2015 meeting of minds presentation jennifer ross secretary-treasurer
TRANSCRIPT
2015 Meeting of Minds Presentation
Jennifer RossSecretary-Treasurer
• National not-for-profit advocacy organization
• Our Members– Major Provincial On- and Off-Road Federations– Regional Clubs– National and Regional Competitive Organizations– Industry and Dealers– Diverse Stakeholders such as government
Who is MCC?Who is MCC?
Our government
www.parl.gc.ca
Our leader:•Prime minister – the leader of the political party that won the most seats in a federal election. •Elected representatives in 338 electoral districts
• must follow the party line, however make speak their mind in the caucus meeting. That is the only time they may influence the position to be put forward in a bill.
•Citizens may meet with their elected reps to expose issues and problems to effect change…
Our government
• Largest study of its kind ever undertaken in Canada focusing on the economic benefits brought from on-road and off-road motorcycling
• Information gathered through– Surveys– Phone calls– Emails
• ~1,400 respondents across Canada‒ motorcyclists, motorcycle clubs, provincial federations,
individuals and groups from all walks of on-road and off-road motorcycling
• Information gathered from January 1st to April 5, 2015
2015 Socio-Economic Study2015 Socio-Economic Study
• Basic methodology:– Initially designed for the off-road community expanded to include
on-road activities
• Information collected about:– Individuals and family members who rode (rider & pillion
passengers) – age, gender, years riding, training– Location (province and municipality)– Family Income– Number & type of vehicles owned / rented – Planned vehicle purchases / rentals / vehicle retirements in 2014– Repairs & maintenance purchases– Parts, accessories & apparel purchases
2015 Socio-Economic Study2015 Socio-Economic Study
• 2014 information (continued)• Annual kilometers ridden• Type of licencing detained• Club / Association memberships & motivations (events, training, etc.)• Motorcycling activities
– Number and types of events attended– Registration fees; – Related travel– Accommodation– Food & beverage expenditures– Souvenir & accessory purchases
2015 Socio-Economic Study2015 Socio-Economic Study
• Information collated by Peter Gunther of Smith Gunther Associates Ltd, Nepean, ON and Senior Research Fellow, Connecticut Center for Economic Analysis, University of Connecticut, Storrs, CT.
• Projection made using a Statistics Canada Model (REMI)• No comparable study done in Canada• Study officially released on September 21, 2015 at the
Power Sports Conference in Toronto.• Pan-Canadian press release & media campaign• To be made available in the coming weeks – more
information soon
2015 Socio-Economic Study2015 Socio-Economic Study
MCC - Motorcyclists Confederation of CanadaMMIC - Motorcycle and Moped Industry of CanadaCOHV - Canadian Off-Highway Vehicle ManufacturersOFTR - Ontario Federation of Trail RidersBCORMA - British Columbia Off-Road Motorcycle Ass’nNSORRA - Nova Scotia Off-Road Riders’ AssociationAOHVA - Alberta Off-Highway Vehicle AssociationFQMHR - Fédération Québécoise des Motos Hors RouteNBORMF - New Brunswick Off-Road Motorcycle Federation
Along with their member clubs and riding members
Notable ContributorsNotable Contributors
• 708,700 on-road and off-road riders in Canada, riding
715,000 licensed and in-use motorcycles
• Males currently account for 85-89% of all riders
• Female ridership is increasing based on club responses
• Motorcycling families : Average income $95-$124K vs
Median Canadian Income in 2011 (Stats Can ) $61K,
• 77% of motorcycling families exceed the median
The NumbersThe Numbers
Riders by ProvinceRiders by Province
British Columbia & Yukon 8%
Ontario 30%
Quebec 34%
Alberta 15%
Saskatchewan & Manitoba 5%
Atlantic 8%
In 2014: •At least 17,500 Canadians are currently employed in motorcycling-dependent jobs
– Expected to climb to between 20,000 to 23,100 between 2020 and 2040
– 2015 estimated payroll (before income tax) estimated to be $1.1 billion.
– 2040 estimated payroll (before income tax) estimated to be $3.9 billion.
– Representing 2.5% of all Canadians employed in information, culture and recreation.
Employment Employment
• The age of motorcyclists is rising• Older riders have more discretionary income• Many rode in their youth and want to return to
the sport• Most older riders are primarily on-road
motorcyclists• Clubs such as the Retreads exist to cater to these
old/new riders
Age and MotorcyclingAge and Motorcycling
In 2014: •Direct and indirect contribution from on-road and off-road recreational motorcycling was $2.68 billion
– $1.34 billion of this of this was on domestically produced goods and services
•Motorcyclists contributed over $400 million in the form of taxes on goods and services
– $118 million federal production taxes– $167 provincial production taxes– $47 million municipalities– $72 million personal income tax
By The NumbersBy The NumbersEconomic ContributionEconomic Contribution
In 2014: •Of participants to events 87% preferred local to external activities
•Motorcyclists also attend international events but in lesser numbers
•Number one reason for joining a club was camaraderie, followed by notice of events, and access to trails and events
By The NumbersBy The NumbersEconomic ContributionEconomic Contribution
• Off-Road
– $1.2 billion
– 7,923 jobs
– Parts/enhancements expenditure estimated at $203.4 million
– Off-road insurance estimated of $123.2 million
– New Motorycles estimated at $117.7 million
– Gear and Apparel estimated at $109.5 million
– Gasoline Expenditures estimated at $101.9 million
Off-Road Economic ImpactOff-Road Economic Impact
• $13.2 million in contributions raised from events across
Canada
• Countless hours of volunteer time to host events
• Most clubs do some type of annual charity fund-raising
event
How did Charities Benefit?How did Charities Benefit?
• Out of ~1,400 survey respondents, 996 indicated that they
and/or others in their household had participated in some
kind of on-road or off-road training
• Emphasis on primarily adult training indicates that more
tutelage of younger riders is taking place at home instead
of more formalized training
Investing in TrainingInvesting in Training
• Electric motorcycles. Zero has been well established for years, Harley Davidson is getting ready to bring a bike to market, Polaris recently purchased Brammo electric motorcycles
• Other manufacturers including KTM have recently released electric bikes or are seriously considering entering the field
• Codes of Conduct for on- and off-road motorcyclists are getting more attention
• Motorcycle safety is improving – better gear, better awareness from non-motorcyclists
Emerging TrendsEmerging Trends
ConclusionsConclusions
• Motorcycling matters to Canada, economically
and culturally!
• Motorcycling has a significant impact on the
Canadian Economy
• Motorcycling will contribute in excess of $4B to
the Canadian economy annually by 2040
ConclusionsConclusions
• Motorcycling now contributes over $400M
annually in taxes today and will contribute over
$600M by 2040
• Employment of 17,500 people today, over 23,000
by 2040
