©2014 score mn chapters click to edit master title style do-it-yourself website design learning...

©2014 SCORE MN Chapters

Click to edit Master title style

Do-It-Yourself Website Design

Learning About WebsitesOffered by SCORE Minnesota Chapters


Objectives of This Website Module

• Emphasize selected key points “Build Your Own Website” webinar.

• Provide references to other useful internet links• Reinforce building a website is like any project– Define what you want to accomplish?– Identify resources – time, skills, money needed– Explore options to achieve your objectives– Set up a timetable to proceed–Measure success

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Resource MaterialSmall start-up businesses have limited resources. A common request to SCORE is for information to create their own website to save money. This need is addressed in four training modules:

DIY – Build a basic website

DIY – Hire a Professional to build it

DIY – Upgrade your basic site

DIY – How prospects find your website

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SCORE eBusiness-Now Video• Video runs 41 minutes – very good!• Presentation captures key points from the video• URL: http://www.score.org/ebusiness-now

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http://www.score.org/ebusiness-now


Your Strategy Guides the WHAT

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All Industries Are Not Alike!

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Four Key Elements of a Website• Think of building a website like building a

house

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‘Where Are You?’ as an Address• Template vendors provide this step for you

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Hosting is the Second Element• Templates usually provide hosting

• The internet is a vast interlinking of computers• Don’t try to do this yourself

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As DIY “You” Are the Architect• Develop your own list of what features, colors,

layout, etc. appeal to you for your website!

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What Do You Need?

• Pages can have subpages• A Blog is a type of website

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Graphics Help Grab Attention• Include words you want Search Engines to use

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Hosting Choices• Template providers normally include Hosting

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www.homestead.com• We assumed you will use a template for DIY

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Site Builder used in DIY• www.homestead.com

Easy, upgradeable, reliable

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http://www.homestead.com/


IF, You Use a Professional Developer

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You & Developer Relationship• Add – are they local, know small business?

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Results versus Goals• Templates usually include analytics tools

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Is Your Website a Success?

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Other Education Citations• The video by http://www.score.org/ebusiness-now is an

excellent way to learn about developing your own website. Study their other How To articles

• SCORE National Templates and Tools by searching for ‘websites’

http://minneapolis.score.org/resources/

search?text=websites

• Google has many website tools and helps. Worth checking is:

http://www.google.com/webmasters

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http://www.score.org/ebusiness-now

http://minneapolis.score.org/resources/search?text=websites










What’s Next?• Use the internet to learn about other issues• Decide what a basic website should do for you

– Provide a digital contact point for your business– Sell products or services– Provide information or support to your products– All of the above

• Take ‘screen shots’ of sites you want to emulate• Research a domain name – try a search for it• Accumulate logos, images and other data you want to use • Decide if you will use a professional or DIY• IF DIY, take “DIY Build Your Site” a self directed PowerPoint

webinar.

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Questions and Answers• Ask Your MN SCORE Chapter |

www.score-mn.org

Look to SCORE for Counseling, Workshops,

Forums, Roundtables and Local Resources• Contact a Local SCORE Chapter

www.score.org/chapters-map • SCORE Minnesota Resource

Supplements your Local Chapter on Unique IssuesInclude Zip Code, Phone Contact and Specific Questions | [email protected]

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http://www.score-mn.org/


Disclosures• Contents strictly for training of our clients

• SCORE Minnesota does not endorse any vendors

• Screen Prints are provided for illustration only

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Credits• SCORE.org– Articles and online

workshops– Video: “Building the

Perfect Site for Your Small Business”

• Veritas Marketing

- Technical Leadership• SPEDCO

- Funding Sponsor

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©2014 score mn chapters click to edit master title style do-it-yourself website design learning...

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