2014 topright fact sheet

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Fact Sheet TopRight sits at the intersection of inspiration and action: where analytics meets creativity, where creativity becomes action, where action delivers measured results, where results prove the story, and where the story becomes market reality TopRight is a strategic marketing and consulting services firm founded in 2006 by consultants from top management consulting firms (McKinsey, Booz & Company, CSC Index), former Chief Marketing Officers, CXO’s, and senior practitioners in sales, marketing and applied technologies. We move our client’s business up and forward in their competitive frame - enabling them to corner the markets where they choose to compete through winning strategy, compelling branding, creative marketing execution and organizational engagement. A unique advantage for TopRight is that all of our partners have previously served in executive leadership, line management and sales and marketing roles. We’ve been in your seat and we know how to make you successful in that role. What We Believe Who Is TopRight Simplicity. Clarity. Alignment. Everything starts with your brand – which defines everything about you – and your position in the market. All great brands are built on simplicity, clarity and alignment: One Voice. One Look. One Story. It is who you really are…why that matters to your customer…and how you deliver that value to them. Everything communicates - all marketing, all communications, all enabling technologies, all of your people at every customer touch point bring your brand to life. And to bring a brand to life, every company must first define its’ destination. Where your want your business to go – your desired destination - determines the strategy and tactics used to get there. What headline do you want written about your business in 1 year, 3 years, 5 years? This becomes the lens through which everything is viewed, and operating decisions are made and assessed by all stakeholders. It is the map that helps us navigate and keeps us on course. How do you want your customers, employees and shareholders to perceive you? How do you want them to Think? How do you want them to Feel? How do you want them to Act? And where do you sit in the competitive frame right now? Working with our clients to answer these questions, define the destination, and create the destination map and the right vehicles to get there, underpins every single thing we do. We offer a collaborative, transparent and accountable style. Our objectives are in fact really your objectives. We have been in your seat and we know the stakes are high. Senior level practitioners lead every engagement with the experience, and the battle scars, of decades in operating roles, consulting roles and agency roles. We aspire to make our clients the “hero” – and we don't feel that we are successful unless our clients are successful in reaching their destination. That’s why we measure everything in support of your success and demonstrate accountability in action. How We Are Different How to Reach Us Learn how to stay #TopRight TopRight is headquartered in Atlanta with offices in Washington, DC, New York, and Chicago. You can find us at www.toprightpartners.com , call us on 678-384-6700 . follow us on twitter @toprightpartner, and subscribe to our blog http://www.toprightblog.com © Copyright 2014 TopRight ® , LLC. All Rights Reserved CORNER THE MARKET

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Page 1: 2014 TopRight Fact Sheet

Fact Sheet

TopRight sits at the intersection of inspiration and action: where analytics meets creativity, where creativity becomes action, where action delivers measured results, where results prove the story, and where the story becomes market reality

TopRight is a strategic marketing and consulting services firm founded in 2006 by consultants from top management consulting firms (McKinsey, Booz & Company, CSC Index), former Chief Marketing Officers, CXO’s, and senior practitioners in sales, marketing and applied technologies. We move our client’s business up and forward in their competitive frame - enabling them to corner the markets where they choose to compete through winning strategy, compelling branding, creative marketing execution and organizational engagement. A unique advantage for TopRight is that all of our partners have previously served in executive leadership, line management and sales and marketing roles. We’ve been in your seat and we know how to make you successful in that role.

What We Believe

Who Is TopRight

Simplicity. Clarity. Alignment.

Everything starts with your brand – which defines everything about you – and your position in the market. All great brands are built on simplicity, clarity and alignment: One Voice. One Look. One Story. It is who you really are…why that matters to your customer…and how you deliver that value to them. Everything communicates - all marketing, all communications, all enabling technologies, all of your people at every customer touch point bring your brand to life. And to bring a brand to life, every company must first define its’ destination. Where your want your business to go – your desired destination - determines the strategy and tactics used to get there. What headline do you want written about your business in 1 year, 3 years, 5 years? This becomes the lens through which everything is viewed, and operating decisions are made and assessed by all stakeholders. It is the map that helps us navigate and keeps us on course. How do you want your customers, employees and shareholders to perceive you? How do you want them to Think? How do you want them to Feel? How do you want them to Act? And where do you sit in the competitive frame right now? Working with our clients to answer these questions, define the destination, and create the destination map and the right vehicles to get there, underpins every single thing we do.

We offer a collaborative, transparent and accountable style. Our objectives are in fact really your objectives. We have been in your seat and we know the stakes are high.Senior level practitioners lead every engagement with the experience, and the battle scars, of decades in operating roles, consulting roles and agency roles. We aspire to make our clients the “hero” – and we don't feel that we are successful unless our clients are successful in reaching their destination. That’s why we measure everything in support of your success and demonstrate accountability in action.

How We Are Different

How to Reach UsLearn how to stay #TopRight

TopRight is headquartered in Atlanta with offices in Washington, DC, New York, and Chicago. You can find us at www.toprightpartners.com, call us on 678-384-6700. follow us on twitter @toprightpartner, and subscribe to our blog http://www.toprightblog.com

© Copyright 2014 TopRight®, LLC. All Rights Reserved

CORNER THE MARKET