maxBody . . . . . . . . . . . . . . . . . . . .600 words maxLogo . . . . . . . . . . . . . . . . . . . .jpeg or tif, 300 dpiCompany Information . . . .Address, Phone, Fax E-mail & Website Ad Unit . .PDF only
RATES & SPECSPosition Size/WxH 1x 3x 6x 10x
Cover 2 . . . . . . . . . . . . . . . . . 8 5/8 x 11 1/8 — — — $4,975
Cover 3 . . . . . . . . . . . . . . . . . 8 5/8 x 11 1/8 — — — $4,975
Cover 4 . . . . . . . . . . . . . . . . . 8 5/8 x 11 1/8 — — — $5,225
Spread . . . . . . . . . . . . . . . . . 17 x 11 1/8 $8,400 $7,825 $7,250 $6,725
Full Page . . . . . . . . . . . . . . . 8 5/8 x 11 1/8 $4,475 $4,125 $3,850 $3,550
2/3 Page . . . . . . . . . . . . . . . 4 3/4 x 9 3/4 $3,575 $3,275 $3,050 $2,800
1/2 Page Island . . . . . . . . . . 4 3/4 x 7 1/4 $2,850 $2,650 $2,475 $2,275
1/2 Page Horizontal . . . . . . 7 3/8 x 4 1/4 $2,650 $2,425 $2,275 $2,125
1/3 Page . . . . . . . . . . . . . . . 2 1/4 x 9 3/4 $2,350 $2,150 $1,975 $1,775
1/4 Page . . . . . . . . . . . . . . . . 3 5/8 x 3 5/8 $2,075 $1,925 $1,750 $1,525
1/6 Page . . . . . . . . . . . . . . . 2 1/4 x 4 1/4 $1,350 $1,175 $1,150 $1,100
Marketplace (per inch) . . . . . . . . . . . . . . . . . . . . $200 $185 $170 $150 Trim Size: 8 3/8 x 10 7/8Spread Trim Size: 16 3/4 x 10 7/8Bleeds: Allow 0.125” on all sides. Keep all live matter .25 from trim and gutter.Files: Please supply print-ready PDF’s
Justin Wolfe | 717.430.2238 | [email protected]
AMGAS.ORG
For up-to-the-minute industry updates on trends, events, members, and research, log on the American Gas website. Always relevant and always current, the magazine’s companion digital version helps readers stay on top of all the activities in the natural gas and access archives of American Gas Magazine.
AD POSITIONS Banner (header) 728 x 90 . . . . . . . .$600 per issue
Sidebar 300 x 250 . . . . . .$450 per month
Footer 940 x 90 . . . . . . .$750 per month
Average Monthly Pageviews
3,300
PAYMENT AND CANCELLATIONSThe advertiser and its agency will be held jointly and severally liable for monies due and payable for ads ordered and published. Cancellations or changes in orders (advertising contact) may not be made by the advertiser or the agency after the closing date. Cancellation of any space reservation by the advertiser or its agency will result in an adjustment of the rate (shortage) based on past and subsequent insertions to reflect actual space used at the earned frequency of volume rate.
PUBLISHER’S PROTECTIONThe advertiser and its agency assume liability for all content of ads printed, and also assume responsibility for any claims arising there from made against the publisher. Publisher reserves the right to reject any ad. Publisher reserves the right to reject or cancel any ad or space reservation at any time. Publisher shall not be liable for any costs or damages if for any reason the publisher fails to publish an ad, or for errors in key number, reader service number, or ad index.
AGENCY COMMISSIONSCommissions not to exceed 15 percent of gross billing are granted to recognized agencies and are only applicable to accounts paid within 45 days of the invoice date.
All advertisements are subject to the approval of the Publisher.
Advertiser indemnifies The YGS Group and the American Gas Association (AGA) claims, suits or actions, or losses or other liabilities, including attorneys’ fees and costs, arising from or related to the advertising or its publication. The YGS Group assumes no liability whatsoever, except to the extent of a one time paid advertisement of the same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2 percent per month compounded to yield 26.82 percent per year on overdue accounts. A charge of $30.00 will be levied against all returned checks. Revisions to previously submitted ad copy are subject to additional charges. In the event of a contract cancellation, the advertiser/or agency agrees to repay The YGS Group any discounts granted for multiple insertions less any discount applicable for the number of insertions completed in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are noncancelable. Prices are net of agency commission. Ads may also appear in an online version of the publication(s). The YGS Group is not responsible for errors if a hard copy proof is not submitted with the electronic file.
Justin Wolfe | 717.430.2238 | [email protected]