2014.10.31 - citysens' presentation at ie
TRANSCRIPT
November 2013
PEDRO PRIETO
FOUNDER
PHD IN COMPUTER SCIENCE
JAVIER BARDON
MARKETING DIRECTOR
RAMÓN NAUSÍA
VIDEO PRODUCTER & AGENCY OWNER
CARMEN HERRERA
SENIOR EDITOR @
SM GRoup
ENRIQUE SANTOS
CTO
Team
JANO BELLO
SOFTWARE
ENGiNEER
What is the pain we are tryingto solve?
Key Prime Prospects & Issues they face today
FIND INTERESTING SOCIAL / CIVIC INITIATIVES AROUND
DISCOVER PEOPLE WITH SIMILAR INTERESTS
GET ALERTS ON WHAT´S COMING
THEY WANT TO BE HEARD (and lobbying)
POST & AMPLIFY EVENTS AND INITIATIVES
GET RELEVANT DATA (IN REAL TIME)
FIND CITIZENS BEYOND FFF
SHARE DOCUMENTS, PICTURES, VIDEOS, ETC
KNOW WHAT IS HAPPENNING IN THE LOCAL CONTEXT
POST THEIR OWN LOCAL INITIAVES
RESEARCH & POOLS
People say
What does ?
Four concepts that capture the idea
Key Metaphor
Dashboard main interface
Where are we right now?
Road Map – Recent & Upcoming Milestones
CONCEPT TEST IN SCALABLE AREA
RESULTS PROVE THE STRENGHT OF THE IDEA
LAUNCH SYSTEM IN “SUPPORT” AREAS
NATIONAL EXPANSION BY END OF 2015 - INTL. TEST?
0
50
100
150
200
0
1000
2000
3000
4000
5000
6000
Unique Visits Published Events
Challenges Ahead(or where do we need your help )
Do we really need such a system?
Strategic areas where we need help
How can we build an
efficent “Bottom Up” process?
At what point in time should we involve local goberments and/or private companites?
Go to marketWhich should be our key
revenue steams?
How much do we charge?
FREMIUM model? If so,
which services are free, which are to be paid?
Revenue
Model
Expansion
StrategyWhich are the right metrics to use
for the project?
What is success and what is NOT?
When do we jump to the
following territory?
Defying Success
What is the right message
for each Prime Prospect?
What is the most efficent way
to deliver it?
Is our “territory by territory” approach the right one?
How do we prioritize areas?
When should we start the
international expansion?
Concept Sell
Fin
“Life's most persistent and urgent question is, 'What are you doing for others?”
(Martin Luther King Jr.)
Thank you