2015 integrated media planner...2015 integrated media planner / 5 to give your company a standout...

2015 Integrated

Media Planner

The Preferred Source for Bakers and Snack Producerswww.snackandbakery.com

http://www.snackandbakery.com

2 2015 Integrated Media Planner / WWW.SNACKANDBAKERY.COM

TOTAL MARKET COVERAGE

Snack Food & Wholesale Bakery has the largest audited circulation serving volume bakery, baked snack and snack food producers, which means we reach more of your customers than any other snack and bakery magazine and provide the most effective ad environment for your brand’s message. Reach the key decision makers important to your company every month!

The Leader for Corporate Management Audience*SF&WB . . . . . . . . . . . . . . . . . . . . . . . 7,405Baking & Snack . . . . . . . . . . . . . . . . . . . 6,721

Snack Food & Wholesale Bakery Readers Job Title*

Delivering the Information Snack and Bakery Decision Makers Want2

MOST USEFUL TOPICS FOR READERS

New Products 73%

Market Trends 71%

Food Safety 56%

Ingredient Briefs 51%

Business Buzz 50%

Cover/Plant Stories 50%

Health & Wellness 50%

Equipment Briefs 46%

Actions Readers Took as a Result of Reviewing an Advertisement in Snack Food & Wholesale Bakery 2

83% of readers took some form of action after viewing an ad

Visited advertiser’s website 57%

Sought out more information via an Internet search 53%

Discussed with someone else 49%

Saved for future reference 49%

Passed along the magazine to someone else 39%

Requested additional information directly from advertiser 31%

Investigated competitive offerings 24%

Recommended the purchase of products or services advertised 19%

Purchased products 16%

2 Snack Food & Wholesale Bakery Reader Preference/Profile Study May 2014

The Leader in BPA Qualified Total Circulation*SF&WB . . . . . . . . . . . . . . . . . . . . . . . . 14,000Baking & Snack . . . . . . . . . . . . . . . . . . . . 13,054

*Dec. 2014 SF&WB Brand Report TQ 14,000 (11,557 print + 2,443 digital) compared with June 2014 B&S Brand Report TQ 13,054

52 .9%Corporate

Management &Administration

9 .4%Marketing/

Sales

Plant Operations/ Production,

Engineering, Warehousing/

Distribution, Logistics

21 .7%

16%Research &

Development/Product Development, QA/QC

➞


Lance Reeve, director, food safety services innovation of AIB International

Lance Reeve is director of food safety services innovation for AIB International. He has held a variety of roles at AIB, including food safety auditor, project coordinator, director of food defense and

global innovation manager. In his current role, he provides research in emerging food safety issues, oversees new product development, facilitates cross-functional team participation, and monitors breaking food safety advancements or failures. In response to the events of 9/11 and changing food industry regulations, Lance established AIB’s food defense department as the leading global provider of food defense training, services, and innovative resources. He co-authored AIB’s “Guide to Food Defense,” co-developed AIB’s certified “Food Defense Coordinator” course, and developed AIB’s Food Defense Evaluation, which has become the U.S. Military Food Defense Audit Standard.

Steven Taylor, Ph.D., co-founder and co-director of the Food Allergy Research and Resource Program

Steven Taylor, Ph.D., is co-founder and co-director of the Food Allergy Research and Resource Program, and is a professor with the Department of Food Science

and Technology at the University of Nebraska–Lincoln. His research interests center on food allergies, including the determination of threshold doses for allergenic foods and the effect of food processing on food allergens. He received his Ph.D. in Biochemistry from the University of California–Davis, and his BS and MS in Food Science and Technology from Oregon State University.

Laurie Demeritt, chief executive officer of The Hartman Group, Bellevue, WA

Laurie Demeritt is chief executive officer of The Hartman Group, Bellevue, WA, where she drives the strategic and operational direction for the research and consulting teams. She is recognized

for her ability to use trends research to develop successful marketing strategies by understanding subtle complexities of how consumers interact with products. A nationally recognized authority on consumer behavior, she received her MBA in Marketing and Environmental Management from the University of Washington and her BA in Political Science from Cornell University.

2015 Integrated Media Planner / WWW.SNACKANDBAKERY.COM 3

CONTRIBUTING INDUSTRY EXPERTS

Gale Prince, founder and president of SAGE Food Safety Consultants, LLC

Author Gale Prince is founder and president of SAGE Food Safety Consultants LLC, Cincinnati, which offers

guidance and generates solutions on issues such as crisis management, food safety, regulatory compliance and quality assurance. Prince brings more than 40 years of food industry experience to the table, starting in 1967 at the Jewel Companies until his retirement from The Kroger Co. as director of corporate

regulatory affairs. He is widely known for his involvement in industry and regulatory activities and in addressing global food-safety issues.

Christine Cochran, executive director of the Grain Foods Foundation

Christine Cochran has served as executive director of the Grain Foods Foundation (GFF) since August 2012. Cochran comes to the GFF after serving as president of a Washington-based trade association, representing commodity futures exchanges and exchange participants. She is noted for building

coalitions and working with influencers in Washington, and has worked with lawmakers, regulators and other associations. She also served as coordinator for the Alliance for Agricultural Growth and Competitiveness and as the AG section co-chair for Women In International Trade. When not advocating the goodness of grain in the American diet, Cochran remains active in managing her late grandparents’ wheat farm in Kansas.

Robb MacKie, president/CEO American Bakers Association — Regulatory Issues

Robb MacKie, president and CEO of the American Bakers Association (ABA), is the chief advocate and spokesperson for the $102-billion wholesale baking industry. A leader in the Washington

business community, he is a board member of the Business Industry Political Action Committee (BIPAC); is a member of the Chamber of Commerce’s Committee of 100; and participates on the Kansas State University’s Grain Science Advisory Committee.


EDITORIAL

New Products:We put our finger on the pulse of the latest new products to hit store shelves. Product descriptions, detailed overviews and colorful images make this section the best-read department in the magazine.

Ingredient Technology: We explore how bakers and snack producers use the latest advances in ingredient technology to fulfill consumers’ requirements of wholesome products that taste great and provide health benefits for the heart, mind and body.

Market Trends:We define new opportunities through analysis of market trend categories such as variety breads, snack bars, organic products, tortillas and more.

Processing Technology: We highlight how advances in processing technology such as programmable logic controls, makeup systems and versatile baking and frying equipment can increase capacity, reduce downtime and improve overall efficiency from ingredient handling and storage to packaging and distribution.

SPECIAL ISSUES: February - Snack Manufacturer of the Year This annual award honors a leading snack manufacturer for its ability to launch a host of new snack items, all while staying on trend. Get the latest information on new products. Also SNAXPO pre-show Issue.

April & August - Tortilla Trends SupplementReaders will discover how tortilla producers are broadening their product portfolios to diversify into an array of ethnic flatbreads. Get the latest from the Tortilla Industry Association (TIA) and an exclusive preview to TIA’s spring convention.

June • Bakery & July • Snacks - Annual State of the Industry Reports These annual reports include: Category product leader updates; category trends; consumer purchase trends; and much more! This is the snack and baking industry’s most extensive report covering trends and analysis of product performance and how it all affects the bottom line! A year-round reference tool for producers.

September - Baker of the YearThis annual award honors a leading baker for its ability to introduce a team of new baked products, while meeting today’s trends.

Snack Food & Wholesale Bakery offers comprehensive coverage of new products, emerging trends and developments in ingredients and production technology from bakers and snack producers throughout North America. Build your company or product brand awareness in this must-read editorial content!

Tortilla time,all the time

INSIDE:

TIA convention information

A look at current and

upcoming tortilla trends

TORTILLATrendsA Special Report by Snack Food & Wholesale Bakery Magazine, a BNP Media Publication April 2014

TT_cover_0414.indd 1

3/28/14 7:59 AM


http://www.snackandbakeRy.com

2016 BUYER’S GUIDE

Social Media Linked Icons Help buyers connect with you by adding your Facebook, Twitter and/or LinkedIn icons to your online listing.

Whether your potential customers use print, digital or online to source equipment, ingredients and services, Snack Food & Wholesale Bakery’s directory is there. By listing your company information in Snack Food & Wholesale Bakery’s directory, you have quick access to a targeted audience of potential buyers in your industry. We make it easy for buyers to find you and even easier for you to make your company stand out. Brand your company with your logo; drive traffic to your site with clickable links, social media links and QR Codes. Or give them easy access to product info with spec sheets, photos and videos. Get listed today! For more information, visit the online directory at www.snackandbakery.com/buyersguide or contact a sales rep.

October 2015 Print and Digital Editions• The industry’s best lead generator

• Referred to year-round

• Targets 14,000* subscribers in the snack food and wholesale baking industry

• Exclusive print and digital edition for the snack food and wholesale baking industry

• Digital edition provides advertisers with expanded coverage and interactivity through the use of live links

• Handy tradeshow calendar for our readers to plan their show attendance

• Comprehensive Product Guide to pinpoint your search

www.snackandbakery.com/buyersguide• Live links • Premium packages offer prime designation and ranking • Brand identity in prime position • Expanded print, digital and online packages for 2015• Social media linked icons

OCTOBER 2013Vol. 102

No. 10

SNACKBAKERYFOOD

The Preferred Source for Bakers and Snack Producers

www.snackandbakery.com

WHOLESALE&

BUYER’SGUIDE

2016

www.snackandbakery.com/buyersguide


To give your company a standout listing, please contact:

Stacey Hurley(248) 786-1662 • Fax: (248) 283-6590

[email protected]

For advertising packages contact:

Jeff Heath(224) 554-9154

[email protected]

Barb Szatko(630) 527-9927

[email protected]

Suzanne Sarkesian(248) 786-1692

[email protected]

Glenn Dulberg(516) 652-6937

[email protected]

*Dec. 2014 SF&WB Brand Report TQ 14,000 (11,557 print + 2,443 digital)


JanuaryCloses Dec. 09

FebruaryCloses Jan. 19

MarchCloses Feb. 17

AprilCloses Mar. 17

MayCloses Apr. 17

AugustCloses July 16

SeptemberCloses Aug. 17

NovemberCloses Oct. 16

DecemberCloses Nov. 17

Cover Story And Features

Baker FeatureSnack Producer of

the YearBaker Feature Snack Producer Baker Feature Baker Feature Baker of the Year Snack Feature Baker Feature

Market Trends Extruded Snacks Pizza/FlatbreadsSweet & Savory

SnacksBreakfast Items Bars Portion Control Protein Enhanced Cookies/Crackers Chips/Multigrain

Special ReportsPackaging Innovation

Clean Label, Non-GMO

Food Safety Gluten-Free Private LabelFood Service

TrendsSustainability,

Energy Savings

Health & Wellness Christine Cochran

Weight Management Calorie Cutting Low Sodium ProteinOmegas,

AntioxidantsFiber Fortification Whole Grains

Vitamins and Minerals

Heart Healthy

Ingredient

Technology

Low Sodium Alternatives,

Ingredient SubstitutesProtein

Gums, Starches Dough Conditioners

Premixes

Whole Grains, Flours

Nuts/Super Fruits, Fruits/Inclusions

Cocoa/Chocolate Flavors/Colors Sweeteners Fats/Oils

Processing Belts & ConveyorsIngredient/Product

Handling

Sanitation & Equipment

MaintenanceHandling Pans

Depositors, Dividers, Rounders

Mixing TechnologyOvens, Proofers, Fryers, Griddles

Slicing, Cutting, Portioning

Laminators & Sheeters

PackagingInspection Equipment

Palletizers Robotics Scales Closing EquipmentTray Handling

EquipmentPackaging Materials

Form, Fill, Seal Bagging Equipment

Warehouse/Distribution Logistics Software Stackers & LoadersAutomation,

RoboticsFleet Management Cold Storage

Industry Experts

Food Safety Gale Prince

Sustainability Laurie Demeritt

Gluten-free Steven Taylor

Food Safety Lance Reeve

Regulatory Review Robb MacKie
















Pre-Show Coverage/Bonus Distribution

ASB, ABA Snaxpo Food Safety Summit

TIA Expo IFT IBA, Process Expo Pack Expo

Special Advertiser OffersBuy One Ad Get One

FreeCorporate Profile TIA Booth Profile IFT Booth Profile

IBA Booth Profile Process Expo Booth Profile

Pack Expo Booth Profile

Category eBlast Extruded Snacks Pizza Food Safety Tortillas Gluten-Free Better-for-You Bars Cookies Chips

Webinar Gluten-Free Food Safety

june 2014Vol. 103

no. 06

ALSO INSIDE:New ingredients Equipment introductions

S tAt Eof the

INDuStry:

SNACKBAKERYFOOD



WHOLESALE&

01-sfwb0614_cover.indd 1

6/3/14 11:57 AM

2015 EDITORIALCALENDAR

ING

RED

IEN

TS /

R&D

PRO

CES

SIN

G /

EQU

IPM

ENT

Category

Sponsorsips

Available


TORTILLATrends

NEW!

NEW! NEW!


JanuaryCloses Dec. 09

FebruaryCloses Jan. 19

MarchCloses Feb. 17

AprilCloses Mar. 17

MayCloses Apr. 17

AugustCloses July 16

SeptemberCloses Aug. 17

NovemberCloses Oct. 16

DecemberCloses Nov. 17

Cover Story And Features

Baker FeatureSnack Producer of

the YearBaker Feature Snack Producer Baker Feature Baker Feature Baker of the Year Snack Feature Baker Feature

Market Trends Extruded Snacks Pizza/FlatbreadsSweet & Savory

SnacksBreakfast Items Bars Portion Control Protein Enhanced Cookies/Crackers Chips/Multigrain

Special ReportsPackaging Innovation

Clean Label, Non-GMO

Food Safety Gluten-Free Private LabelFood Service

TrendsSustainability,

Energy Savings

Health & Wellness Christine Cochran

Weight Management Calorie Cutting Low Sodium ProteinOmegas,

AntioxidantsFiber Fortification Whole Grains

Vitamins and Minerals

Heart Healthy

Ingredient

Technology

Low Sodium Alternatives,

Ingredient SubstitutesProtein

Gums, Starches Dough Conditioners

Premixes

Whole Grains, Flours

Nuts/Super Fruits, Fruits/Inclusions

Cocoa/Chocolate Flavors/Colors Sweeteners Fats/Oils

Processing Belts & ConveyorsIngredient/Product

Handling

Sanitation & Equipment

MaintenanceHandling Pans

Depositors, Dividers, Rounders

Mixing TechnologyOvens, Proofers, Fryers, Griddles

Slicing, Cutting, Portioning

Laminators & Sheeters

PackagingInspection Equipment

Palletizers Robotics Scales Closing EquipmentTray Handling

EquipmentPackaging Materials

Form, Fill, Seal Bagging Equipment

Warehouse/Distribution Logistics Software Stackers & LoadersAutomation,

RoboticsFleet Management Cold Storage

Industry Experts





















Pre-Show Coverage/Bonus Distribution

ASB, ABA Snaxpo Food Safety Summit

TIA Expo IFT IBA, Process Expo Pack Expo

Special Advertiser OffersBuy One Ad Get One

FreeCorporate Profile TIA Booth Profile IFT Booth Profile

IBA Booth Profile Process Expo Booth Profile

Pack Expo Booth Profile

Category eBlast Extruded Snacks Pizza Food Safety Tortillas Gluten-Free Better-for-You Bars Cookies Chips

Webinar Gluten-Free Food Safety

JuneCloses May 19

june 2014Vol. 103

no. 06

ALSO INSIDE:New ingredients Equipment introductions

S tAt Eof the

INDuStry:

SNACKBAKERYFOOD



WHOLESALE&

01-sfwb0614_cover.indd 1

6/3/14 11:57 AM

JulyCloses June 19

BAKERY

• Bread • Buns/Rolls• Muffins• Bagels• Sweet Goods• Snack Cakes• Tortilla• Cookies• Bars• Frozen Pizza• Frozen Baked

Goods• Pies

STATE OF

THE IN

DUSTRY

STATE OF

THE IN

DUSTRY

SNACK

• Chips• Tortilla Chips• Puffs/Extruded

Snacks• Pretzels• Nuts/Trail Mix• Popped

Snacks• Frozen

Snacks/Appetizers

• Popcorn• Crackers

PROC

ESSING

/ EQ

UIPM

ENT

ING

REDIEN

TS / R&

D

2016 BUYER’S GUID

E

OCTOBER 2013Vol. 102

No. 10SNACKBAKERYFOOD



WHOLESALE&

BUYER’SGUIDE

2016

OctoberCloses Sept. 17

Category

Sponsorsips

Available

Category

Sponsorsips

Available


NEW!

TORTILLATrends

Free Enhanced Listing

FrozenPies

Bakery

Snack Mixes

Snack



eMEDIA

4b

2

4a

1

GRAPHIC DISPLAY ADVERTISING

1. LEADERBOARD (728 x 90 pixels) a. Run-of-site (R.O.S) b. IAB standard ad unit >> Monthly Rotating (1 of 3)

2. MEDIUM RECTANGLE (300 x 250 pixels) a. Run-of-site (R.O.S) b. IAB standard ad unit >> Monthly Rotating (1 of 3)

3. RECTANGLE (2 Adjacent Spots) (180 x 150 pixels) a. Home page only b. Rotation Available

4. RICH MEDIA (not shown) a. Expandable Leaderboard R.O.S) b. Floating Ad (home page only) c. Page Peel Ad (home page only)

Contact your sales rep for additional ad opportunities.

3

www.snackandbakery.com • All online ads are sold on a monthly basis.• Post white papers, technical articles and case studies. 4c

Average page impressions 22,779*

Average unique browsers 9,204*

BANNER AD ON SMARTPHONE › 320 x 50px

› File Type: GIF/JPEG/PNG

› Max File Size: 50K

BANNER AD ON TABLET › 728 x 90px

› File Type: GIF/JPG/PNG


INTERSTITIAL AD ON SMARTPHONE › 320 x 480px

› File Type: GIF/JPEG/PNG


INTERSTITIAL AD ON TABLET › 728 x 1024px

› File Type: GIF/JPG/PNG


Mobile App Our new mobile app gives readers access to our content—anytime, anywhere! Specifically designed for smartphones and tablets, the Snack Food & Wholesale Bakery mobile app features the latest breaking news, exciting new products, feature articles, videos and more! Limited ad positions are available, which means an extremely large share of voice for marketers looking to reach a deeply engaged, highly targeted audience. Contact your sales rep for details.

*Dec. 2014 BPA Brand Report

Ad appears at bottom of every page

Intersitial ad displays between article pages



Contextual Ads

Top Leaderboard 728 x 90

Feature Leaderboard 728 x 90

Video Links

300 x 250Medium

Rectangle

300 x 250Medium

Rectangle

300 x 250Medium

Rectangle

300 x 250Medium

Rectangle

eNewsletter - The Weekly Mix Industry news, new finished products, trends, ingredients, equipment and more. Distributed to an average of 9,013* email names.

Published 52x a year; Average open rate = 15%1

eNEWSLETTER SIZESTop Leaderboard: 728x90 pixels

Feature Leaderboard: 728x90 pixels

Medium Rectangle (4): 300x250 pixels

SFWB TV Video Links

Contextual Ads: 50 words or less

RESPONSIVE DESIGNSnack Food & Wholesale Bakery’s eNewsletters have a new

responsive design that allows for optimal viewing on any device. Currently, more than 50%1 of emails

are opened on mobile devices. Our eNewsletters automatically adapt to the size of the screen on which they are displayed. As a result, your

advertising message will retain its impact and will look great on any platform.

Topic SpotlightInformation themed around sponsor’s ad/marketing message. Single sponsored and delivered by Snack Food & Wholesale Bakery with Leaderboard and Wide Skyscraper units that also appear on snackandbakery.com, and click leads are available.

Digital Edition SponsorshipsThe Snack Food & Wholesale Bakery Digital Edition is deployed to an audience of 11,8001 and posted online to provide additional reach to your customers and prospects. Sponsorship benefits:• Flash Skyscraper and logo on edition viewer• Logo recognition on email deployment• Special announcement of digital edition sent to

LinkedIn members - 4,210*, the largest for any bakery related networking site

Contact your sales rep for a quote

*Dec. 2014 BPA Brand Report1 Publisher’s Own Data, Dec. 2014 includes 2,443 (Dec. 2014 BPA Brand Report) qualified circulation plus an additional 9,359 non-qualified contacts

NEW!

NEW

AD SIZES



Must-See Products eblasts, and New for 2015, Must-See Category eblasts (see calendar) Co-branded with a single product per company or Single Sponsored with three products from your company deployed to an industry audience of 12,536*. All click leads are captured and delivered to the sponsor/sponsors.

• Lead generation tool.• Be part of what is new in the market.• Generate awareness for new products, product lines,

services, link to videos, case histories, etc.• Great for pre-show exposure or post show to capitalize

on post-show momentum.• Use for product launches or product line extensions.

Sneak Peeks12,536* emails Engage Snack Food & Wholesale Bakery subscribers before the print issue mails by sponsoring a Sneak Peek subscriber eblast covering an upcoming feature article. As sole sponsor, your logo and a 120 x 600 skyscraper are the exclusive ads in the Sneak Peek email notification. Your logo also appears in the Sneak Peek article pages. You receive lead details from subscribers who click on your logo/skyscraper ad and article.

Custom eNewsletterLet Snack Food & Wholesale Bakery help you create a co-branded eNewsletter customized to your needs. Our Orangetap content marketing group can help you develop compelling, custom eNews content and design through our experienced creative and editorial teams. A custom eNewsletter can take your company to the next level with these benefits:• Including editorial or educa-

tional content in an eNewsletter can help position your company as an industry leader.

• Editorial content creates greater reader engagement.

• Subscribers trust Snack Food & Wholesale Bakery. They’re more likely to open emails from our publication and consider our endorsements.

Trouble viewing this newsletter? View it in your web browser.

A proven case packer with auto-changeover using our BPA three and four-axis Delta robot to case pack snack bags. Ideal for packing snack bags, complex pack patterns and/or high speed picking, this new design simplifies the system mechanically, provides plants with a much smaller footprint, includes a virtually hands-free changeover between different product/case sizes and eliminates “fine-tuning” that typically takes place after a changeover. To learn more, go to www.bpa-flexolutions.com

BluePrint Automation

[email protected]

804-520-5400

Delta Style Case Packer with AUTOMATIC CHANGEOVER

The SPEC Grade Series of motor disconnects are offered in 3 sizes of NEMA 4X stainless steel enclosures. Units feature a 15° sloped roof for the ultimate clean installation. Switches rated 25A-100A with built in early break auxiliary contacts for VFD and starter interface. Padlockable handles comply with OSHA LO/TO.

MENNEKES®

[email protected]

(800) 882-8110

SPEC Grade Sloped-Top Motor Disconnects

If your scaler is using a scoop to weigh ingredients, your scaling process is out of control - costing your company over $40,000 a year in ingredients, production time, and loss of sale. Get back in control, minimize waste, and maximize your profits with the Model FC6300 Formula Control Scale.

Doran Scales, Inc.

www.doranscales.com

800-262-6844

Maximize Profits and Minimize Waste

Today, more companies are turning to recycled packaging materials to help meet their sustainability goals. The shorter fibers of recycled corrugate require a different kind of tape. Scotch® Recycled Corrugate Tapes are designed with an advanced adhesive to penetrate the shorter fibers. Visit us at Pack Expo 2013, booth #3143 to learn more.

Scotch® Industrial Box Sealing Tape, 3M Company

1-800-362-3550

www.3M.com/scotchtape_SFWB

Not all Box Sealing Tapes Work on Recycled Corrugate

Klüber food-grade baking lubrication helps get the most out of your operation. With hundreds of specialty lubricants available, Klüber can comprehensively enhance your production line—from bearings and gears to ovens and freezers.

To learn how Klüber can boost your productivity, visit us at www.klubersolutions.com/baking

Klüber Lubrication

Toll-free: 1-800-447-2238

www.klubersolutions.com

Food-grade Lubrication for Baking Productivity

DynaClean™ conveyors give food processors the ability to quickly clean and sanitize and get back to processing and making money. DynaClean conveyors are designed to meet NSF, FDA, USDA and BISCC standards and are fabricated with stainless steel and heavy-duty plastic segments. DynaClean conveyors are designed for quick cleaning without the use of tools and can be reconfigured when needs change.

Dynamic Conveyor Corporation

1-800-640-6850

www.dynamicconveyor.com/products/foodconveyor/

Get Back to Making Money Quicker Than Ever

*Publisher’s Own Data, June 2014

Multi-Sponsored Webinars; registration leads average 100 - 400Let the Snack Foods & Wholesale Bakery’s Webinar program help you stand out from the rest. We’ll increase brand awareness and interest in your products while managing every detail surrounding the event. Multiple promotions are created and deployed to position you as a leader in your industry. Plus, receive an average of 233* qualified registration leads and add on our NEW continuing education accreditation to generate even higher viewership. Frequency and advertiser discounts available. Contact your sales rep today for more information.

➡



17th Annual Food Safety SummitApril 28-30, 2015•Baltimore, MDBaltimore Convention Centerwww.foodsafetysummit.com

Now in our 17th year, the Food Safety Summit attracts thousands of food processing, food retail, foodservice, academic, government and food defense professionals from around the world.

Connect with the Largest Group of Qualified Buyers in the IndustryPromote your products, advancements and services in front of the audience you want to reach by exhibiting at the largest food safety meeting in North America.

Features and Benefits:• Exhibit Hall Open Each Day of the Summit—More than 9 hours of Exhibit Hall time• Dedicated Exhibit Hall hours each day with no overlap of education sessions• Lunch served on the exhibit floor both days

Consistent Marketing/Benefits• Pre and post-event mailing lists available to all exhibitors• Company and product listing in the Show Directory• Company profile in the Summit’s online Buyer’s Guide• Complimentary registrations. Receive full access to the Keynote, education sessions, Exhibit Hall and networking functions...and much, much more!

Events Targeted at Increasing Networking Opportunities• The Opening Night Welcome Reception and multiple networking breaks offer more opportunities to meet with peers and prospects.Booths are going fast – secure your place now!For more information on exhibiting and sponsorship, contact:Chuck Wilson • 630-962-0078 • [email protected]

Podcasts provide educational and promotional information to industry professionals through short audio presentations. Podcasts are available on demand and can be played online or transferred to a portable device. Sponsor your own exclusive, custom podcast or gain exposure to a growing audience by sponsoring an editorial podcast. For more information, contact your sales rep or visit: http://portfolio.bnpmedia.com/podcasts.

Making the Complex ClearYour industry-focused market research partner—providing clear insights to complex business questions focused on: • Brand positioning• Marketing effectiveness• New product development• Customer experience evaluationsCapturing feedback via quantitative surveys (online, phone, mail or in-person) OR qualitative experiences (one-on-ones, focus groups or bulletin boards); we present results that are easily understood, insightful and actionable.

GET STARTED NOW. Contact Beth Surowiec at 248-786-1619 or [email protected]

www.clearseasresearch.com

Content Marketing ServicesOrangetap equips your brand with the editorial and publishing resources of Snack Food & Wholesale Bakery to help market and capture the attention of your customers.

Connect with Readers & Earn LeadsSnack Food & Wholesale Bakery will co-brand your content with us to improve deliverability and open rates and promote it to our readership. We’ll supply you with leads through these three high-impact strategies:1) Content Blast2) High-Value Media Download3) Interactive Press Release

Need Content? We Can HelpOrangetap can help you plan and create fresh, unpublished, industry-relevant content every single month. To learn more about our services or to quote out a project, please contact your sales representative.

Kim PaulsonContent Marketing [email protected]

248-225-9177

+


http://www.foodsafetysummit.com

mailto:wilsoncm%40bnpmedia.com?subject=

http://www.clearseasresearch.com

mailto:paulsonk%40bnpmedia.com?subject=

The Preferred Source for Bakers and Snack Producers2015 Integrated Media Planner


List Rentals & Reprints The most powerful, responsive list of snack and bakery professionals is just a call away. Complement your advertising program and introduce new products by renting Snack Food & Wholesale Bakery’s exclusive subscriber list. Contact Kevin Collopy of InfoGroup at [email protected] or 402-836-6265.

REPRINTS: Jill DeVries, 248-244-1726, [email protected]

Chris Luke Publisher

[email protected] 908-917-4171

Barb Szatko Regional Sales Manager [email protected]

630-527-9927

Suzanne Sarkesian Classified Sales Manager


Tracy Ryle Account Manager


ADVERTISING CONTACTS: EDITORIAL CONTACTS:Douglas J. Peckenpaugh

Chief Editor [email protected]

847-770-5916

Romy Schafer Associate Editor


PRODUCTION CONTACT:Amy Levin

Production Manager [email protected]

818-657-7188

BNP Media Helps People Succeed in Business with Superior Information2401 W. Big Beaver Rd., Ste. 700 • Troy, MI 48084

938* Likes

737* Followers

4,210* Members

*Dec. 2014 BPA Brand Report

Social MediaCollaborate with Snack Food & Wholesale Bakery to create a smart social media strategy that communicates with customers and prospects. Broadcast your company’s message to our entire fan base while driving traffic to your website, reaching potential customers and expanding your audience!

Snack Food & Wholesale Bakery offers a number of opportunities for audience engagement through Facebook, Twitter, YouTube and QR Codes. Partner with Snack Food & Wholesale Bakery to build a social presence for your brand! Not yet involved in social media? Let us build, design, and organize the accounts for you with Social Startup Plans! Contact your sales representative for more information.

2015 integrated media planner...2015 integrated media planner / 5 to give your company a standout...

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