2015 glazier clinics media guide

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2015 Media GuideSponsor and Partner Opportunities

888-755-6427 sa les@glaziercl in ics .com G laz ierCl in ics .com

Glazier Clinics invites you to advance your business by selling to our audience. We provide multiple channels and an experienced marketing team to help you customize your advertising plan.

COMPANY PROFILE:AT A GLANCE: • 36 football coaching clinics in 31 major markets.

• 37,000+ coaches in attendance.

• 27,000+ active users at Glazier Clinic Online.

• 100,000+ contacts on our national e-mail list.

• 38 years in the business.

• Nation’s largest provider of football coaching education.

• Twice as many clinics and three times as many attendees as our nearest competitor.

• Customer base of community leaders and infl uencers.

• Headquartered in Colorado Springs, Colorado.

• Current partners include Eastbay, CoachComm, Hudl, U.S. Marine Corps.

Founded by Coach Frank Glazier, Glazier Clinics has been delivering coaches the best in football education since 1976. Our two core products are our on-site coaching clinics and our members-only website, Glazier Clinic Online.

Glazier’s 36 football coaching clinics take place in 31 major U.S. markets. More than 37,000 coaches attended in 2014.

Each clinic features over 100 topics, with up to eight to choose from each hour. Speakers are winning coaches who share the actual X’s and O’s of their strategies. As a result, serious coaches attend Glazier Clinics to become even better at what they do. Vendors present the latest in football equipment, technology, and male-targeted products during the longest between-session breaks in the business.

Glazier Clinic Online offers the largest online repository of football coaching resources, including football drills and schemes, clinic speaker notes, webinars, eClinics and educational videos. Many coaches report using these resources on a weekly basis as they plan their seasons.


I was a vendor. I get it.

I always felt like “sponsorship” turned out to be just my logo on a sign with no real value by itself. And as an exhibitor, I was just a cash cow who was treated poorly. I was so frustrated—I knew there had to be a better way. Today, Glazier Clinics actively pursues a different kind of relationship with our marketing partners.

A lot of companies who put on events think it’s their job to sell you sponsorship packages. We think it’s our job to help you build your business. We never lose sight of the fact that increasing your revenue and improving your margin are the main goals. If we’re helping your business to grow, it’s a successful partnership.

- Chris Coughlin

GLAZIER VALUESYOU ARE VALUED!

Listening: We want to understand your business needs fi rst.

Big Picture: Brand-building efforts such as logo placement only have value in the context of a well thought-out communication and activation package.

Variety: We offer dozens of marketing channels in hundreds of possible combinations.

Creativity: Our experienced marketing team will customize a plan to fi t you. If that requires creating a brand new channel or strategy, we’ll do it!

Your Bottom Line: We want to connect your brand with our strong market of leaders and infl uencers in a way that helps you sell more.

“…Glazier promises a lot and delivers even more.”

– Dr. Jim Peterson Coaches Choice

“The Glazier Clinics are a ‘must’ in our marketing plan…”

“Our partnership withGlazier Clinics is amongour best investments.”

– Debbie HambyCoachComm

– Greg Bialis Rawlings Sporting Goods


DEMOGRAPHICS COACH INFLUENCE

DECISION MAKING COMMUNITY DEMOGRAPHICS

MARKETING CHANNELS: MARKETING CHANNELS:THE GLAZIER COACH: THE GLAZIER HIGH SCHOOL:

• 99% are male.

• 31% are age 30-39; 35% are age 40-49.

• 84% have earned bachelor’s degrees; 48% have earned graduate degrees.

• 82% have a household income over $50K; 41% have a household income over $100K.

• 78% are homeowners.

• 82% are married.

• 69% of Glazier coaches are full-time educators, reaching additional students in the classroom.

• 49% coach more than one sport, reaching additional athletes.

• Average enrollment of a Glazier coach’s high school is 1140 students.

• 63% of our audience make or assist with purchasing decisions for their organizations.

• Of these decision makers, 90% say the exhibits at Glazier Clinics infl uence their purchasing decisions.

• 76% of decision-makers spend half or more of their clinics breaks visiting exhibits.

• 93% of decision-makers say viewing new products at Glazier Clinics is benefi cial to them.

• 89% of decision-makers say receiving email updates from Glazier Clinics is benefi cial to them.

In the neighborhoods surrounding Glazier schools:

• Average home value is $219,000.

• Average household income is $58,400.

SOURCE: 2013 Glazier Audience Survey & MaxPreps.com


Sponsorship - Glazier Clinics offers presenting sponsorship and co-sponsorship of a limited number of channels to provide serious partners with maximum exposure. When you become a Glazier Sponsor, tens of thousands of coaches are introduced to your brand as a partner in providing powerful, reliable resources for coaches and athletes.

E-mail Marketing - As a Glazier Partner, you’ll benefi t from delivering your offer to our national e-mail list of 100,000+ names. The list is 100 percent opt-in, meaning coaches are open to receiving these communications and responsive to the right message.

Booth Space - Glazier Clinics offers 36 football coaching clinic events in 31 major markets. Anticipated 2015 attendance is more than 37,000+. Unlike other clinics and conferences, our exhibit area isn’t an afterthought, it’s a priority:

• All booths in high traffi c areas. • Extra-long breaks so exhibitors have more time to interact with coaches. • 98 percent of head coaches say they visit the exhibits at the Glazier Clinics. • 78 percent of head coaches say they spend half or more of their breaks on the exhibit fl oor.

Web Advertising - GlazierClinics.com users generate more than 5 million page views per year on the public pages of our site. Your ad will receive strategic, high-impact placement to generate maximum impressions for your business. Additionally, we offer opportunities to expand your customer base by advertising…

• in the members-only area of our site (27,000 active members) • through our social media channels • on a network of 25 football websites where Glazier manages advertising

Print and On-site Advertising - More than 37,000+ coaches attend Glazier Clinics. Your ad in multiple mailings and print pieces before and during clinic season keeps you forefront in their minds.

Lead Generation - Glazier Clinics has given signifi cant consideration to our Partners as we’ve designed our registration process. We match your business needs to our strategic questions and provide you with highly qualifi ed leads.

MARKETING CHANNELS:Glazier Clinics offers multiple customizable marketing channels to meet your advertising needs. The following list provides an overview, and our marketing team is excited to speak with you in more detail about creating a plan to fi t your business.

2015 glazier clinics media guide

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