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2016 MEDIA KITnapipelines.com 330.467.7588
Reaching Pipeline Construction, Pipeline Maintenance, Engineering, Government/Regulatory, Equipment Manufacturer/Supplier, Gathering, Transmission and Distribution, as well as others involved in the energy industry.
PRINT: 20,000 Circulation
WEBSITE: 5,672 Unique Browsers/Month 12,877 Page Impressions/Month
ENEWSLETTER: 5,519 Opt-in Subscribers
TWITTER: 1,620 Followers of @NAOGP1
54,228* Total Audience Reach
NorthAmerican Oil & Gas
*Publisher’s Own Data
www.napipelines.com
®
North American Oil & Gas Pipelines is a publication of Benjamin Media Inc. 10050 Brecksville Rd., Brecksville, OH 44141 USA Phone: 330.467.7588 | Fax: 330.468.2289
ABOUT NORTH AMERICAN OIL & GAS PIPELINES
The North American Oil & Gas
Pipelines brand covers the
business of oil and gas pipeline
construction and maintenance,
engaging owners, operators,
contractors and service
providers with cutting-edge
editorial content via multimedia
channels. Every month we
deliver the latest news and market developments
that are shaping the industry, from the shale oil and gas
development to the Canadian oil sands, including the
most efficient methods of pipeline installation, the latest
in integrity management and managerial strategies that
enhance the company bottom line.
North American Oil & Gas Pipelines offers
marketers the opportunity to reach decision
makers through multiple touch points, including
print magazine, tablet edition,
website, e-newsletter, social
media feeds and webinars.
2
ADVERTISINGRyan Sneltzer | 330-315-2114 | [email protected] Sisko | 330-315-2057 | [email protected]
EDITORIALBrad Kramer | 330-315-2104 | [email protected]
EDITORIAL
Ryan SneltzerBrand Sales ManagerRyan graduated from Walsh University with a degree in Corporate Communications. He’s
been a member of the BMI staff for 9 years now. He and his wife are expecting
their first child later this year. In his spare time Ryan enjoys travel, playing guitar, and outdoor activities with his wife, friends and family.
Dan SiskoBrand Sales ManagerDan has been with BMI for 14 years. He doesn’t consider himself a conventional sales rep, but rather
an opportunity presenter. He went to Cleveland State University and majored
in marketing. In his spare time, Dan likes playing basketball, biking and spending time with his family. He also tries to be the best dressed at industry trade shows.
ADVERTISING SALES
Bernard KrzysPublisherBernie founded Benjamin Media in 1992 with the launch of Trenchless Technology magazine.
He is a Professional Accounting graduate of Kent State University and
is a CPA, but his real interest is entrepreneurship—developing and growing businesses. He has received numerous industry awards — most notably he was in the inaugural induction class of the NASTT Hall of Fame — and is a frequent speaker at events. Bernie can be seen at many industry events with his wife Phyllis. He is a U.S. Army veteran. He is active year round doing triathlons, biking and running races; skiing; and attending his grandchildren’s athletic and music events.
Brad KramerManaging EditorBrad has worked at BMI since 2005 after graduating from Kent State University with degrees in
News and English. Being named North American Oil & Gas Pipelines
managing editor in 2013 was one of his most rewarding career accomplishments. Brad became a first-time father in September 2013 and likes to play old-time music on banjo and fiddle in his free time.
EDITORIAL CALENDAR
ADVERTISINGRyan Sneltzer | 330-315-2114 | [email protected] Sisko | 330-315-2057 | [email protected]
EDITORIALBrad Kramer | 330-315-2104 | [email protected]
®
North American Oil & Gas Pipelines is a publication of Benjamin Media Inc.
10050 Brecksville Rd., Brecksville, OH 44141 USA
Phone: 330.467.7588 | Fax: 330.468.2289
3
ISSUE TOPICS PRODUCT SHOWCASE BONUS DISTRIBUTION
JANUARYMails: January 10Insertion: December 2Materials: December 16
› Public Outreach› Bakken Shale› Pipeline Repair› Pigging Technology› Software Tools
› Trenchers › DCA, Naples, FL, Feb. 15-19› HDD Academy, Tempe, AZ, Feb.11-12› PPIM, Houston, TX, Feb. 9-12› NACE, Vancouver, BC, Canada, March 6-10
FEBRUARYMails: February 10Insertion: January 1Materials: January 15
› 2016 Canadian Oil Pipeline Report› Coatings/Corrosion Control› Worker Training/Recruitment› Crawlers Carriers› Right-of-Way Maintenance/Restoration
› Software Tools › NUCA Fajardo, Puerto Rico, March 10-14 › PLCA, Scottsdale, AZ, Feb. 23-27› APCA, San Diego, CA, March 9-13
MARCHMails: March 10Insertion: February 3Materials: Febraury 17
› Pipe Preparation/Testing› Process Management› Vacuum Excavation› Welding Efficiency› Gathering Pipelines Construction
› Pipe Layers › NASTT’s No-Dig Show, Dallas, TX, March 20-24
APRILMails: April 10Insertion: March 3Materials: March 17
› Safety Valves/Monitoring› Exporting Oil & Gas› Land Management› Trenchless Construction› Offshore Focus
› Drilling/Boring Rigs › OTC, Houston, TX, May 2-5› PLCA Canada, Prince Edward Island, May 29-June 2
MAYMails: May 9Insertion: April 1Materials: April 15
› 2016 U.S. Oil Pipeline Report› Safety Culture› Exploration & Production Trends› Preventive Maintenance › Integrity Management Programs
› Mulchers/ROW Equipment › Global Petroleum Show, Calgary, AB, Canada, June 7-9
JUNEMails: June 10Insertion: May 1Materials: May 15
› Innovative Business Practices› Jobsite Preparation› Pipe Specifications/Technology› Water Crossings› Oil Sands Development
› Pigging/Inspection Tools
JULYMails: July 10Insertion: June 6Materials: June16
› Permitting Processes› Wheel Loaders› Data Tools› Pipe Rehabilitation/Replacement› Engineering Practices› Includes Horizontal Directional Drilling Guide
› Welding Equipment
AUGUSTMails: August 11Insertion: July 1Materials: July 15
› 2016 Canadian Natural Gas Pipeline Report› Shale Infrastructure› Transportation/Stringing› Insuring Pipelines› Leak/Holiday Detection› Coatings/Corrosion Control
› Vacuum Excavators › Pipeline + Energy Expo, Tulsa, OK, TBD› IPLOCA, Paris, France, Sept. 12-16
SEPTEMBERMails: September 10Insertion: August 1Materials: August 15
› Marcellus-Utica Shale› Environmental Challenges› Pipeline Security/Monitoring› Asset Management› Trenching
› Pipe Wraps/Repair
OCTOBERMails: October 10Insertion: September 1Materials: September 15
› Safety Programs› Supply Chain Manufacturing› Land Clearing Contractors› Distribution Pipelines› Stakeholder Collaboration› Includes Big Equipment Handbook
› Crawler Carriers
NOVEMBERMails: November 10Insertion: October 1Materials: October 15
› 2016 U.S. Natural Gas Pipeline Report› Worker Retention› Gas-Electric Convergence › Maintaining Aging Infrastructure › Midcontinent Shale Plays› Pigging/Inspection
› Excavators
DECEMBERMails: December 10Insertion: November 3Materials: November 17
› Directional Drilling› Equipment Standards› GIS/Mapping› Leasing/Rental Equipment› Drilling & Hydraulic Fracturing› Includes 2016 Buyer’s Guide
› Wheel Loaders
www.napipelines.com
www.napipelines.com
®
North American Oil & Gas Pipelines is a publication of Benjamin Media Inc. 10050 Brecksville Rd., Brecksville, OH 44141 USA Phone: 330.467.7588 | Fax: 330.468.2289
4
ADVERTISINGRyan Sneltzer | 330-315-2114 | [email protected] Sisko | 330-315-2057 | [email protected]
EDITORIALBrad Kramer | 330-315-2104 | [email protected]
PRINT AUDIENCE
JOB TITLE
INDUSTRY
20,000 Total Circulation
OWNER / CEO / PRESIDENT /
EXECUTIVE MGMT / VP / COO /
CFO/DIRECTOR
FINANCIAL MANGER /
SUPERINTENDENT / MANAGER
/ GENERAL MANAGER /
SUPERVISOR/FOREMAN
OTHER
ENGINEER / CONSULTANT
EQUIPMENT/SERVICES USED BY NORTH AMERICAN OIL & GAS PIPELINES SUBSCRIBERS*
Pipeline Maintenance/Rehabilitation ................. 60%
Pipeline Security/Safety ................................... 57%
Pipeline Communications ................................. 30%
Software ........................................................ 29%
Welding ......................................................... 28%
Pipeline Machinery ......................................... 27%
Environmental Awareness ................................. 27%
Coatings / Linings ........................................... 27%
Pipeline Design Engineering ............................. 26%
Offshore Pipe Laying ....................................... 26%
Trenchless Technology ...................................... 26%
Cathodic Technology ....................................... 23%
Inline Inspection .............................................. 23%
Cleaning Pigs ................................................. 22%
Leak detection / Prevention .............................. 21%
Project Financing & Insuring ............................. 19%
ROW Management ......................................... 19%
GIS / GPS Systems ......................................... 17%
60%
5.5%
9%
26%
UNITED STATES
16,813
CANADA
3,196
CONTRACTORS (EXCAVATION & PIPELINE)
ENGINEERING PIPELINE MAINTENANCE
EXPLORATION/PRODUCTION
36%7,150
12%2,352
11%2,124
5%982
DISTRIBUTION PIPELINES
TRANSMISSION PIPELINES
4%862
3%520
See June 2015 BPA statement for complete business & industry breakout.*Publisher’s own data
ADVERTISINGRyan Sneltzer | 330-315-2114 | [email protected] Sisko | 330-315-2057 | [email protected]
EDITORIALBrad Kramer | 330-315-2104 | [email protected]
®
North American Oil & Gas Pipelines is a publication of Benjamin Media Inc.
10050 Brecksville Rd., Brecksville, OH 44141 USA
Phone: 330.467.7588 | Fax: 330.468.2289
5www.napipelines.com
WEBSITE NAPIPELINES.COM
5,672Average monthly
unique browsers12,877Average monthly page impressions
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ENEWSLETTER NORTH AMERICAN OIL & GAS PIPELINES
5,519Opt-in Subscribers
www.napipelines.com
®
North American Oil & Gas Pipelines is a publication of Benjamin Media Inc. 10050 Brecksville Rd., Brecksville, OH 44141 USA Phone: 330.467.7588 | Fax: 330.468.2289
6
ADVERTISINGRyan Sneltzer | 330-315-2114 | [email protected] Sisko | 330-315-2057 | [email protected]
EDITORIALBrad Kramer | 330-315-2104 | [email protected]
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E-NEWSLETTER
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READER SURVEY
The publication assists me in evaluating
pipeline projects and their stage of
development.
› SUPPLY MARKET ANALYST
[I read North American Oil & Gas Pipelines for]
new services, safety and new products and
equipment.
› CEO & PRESIDENT
As a construction manager with a pipeline
operator, it gives me more perspective on
what else is going on in the industry.
› CONSTRUCTION MANAGER
Keeps me apprised of the hot topics in
the industry and new developments in
technology and techniques. I really enjoy
reading it.
› SR. PURCHASING AGENT
North American Oil & Gas Pipelines keeps
me up-to-date on the industry trends and
news relevant to my position. The articles are
timely and pertinent to contemporaries in the
industry.
› CONSULTANT
I read the publication to gauge the industry
based on the information that I can gather. I
use this to help forecast future opportunities
within the oil and gas sector of our business.
› ESTIMATING
I read because I like staying current within the
oil and natural gas energy sector and NAOGP
keeps me informed and updated.
› OWNER
ENGAGE WITH ACTION-ORIENTED NORTH AMERICAN OIL & GAS PIPELINES’ SUBSCRIBERS
65%became newly aware of a product/service
74%demonstrated preliminary buying behavior (saved the ad, discussed the ad, visited the ad’s website or contacted a salesperson)
74%formed an improved opinion
35%demonstrated active buying behavior (tried/sampled the product/service, considered purchasing, recommended or purchased)
ABOUT THE READER SURVEY… Baxter Research Center Inc conducted North American Oil & Gas Pipeline’s 2015 reader survey via email using accepted advertising and editorial reader research methods and practices. The reader panel was selected from the qualified circulation using a structured random-interval selection process.
Subscribers pass along their copies of North American Oil & Gas Pipelines to a mean of 1.7 other people making North American Oil & Gas Pipelines’ total circulation 54,000.
AFTER SEEING AN AD IN NORTH AMERICAN OIL & GAS PIPELINES…
ADVERTISINGRyan Sneltzer | 330-315-2114 | [email protected] Sisko | 330-315-2057 | [email protected]
EDITORIALBrad Kramer | 330-315-2104 | [email protected]
®
North American Oil & Gas Pipelines is a publication of Benjamin Media Inc.
10050 Brecksville Rd., Brecksville, OH 44141 USA
Phone: 330.467.7588 | Fax: 330.468.2289
7www.napipelines.com
SPECS NORTH AMERICAN OIL & GAS PIPELINES
DISCLAIMER: Advertisers and ad agencies assume liability for all content (including text, representations and illustrations of advertisements printed) and also assume responsibility for any claims arising therefrom made against the publisher. Publisher reserves the right to reject any advertising that he/she feels is not in keeping with the publication’s standards. Publisher cannot guarantee bonus distribution.
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7” x 4 7/8"178 mm x 124 mm
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3 3/8" x 4 7/8"86 mm x 124 mm
7" x 2 3/8"178 mm x 60 mm
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AGENCY COMMISSIONS15% of gross billing is allowed to recognized agencies on space, color, special positions and inserts.
SHIPPING INSTRUCTIONSPlease send all advertising materials to:
Benjamin Media, Inc.Attn: Advertising10050 Brecksville Rd.Brecksville, OH 44141 USAPh: 330-467-7588 Fax: 330-468-2289
AD SIZESFull Page Trim Size: 8 1/8" x 10 7/8" (206 mm x 276 mm).Gatefold Cover: 16 1/4" x 10 7/8" (413 mm x 276 mm).Spread: 16 1/4" x 10 7/8" (413 mm x 276 mm).
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NON-PAYMENTIn the event of non-payment, publisher reserves the right to hold the advertiser and/or its advertising agency individually and/or jointly liable.
www.napipelines.com
®
North American Oil & Gas Pipelines is a publication of Benjamin Media Inc. 10050 Brecksville Rd., Brecksville, OH 44141 USA Phone: 330.467.7588 | Fax: 330.468.2289
8
ADVERTISINGRyan Sneltzer | 330-315-2114 | [email protected] Sisko | 330-315-2057 | [email protected]
EDITORIALBrad Kramer | 330-315-2104 | [email protected]
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BC (net rates) $ 605
DEADLINES Insertion Orders are due 6/6/2016 | Ad Materials are due 6/15/2016
You’ll want to advertise your directional drilling products and/or services in this supplement that is jam-packed with practical information for utilities, contractors and engineers performing today’s HDD installations!
The Horizontal Directional Drilling Guide will take a comprehensive look at the HDD industry, covering an array of topics for today’s HDD professional.
* publisher’s own data
ADVERTISING RATES (GROSS)
HORIZONTAL DIRECTIONAL DRILLING GUIDE A supplement to North American Oil & Gas Pipelines and Trenchless Technology
CIRCULATION INFORMATIONSelect Municipalities/Public Works, Utilities, Engineers, Contractors, Elected Officials/Gov’t, and others from Trenchless Technology and North American Oil & Gas Pipelines.
BONUS DISTRIBUTION• 2017 Horizontal Directional Drilling Academy• UCT 2017• NASTT’s 2017 No-Dig Show
EDITORIAL FEATURES• HDD Market Overview • Rig Specifications • Design Considerations • Application Case Studies • Vac Units • New Technology • Tracking and Locating
50,000Total Circulation*
SPECSPlease refer to the North American Oil & Gas Pipelines specs page of the media kit.
ADVERTISINGRyan Sneltzer | 330-315-2114 | [email protected] Sisko | 330-315-2057 | [email protected]
EDITORIALBrad Kramer | 330-315-2104 | [email protected]
®
North American Oil & Gas Pipelines is a publication of Benjamin Media Inc.
10050 Brecksville Rd., Brecksville, OH 44141 USA
Phone: 330.467.7588 | Fax: 330.468.2289
9www.napipelines.com
MAILS IN JULYSUPPLEMENT NORTH AMERICAN OIL & GAS PIPELINES
Give your presentation to multiple prospects, all over the world, without ever leaving your office! You deliver a well-crafted presentation via our webinar platform and we do all the rest, including marketing, pre- and post- event logistics and audience registration.
WHAT YOU PROVIDE• Company logo (high resolution jpg or tif)• Webinar title, description and high resolution image• Up to 5 custom survey questions to add to the webinar registration form (optional)• Up to 3 poll questions for live event (optional)• Presentation materials (PPT is needed 2 days prior to live event)
WHAT WE PROVIDE
• One ½ page 4-color ad in North American Oil & Gas Pipelines promoting your webinar• Two dedicated e-mail blasts sent to 10,000+ targeted recipients• Audience registration• 60-minute webinar session• Final report including:
• List of all registrants (list indicates who attended and who was absent)• A list of all questions asked during event• Answers to custom pre-event survey and any polls given during the event
• Webinar recording featured on napipelines.com for one year
RATE$5,550 Net
www.napipelines.com
®
North American Oil & Gas Pipelines is a publication of Benjamin Media Inc. 10050 Brecksville Rd., Brecksville, OH 44141 USA Phone: 330.467.7588 | Fax: 330.468.2289
10
ADVERTISINGRyan Sneltzer | 330-315-2114 | [email protected] Sisko | 330-315-2057 | [email protected]
EDITORIALBrad Kramer | 330-315-2104 | [email protected]
LEAD GENERATION NORTH AMERICAN OIL & GAS PIPELINES
Let North American Oil & Gas Pipelines market your white paper and capture leads. How does it work? Step 1: You provide the white paper Step 2: We create a landing page and form readers must fill out to request a copyStep 3: A dedicated email blast is sent to select North American Oil & Gas Pipelines subscribers promoting white paper and linking to landing page.Step 4: Interested readers automatically receive white paper once request form is submitted.Step 5: Leads from the request form are sent directly to you in real-time to be followed up by your sales staff.
White papers and request form stay active on napipelines.com for one year.
RATE:$2,950 Net
INCLUDES:• 5,000 select e-mails from North American Oil & Gas Pipelines subscriber list (minimum)• For each additional 1,000 e-mails selected, add $475 net.
WHITE PAPERS
Generate Leads, Create Awareness, Engage Your Prospects, and Position Your Company As Experts with two proven inbound marketing tools from North American Oil & Gas Pipelines.
WEBINAR
CONTACT:Brittany Maurer, Conference Sales Representative [email protected] Ph: 330-467-7588
ADVERTISINGRyan Sneltzer | 330-315-2114 | [email protected] Sisko | 330-315-2057 | [email protected]
EDITORIALBrad Kramer | 330-315-2104 | [email protected]
®
North American Oil & Gas Pipelines is a publication of Benjamin Media Inc.
10050 Brecksville Rd., Brecksville, OH 44141 USA
Phone: 330.467.7588 | Fax: 330.468.2289
11www.napipelines.com
EXPANDED MARKETING OPPORTUNITIES
BRAND AWARENESS STUDY - INDIVIDUAL
Differentiate your ad and stand out from the rest with some of these high exposure advertising options.
Belly Band: Using a belly band to advertise your product or service is a sure way to gain visibility. Readers must remove the belly band to get to the magazine; thus, it is impossible to ignore your advertisement.
Ride Along Outsert: Let the power of North American Oil & Gas Pipelines’ brand carry the load for your next direct mailing. You get an effective mode of delivery, plus the subscriber will open the polybag to get to the magazine, increasing probability of exposure.
Post-It® Notes: Using Post-It® Notes adds attention to your full-page ad and encourages the reader to use it as a reminder to respond to your call to action.
Sticker: If you’re afraid readers may miss your ad, lead them to it with a Sticker on the front cover of the magazine.
Poster: Advertise with a poster and show-off your products in a BIG way.
Rate: Call your advertising representative for pricing.
MAXIMUM EXPOSURE ADVERTISING
Where does your brand stand in the market? Gain insight into the opinions and perceptions of your brand and how it measures up in North American Oil & Gas Pipelines’ marketplace.
North American Oil & Gas Pipelines works with a 3rd party research firm to survey the market on behalf of a single brand and ask:
• Have you heard of brand X?• Have you used brand X?• Do you prefer brand X?• Custom questions can be added, including open ended questions
(i.e. which of the following brands…have you heard of? do you use? do you prefer?)
Deliverables: At the conclusion of the study, North American Oil & Gas Pipelines will provide you with an electronic file (PDF format) of the results.
Rate: $6,500 Net
SPONSORSHIP AND EXHIBIT OPPORTUNITIES AVAILABLE. For more information, contact Brittany Maurer at 330-467-7588 or email [email protected]
EVENTS BENJAMIN MEDIA INC.
www.napipelines.com
®
North American Oil & Gas Pipelines is a publication of Benjamin Media Inc. 10050 Brecksville Rd., Brecksville, OH 44141 USA Phone: 330.467.7588 | Fax: 330.468.2289
12
ADVERTISINGRyan Sneltzer | 330-315-2114 | [email protected] Sisko | 330-315-2057 | [email protected]
EDITORIALBrad Kramer | 330-315-2104 | [email protected]
BENJAMINMEDIA.COM/EDUCATION-CONFERENCES
MICROTUNNELING SHORT COURSEFeb. 9-11, 2016NEW LOCATION – Boulder, Colorado
HORIZONTAL DIRECTIONAL DRILLING ACADEMYFeb. 11-12, 2016Tempe, AZ
NASTT’S 2016 NO-DIG SHOWMarch 20-24, 2016Dallas, TX
TRENCHLESS TECHNOLOGY ROAD SHOWMay 17-19, 2016Niagara Falls, Ontario, Canada
GROUND IMPROVEMENT IN UNDERGROUND CONSTRUCTION & MINING
May 23-25, 2016NEW LOCATION – Boulder, Colorado
PIPELINE LEADERSHIP CONFERENCEDate and location TBD
BREAKTHROUGHS IN TUNNELING
SeptemberNEW LOCATION – Boulder, Colorado
WATER FINANCE CONFERENCEDate and location TBD
WATER ASSET MANAGEMENT CONFERENCEDate TBDVirginia Tech University, Arlington, VA
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MOBILE APP (NET RATES SHOWN)
PRINT ADVERTISERS:
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North American Oil & Gas Pipelines will run your ad straight from the print issue
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Rates for companies not advertising in the print edition
Full page $630
1/2 page $475
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NORTH AMERICAN OIL & GAS PIPELINES BUYER’S GUIDE (DECEMBER)
ENHANCED COMPANY LISTING RATES (NET RATES SHOWN)
Logo - color $150
Logo - color & QR code $425
QR code $325
Bold company name $100
CATEGORY AD: EXPANDED DESCRIPTION IN THE CATEGORY OF YOUR CHOICE
1-inch category ad (color) $250
2-inch category ad (color) $425
3-inch category ad (color) $575
ADVERTISINGRyan Sneltzer | 330-315-2114 | [email protected] Sisko | 330-315-2057 | [email protected]
EDITORIALBrad Kramer | 330-315-2104 | [email protected]
®
North American Oil & Gas Pipelines is a publication of Benjamin Media Inc.
10050 Brecksville Rd., Brecksville, OH 44141 USA
Phone: 330.467.7588 | Fax: 330.468.2289
13www.napipelines.com
RATES NORTH AMERICAN OIL & GAS PIPELINES
NORTH AMERICAN OIL & GAS PIPELINES ONLINE DIRECTORY
(NET RATES SHOWN)
Logo & priority status $150/year
Company storefront $300/year
Includes logo, priority status and 150 word description with image
TWITTERScheduled tweets are normal text-based tweets that include one external link sent on the date/time you specify. Tweet content is subject to editor approval.
Rate $300 net per tweet
E-NEWSLETTERRate - Banner $1,000 net per month
Rate - Advertorial $400 net per email
PIPELINE CONNECTION RATES“LOCATED IN THE BACK OF THE MAGAZINE”
Full Page $1500
1/2 Page $1000
1/4 Page $750
WEBSITE CPM RATE (NET)
Standard Banner (300x250) $40
Skyscraper Banner (300x600) $70
Leaderboard Banner (728x90) $75
Expandable Leaderboard Banner (728x90 – expands) $80
Large Leaderboard Banner (970x90) $85
Pushdown Large Leaderboard (970x90 – expands) $95
Homepage Spotlight Banner (728x90) $6,500 Annual
Branded Background Skin $10,000 Annual
Expandable Banner (300x250 – expands) $60
Welcome Banner (600x400) $199