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ACKNOWLEDGMENT

We are happy to be a part in bringing „COGNIZANCE‟– Volume III, magazine for

and by the staff and students of AIM in the digital format as E-Magazine.

We would like to place on record our sincere gratitude to all those who have

contributed to make this effort a grand success. We wholeheartedly thank our management

for their support and encouragement. We would like to thank our principal Dr.S.Ramanathan

for his valuable guidance and giving a free hand in this endeavour.

We congratulate and thank the budding authors of our institute.

Wishing you a happy reading....

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About us

AIM

ASAN MEMORIAL EDUCATIONAL INSTITUTIONS

The Asan Memorial College of Arts & Science and Asan Institute of Management ( A unit of

Asan Memorial College of Arts & Science) is governed by the Asan Memorial Association.

The Association was established in 1965 as a tribute to the memory of Mahakavi Kumaran

Asan, the late poet Laureate of Kerala.

Asan Institute of Management (AIM) was established in the year 1997, in recognition

of the vital need to develop competent managers and IT professionals to meet the growing

needs of the country. The full time MBA & MCA programmes offered at this Institute are

affiliated to the University of Madras, approved by AICTE.

The Institute facilitates the aspirant leaders and IT professionals to mould them as

good decision makers, problem solvers and smart skilled consultants by exposing them to the

corporate world through Industrial Visits, Guest Lectures, Workshop & Event Managements

and Employability Skills Enhancement Programs etc.,

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EDITORIAL BOARD

CHIEF EDITORS Dr. S. Ramanathan Dr. T.S. Santhi,

Principal, Director,

Asan Memorial College of Asan Institute of

Arts and Science. Management.

FACULTY Mrs. P.Parameswari

Department of MBA

Mrs. Y. Beulah Jeba Jaya Department of MCA

STUDENTS S.BASKER – III MCA

K.LEEMA HELAN – I MBA

S.JYOTHI – I MBA

A.SHAHANAH – I MBA

R.NIVETHA – I MBA

S.VAISHAK BABU – II MCA

A.SHAFANA ASMI – II MCA

P.V.RAHUL – II MBA

N.V. MANOJ BHARATHI – I MBA

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ASAN INSTITUTE OF MANAGEMENT

ANNUAL REPORT: 2014-2015

Distinguished Chief Guest Dr.VEERAMANI, DEAN ACADEMIC

COUNCIL UNIVERSITY OF MADRAS, Dignitaries on and off the Dias, Dear

faculty, students, ladies and gentlemen.

I deem it a great privilege to present the Eighteenth Annual report of

Asan Institute of Management. Our Institute was established in 1997 and has

created a unique identity because of its quality education and environment.

Asan Institute of Management continues to be one of the premier Institute

in Chennai through its standardized educational programmes. The institute has

acquired credentials in talent management, knowledge acquisition, innovative

teaching methods etc.

Our students are well placed in on and off campus interviews. Our alumni

are well placed in and outside India. A good number of them become successful

entrepreneurs also.

The students from AIM always excelled in academics and it is

continuously proved by their university results. Majority of the students passed

out with first class and distinction.

It‟s my pleasure to share with this august gathering that AIM is ranked as

one of the top premier institutes in India, in the survey conducted by Digital

Learning magazine with a grading of AA+.

I wish to congratulate all the MBA and MCA students for their excellent

performance and I wish to place on record my sincere appreciation and thanks

to the faculty members for their earnest efforts in training and developing the

students.

The activities of Asan Institute of Management is planned in such a way

as to bring out curricular, co-curricular and extracurricular talents of the

students and help them to excel in it. I would like to highlight the activities at

Asan Institute of Management in the academic year 2014-2015.

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MOU WITH KCIG

To facilitate the students to have practical knowledge on Industry/Corporate

practices, an MOU was signed with KCIG (Knowledge Capital Investment

Group) A team of Veteran Industrial experts as Directors. AIM organized a

series of Guest Lectures and number of workshop in association with KCIG.

INDUCTION PROGRAMME:

A three days induction programme was organized for the aspiring managers

2014-16 batch between 20th

August 2014 and 22nd

August 2014. The induction

programme sessions were handled by a (Brief) highly experienced Industrial

professional like Mr.Chinnasamy Ganesan, Ms.Narmada Chandrasekar,

Mr.S.Ram, Mr.J.R.S.Reddy, Mr.V.Ramani, Mr.J.Raghunathan & Mr.

Chandrasekar. This program gave the aspiring managers an outline on the

existing corporate scenario and the expectations of industry from the MBA

graduates.

VALUE ADDED PROGRAMME:

In addition to the academics in Association with KCIG AIM offer Value Added

Programme on the emerging fields for our MBA students from the academic

year 2014-15. Social Enterprise and Digital Marketing are the courses with

which we started with.

TRAINING AND PLACEMENTS:

We assure 100% placement support to the students and put all efforts to make

them employable. Special courses were designed and workshops were

conducted to enhance their employability skills. To list out a few:

Final year MCA and MBA students attended a two days Personality

Development programme by Mr.Sudhir, Corporate trainer in the first week of

August 2014.

A 20 Hrs Programme on “Employability Skills” was conducted for II MBA

student‟s between10th to 17

th August 2014. The sessions were coordinated by

Academy for Career Excellence, Chennai.

“30 days Challenges” – a One day Workshop was conducted for I & II

MBA students by Mr. Neil Prem, Trainer and Professional Coach from

Cambridge, UK on 27th & 28th August, 2014.

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Mr. Kamaljith, Trainer & Leadership Coach conducted “Smart U”

programme for MBA students on 13th

September 2014.

8 students from III MCA participated in the placement programme organized

by Rotaract Club, Chennai on 15.10.2014.

A 20 Hrs programme on presentation skills was organized for the I MBA

students from 12th

march 2015.

An awareness talk on Career Opportunities in the Banking Sector by

Mr. S. Sundar Raman, Chief Executive, B-FIT, Chennai on 25th August

2014.

INVITED TALKS

A series of lectures were arranged with professionally qualified and well

experienced speakers. Speakers from the industry, academics and other service

sectors were invited to address the students and share their experience. To name

a few:

An invited Talk on “Emotional Quotient & Emotional Intelligence” by

Mr. Suneel Anandha Narayanan, partner SKR & Company on 23rd

September

2014.

Guest Lecture on 25th September 2014 by Mr. Ranganathan, M.A., B.L

on “Role of Trade Union & Industrial Relations” for I & II Year MBA students.

A session on “Accounting for Managers” was arranged on 27th

September

2014 by Mr. J.Raghunathan, FCA, Chartered Accountant & Director, KCIG.

Mr. M. S. Srinivasan, Vice President, VA Tech Wabag, delivered a guest

lecture on “Strategic Management” on 9th

October 2014

Mr. V. Ramani, Director, Finance, Tamilnadu Petro Products conducted a

session on “HR Practices in Indian Industries” on 11th October 2014.

Seminar on "Oracle Applications" was conducted by Mr. Prakash Mohan,

Senior Administrator, Wipro Limited on 28th

January2015.

Mr. Ranganathan, HR & Legal Consultant addressed the students on Labour

law – issues and procedures in the last week of January 2015.

An awareness talk on NSE Certification courses was given by Mr.

Jayaprakash of FINVISOR on 10th

Feb 2015.

A Guest lecture on “FOREX” was given by Mr. Ramani, Director, SATTVA

Logistics Group on 12th

Feb 2015.

A session on „5S concepts‟ was conducted by Mr. K. Babu, Manager

Production (Rtd), Rane Engine Valves Ltd, Chennai on 13th Feb 2015.

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A motivating session - “In pursuit of Excellence" was handled by

Mr. Kumaran Surendran, Associate Vice President, Cognizant

Technologies, Chennai on 20th Feb2015.

Mr. Ramani, Director, SATTVA Logistics Group has addressed the students

on “FOREX‟ and „INTELLECTUAL PROPERTY RIGHTS” ON 12TH

Feb and

12th March 2015 respectively.

AIM parliment, students of I MBA organized a session on “Budget analysis

2015” on 13th

march 2015 in the presence of Mr.Vijayraghavan, IBM,

CHENNAI.

MAGMA –MEGA MANAGEMENT EVENT 2015.

To gain rich experience in event management, A Two days Management Fest

was organised on 7th

& 8th Jan 2015. Dr. S. Venkatraman,Ph.D., Vice President

(Education & Training), The India Cements Ltd, Chennai inaugurate the meet.

Placement brochure & Cognizance magazine were released during the

session.

Valedictory Address was given by Ms. Rajshree Natarajan, Chief

Operating Officer, Cognizant Foundation, Chennai. Mr. Ravishankar Executive

Vice Prisident, Sundaram Motors,Chennai, graced the occasion as Guest of

honour. 470 students from 24 colleges have participated. Winners of various

events were awarded cash prize and RKM Vivekananda College won the

Overall Championship.

WORKSHOPS

To gain working knowledge on the functional areas of their specialization,

number of workshops were arranged. These workshops were planned in a way

to impart knowledge management and intellectual skills to facilitate the

students. To inspire and motivate the budding professionals, successful

corporate teams were invited who enlighten the students with their valuable

insights.

“30 days Challenges” – a One day Workshop was conducted for I & II

MBA students by Mr. Neil Prem, Trainer and Professional Coach from

Cambridge, UK on 27th & 28th August, 2014.

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“Marketing Manejo” – a one day workshop on Marketing was conducted on

19th September 2014. It was inaugurated byMr. V.K. Srinivasan,Technical

Director, ORACLE

Technical session on “selling Skills” was handled by Mr.Satish

Ramanathaan, Regional Sales Manager, Panasonic smart Phone, Chennai.

One day Workshop on “MONEY MATTERS” was conducted on 27th

Feb 2015. Mr.C. Ravishankar, Executive Vice President- Finance Sundaram

Motors, Chennai, gave the key note address on “Personal finance and

investment – the saving game”.

Mr. R.SURESH, Group CFO, Life cell international, Chennai, delivered a

lecture on “MONEY MATTERS”.

One day Workshop “HR TOMORROW” was organized on 11th MARCH

2015. Mr.M.S.SRINIVASAN, Director, KCIG, Chennai delivered the inaugural

address.

Ms. L.SREEDEVI addressed the students on social responsibility.

Panel discussion was conducted by Ms.C.MADHUMATHI, Group Head

HR, Hand In Hand India & Mr.Dasarathy Krishnaswamy, DGM-HR, Sundaram

Motors, Chennai.

INDUSTRIAL VISITS:

Industrial visits were arranged to provide a visual experience of production and

operational process of the manufacturing and service industries.

An Industrial Visit to “Parle-G” was arranged on 17th September 2014.

One day visit to solid waste management project, Mahabalipuram.

A visit to „Woorys Automobiles”, Maraimalainagar on 30th

Jan 2015.

A visit to “Medimix”, Thirumazhisai was organized on 7th

Feb 2015.

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STUDENTS PARTICIPATION

The enthusiastic students of this Institute actively took part in the Management

and Technical Meets organized by other Colleges and Institutes to exhibit their

talents.

Six students of III MCA attended the Seminar on “The Scope of French

Language in Global Market” organized by French Department of Asan

Memorial College of Arts & Science, Shift II, on 12.8.2014.

Soft Skill Spoken English Programme was conducted by the MCA

students representing the YRC, of AMCAS, Government Higher Secondary

School, Pallikaranai for THREE days (11.08.2014 to 13.08.2014).

A Group of students of I MBA have participated in the International

Conference and competitions organized by Vidhyasagar College, Chengalpattu

and won 1st prize in Com. Connections and 3

rd prize in Adzap.

Four final year MCA students attended the Personality Development

programme hosted by the experts from Academic Career Excellence, Chennai

from 9.9.2014 to 17.9.2014 organized by MBA Department, Asan Institute of

Management, Chennai.

II MCA and I MCA students participated in various intercollegiate

technical events organized by Ethiraj College “ANVANYA-14” on 15.9.2014

& 16.9.2014.

A Group of II MBA student has participated in the competitions

organized by Jeppiar Engg. College on 24th

September 2014 and won 3rd

prize

in Ad zap and 2nd

Prize in Best Manager.

A Group of I MBA students have participated in the competitions organized

by DG Vaishnav College on 25th

September 2014 and won 2nd

Prize in Ad zap.

Group of II MBA students have participated in the competitions organized

by Jerusalem Engg. College on 26th September 2014 and Ms. Sameeka won 1

st

Prize in Best Manager.

Group of II MBA students have participated in the competitions organized

by St. Joseph‟s Engg. College on 30th September 2014 and won 3

rd prize in IPL

Bidding.

Four teams from I MBA have participated in the Paper Presentation in the

National Conference organized by KCS Nadar College on 10th

October 2014.

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Ms. Hima, II MBA student participated in a one day National Level Seminar

on “Mergers and Acquisitions” on 7th

Feb 2015 organized by M.O.P. Vaishnav

College for Women, Chennai.

Two students from I MBA presented papers on „Supply Chain Management‟

on 18th

Feb 2015 in a workshop organized by Dept. of Management studies,

University of Madras.

A group of students from MBA and MCA have participated in NIRVHA a

management meets conducted by Asan Business School, on 6th

March 2015.

They have won overall championship.

Faculty participation

To cope with the rapid changes in all the fields it is absolutely necessary for the

faculty members to update their knowledge and skills. Our faculty members

were encouraged to participate in FDPs, Seminars, and Conferences, and also to

present and publish papers and research articles.

Mr. Jawahar S., Assistant Professor & HOD of MCA department

attended a one day seminar on “Research Tools and Techniques in

Computer Science” organized by Presidency College, Chennai on 5th

August2014

Mrs.Ambika and Mrs.Mary Jasmine has presented a paper in the national

Conference organized by Bharthidasan College for women, Pondichery.

Mrs. P. Parameswari, Asst. Professor, MBA Department presented a

paper “Personality Traits Influencing Investment Decision” in the

International Conference conducted by Commerce Department of

AMCAS on 27th & 28

th August 2014

Mr.Jawahar S, Assistant Professor & HOD of MCA department

presented a research paper in the “National Conference” on “Emerging

innovative technologies” organized by Thiruthangal Nadar college,

Chennai on 27.8.2014

Mrs. P. Parameswari, Asst. Professor Presented a Paper on Research

Innovation for Quality Improvement in Higher Education in the

International Conference organized by Bharathiyar University,

Coimbatore, on 10th & 11

th October 2014.

Mrs. P. Parameswari, Asst.Professor was invited as judge for “Splash”

2015, an Inter and Intra departmental competitions organized by Justice

Basheer Ahmad College, Chennai on 3rd

Dec 2015.

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Dr. T. S. Santhi, Director, AIM was invited as Chief Guest for the

Valedictory session of “Splash 2015” on 9th

Dec 2015 at Justice Basheer

Ahmad College.

Mrs. K.R.Mary Jasmine, Asst. Professor participated in a one day

National Level Seminar on “Mergers and Acquisitions” on 7th Feb 2015

organised by M.O.P. Vaishnav College for Women, Chennai.

Mr. T. Dakshinamurthy, Asst. Professor participated in a one day

workshop on Supply Chain Management Dynamics Current and Future

Trend” on 11th

Feb 2015 organized by Dept. of Management Studies,

University of Madras

Mrs. M.AMBIKA, Asst. Professor, MBA Department presented a paper

on “A conceptual review of role of IQAC in Quality Enrichment in

Higher Education” in the National Conference On Quality Enrichment

conducted by Commerce Department of AMCAS on 21st Feb 2015.

Mrs. P. Parameswari, Asst. Professor, MBA Department presented a

paper “Personality Traits and risk profile Influencing Investment

Decision” in the International Conference conducted by MEASI

INSTITUTE OF MANAGEMENT on 27th Feb 2015.

Mrs. P. Parameswari, Asst. Professor, participated in a one day workshop

on „writing for publishing and avoiding the risk of plagiarism and

copywriting violation‟, on 3rd

march 2015 organized by Madras school of

social work, Chennai.

To conclude, I wish to thank all those who have been encouraging and

supporting us for the growth and development of this Institute. In

particular I would like to recollect memories of our Chairman Shri. A.K.

Gopalan, who was always the constant source of inspiration for all of us.

I am thankful to Dr.C.K.Revi, President, Asan Memorial Association, Mrs.

Shyamala Jayaprakash, General Secretary, Dr. A.V. Anoop, Vice-President,

Asan Memorial Association, Dr.E.K. Purushothaman, Joint Secretary, Dr.

Goutham Babu, Executive Director, Mrs.Madhavi.K.Madhavan, Campus Head,

Dr. S. Ramanathan, Principal and all the members of the College Management

Committee, the Members of the Governing Council, for their continued

support and encouragement. I am thankful to the General Manager,

Administrative officer, Estate Manager, and other officers both in the campus

and at the head office for helping us to build and maintain our excellent

facilities and other resources. Finally I wish to thank Mr.Ravi Chandran , Vice

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Principal, Dr. A.Ravi, Dean, HODs, Faculty, Office Manager and all the

administrative and supportive staff and students of the Institution for their

cordial support, hard-work and assistance all through this year. With all your

cooperation and support we hope to build our Institution as a Centre of

Academic Excellence.

I end my Report by invoking the Blessings of the Almighty in all our endeavors.

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A GREAT STYLE TO SURVIVE

D. Jaslin

MBA 2nd

YEAR

Be True... Be Soft….

Be Happy Everyday

Show Mercy... Don‟t Subdue Yourself...

Be Trustworthy... Be Friendly...

Be Ready To Help

Be Aware Of Others View...

Don‟t Panic When Mistakes Occur...

When You Feel Tired, Get Refreshed Instantly...

Be Ready To Rectify Your Mistakes...

Open Each Day With The Key Of Love.

Start Your Journey With Awareness Of Ups And Downs...

Be Right At Times Of Challenges...

At Times Of Troubles, Be Steady...

Keep Smiling When You Are Hurt...

Keep Patience Till Others Understand You...

Goodness Guaranteed… Live With Belief.

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20 THINGS EXCELLENT LEADERS DO

S. Suganya

MBA 2nd

Year

1) Read - They are committed to staying current and learning industry trends.

2) Attend workshops - yet again they are committed to learning.

3) Join associations -Excellent leaders know that being a part of one or more professional

associations is important. More importantly they get involved and volunteer their expertise.

4) Take time off - They make taking time off a priority.

5) Network - Excellent leaders are master networkers.

6) Believe - They believe in themselves and their abilities. Self-doubt and low self-esteem are

stumbling blocks.

7) Look at the big picture -Excellent leaders have an unnatural ability for seeing the big

picture. They are visionary and help others to embrace their vision.

8) Goal-orientated -However they do it - great leaders set goals in some way or another.

9) Mentor - They mentor others and have a mentor or two. Valuing both giving and

receiving feedback.

10) Work with integrity -Great leaders are honest, hard-working and conduct all their

business dealing with integrity.

11) Develop others - Excellent leaders make developing and challenging others a priority.

12) Care about others -True leaders genuinely care about people. They make time for them

and they are passionate about helping others develop their true possible.

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13) Discipline themselves - Leadership requires discipline. Excellent leaders discipline

themselves in order to accomplish the tasks at hand.

14) Have fun -The best leaders are the ones who love what they do and have fun with it.

Everyone wants to be around a leader who knows how to have fun but still gets the job done.

15) Willing to sacrifice - Leadership often equals sacrifice in some form or another. Great

leaders are willing to forfeit for the team - excellent leaders will never let on that they had to

sacrifice for the team.

16) Speak boldly - They are not afraid to speak their mind. Yet they are able to do so with

respect.

17) Willing to get their hands dirty - I love when I watch a leader jump in and get dirty.

True leaders are able to put aside their role and do whatever needs to be done - even if it's not

glamorous.

18) Act humbly - Excellent leaders do not flaunt their status or power. They are modest and

have a commitment to serve others.

19) Think often -Leadership requires thought and planning. Excellent leaders plan time to

think and to process information before making major decisions.

20) Are awesome! Excellent leaders are splendid - they are dynamic, focused and you feel

better when you are around them.

As a leader we all have the ability to be excellent. Take time today to look at this list and if it

make sense, decide which one you could put into practice on your quest for developing

Leadership skills.

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INTERESTING BUSINESS FACTS

M. Snegalatha

MBA 2nd Year

There are many funny and interesting facts about business around the world.

In 1987, American Airlines decided to omit one olive from each salad course in the

first class. As a result, they made a savings of $40,000.

Bank of America started operations as Bank of Italy.

If the entire population of the world is taken as 100, then half of the total wealth

would be held by 6 people.

More than 90% of cab drivers in New York are immigrants from other countries.

The Mall, the biggest departmental store in Washington, D. C. is 1.4 times bigger than

the Vatican City.

The top three valuable brands in the world in order of their value are Marlboro, Coca

Cola and Budweiser.

Dr. Lieven P. Van Neste owns more than 200,000 domain names.

A Tupperware party starts somewhere in the world every 23 seconds.

People in the USA get so hyper about the Super Bowl that the sale of antacids

increases by 20% every year after the day of the game.

Nauru, a small island in the Western Pacific, has fossilized bird droppings as one of

its chief exports.

The soft drink industry spends more than $100 million a year in stopping thefts

involving their vending machines.

The AA, or the Automobile Association was first started in 1905 to warn motorists

about speed traps.

Bill Bower man, who founded Nike, first got the inspiration of creating Nike shoes

after staring at waffle iron.

David McConnell named his company Avon after the birthplace of William

Shakespeare, Stratford on Avon.

Kids in North America spend an average of about half a billion dollar annually on

chewing gums.

Canada and United States are the leaders in producing paper and paper products.

Businesses are reasons why common people exist. If there were no businesses and no

businessmen, there would be no production. The average people would have nothing

to buy and the human race would cease to exist. It is these risk takers who make life

simpler for us. They reap the profits but where would we be without them?

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MOTIVATION

A.SHAHANAH

MBA 1st year

Motivation is the power that activates the engine of success and move to act and do things. It

is a driving force. A wish is not strong enough to make you take action. A wish is a weak

desire. Only a strong desire can drive you forward, to act and accomplish aims and goals.

And this shall happen only when people are well aware of what they want exactly will lead to

a strong desire. If you want to increase motivation, you have to work on your feelings and

imagination.

Clarity and desirability will enable motivation. And cultivation of positive attitude and

thinking is also very much needed to believe in motivation. Basically desire and ambition is

the base for motivation. Motivation generates intuitiveness, directs, energizes the person and

also ensures that the person is courageous and persistence to follow their desire or ambition.

Motivation provides belief and faith in ones abilities. Ultimately, the willingness to do things

is what the motivation‟s end result becomes.

M – MISTAKE

O – OVERCOME

T – TRY

I – INITIATE

V – VISUALIZE

A – AFFIRM

T – TAKE UP

I – INTEREST

O – OPPORTUNITY

N – NOW

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MOTIVATION TO ACHIEVE SUCCESS

Pllabita Deori

MBA 1st YEAR

"To All The Dreamers Out There..."

Turn off the T.V. Turn down the volume on your radio. Block out all noise. Be quiet and

listen. Listen for just five minutes. I don‟t want you to pay attention for my sake, but for

yours. Are you not worth five minutes of your own time?

Do you have a deep desire to achieve something great? Do you want to live a more satisfying

life? Can you see yourself being happy and successful in every way? Do you believe in your

own potential and here is much more to you than meets the eye?

If so, you are a dreamer. This article is dedicated to you. Right now you are the most

important person around. If you had been the only person to ever read this article, I would

still have written it, just for you. You are that special.

Motivation to achieve success - what is a dreamer?

But before we go any further, let me qualify what a dreamer is because people often don‟t

appreciate being called dreamers. In-fact, it‟s almost an insult to call someone a dreamer

these days. It‟s associated with having your head in the clouds and not being realistic. So let

me explain.

A dreamer is a person who is not afraid to challenge society‟s norms and not afraid to tread

their own path rather than following the well-trodden path. A dreamer is someone who is

always willing to take a chance and always asks why before doing something that others are

doing blindly. A dreamer is a person who has a great futuristic picture which they work to

achieve at all costs. Dreamers are world changers.

Dreamers chart their own course and destiny. Dreamers are always striving to be the person

they were meant to be and are not afraid to be different. I believe every one of us is born

unique in every way, but over the years we work very hard to become like everyone else.

Motivation to achieve success - Don't follow the crowd

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Society‟s commonsense tells us that that is the way to go. Unfortunately, commonsense is not

always good-sense. It‟s just common. If you are a dreamer you cannot afford to work on

society‟s assumptions and standards. You have to be unique.

For instance, a lot of people have spent anything from 15 to 20 years getting an education so

they can have that perfect job and earn a huge salary. Unfortunately for most, the perfect job

and the huge earnings never materialize. They only have the long hard years of work and

loads of papers with unpronounceable names to show for it.

Most of them have lost touch with the very people they are working so hard to provide for -

their husband, wife and children, all because of having to “work hard" for a living. Yet few

ask themselves if there is a better way. They blindly follow what they‟ve always been taught.

Motivation to achieve success – chart your own course.

I am here to tell you that there is another way. It‟s not for everyone. It‟s not the only way. It‟s

not the easier way. Actually, it is more likely to be the harder way. But I guarantee you it is

the best way. It is simply this – follow your dreams. If you can think it, you can have it.

Following your dreams, however, is a process and comes at a price. What is the process and

what is the price to be paid? Be patient. All will be revealed. Patience, by the way is part of it.

Get-rich-quick and easy success schemes don‟t last.

Motivation to achieve success - What's in store?

Over the coming weeks I will talk about the characteristics of a dreamer and some of the

things you absolutely must do if you want to live the life you deserve to live. Some of them

you may already know and others will be new. Whatever the case, you will pick up a number

of useful ideas that may just make the difference between living in mediocrity and living a

fulfilled life.

Brian Tracy states that “all successful men and women are big dreamers. They imagine what

their future could be, ideal in every respect, and then they work every day toward their distant

vision, that goal or purpose."

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If you are not a dreamer I urge you to watch this space every week. It may shed light into the

darkness in your life. Together, we can find answers to some of life‟s questions, but YOU

have to do the searching.

Motivation to achieve success - I can help".

I have struggled with and continue to struggle with many of life‟s questions myself. These

struggles have led me to some startling and amazing discoveries about human potential,

achievement, motivation, success and living your dreams.

I have a curiosity about life and see lessons on success and achievement in the most ordinary

of events or places. I want to share what I have learnt with you. I can't promise you that you

will achieve your dreams after reading my articles - that is entirely up to you and no one else.

However, what I will share with you will immensely help you in your desire to live the life

you want and deserve.

It is a marvel to think what would happen to Zambia if the dreamers woke up and did

something about their dreams. This country would never be the same. But there is hope and it

starts with each and every one of us making a difference in our own lives. You have no idea

what impact a single person‟s dream can have on an entire nation.

Motivation to achieve success – conclusion

I hope your dream will come to life and make a positive contribution to the lives of the

people of this beautiful country. You can make all the difference and, if you are a dreamer, I

know you are not waiting for someone else to do it. You do it!

Sadly but true, and in the words of Myles Munroe - “The poorest man in the world is the man

without a dream. The most frustrated man in the world is the man with a dream that never

becomes reality." Have a dream. Make it a reality.

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A DIFFERENCE BETWEEN LEADERSHIP & MANAGEMENT

Rohan Radhakrishnan Iyer,

MBA 1st year

What is the difference between management and leadership?

A question has been asked more than once and answered in different ways. The biggest

difference between managers and leaders is the way they motivate the people who work or

follow them, and this sets the tone for most other aspects of what they do.

Many people, by the way, are both. They have management jobs, but they realize that you

cannot buy hearts, especially to follow them down a difficult path, and so act as leaders too.

Managers have subordinates

By definition, managers have subordinates - unless their title is honorary and given as a mark

of seniority, in which case the title is a misnomer and their power over others is other than

formal authority.

Authoritarian, transactional style

Managers have a position of authority vested in them by the company, and their subordinates

work for them and largely do as they are told. Management style is transactional, in that the

manager tells the subordinate what to do, and the subordinate does this not because they are a

blind robot, but because they have been promised a reward (at minimum their salary) for

doing so.

Work focus

Managers are paid to get things done (they are subordinates too), often within tight

constraints of time and money. They thus naturally pass on this work focus to their

subordinates.

Seek comfort

An interesting research finding about managers is that they tend to come from stable home

backgrounds and led relatively normal and comfortable lives. This leads them to be relatively

risk-averse and they will seek to avoid conflict where possible. In terms of people, they

generally like to run a 'happy ship'.

Leaders have followers

Leaders do not have subordinates - at least not when they are leading. Many organizational

leaders do have subordinates, but only because they are also managers. But when they want

to lead, they have to give up formal authoritarian control, because to lead is to have

followers, and following is always a voluntary activity.

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Charismatic, transformational style

Telling people what to do does not inspire them to follow you. You have to appeal to them,

showing how following you will lead them to their hearts' desire. They must want to follow

you enough to stop what they are doing and perhaps walk into danger and situations that they

would not normally consider risking.

Leaders with a stronger charisma find it easier to attract people to their cause. As a part of

their persuasion they typically promise transformational benefits, such that their followers

will not just receive extrinsic rewards but will somehow become better people.

People focus

Although many leaders have a charismatic style to some extent, this does not require a loud

personality. They are always good with people, and quiet styles that give credit to others (and

take blame on themselves) are very effective at creating the loyalty that great leaders

engender.

Although leaders are good with people, this does not mean they are friendly with them. In

order to keep the mystique of leadership, they often retain a degree of separation and

aloofness.

This does not mean that leaders do not pay attention to tasks - in fact they are often very

achievement-focused. What they do realize, however, is the importance of enthusing others to

work towards their vision.

Seek risk

In the same study that showed managers as risk-averse, leaders appeared as risk-seeking,

although they are not blind thrill-seekers. When pursuing their vision, they consider it natural

to encounter problems and hurdles that must be overcome along the way. They are thus

comfortable with risk and will see routes that others avoid as potential opportunities for

advantage and will happily break rules in order to get things done.

A surprising number of these leaders had some form of handicap in their lives which they had

to overcome. Some had traumatic childhoods, some had problems such as dyslexia, others

were shorter than average. This perhaps taught them the independence of mind that is needed

to go out on a limb and not worry about what others are thinking about you.

In summary

This table summarizes the above (and more) and gives a sense of the differences between

being a leader and being a manager. This is, of course, an illustrative characterization, and

there is a whole spectrum between either ends of these scales along which each role can

range. And many people lead and manage at the same time, and so may display a

combination of behaviours.

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SUBJECT LEADER MANAGER

Essence Change Stability

Focus Leading people Managing work

Have

Followers Subordinates

Horizon Long-term Short-term

Seeks

Vision Objectives

Approach Sets direction Plans detail

Decision

Facilitates Makes

Power Personal charisma Formal authority

Energy Passion Control

Culture Shapes Enacts

Exchange Excitement for work Money for work

Conflict

Uses Avoids

Blame Takes Blames

Concern What is right Being right

Rules Breaks Makes

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BE A SITUATIONAL LEADER!!!

Srinath Lakshmipathy

MBA 1st year

Situational leadership refers to when the leader or manager of an organization must adjust

his style to fit the development level of the followers he is trying to influence.

The following are some of the basic characteristics of the situational leadership style.

1. Flexibility

The fundamental idea of situational leadership is that there is no such thing as a single best or

fixed type of leadership. Leadership changes according to the requirements of the group or

organization, and successful leaders are able to be flexible and adapt their style of leadership

to the level of maturity of the group that they‟re trying to lead.

2. Changes according to the situation

The leadership style that the situational leader brings into play will be dependent on the

situation at hand and the development level of the individuals involved. If the development

level is low, the situational leader becomes more task-oriented. If the individuals are

sufficiently developed, the leader will be more supportive.

3. Directing

Situational leadership will be high on the “directive” aspect when the subordinates are not

sufficiently developed and need constant supervision. Here, the leader gives specific

instructions about what the goals are, and exactly how the goals need to be achieved. It is

similar to a parent supervising the actions of a kid.

4. Coaching

If the situation demands it, the leader will also coach their team. This is an extension of the

directive approach; the leader still provides detailed instructions but they also focus on

encouraging the subordinates, soliciting inputs, and explaining why they have made certain

decisions.

5. Participating

The situational leader may try to encourage a team to become more independent performing

the tasks by letting them take routine decisions. High-level problem-solving is still under

their purview, but they allow team members to actively participate in the decision-making

process.

6. Delegating

When dealing with a highly matured and capable team, the situational leader will gradually

reduce their supervision and involvement in the daily activities of team members. The leader

is involved while discussing the tasks and deciding on the goals to be achieved, but after that

team members have complete freedom on how they want to accomplish these goals.

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7. Integrity

The situational leader does not change their approach merely to take advantage of the

situation. They simply adapt in a way that is most appropriate considering factors such as the

maturity level of followers, the organizational structure and culture, and the goals to be

achieved. They do so with integrity, and are not motivated by a desire to unfairly capitalize

on the weaknesses of the team or organization.

8. Courage

It takes a lot of courage for a leader to try out different leadership approaches and figure out

which one is ideal. Most leaders stick to a particular way of doing things – whatever has

worked best for them in the past. But situational leader is not afraid to take chances and to

adopt a radically different leadership style if the situation demands it.

9. Clear vision

The situational leader has a clear vision of where the team is going. This is what allows a

leader to identify and adopt the most effective behaviors and strategies to get to the goal.

10. Humility

The situational leader does not claim to know it all. With a group of highly developed and

mature followers, they have the humility to accept limitations and seek the higher wisdom of

the group.

Being successful leader or manager depends up on the ability to solve problem in a given

situation.

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LEADER VS. MANAGER

Rohan Radhakrishnan Iyer,

MBA 1st year

If you ever have the responsibility to manage

Then manage well, avoid the wrongdoings

'Cause a leader has the burden to care

It‟s all pain not a pleasure, until he fulfils perfectly

Every child is dependent on its mother

Every manager must take care of the employees

Managing work is not easy, make it a point

Love and compassion makes people work

This world evolves out of new hope everyday

Give hope to your dependents who really trust you

They believe you to get the bright future

Do well to them, create the future for them

To be a leader, first be a role model

Keep your promise, show them the right way

To get them work, do your work first

Show them that you're no different from them

True leader is humble, has wisdom

He choose to work and the team works

Wears the smile a charming one indeed

He inspires through his deeds and the world prospers

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WORKING TOGETHER HAND IN GLOVE

M.Vishnu Varthan

MBA 1st year

Working with others, whether as an individual or as a leader of an Organization, is an

essential part of every individual, manager's and entrepreneur's remit. Team working is

rapidly becoming the preferred practice in many organizations as traditional corporate

hierarchies give way to flat, multi skilled working methods.

Whether we are Entrepreneur's, CEO's, Manager's or something else, there's a pretty good

chance we'll interact with other people along the way. Unless our plan is to work in a vacuum

and be unknown to anyone ever, we'll have to factor these people into our equation of success

- partners, patrons, investors, bosses, colleagues, clients, customers, and / or critics.

Depending on our goal, working with others may be a big factor or a little factor, but it

almost certainly counts.

The famous quote by Ryunosuke Satoro, "Individually, we are one drop. Together, we are an

ocean," reminds me of a good Chinese story which tells us the importance of working

together.

In ancient China, during the period of the South-North Dynasty, there was a kingdom called

Tuguhun, which was established by the Xianbei ethnicity at the Northwestern border region.

The legend Acai was the emperor of this kingdom.

Acai had twenty sons, each one of whom was strong and skilled at fighting. Each had his

unique expertise. When Acai was very ill, he called all of his sons together and asked each

one of them to give him one arrow. He then said to his younger brother, Mu Liyan, "Please

take one arrow here and break it." Mu Liyan easily broke the arrow. Acai then said, "Please

take nineteen arrows here and break them." Mu Liyan could no longer break the bundle of

arrows. Acai said, "Now do you understand? One arrow is very easily broken, while a bundle

of arrows is hard to break. As long as all of you work together with one heart, our kingdom

will be stable."

Acai's words, "One arrow is easily broken, while a bundle of arrows is hard to break," tell us

the same thing that has been said by the ancient people, "When people's hearts are joined

together as one, even a Mountain can be moved.” The story points out the importance of

people working together with one heart.

In his best seller book “Success ", J.Pincott talks about how we can successfully work with

others. Let me share with you these simple tips which can help us in effectively working with

others:

1) Realize that we need others: No matter how independent we are as individuals, we

depend on others to define ourselves and create purpose in our lives.

2) Get them to identify with us: Finding out how successful people get others to work with

them or for them is always interesting. The bottom line is that we need to make an effort to

identify with others and to get others to identify with us.

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3) Don't worry so much about getting credit: We may need to work with others as partners

or in teams, or working under another person or within a company. Our job, always, is to

make that person above us look good at the same time that we get what we need from the job.

Actually, the better job we do, the better it is for the person above us. Don't worry about the

boss getting credit for what we do.

4) Earn the respect of others: Respect is a strong motivator for success. But it's not easy to

achieve the kind of success and respect we wanted. It requires a consistency of behavior that

is truly impressive. It requires that we treat others in an honest and caring way.

5) Watch our words: To successful people, working with others means knowing what to say

- and what not to say.

6) Handle difficult people with care: Some jobs require better social skills than others.

From those who must constantly interact with others, there's a good chance we'll encounter

difficult people. Sometimes people say unkind or thoughtless things, and when they do, it is

best to be a little hard of hearing - to tune out and not snap back in anger or impatience.

7) Have a healthy skepticism of authority: Like Buddha says, “Do not believe in anything

simply because we have heard it. Do not believe in anything simply because it is spoken and

rumored by many. But after observation and analysis, when we find that anything agrees with

reason and is conducive to the good and benefit of one and all, then accept it and live up to

it."

8) Don't be afraid to depend on others: Don't be afraid to ask for help; our success might

depend on it. There is a magic that results when a person invests in us. He becomes a big-

time investor in our success, a stockholder in our dreams. Because, when we ask someone for

help, we are implicitly asking him to place a bet on us. The more people we get to bet on us,

the larger our network of investors and the shorter the odds.

It goes without saying, the basic principle of working together with our team should underpin

how we operate. Managing people doesn't just mean acting as a watch dog but it to see that

they get their work done satisfactorily. It also means involving people throughout in a

creative role, to ensure that together we are all able to succeed.

When we engage people on broad issues, it will motivate them. Let's not underestimate our

people and always remember, their views can enhance everything: methods, standards,

processes and overall effectiveness. The managers are not paid to have all the ideas that are

necessary to keep their section working well in a changing world, but they are paid to make

sure that there are enough ideas to make things work and go on working. Let's use our people

and make it clear to them that we want and value their contributions.

Like Henry Ford said, “Coming together is a beginning. Keeping together is progress.

Working together is success. What are we waiting for?” Let‟s come together, keep together

and work together to be successful in personal and professional life.

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THE CHOICE

Pllabita Deori.

MBA 1st

yr

Theoretically,

a large piece of stone

would be a better judge of man

than us

for it will never scream, shout

or wave a sword.

It will just sit in its place for centuries,

silently, contentedly,

and watch our atrocities and good deeds

if it isn't moved.

It would help

if one believes that, one day,

one will be placed on a balance

and be judged.

One who does so will think twice

before taking that

which is not ordained to him.

But I am afraid, if we are to be judged,

none of us

will pass this test.

In the end,

we are not as lucky as

the piece of stone

because we have to choose.

And Ethics is a choice.

Though if you and I discuss the differences

between our Ethics,

we will only waste a few crates of red wine

and not come to a conclusion.

So, today, let's take up our birth right and duty,

and choose.

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ON AN INCIDENT...

Sushmita Sen

MBA 1st Year

Having Joined The Ranks Of Those With Greying Hair And Wrinkles,

I've Begun To Understand The Immense Power Of Experience.

Having Been, Done And Done Again Has Given Me Unique Insight

On How To Approach The Trials Of Self, Others, Life And Work.

Experience Has Equipped Me With Multiple Perspectives And Ideas.

It Has Provided Me With Ability To Arrange, Rearrange,

Combine And Creatively Integrate Old Knowledge With New.

Experience Has Taught Me The Value Of And Skills To Effective Timing.

It Has Taught Me The Power Of Context When Communicating, Leading, Learning And

Planning.

Experience Has Provided Me The Power To Work And Navigate Life Wisely,

Safely, And With Less Conflict And Fewer Problems Than Those Without It.

Finally, Experience Has Taught Me The Value Of Sharing It With Others.

I Find It Amazing That We Pursue And Value Fragmented Information,

Yet We Lack The Experience To Combine It Into Something Meaningful.

Experience Does For Us What We Cannot Do On Our Own.

Enjoy Your Greying Hair And Wrinkles!

Value And Share Your Experiences!

You've Much To Teach The World...

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THE MANNERS OF MANAGEMENT

Nidhi Sreevalsan

MBA 1st year

They made mammon something measurable, mighty, & magnificent, everywhere that labour,

exchange, & entertainment exist monuments to money, large and small, The genesis was

excess manufacture such as grain, gold, textiles & ceramics, animals & people, purveyors

were born like corn on the cob, like mist in morning, bureaucracies of religion & government

emerged from the basic business of buy & sell, structure was supplied by law & the greed of

need, people enticed to sell their spirit in the form of toil for products, eventually for fiat

currencies, profit took the place of contribution, slavery evolved into serfdom, from the

plantation to the factory unproductive owners needed managers, individuals with minimal

compassion & maximum ambition, essence extractors, The whip replaced by the 'write up'

and tacit threat of poverty, the iron chain supplanted by hopelessness of ignorance in limited

training, dependency, management believed in synergy, the kind that rewarded the few at the

expense of the many, the river of life tore into the irrigation of wealth for selected heredity,

businessmen want employees & citizens with low self esteem, shallow interests & passions,

economy as cosmos, profits as pieties, workers as sinners, Edicts of 'minimum wage' and

requirements for age are simply market stabilizers implemented to ensure profit, taxes a

financial plan of slave paid for regulation, the management caste, the sociological strata

designed to keep labourers feeling underachieving, crows squawking against crows so that

dragons fly free.

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HOW TO THINK & STAY OPTIMISTIC?

R. Nivetha

MBA 1st

Year

Many people consider that positive thinking takes lots of effort. In the beginning, while we

form the new habit, it certainly will take awareness. However, the only way to empower

ourselves to live Our Very outstanding Life is to live deliberately with an awareness of our

thoughts.

It is said that of the 65,000 plus thoughts that flip through our mind each day, 95% of them

are the same ones we thought yesterday. Yes, 95%! Why in the world do we do that? The

simple answer-most of us live in the past or the future, missing the only time that really

counts and really that matters- the present.

Most of us use the energy we need for today; to keep alive memoirs from the past or misuse

our imagination by carrying past pain into the future as slightly altered experiences. The fears

that stop us from living our dreams are really expectation of bad experiences in the future. In

other words, many of us take our past into the future and remain stuck in life.

With little effort we can find ourselves to be positive thinkers. Positive thinking is actually

very simple, here are a few ways we can get started...and have a positive impact on all areas

in our life -

If we find ourselves thinking about a negative thought, change it to a positive thought.

Surround our life with positive people, don't allow negativity into our life.

Spend our time on activities that bring us joy.

Invoke positive memories whenever we can.

Relish the simple pleasures in our life.

Be around people who make us laugh.

Love ourselves.

Don't fool ourselves into thinking that, just because the above ideas are simple they will not

work. The reverse is actually true, and we all know what impact positive v/s negative

thoughts can have in our life. If we convey a positive attitude towards others we will be

surrounded by people who want to be around us and are positive themselves. These

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relationships will only continue to grow and bring more positive energy into our life. The

opposite is true as well, so keep positive thoughts.

Remember thinking positive is only a platform where the thinking has to transform into

positive action which should eventually become positive habits which lead to positive results.

But everything starts with positive thinking!

Have you heard of the old saying "he woke up on the wrong side of the bed?" We have all

experienced this before ourselves, for some reason we wake up in a bad mood and our entire

day seems to turn out bad. Did you know that we can change this?

Begin each day in a positive manner. Open the drapes to let the sun shine in, put on some of

our favorite music, tell ourselves a positive thought or two...whatever it takes to start our

positive thinking. We will be amazed at what these simple changes can bring to our life.

Well, just because these ideas are simple...does not mean they are easy. That is probably why

everyone is not walking around with a positive attitude, because it takes work, desire, and

discipline to live our life in this manner. It is easier being negative! The choice is ours, we

have nobody to hold responsible but ourselves, when deciding between positive v/s negative

thoughts.

What are your thoughts now- Positive or Negative?

34

ROOT OF THE PROBLEM

S.Mathivanan

MBA 1st YEAR

Suffering is an inescapable fact. It begins with the beginning of life. We are bound to

encounter the sufferings of sickness and old age. As we pass through life, we have to suffer

physical or mental pain. We fail to get what we do not want. All these situations are

suffering. And suffering is the inordinate attachment that we have developed towards the

body and the mind. It begins with ignorance about the reality of our true nature. Blinded by

ignorance, we generate reactions of craving and aversion which will lead to all types of

unhappiness. If we put an end to ignorance, there will be no suffering. In absence of

suffering, we experience peace and happiness. The wheel of suffering will change into the

wheel of joy. We should fight injustice but we should do it with a balanced mind and without

tension. The first step in avoiding suffering is to accept the reality of it. We should take it as a

fact of existence which affects each one of us in our lives. If we do so, we can set ourselves

on the path leading out of suffering. And suffering can make a man noble-minded. The

experience of suffering enables people to grow in character. As the action is, so the result will

be. Take for example, the seed of sugarcane and sees of the neem tree. Nature only helps the

quality of the seed to manifest. The seed of sugarcane has the quality sweetness. The seed of

the neem tree has the quality of bitterness. As the seed is, so the fruit will be. We forget the

pinch of our own suffering when we share the sorrows of others. We feel our suffering less

pinching when we start helping those who are in trouble. We are a part of the human society.

We cannot live alone all along. We are not islands. If we have social awareness, we can

reduce our suffering. We are happy only when all others around us are happy. If we develop

this social feeling in us, we will surely be less affected by our sufferings. We have to rejoice

the delight moments and bear the pinch of suffering because life is a wheel of enjoyment and

suffering. No flower is eternal and no joy or suffering is forever.

35

FREAKIEST QUESTIONS ASKED IN AN INTERVIEW

Sreenath

MBA 2nd

YEAR

A cup of coffee:

A candidate walked in for an interview. The interviewer asked the candidate different

questions about his education, skills and experience. During the interview, the interviewer

ordered for a cup of coffee. Meanwhile, a cup of coffee was arrived. It was placed before the

candidate. The candidate was a bit confused why only one cup of coffee was ordered.

The interviewer asked him the next question!

„What is before you?‟

What is the answer? If you say coffee, (which was placed before the candidate, you are

wrong. You don‟t think laterally)!

The answer was T! Yes, alphabet T was before U!

Others would have said, COFFEE, as coffee was placed before the candidate.

One difficult question: It was the final round of the interview. Only three candidates were left

for the final pick. All the previous rounds were difficult and the final candidates became

nervous over the last round of interview.

All the three were brought together for the final round. The chief interviewer asked them to

pick a choice.

1. A choice of answering 7 easy questions or

2. A choice of answering 1 difficult question.

There was a condition. The condition was, even if they answer the questions with wrong

answer for at least one question, they will be disqualified.

The first two candidates opted to first choice and they preferred to answer 7 easy questions.

The third candidate picked the second choice of answering 1 difficult question.

Everyone wondered!

The first two candidates were questioned separately and they failed to answer all 7 correctly.

One question was asked to the third candidate.

It was, „Which came first? An Egg or a Hen?‟

The candidate without any hesitation replied, a Hen! Surprised interviewer asked him „how

and can you justify?‟

The candidate replied smartly, „Sir, you were supposed to ask me only one question and I

36

answered it!‟

Needless to say, he was awarded the job!

Sometimes, smartness is also equally essential to excel!

Interview for one of the computer giants:

Interviewer: I see you have very good grades. I am going to ask you to write a program for

me.

The candidate almost exploded his mind thinking about what the questions will be.

Interviewer: Write a program that prints Hello World in any language of your choice.

He was totally taken aback but finished writing the program (which was one line). And that

was when the twist came.

Interviewer: Now I will go out and come back in five minutes. I want you to find out fifteen

mistakes in your program and correct it before I come back.

And the stupidest thing that the candidate did that day was trying to find out errors in his one

line of code. For which he was rejected royally.

All we need is a self-consciousness and confidence!

IIMB interview:

Q: So you are an engineer, do you know theory of relativity?

A: yes

Q: Explain

A: Space and time are relative, if you travel at or near the speed of light time slows blah

blah...

Q: So if you are wearing a watch and you are traveling at speed of light will it stop?

A: I guess yes

Q: How?

A: Atomic clocks will slow down, I am not sure about quartz watches

Q: What is a quartz watch and what is atomic clock?

A: Quartz is a crystal used in everyday watches, atomic watches are more precise which use

electron movement to measure time.

(Another panellist changes the subject entirely)

Q: How do you decide whether to mint a 100 Rupee coin in India?

A: Compare Pros & Cons of coins vs. Note

Q: Explain

37

A: Coins are durable, but bulky to carry. So a trade-off needs to be made based upon demand

of particular denomination of money and handling of that denomination.

Also Notes are used to hide black money, larger coins will make it difficult to have black

money.

Q: What else?

A: If value of currency drops coins may become expensive than its denomination then people

will start melting it to sell the metal of it

Q: So how much metal you should put in a coin?

A: Just enough that after taking into all other costs into account the cost of coin is around 60-

70% of the denomination to allow future inflation.

Q: what other options you have

A: Printing on plastic which is more durable than paper notes, Singapore uses it.

After some more grilling which I don't remember the candidate was asked to collect a candy

before leaving.

No questions around why MBA, essays, career plan etc.

(Source: QUORA)

38

RECIPE OF FRIENDSHIP

Sadananda Laishram

MBA 1st

year

Faithfulness is the key to being a good friend.

Respect them beginning to end.

Neglect is something never to do.

Depend on them they‟ll see through.

Secrets are things you should be able to share.

Helping them out and showing you care.

Inseparable is how we will be.

Preparing for life; just you and me.

-Poem by Toni.

When we recall the worst time of our life, and when we try to remember the person who

stood nearby us in the hour of crisis, it could be our parent, sibling or close friend. Our

friends were there for us, comforting reassuring and supportive. That‟s what friends are

about; providing constant support, our comforting confidant and our worst critic. In fact they

are the family we choose!

Friends are the family we get to choose. But don’t expect too much from them, cautions

MALLIKA

BHATIA

Don’t Expect Too Much

We start a relationship with the right expectations. But we should not expect too much. If we

start with high hopes, the relation is likely to flounder. For anyone to fulfil our expectations,

they need to understand what is expected of them. And this understanding takes time.

Besides, expectations are always two sided, so having low expectations ensures the same

from others.

Stop Being Judgemental

If we are too judgemental, we might focus only on the negatives and miss out on some of the

finer qualities our friends might possess. People don‟t necessarily have to fit into our image

of a good person. There are many other ways in which people can be good. Also, if every

39

person in your life fits into your definition of good, chances are that all the people in your life

will be alike. If we are eclectic in our views, life will shower on you an abundance of friends.

Another golden rule is to have no pre-conceived notion about either the person or the

relationship. What the relationship should involve should be determined by the experiences

the two people share, and not by a fixed definition that is prevalent. The relationship could be

an intense one, or it could be just a casual friendship where both people have the same idea of

fun. If we don‟t start with a fixed notion, the freedom in the relationship helps you grow and

explore.

Communication Is Important

In any relationship, and especially in friendship, it is important to communicate clearly what

we are feeling. Honest communication leads to the right expectations. Always speak frankly

about the way we feel. This ensures that our friend understands us for who we are and not the

image that they might have created in their mind. It also ensures that there is complete

acceptance and trust in the relationship.

The more acceptances there are, the easier it is to trust. Eventually trust is the basis for any

strong relationship. But to develop trust we need to communicate clearly and be non-

judgemental.

40

LEADERS- HELP OTHERS, HELP YOURSELF!

S Santhosh Kumar

MBA 1st year

To be a successful leader, we need other people‟s intelligence and other people‟s cooperation.

We need to be able to attract into our life and work the help, assistance, influence and active

involvement of lots of other people in achieving our goals.

Let me narrate a funny but interesting story which tells us the importance of being useful to

others that makes us lovable & respectable in our organization.

Once a stranded tiger entered the washroom of a corporate office and hid itself in a dark

corner. As there was always human movements outside, the tiger was afraid of coming out.

Many persons frequented the washroom, but the frightened tiger did not attack any one.

But after four days it could not bear the pangs of hunger and caught the man who went in and

ate him up. This man happened to be an Assistant General Manger of the organization, but

nobody noticed his disappearance. Since nothing happened by way of attacking, the man-

eater tiger became more daring and after two days caught another man and ate him. This man

was the General Manager of the organization. Still nobody worried about his disappearance

(some people were even happy that he was not in the office).

The next day, the tiger caught the Vice President who was a terror in the organization. Again,

no one tried to finish off the tiger. The tiger was very happy and decided that this was the

right place for it to live.

The very next day, the happy tiger caught a man who had entered the washroom with a tray

of teacups. The frightened man fell unconscious. Within 15 minutes, there was a big hue and

cry and everyone in the office was out in search of the missing man. The search team reached

the washroom, flushed out the tiger and saved the unconscious man. He was the tea supplier

to the office!

The story tells us, it is not the position but usefulness to others that makes one lovable and

respectable. We need to realize the fact that, no matter how independent we are as

individuals, we depend upon others to define ourselves and create purpose in our lives.

Let me share with you seven things we need to do in an organization which form the basis for

effective work relationships. These are the actions we should take to create a positive work

environment for people.

1) Talk about solutions- not just the problems: Most of the people spend lot of time

identifying only problems. That's something any one can do. But the solutions to the

problems are the challenge that will earn respect and admiration from team members and

leaders.

2) Never play the blame game: We tend to alienate team members, subordinates, and people

reporting to us. But, we may need to identify who was involved in a problem. We also need

to understand about the work system which caused the team member to fail. Instead if we

say, it‟s not my fault and publicly blaming others for failures will earn enemies. These

enemies will only help us to fail. All we need is allies at work.

41

3) Our communication matters: If we talk down to another team member, use sarcasm, or

sound nasty, others hear us. Once a senior manager of an organization told me, "I know I

shouldn‟t scream at my team member. But, sometimes, they make me so mad. Tell me when

is it appropriate for me to scream at the team members?" My answer is simple- Never!

Giving respect for our people is a hallmark of our organization.

4) Don‟t blind side a team member, manager, or people reporting to you: If a team

member hears about a problem related to him through an email sent to his superior, we have

blindsided that team member. It‟s better to discuss problems with the people directly

involved. We will never build effective work relationships unless our team members trust us.

5) Keep our words: In every organization, the jobs are interlinked. When we fail to meet

deadlines or commitments given, we affect the work of other team members. It‟s important to

keep up our words, and if we can't, make sure all affected team members know what

happened. Give a new due date and make every possible effort to honor the new deadline.

6) Give full credit for accomplishments, ideas, and contributions: Can we accomplish a

goal or complete a task with no help from others? As a leader, how many of the great ideas

we promote were contributed by our team members? Take time and energy to thank,

recognize, and reward the contributions of the team members who help us succeed.

7) Help other team members to find their potential: Every team members in our

organization has talents, skills, and experience. If we can help them to harness their best

abilities, the entire organization will grow. Let‟s compliment, recognize, praise, and value

contributions. By doing this, team members do find and contribute their best.

Like Brain Tracy says, we can accomplish anything we want in life by simply finding ways

to help other people to accomplish their goals in life. And the more creative we are in

leveraging and multiplying our talents and abilities times the talents and abilities of others,

the higher we can raise and the faster we can move forward in our life.

Want to help yourself? Then be ready to help others!

42

SIMPLE STEPS FOR GREAT LIVELIHOOD

D. Jaslin

MBA 2nd

Year

Thomas Jefferson has listed a few tips to lead life in a good way as:

Do not postpone the action that could be done today, for tomorrow.

Do not disturb others for any action that could be done by you.

Do not spend money, before it comes to you.

Do not purchase any unwanted thing, just because it is cheap.

Do not forget that self-esteem is greater than famine and thirst.

Eat as much less as you can.

Do not regret at the back, for whatever you have done with interest

Do not be sad, for the worries created in your imagination.

Handle with softness, be genuine while deciding.

Count till ten, before talking when you are angry. Still if you are angry count up till

hundred.

43

THE PEOPLE BEHIND THE LEADER

Ananya Choudhury.

MBA 1st Year

We admire the General Patton's,

Yet ignore the General Bradleys and the troops who fought the fight.

We respect the doctors.

Yet ignore the nurses and staff who actually heal the sick.

We are enamored with the charismatic leaders.

Yet ignore the people behind the scenes who make the incredible happen.

We credit the political candidate for the platform.

Yet we give little thought to the people who wrote it for them.

Truth be told,

General Patton didn't do the fighting.

The doctor didn't do the healing.

The charismatic leader didn't make the incredible happen.

The candidate wasn't original enough to write his/her own platform.

No,

Those things

Were done by dedicated, ordinary people

Who work extraordinarily hard, with little or no recognition

Quietly, and behind the scenes.

Without them,

There could never be

A General Patton,

A doctor,

A charismatic leader,

A political candidate.

The TRUE leaders are those ordinary, unnoticed people behind the leader...

44

FIVE MAJOR HR TRENDS FOR 2015

Sushmita Sen

MBA 1st Year

Researchers recently unveiled its 2015 report, outlining the trends HR can expect to see – and

handle – in the coming year. Authors of the report highlighted five major trends which are

“reshaping the nature of work and the ways organizations approach talent management”.

Leadership: Why a perennial issue?

According to the report, companies are struggling with leadership development at all levels,

leading many employers to invest in new and accelerated models.

Creating excellent leaders remains highly important, ranking as the second biggest priority

for HR in this year‟s survey. However, while almost 90% of respondents cited it as either

“important” or “very important”, the findings also suggested that organizations have made

little or no progress since last year: the capability gap for developing leaders has widened in

every global region.

Learning and Development : Into the spotlight

Companies will need to be actively exploring new approaches to learning and development

as they confront increasing skills gaps, the report said.

The need to transform and accelerate corporate learning was this year‟s third most important

challenge to HR, with the number of companies rating Learning and Development (L&D) as

“very important” tripling over the past year. But while the importance of the issue increased,

HR‟s readiness to handle it weakened – just 40% of respondents said that their organisation

was prepared for L&D in 2015, compared to 75% last year.

Culture and engagement : The naked organization

Organizations are continuing to recognize the need to focus on corporate culture and

dramatically improving employee engagement as 2015 threatens to bring a crisis in

engagement and retention.

45

Researchers found that this year, culture and engagement were rated the most important

issue overall, replacing leadership as the top priority. This highlights the need for leaders to

gain a clear understanding of their company‟s culture, and re-examine every HR and talent

program as a way to engage and empower their people.

Workforce on demand: Are you ready?

All aspects of the workforce are being managed sophisticatedly, including the hourly,

contingent and contract workforces within organizations.

80% of respondents said workforce capability would be an important issue in 2015,

indicating that the demand for skills will drive a trend towards greater use of hourly,

contingent and contract workers. It is important that employers who choose this option have

the right processes, policies and tools in place so that they can source, evaluate and reward

non-traditional talent within their organizations.

Performance Management : The secret ingredient

Traditional performance management is being replaced with innovative performance

solutions.

In today‟s world of work, the need to rethink organisational management – including

managing, evaluating and rewarding people – is one of the biggest necessities, according to

the researchers. Agile Performance Management is designed for the new world of work, it

shifts the focus from annual evaluation and rankings to continuous feedback and

development. It is more collaborative, social and faster moving. It has become a core

component for this year‟s focus on engagement, development and leadership.

The report also had “key findings”, which outline the changes HR will need to manage in

2015:

“Softer” areas such as culture and engagement, leadership, and development will continue

to be urgent priorities.

Leadership and learning have dramatically increased in importance, but the capability gap

is widening.

HR organizations and HR skills are failing to keep up with business needs.

46

ROLE OF PSYCHOLOGY IN BUSINESS & MANAGEMENT

Mahalakshmi.K

MBA 1st Year

INTRODUCTION

Role of Psychology in Business & Management is an extremely important aspect in the world

today. Understanding the human psychology, be it either employees or customers or business

partners, helps companies in better management and grow their business.

Business is multifaceted, what is common across all the areas however people are. All the

stakeholders from the shareholders to the managers to the government to the employees are

comprised of people. Since, where people are involved, psychology is involved. Psychology

has it effects on all the aspects of a business. It helps us understand the human behavior and

reasoning behind thoughts, processes, actions and goals.

The shareholders have a vision before investing in a business. The goals, missions, objectives

etc are based on this vision. The psychology of the share holders helps in deciding whether

the business is for profit or has a social objective. Share holders decide which shares to

purchase depending on their inherent values and psychology. Some share holders do not

invest in stocks of companies associated with alcohol. This is their personal belief. In small

firms where decisions are taken by the shareholders, management policies are affected by the

psychology of the shareholders.

The psychology of the employees is particularly difficult to explain since all employees are at

different levels of the hierarchy. There are supervisors and reporters to consider. There is the

top, middle and lower level managements to consider. All of whom are different and have

different motivations and needs. The top level usually controls the labour force. They should

be efficient and organized. Along with being strategic thinkers, they should also have the

ability to predict or at least understand how people would react to policy decisions and

changes. They should have the ability to be good leaders. Understanding psychology helps

managers lead the team to great success. The middle level needs to lead the lower level but

also work according to the guidelines issued by the top management. Conflict managements,

negotiations etc would be common and they should be comfortable with it. Identifying

potential employee related problems and solving them before they affect the bottom line of

the company is necessary for them. The middle level management should be given proper

47

incentives so that they are loyal to the company. The lower level management should have

outlets for grievance redressal. They should be made to feel a part of the company. Attrition

should be reduced. Absenteeism, union problems, inefficiencies should be addressed at the

grass root levels. Using human psychology to improve efficiencies has been very beneficial

in recent times.

Consumer psychology is another very important aspect. Understanding customers‟ needs,

wants and desires is integral. Tools like market research, surveys, etc helps in determining

which product would be well received and which would not. Decisions to increase or

decrease production, decisions on distribution channels, sales promotion techniques all

depends on the psychology of the customers. Tactics used to influence customers could be

out of influence and persuasion. Understanding the psychology of the customers is the key to

maximizing profits of the company. Companies also use consumer psychology to predict

what kinds of products customers would want in the future. Research and development is

then conducted on these ideas and theories to make products the customer wants.

Supplier psychology helps us negotiate for fair rates which in return affects the profits of the

organisation. It also helps us choose the right supplier according to our needs.

These are the major dimensions of the business which are influenced by psychology.

Psychology also plays a major role across departments from Human Resources to production

to finance to sales. All are influenced by the psychological requirements of the people

involved.

Psychology in Human Resource Department

In the Human Resources department, psychology is used to Fine-tune the hiring processes.

Appropriate measures are taken to curb attrition, increase employee retention, increase

employee productivity and loyalty using psychology as a factor. It helps in Deciding on

appropriated employee review methods and frequency is taken by keeping the psychology of

the employees in mind. In the Production department decisions like what to produce, how

much to produce, how to produce, where to produce depends on the psychology of the

customers and the labour force. Ideal working hours, wage rate are all determined using

psychology as a guiding factor. In the Finance department, identifying which costs can be

controlled and minimised, investment decisions, the incentives which can be offered, the

48

pricing of the product are all made keeping in mind the psyche of the people concerned. In

the Advertising and Promotion departments, deciding which advertisements would appeal to

the customers, the duration of the advertisement, the target audience, the timing of the

advertisement, the medium used are all dependent on the organization‟s perception of the

consumers‟ psychology. In the Sales and distribution department, deciding the channels of

distribution, the quantity of stock to be kept, the shops in which the stock is to be kept, etc all

depends on the consumers. Apart from all this, Innovation is completely based on

understanding the psychology of the markets. Trial and error methods are the order of the

day, but these need to be based on facts and opinions. Psychology helps us understand the

models that businesses before us have used and also helps us adapt the same to our

innovations in these ever-changing times in order to create business models which would

make us successful. In short we can learn from our predecessors and adapt their successes

without suffering through their failures.

Psychology is a phenomenon. Its role in business administration and management is ever-

evolving and growing in importance. The increase in awareness and education in recent times

forces people to think and act rationally. More and more people are learning the importance

of the same and tapping into the enormous potential of applied and business psychology to be

successful. These subjects are offered as courses in graduate schools and are included in

business curriculums which are exceedingly becoming popular. In conclusion it can be said

that when you master the art of reading and understanding people, you do meaningful work

and accomplish impossible goals. As Alfred Herrhausen said, “50% of business is

psychology; business is a party of people not computers.”

49

RISK MANAGEMENT IN BRIC NATIONS

Mahalakshmi.K

MBA 1st Year

INTRODUCTION

Risk management is one of the most critical aspects of management. Being safe in our own

small world will not give access to many opportunities, but if you open yourself up to the

world, you are also vulnerable to risks. Risk is like stress. Risks, today, are everywhere. In

every walk of life, every day and every aspect of our being, it‟s risky to cross a road, it‟s

risky to drive at night, and it‟s risky to make investments. Each of these has an aspect of a

prominent term that we define as “loss or failure”. And, it is the fear of this loss or failure that

sometimes takes over our will to take up any risks at all. The concept of risk has a direct

relation with the concept of returns. Less the risk, less return and more the risk, more return.

The concept of risk management is a very broad one. The entire principle revolves around

creating “Value” – worth. Risk management today is an integral part of any organization,

especially in decision making. It encapsulates: uncertainties, risks and assumptions. Risk

Management engulfs four major stages associated with any risk. It talks about identifying the

risk(s), assessing them constantly, monitoring the risks and finally controlling it with

appropriate measures and actions.

Breaking these steps down, and understanding the scope of each of them would be as follows:

1. Detect the Risk:

Risks are everywhere. What is important is to identify them, and then play the game around

it. Many companies, to play safe, use checklists to identify potential risks or risks of the

future. These lists are based on their experiences and learning‟s from the past projects. Risks

are also identified sometimes by category, for example financial risks, political risks or

environmental risks.

Detecting risks helps an organization understand the future obligation it may have to face due

to the peril. Thus, risk management is a long, tedious job, but yet, a very important one.

2. Measure the Risk:

Once risks are identified, it becomes crucial to understand their nature, effect and

implications. The risks are calculated on the basis of the probability of its occurrence and the

50

damage associated with it. Measuring and estimating risks, allows an organization to set aside

funds and other resources to overcome these risks.

Risk measurement generally happens in a brainstorming (workshop) session. In such

sessions, each event is analyzed, the risks are identified and their possibility of occurrence is

studied and its bearing is rated as low, medium or high. This calls in the need for a Risk

Easing Plan (REP). A REP mainly addressed the articles that have high ranking on both the

elements – possibility and bearing.

3. Screen the risk:

The risk screening is mainly done to reduce the effect of an unanticipated event. Risk

screening mainly deals with risk avoidance, sharing, reduction and transfer. Risk screening is

mainly to ensure that risks are constantly reviewed in line with the forbearance level and

rocketed as suitable. Screening is done mainly by reviews at regular intervals.

Risk forbearances provide confines, against which risks can be equaled. This is done to

understand whether the risks are acceptable or not. Forbearances provide edges against which

action can be taken continuously.

4. Risk Control:

Identifying, assessing and screening risks finally lead to the last point in the loop, which is

effective risk control. Risk control is mainly the route which acts as the governing tools and

invasions that are applied to manage concerns, condense or avoid risks and to exploit

opportunities.

51

The above 4 steps happen one after another. However, the 2 links that continuously affect and

effect these four steps are the concepts of “Learning and Adaptation” and “Evaluation”.

This completes the infinity of the Risk Management process.

Risk, even today may be a “When it happens, we will see”, but this perception is changing,

and in the next few years, this concept would be a super riding factor for organizations. Risk

Management may be stressful! But then, even stress is sometimes good!

52

The Geese Story - Team Building & Leadership Lessons from Nature!

T.V. Vani Prathyusha

MBA 1st Year

This group of Geese reminded me the magnificent story which I use for training to learn the

basics of Team building & Leadership. Well, is there any link between the Geese &

Teambuilding?

We know Team building skills are critical for our effectiveness as a Manager or

Entrepreneur. People in every workplace talk about building the team, working as a team, but

few understand how to create the experience of team work or how to develop an effective

team. Belonging to a team, in the broadest sense, is a result of feeling part of something

larger than yourself.

We do have some lessons from Geese which provides a perfect example of the importance of

team work and how it can have a profound and powerful effect on any form of personal or

business endeavor. Geese take full advantage of the power of their group, sharing leadership

responsibilities and flying in a structure that enables the flock to leverage the strength and

power of its individual members, sometimes numbering in to thousands. It is said that the

Geese can make an annual round trip journey of more than 5,000 miles at a speed of 50 mph

or more!

I am sure the Team building & Leadership lessons from the geese can be helpful in our

workplaces. Lessons from Geese was initially transcribed from a speech given by Angeles

Adrien and was based on the work of Milton Olson. We can use the following five lessons in

our personal and business life and it will help us to foster and encourage a level of passion

and energy in ourselves, as well as those who are our friends, associates or team members.

Lesson 1 - The Importance of Achieving Goals.

As each goose flaps its wings it creates an "UPLIFT" for the birds that follow. By flying in

a 'V' formation the whole flock adds 71 percent extra to the flying range.

Outcome: When we have a sense of community and focus, we create trust and can help each

other to achieve our goals.

Lesson 2 - The Importance of Team Work.

When a goose falls out of formation it suddenly feels the drag and resistance of flying alone.

It quickly moves back to take advantage of the lifting power of the birds in front.

Outcome: If we had as much sense as geese we would stay in formation with those headed

53

where we want to go. We are willing to accept their help and give our help to others.

Lesson 3 - The Importance of Sharing.

When a goose tires of flying up front it drops back into formation and another goose flies to

the point position.

Outcome : It pays to take turns doing the hard tasks. We should respect and protect each

other's unique arrangement of skills, capabilities, talents and resources.

Lesson 4 - The Importance of Empathy and Understanding.

When a goose gets sick, two geese drop out of formation and follow it down to the ground to

help and protect it.

Outcome : If we have as much sense as geese we will stand by each other in difficult times, as

well as when we are strong.

Lesson 5 - The Importance of Encouragement

Geese flying in formation 'HONK' to encourage those up front to keep up with their speed.

Outcome: We need to make sure our honking is encouraging. In groups and teams where

there is encouragement, productivity is much greater. 'Individual empowerment results from

quality honking'.

People who share a common vision, mission, and purpose, like the geese, attain that goal

faster and more efficiently when they work together. Just as the geese generate thrust as they

travel together, our team's thrust will allow us to accomplish more when we stay together.

The geese also teach us that staying in formation gives a bonding and makes it better than

going alone. Unity in the workplace is defined not by a pat on the back when we succeed, but

in lifting up a team member's hand when he is down. A unified team wants everyone to

succeed.

54

WORLD ECONOMY 2016

Mahalakshmi.K

MBA 1st Year

Will 2016 be India‟s Year of Excellence? Most of the world development bodies are

predicting India to lead the world GDP growth in FY16. The World Bank in its January 2016

Global Economic Prospect report projected that India‟s GDP will grow by 7.8% in 2016 and

7.9% in 2017. The Bank also predicted that India will be the fastest growing economy in the

world in the next three years and would remain ahead of China. The IMF Economic

Counselor and Director of Research Maury Ostfeld too have been optimistic about India in a

recent interview. “The year will offer an abundance of challenges” for the global economy,

he said but “with some exceptions such as India” which is expected to grow at a considerably

higher rate. Standard & Poor‟s and the Asian Development Bank projected last December

that the Indian economy would grow by 7.4% this year. India‟s GDP will further improve to

8% in 2016-17, projected S&P‟s Rating Services. “This reflects the increasing importance of

the Indian economy and its role as a new growth leader in Asia-Pacific, having overtaken

China”, it stated. Back home, Indian Finance Minister Arun Jaitley claimed that the

government was working to enhance public expenditure in physical, social, and rural

infrastructure to push GDP growth by one and a half percentage points higher than 7-7.5%

growth expected this year. The FM also said that the government is working on a set of

reforms that will make direct taxes in India one of the most competitive in the world, making

foreign investment more lucrative in India.

The Indian economy may do better than many of its peers in the current year, but can the

growth rate are sustained in a situation when the world economy in general, is apprehended to

slowdown further in the immediate future?

The world economy is going through a period of uncertainty. It has lacked a positive dynamic

in the last few years characterized by slow investment growth aggravated by weak business

and consumer confidence, poor productivity, and a number of persistent policy and business

challenges. This puts the global economy in an unsure situation where positive and negative

forces offset each other in the immediate future.

This has been reflected in the poor performance of the global economy in 2015 – global GDP

growth has slowed down to 2.4%, down 0.4 percentage points from earlier projection. GDP

growth is projected at a little higher at 2.9% for 2016 as a modest recovery in advanced

55

countries continues and activity stabilizes among major commodity exporters according to

the World Bank‟s January 2016 report. The growth projection, however, is 0.4 percentage

points lower than the previous one. If the IMF has projected a somewhat higher figure of

3.6% this year compared to 3.1% in 2015, the agency‟s managing director, Christine Lagarde

has warned that this year will be disappointing. The World Bank report too has warned that

although the growth in advanced economies has stabilized somewhat “downside risks

dominate and have become increasingly centered on emerging and developing countries”.

The Bank is predicting that recession in Brazil and Russia will bottom out in 2016, China will

see only a modest growth slowdown from 6.9% to 6.7% and that India will continue to grow

at a robust pace.

The situation is somewhat better for advanced economies. The US economy is projected to

grow by 2.5% – the highest since the global financial crisis. The US jobs growth has

remained robust as the economy added some 2.92 lakh jobs last December beating

expectations. The US Bureau of Labour Statistics data also showed that the jobless rate held

at its seven-and-a-half year low of 5% during the period. Professional and business services,

construction, health care and food services, all saw jobs increases. Interestingly, the US

manufacturing is forecast to increase faster than the general economy. Industrial output is

projected to grow at 2.6% in 2016 and by 3% in 2017. These are good news for the world

economy too. But the US‟ return from the long haul back to a more normal interest rate

policy may have serious impact on emerging economies. The US Federal Reserve has finally

raised its main interest rate target from the level of practically zero it has had since the end of

2008. This is likely to raise borrowing costs because money will be moved to the US to

benefit from rising interest rates. In the Euro area, growth picked up in 2015 as domestic

demand strengthened and exports accelerated partly due to the lagging effect of euro

depreciation. The GDP growth for the zone has been estimated at 1.5% in 2015, in line with

previous expectations. Spain saw the firming up of activity while Germany‟s performance

was somewhat disappointing. Italy and France are still recovering from poor performances.

However, low oil prices and favourable financing conditions are supporting consumer

spending and investment right now.

56

Diminishing fiscal consolidation and healing labour markets are underpinning domestic

demand in Europe. Since the start of the European Central Bank‟s quantitative easing

programme, credit conditions have improved substantially and credit growth has resumed

after several years‟ contraction. Deflation concerns have largely receded but have not

disappeared altogether and core inflation and wage growth have remained subdued,

particularly among economies with high long-term unemployment rates. Backed by these

developments, in 2015 the World Bank expects the Euro zone economies to improve further

with growth reaching 1.7%.

Conclusion

Though the US economy is doing better and the advanced European countries are slated for

higher growth in 2016, it will hardly be enough to resurrect the world economy- the World

Bank has admitted as much. The main concern right now is the fear of poor economic growth

in developing countries. Developing countries account for more than half of the world

economy since the global financial crisis, and with their higher GDP growth compared to

their developed counterparts, this share is rising continuously.

57

WHAT IS LI-FI?

S.Vaishak Babu,

MCA 2nd Year

The term Li-Fi was coined by pure LiFi‟s CSO, Professor Harald Haas, and refers to light

based communications technology that delivers a high-speed, bidirectional networked,

mobile communications in a similar manner as Wi-Fi. Although Li-Fi can be used to off-load

data from existing Wi-Fi networks, implementations may be used to provide capacity for the

greater downlink demand such that existing wireless or wired network infrastructure may be

used in a complementary fashion.

LiFi is the use of the visible light portion of the electromagnetic spectrum to transmit

information at very high speeds. This is in contrast to established forms of wireless

communication such as Wi-Fi which use traditional radio frequency (RF) signals to transmit

data.

With LiFi, data is transmitted by modulating the intensity of the light, which is then received

by a photo-sensitive detector, and the light signal is demodulated into electronic form. This

modulation is performed in such a way that it is not perceptible to the human eye.

LiFi is a category of Optical Wireless Communications (OWC). OWC includes infra-red and

ultra-violet communications as well as visible light. However, LiFi is unique in that the same

visible light energy used for illumination may also be used for communication.

58

Li-Fi (Light Fidelity) is a bidirectional, high speed and fully networked wireless

communication technology similar to Wi-Fi. The term was coined by Harald Haas and is a

form of visible light communication and a subset of optical wireless communications (OWC)

and could be a complement to RF communication (Wi-Fi or Cellular network), or even a

replacement in contexts of data broadcasting. It is so far measured to be about 100 times

faster than some Wi-Fi implementations, reaching speeds of 224 gigabits per second.

59

ARE YOU ADDICTED TO THE WEB?

(TAKE THE TEST)

M. R. Choudhury (Ronnie)

MCA 1st YEAR

1. Do you feel

absorbed in the

internet (remember

previous online

activity or long for the

next session)?

2. Do you feel satisfied

with internet use if you

increase your amount

of online time?

3. Have you failed to

control, reduce or give

up internet use

repeatedly?

5. Have you lied to your

family members,

therapist or others to

hide the truth of your

involvement with the

internet?

6. Do you use the

internet as a way of

escaping from problems

or of relieving an

anxious mood, e.g.-

feelings of helplessness,

guilty, anxiety or

depression?

4. Have you taken the

risk of losing a

significant

relationship, job,

educational career

opportunity because of

the internet?

You are an internet addicted if you answered „yes‟ to questions four out of six.

60

FRIENDS

K.Kavitha

MCA 2nd

YEAR

People who give

their time,

their strength,

and their

hearts to others….

Friends like

You are precious

and few….

You have given

me the greatestOf gifts,

Your friendship….

61

ANTI-HACKING

M. R. Choudhury (Ronnie)

MCA 1st YEAR

If you are addicted to the web or a computer lover then you must know how to protect

yourself from hacking. So, what can you do for protection?

1. Install a firewall: - Available in the form of either software or hardware, the purpose

of a firewall is to protect your computer from hackers and viruses by filtering the

information allowed into your network. Because you can customize these filters, you

can choose to add or remove allowable information as you see fit. So, check it before

you use computer.

2. Install antivirus software: - A virus can corrupt or delete data on your computer,

erase your hard drive, and use your email and instant messaging to spread problems to

other computers. So, it‟s to important too installing antivirus on your computer and

always tries to update it because every day new viruses is coming.

3. Install anti-spyware on your computer: - Spyware is computer software that is

installed on your computer without your consent, and is dangerous to the security of

your computer. Spyware attempts to monitor your behavior so that it can collect

personal information and they can use it of their own purpose.

4. Install a spam blocker or filter in your email account: - Spam can be one of the

easiest ways for identity thieves to trick you .Although the best form of security is to

be careful about opening attachments and downloading files from emails and try to

make your password alphanumeric and keep changing. You can reduce your risk of

becoming a spam victim by using a spam blocker or filter.

62

5G TECHNOLOGY

A.Shafana Asmi

MCA 2nd

YEAR

In a few years, you may be able to download a full-length HD movie to your phone in a

matter of seconds rather than minutes. And video chats will be so immersive that it will feel

like you can reach out and touch the other person right through the screen.

At least, that‟s what the wireless companies envision for the future of mobile. While many

parts of the world are still awaiting the rollout of 4G networks, the telecom industry is

already looking ahead to the next generation of cellular technology, called 5G.

Mapping the Long, Winding Road to 5G Wireless Technology . By Ina Fried, Mar 13, 2015,

3:31 AM PDT. But as an emerging technology, there are a lot of questions surrounding 5G.

What is it exactly? How will it work? How will it affect consumers? I asked industry experts,

as well as companies like Nokia and Huawei, for their takes on 5G. Most agreed: The

technology is still a long way from becoming a reality, but it has the potential to completely

change the way we interact with wireless devices, from the smartphones in our pockets to the

cars we drive.

What is 5G?

5G is the name being given to the next generation of wireless networks (this is the fifth

generation, hence 5G), but beyond that, it‟s hard to define. During a keynote address at

MWC, FCC Chairman Tom Wheeler compared 5G to a Picasso painting. “I see something

different than you see,” he said. “I think that‟s where 5G is right now. It‟s all in the eye of the

beholder.” Uh, okay.

What will 5G allow me to do that I can‟t right now with 4G?

To provide a little more context around how much faster 5G speeds will be compared to 4G,

let‟s go back to the video example I mentioned at the beginning. According to Huawei, 5G

will allow you to download an eight gigabyte HD movie in six seconds versus the seven

minutes it would take over 4G or more than an hour on 3G.

What are the challenges facing 5G?

One of the big challenges facing 5G is standardization. There are already multiple groups

working to come up with standards around interoperability, backward compatibility with

older technologies (4G, 3G), and making sure the network will be future-proof. While

many companies agree that a global standard is needed, whether they‟ll be able to come

together and agree on one is another story.

Bonnie Cha

63

Building the infrastructure for 5G is also a huge task, with issues around spectrum and

installing new antennas. 5G is likely going to rely, at least in part, on higher-frequency bands.

There is more space in those airwaves available, but at such high frequencies, signals can‟t

travel nearly as far as they can over the frequencies used for 4G, resulting in apoor

connection.Obstacles like buildings and trees and even bad weather can also cause

interference, according to Nokia‟s Dropmann. To offset that, carriers will need to install more

base stations to ensure better coverage, and use antenna technologies like MIMO (multiple-

input and multiple-output). Ina Fried has more on the long road to 5G here.

How much is 5G going to cost me?

Both Huawei and Nokia agreed that 5G can‟t cost too much more than what consumers are

paying now for 4G; otherwise, no one‟s going to adopt the technology. But it‟s really too

early to say how much 5G devices and services will cost.

When will we get 5G?

Again, it‟s too soon to say for sure, but don‟t count on it in the next couple of years.

The most optimistic targets would see the first commercial network up and running by 2020,

but even that may be too optimistic. As with LTE, it will take years for the network to

become widespread.

64

A NICE ARTICLE ABOUT CARE

M.Ranjitha

MCA 2nd

YEAR

I once had a friend who grew to be very close to me.

Once when we were sitting at the edge of a swimming pool, she filled the palm of her hand

with some water and held it before me, and said this:

”you see this water carefully contained on my hand? It symbolizes love”.

This was how I saw it. As long as you keep your hand caringly open and allow it to remain

there ,it will always be there.

However, if you attempt to close your fingers round it and try to posses, it will spill through

the first cracks.

This is the greatest mistake that people do when they meet love…they expect…and just like

the water spilling out of your hand, love will retreat from you.

For love is meant to be free, you cannot change its nature. if there are people you love, allow

them to be free beings.

Give and don’t expect,

Advise, but don’t order,

Ask, but never demand.

It might sound simple; it is a lesson that may take a lifetime to truly practice. It is the secret to

true love. To truly practice it, you must sincerely feel no expectation from those who you

love and yet an unconditional caring.

Passing thought…life is not measured by the number of breaths we take; but by the moments

that take our breath away….

LIFE IS BEAUTIFUL!!! LIVE IT!!!

SWAMI VIVEKANANDA

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66

INSPIRING STORY- A BEAUTIFUL MESSAGE

Mrs.Parameshwari,

MBA Faculty

A Legendary Wimbledon Player was dying of AIDS which he got due to Infected Blood he

received during a Heart Surgery in 1983!

He received letters from his fans, one of which conveyed:

"Why did God have to select you for such a bad disease??"

To this Arthur Ashe replied:

50 Million children started playing Tennis,

5 Million learnt to play Tennis,

500 000 learnt Professional Tennis,

50 Thousand came to Circuit,

5 Thousand reached Grandslam,

50 reached Wimbledon,

4 reached the Semifinals,

2 reached the Finals and When I was holding the cup in my hand,

I never asked God "Why Me?"

So now that I'm in pain how can I ask God "Why Me?"

Happiness keeps you Sweet!!

Trials keep you Strong!!

Sorrows keep you Human!!

Failure keeps you Humble!!

Success keeps you Glowing!!

But only, Faith keeps you going.

Sometimes you are unsatisfied with your life,

while many people in this world are dreaming of living your life..

A child on a farm sees a plane fly overhead & dreams of flying.

But, A pilot on the plane sees

the farmhouse & dreams of returning home.

That's life!! Enjoy yours...

If wealth is the secret to happiness,

then the rich should be dancing on the streets. But only poor kids do that.

If power ensures security, then VIPs should walk unguarded.

But those who live simply sleep soundly.

If beauty and fame bring ideal relationships, then celebrities should have the best marriages.

Live simply. Walk humbly. And love genuinely..!

Source: From E-Mail

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THE POWER OF “E”

Mrs. Parameshwari,

MBA Faculty

In this world of

E-mails, E-ticket, E-paper, E-recharge, E-transfer and the latest E- Governance...

Never Forget "E-shwar (God)" who makes e-verything e-asy for e-veryone e-veryday.

"E" is the most Eminent letter of the English alphabet.

Men or Women don't exist without "E".

House or Home can't be made without "E".

Bread or Butter can't be found without "E".

"E" is the beginning of "existence" and the end of "trouble."

It's not at all in 'war' but twice in 'peace'.

It's once in 'hell' but twice in 'heaven'.

"E" represented in 'Emotions'

hence, all emotional relations like Father, Mother, Brother, Sister, wife & friends have 'e' in

them.

"E" also represents 'Effort' & 'Energy'

Hence to be 'Better' from good both "e”„s are added.

Without "e", we would have no love, life, wife, friends or hope

& 'see', 'hear', 'smell', or 'taste' as 'eye' 'ear', 'nose' & 'tongue' are incomplete without "e".

Hence GO with "E" but without E-GO.