2016-1.1 - introducao a disciplina marketing digital
TRANSCRIPT
![Page 1: 2016-1.1 - Introducao a Disciplina Marketing Digital](https://reader036.vdocuments.us/reader036/viewer/2022070515/5877f2f51a28ab20088b7d9f/html5/thumbnails/1.jpg)
04/03/16 Slideshare.com/marcionunesrj
Marketing Digital• Apresentação Pessoal
• Perfil da turma
![Page 2: 2016-1.1 - Introducao a Disciplina Marketing Digital](https://reader036.vdocuments.us/reader036/viewer/2022070515/5877f2f51a28ab20088b7d9f/html5/thumbnails/2.jpg)
04/03/16 Slideshare.com/marcionunesrj
Marketing Digital• Objetivo da Disciplina
• Bibliografia
VAZ, Conrado Adolfo. 8 PS do Marketing Digital. São Paulo: Novatec, 2011.
KOTLER, Philip; KARTAJAYA, Hermawan; SETIAWAN, Iwan. Marketing 3.0 - As Forças Que Estão Definindo o Novo Marketing Centrado no Ser Humano. Rio de Janeiro: Campus, 2010.
LONGO, Wlater. Marketing e Comunicação na Era Pós-Digita: As Regras Mudaram. São Paulo: HSM do Brasil, 2014.
• Bibliografia Complementar
ANDERSON, Chris. A Cauda Longa: do Mercado de Massa para o Mercado de Nicho. Rio de Janeiro: Campus, 2006. www.thelongtail.com
ANDERSON, Chris. Free – Grátis – O Futuro dos Preços. Rio de Janeiro: Campus, 2009.
UNSWORTH, Nick; SHOOPMAN, Valerie. The Book On Facebook Marketing: To Help You Set Your Business & Life on Fire. California: Crescendo Publishing LLC, 2014.
WSI; Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing. Estados Unidos: FriesenPress, 2013
• Metodologia
• Avaliação
• Conteúdo das aulas: http://www.slideshare.com/marcionunesrj/
![Page 3: 2016-1.1 - Introducao a Disciplina Marketing Digital](https://reader036.vdocuments.us/reader036/viewer/2022070515/5877f2f51a28ab20088b7d9f/html5/thumbnails/3.jpg)
04/03/16 Slideshare.com/marcionunesrj
Dinheiro, e se ele não existisse?
https://www.youtube.com/watch?v=9xfrxuYvzcU
![Page 4: 2016-1.1 - Introducao a Disciplina Marketing Digital](https://reader036.vdocuments.us/reader036/viewer/2022070515/5877f2f51a28ab20088b7d9f/html5/thumbnails/4.jpg)
04/03/16 Slideshare.com/marcionunesrj
58.2%
12.8%
11.4%
6.6%4.1%3.9%
1.2%1.2%0.5%
TV Aberta Jornal TV Assinatura Display Revista Radio
Search OOH Cinema
Bolo Publicitário 2015
Fonte: http://appbrasil.org.br/ Fev 2016
![Page 5: 2016-1.1 - Introducao a Disciplina Marketing Digital](https://reader036.vdocuments.us/reader036/viewer/2022070515/5877f2f51a28ab20088b7d9f/html5/thumbnails/5.jpg)
04/03/16 Slideshare.com/marcionunesrj
Bolo Publicitário Americano 2015
![Page 6: 2016-1.1 - Introducao a Disciplina Marketing Digital](https://reader036.vdocuments.us/reader036/viewer/2022070515/5877f2f51a28ab20088b7d9f/html5/thumbnails/6.jpg)
04/03/16 Slideshare.com/marcionunesrj
![Page 7: 2016-1.1 - Introducao a Disciplina Marketing Digital](https://reader036.vdocuments.us/reader036/viewer/2022070515/5877f2f51a28ab20088b7d9f/html5/thumbnails/7.jpg)
04/03/16 Slideshare.com/marcionunesrj
![Page 8: 2016-1.1 - Introducao a Disciplina Marketing Digital](https://reader036.vdocuments.us/reader036/viewer/2022070515/5877f2f51a28ab20088b7d9f/html5/thumbnails/8.jpg)
04/03/16 Slideshare.com/marcionunesrj
O que vamos discutir?
Publicidade Nativa
Inbound Marketing
Conteúdo
Mobile
Métricas
MetasInfluência
Contexto
Performance
Analytics
Link Patrocinado
Mídias Sociais
![Page 9: 2016-1.1 - Introducao a Disciplina Marketing Digital](https://reader036.vdocuments.us/reader036/viewer/2022070515/5877f2f51a28ab20088b7d9f/html5/thumbnails/9.jpg)
04/03/16 Slideshare.com/marcionunesrj
Dever de Casa• 5 Things Digital CMOs Do Better
Homework