2015 is the............ achieve more success & profit in selling seeds & plants in 2015!
TRANSCRIPT
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2015 is the............
Achieve more success & profit in selling seeds & plants in 2015!
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What does the Campaign look like?
Who are the partners?
A joint initiative to boost sales of Sunflower seeds and plants
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Some ideas on how to make the Campaign work for youSuppliers & Producers• Incorporate the “Year of the Sunflower” logo onto
all seed and plant packaging & labelling• Develop high impact POS for maximum consumer
visibility in store• Devise promotional activity to stimulate volume
sales• Tell your retailer customers about the Campaign
and how they can benefit from the national promotion of Sunflowers in 2015
Retailers• Create stunning displays of Sunflower plants and
use the campaign POS materials• Make Sunflower seed display features (ask your
supplier for help)• Incorporate the free Campaign resources to
drive sales through your own creative web marketing
• Create interest through local Press coverage• Run special Sunflower events and promotions
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What are your benefits?
Free intensive, high profile PR campaign in all main European countries
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What are your benefits?
Free Press release templates to use in your own marketing activities (6 language versions)
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What are your benefits?
Free access to a superb library of Sunflower images
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What are your benefits?
Free access to a superb library of Sunflower images
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What are your benefits?
Free access to a superb library of Sunflower images
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What are your benefits?
Free access to a superb library of Sunflower images
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What are your benefits?
Free use of a range of Campaign promotional materials incl. Logo, website banners and advertising templates that you can customise to your own business
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What are your benefits?Free access to QR Codes with additional information about Sunflowers and videos for you to incorporate into your own Web marketing activities
Plant info• Attractive image• Descriptive text with growing
information• Combination ideas for Sunflowers
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What are your benefits?
Free access to QR Codes with additional information about Sunflowers and videos
Theme garden• Beautiful Sunflower garden
picture• Inspirational text• Plants highlighted from the garden
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What are your benefits?
Availability of a range of specially designed, printed POS materials through Floramedia
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What are your benefits?
Free access to a superb selection of Sunflower images for product packaging, labelling & POS
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Practical example
POS Online Press
Sunflowers targeted at the end-consumer
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Summary of Elements
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Long lasting campaign on a pan-European level
2016 is the............
2016 is the............
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What are our joint objectives from the “Year of the Sunflower” Campaign?
Sunflower Variety Sales 2013 Expected sales 2015
Double Dandy F 1 3.450 6.000
Full Sun F 1 4.970 7.500
Giant Single 12.345 15.000
Pacino Gold 8.988 10.000
Sunburst Lemon 7.667 10.000
Sunrich Orange 2.450 4.500
Total 39.870 53.000
Projected Increase in % 32 %
Example