2014 progress report
DESCRIPTION
The Mayor’s Alliance for NYC’s Animals® is a 501(c)(3) non-profit charity that works with more than 150 partner rescue groups and shelters to offer important programs and services that save the lives of NYC’s homeless animals. We are supported entirely by donations from foundations, corporations, and individuals and receive no government funding. Since our founding in 2003, we have remained committed to transforming New York City into a community where no dogs or cats of reasonable health and temperament will be killed merely because they do not have homes. http://www.AnimalAllianceNYC.orgTRANSCRIPT
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2014 Progress Report Mayor’s Alliance for NYC’s Animals
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Mayor’s Alliance for NYC’s AnimalsWhy We Were Created To solve animal homelessness problem in NYC by:
• Enabling the pooling of resources • Overcoming differences in priorities, and • Facilitating the collaboration of the four key groups:
• NYC Government • NYC Public • Animal Care Centers of NYC* • Shelters & Rescue Groups
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*Prior to 2015, known as Animal Care & Control of NYC
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Mayor’s Alliance for NYC’s AnimalsWho We Are Now Coalition of:
• 150 shelters and rescue groups, including ACC of NYC* • Private practice veterinarians • Other animal welfare professionals
Lead agency which: • Secured multi-year, multi-million-dollar Maddie’s Fund® grant • Liaison between Maddie’s Fund® and the rescue groups and
shelters • Orchestrates community collaboration • Acts as a resource for rescue groups and shelters • Liaison with NYC government
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*Prior to 2015, known as Animal Care & Control of NYC
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Memorandum of Understanding
Operational Protocol
Mayor’s Alliance for NYC’s Animals Who We Are Now – Relationship Chart
All APOs agree to abide by Terms of Participation, Dispute
Resolution, and Funding Allocation Procedures
Mayor’s Office NYC Department
of Health
Animal Care Centers of NYC*
Has contract to provide animal
control services to NYC
Mayor’s Alliance for NYC’s
Animals, Inc
Alliance Participating Organizations (APOs) - NYC animal shelters &
rescue groups
New Hope Department
All New Hope Partners agree to abide by New Hope Agreement 4
*Prior to 2015, known as Animal Care & Control of NYC
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Ten-Year Strategic PlanFour Core Objectives
• Eliminate the killing of healthy and treatable cats and dogs at Animal Care Centers of NYC* through Four Core Objectives of our Ten-Year Strategic Plan: • Increase Adoptions
• Decrease Animal Homelessness
• Raise Awareness
• Strengthen Resources 5
*Prior to 2015, known as Animal Care & Control of NYC
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Increase adoptions
• Increase venues • Convenient and innovative access
• Increase spay/neuter of owned pets and community cats • Keep pets in homes • Reunite lost pets
Decrease homelessness
• Public education about homeless animals • Role of animal shelters & rescue groups
Raise awareness
• Volunteer programs • Fundraising • Shelter and rescue group operations
Strengthen
Ten-Year Strategic Plan Four Core Objectives
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29,06130,278
28,921
32,325
35,669
41,71242,24842,50043,40043,61844,82646,187
23,19622,360
14,337
20,26421,411
23,780
27,445
23,55222,202
20,56119,017
11,947
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
55000
2003 LR26%
2004 LR32%
2005 LR44%
2006 LR47%
2007 LR52%
2008 LR56%
2009 LR66%
2010 LR67%
2011 LR66%
2012 LR70%
2013 LR77%
2014 LR 77%
Total IntakeTotal Live Release
Live Release/Intake at ACC Live Release represents adoptions, transfers to rescue, return to owners as a percentage of total intake. While intake increased by 4% due to increase in cat intake, live release increased by close to 4% since 2013. With euthanasia requests taken out of the formula, live release increases to over 80%.
ACHIEVEMENTS
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2014 ACC Euthanasia Reduction Euthanasia at ACC has flattened as projected in the last 2 years.
- well over 275,000 dogs’ and cats’ lives have been saved at ACC since 2003. - 20.5% of total euthanasia at ACC in 2014 were owner requested euthanasia.
- with euthanasia requests taken out of the formula, live release increases to over 80%.
ACHIEVEMENTS - Sustainability and Increase in cat adoptions
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11,116 10,94611,147
12,19112,29813,333
13,87614,420
15,573
16,830
18,634
19,567
8,5528,388
6,472
8,2898,4598,5138,7718,2798,0978,1118,368
6,364
0
5000
10000
15000
20000
25000
2003 LR 32% 2004 LR 35% 2005 LR 50% 2006 LR 52% 2007 LR 56% 2008 LR 60% 2009 LR 66% 2010 LR 69% 2011 LR 69% 2012 LR 74% 2013 LR 75% 2014 LR 78%
Total Intake DogsTotal Live Release Dogs
Dog Live Release/Intake at ACC Live Release represents adoptions, transfers to rescue, return to owners. Increased by 3% as a percentage of total intake. Live release of dogs has remained flat since 2013. While live release increased by 2%, intake decreased by 1.5% since 2013.
ACHIEVEMENTS
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17,945
19,332
17,774
20,134
23,371
28,37928,37228,08027,82726,788
26,19226,620
14,64413,972
7,865
11,97512,952
15,267
18,674
15,27314,105
12,450
10,649
5,583
0
5000
10000
15000
20000
25000
30000
35000
2003 LR21%
2004 LR30%
2005 LR40%
2006 LR45%
2007 LR50%
2008 LR53%
2009 LR66%
2010 LR65%
2011 LR64%
2012 LR67%
2013 LR78%
2014 LR76%
Total Intake CatsTotal Live Release Cats
Cat Live Release/Intake at ACC Live Release represents adoptions, transfers to rescue, return to owners as a percentage of total intake. While cat intake increased by close to 8%, live release increased by close to 5%. Cat intake increased primarily due to warmer weather we had in winter months in 2014.
ACHIEVEMENTS
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12,214
7,9316,751
5,5584,981 4,523
3,755 3,5252,838 2,601 2,397
19,487
15,036
13,64612,632
11,725
9,097
7,847
6,663
5,414
3,5234,450
0
5,000
10,000
15,000
20,000
25,000
2003Baseline
Year
2005 Year1
2006 Year2
2007 Year3
2008 Year4
2009 Year5
2010 Year6
2011 Year7
2012 Year8
2013 Year9
2014 Year10
Dogs Cats
2014 ACC Euthanasia Reduction Breakdown Dogs / Cats Euthanasia at ACC was reduced by over 78% since 2003. Cat euthanasia increased slightly due to an increase in intake of 8% (1,387) as a result of a very warm spring through fall. Of the 2,397 dogs euthanized, 35% were owner- requested.
ACHIEVEMENTS
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2014 ACC Intake In 2014, ACC intake increased as projected (due to an increase in cat intake) to over 30,000 for the first time since 2011. - Cat intake is higher than in 2013 due to continued longer warmer seasons. - Dog intake has consistently declined at a steady pace since 2003.
46,18744,826 43,618 43,400 42,500 42,248 41,712
35,669
32,325
28,921 29,061 30,278
10,94611,11611,147
19,567 18,63416,830
15,573 14,420 13,876 13,333 12,298 12,191
19,33217,94517,774
28,37928,37228,08027,82726,78826,19226,620
23,371
20,134
0
10,000
20,000
30,000
40,000
50,000
2003
Bas
eline Y
ear
2004
2005
Year 1
2006
Year 2
2007
Year 3
2008
Year 4
2009
Year 5
2010
Year 6
2011
Year 7
2012
Year 8
2013
Year 9
2014
Year 1
0
DogsCatsTotal
ACHIEVEMENTS
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2014 Transfers from ACC to rescue and/or sheltersTransfers from ACC to all shelters and rescue groups (includes MPPs and other rescues) increased by over 176%, from 5,519 in 2003 to over 15,000 in 2014. Close to 70% of transfers were done by Alliance Wheels of Hope.
- Transfers to shelters/rescue represent over 50% of intake at ACC, compared to 12% in 2003. - Total lives saved as a percentage of total community intake in 2014 increased to over 87%, compared to 33% in 2003. - Close to 8 of every 10 lives were saved in 2014, compared to 1 in 3 in 2003, by the NYC rescue community
ACHIEVEMENTS
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Achievements By Objective
Objective #1 - Increase Adoptions ! Animal Care Centers of NYC Transfer Initiative Grant ! Strengthen Communication: ACC and Alliance
Participating Organizations ! Wheels of Hope Transport Program ! Pets to the People - Mobile Adoptions ! Mega Adoption Events ! Mayor’s Alliance Medical Fund ! NBC’s New York Live TV Weekly Adoption Segment ! Consistent Adoption Locations
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Increase Adoptions: Creation of ACC New Hope Department
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Strengthen Communication: ACC to APOs
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First Alerts - Dogs
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Strengthen Communication: ACC to APOs
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First Alerts - Cats
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Strengthen Communication: ACC to APOs New Hope Special Pleas - Dogs
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Strengthen Communication: ACC to APOs New Hope Special Pleas - Cats
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Strengthen Communication: ACC to APOs At Risk Alerts & Website
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• Our most effective program for reducing and sustaining low euthanasia rates
• Wheels of Hope transports thousands of animals each year from ACC to no-kill shelters, rescue groups, foster/adoptive homes, and vet hospitals
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Increase Adoptions: Wheels of Hope Transport Program
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Helps ACC by: • Moving animals out of shelters more quickly • Opening up cage space for additional animals • Reducing the number of animals euthanized for
lack of space
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Increase Adoptions: Wheels of Hope Transport Program (cont.)
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Increase Adoptions:Wheels of Hope Transport Program (cont.) • More than 2.9 million miles
traveled since 2005, saving the lives of the animals aboard
• Nearly 14,000 transports completed in 2014 alone
• More than 85,000 animals transported since the program began in 2005
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Increase Adoptions:Pets to the People – Mobile Adoptions
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Increase Adoptions:Special Adoption Events
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Increase Adoptions: Mayor’s Alliance Medical Fund
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Increase Adoptions:NBC’s New York Live Segment
• Weekly adoption segment – �New York Live’s Pet Project�
• Each week promotes a different shelter or rescue group and their adoptable dogs
• Segment adoption rate is 88% – nearly 1,200 dogs have appeared on the show
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Increase Adoptions:Consistent Adoption Locations
• Leverage Petco and PetSmart locations • Consistent locations and times for adoption centers
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Achievements by Objective Objective #2 - Decrease Homelessness
• NYC Feral Cat Initiative • Spay/Neuter in NYC • Free and Low-Cost Microchipping Clinics • Lost and Found • Dog Licensing • Helping Pets and People in Crisis Program
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Overburdening of the animal shelter system: • Increased cat and kitten intake and cat
euthanasia • Increased costs associated with feral cat
intake • Less available space and resources for
adoptable cats • Complaint calls to animal control • Increased stress to shelter workers • Takes resources from other animal control
programs
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Decrease Homelessness: NYC Feral Cat Initiative
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• A program of the Mayor’s Alliance • Supports the efforts of organizations and
individuals who work directly with stray and feral cats — collectively known as “community cats” — and perform Trap-Neuter-Return (TNR) in NYC
• Goal is to humanely reduce the population of community cats in NYC
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• Offers free TNR workshops in the five boroughs and online • Offers specialty workshops such as bottle-feeding, taming kittens,
and neighbor relations • Provides loans and rentals of traps, dividers, and cages • Transports traps and cats to and from clinics and holding/recovery
space via Mayor’s Alliance Wheels of Hope vans • Provides advice, outreach, public education, and resources via phone
and email helpdesks and on its website: NYCFeralCat.org • Provides giveaways of cat food, straw, and winter shelters to
Certified TNR Caretakers • Administers spay/neuter grants for community cats • Facilitates relationships among the NYC TNR community
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For more information, please contact the NYC Feral Cat Initiative of the Mayor’s Alliance
NYCFeralCat.org Email: [email protected] or call 212-330-0033
Illustrator: Chris Pallace
HATE CATS?
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For more information, please contact the NYC Feral Cat Initiative of the Mayor’s Alliance
NYCFeralCat.org Email: [email protected] or call 212-330-0033
Illustrator: Chris Pallace
LOVE CATS?
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Decrease Homelessness: Free & Low-Cost Spay/Neuter
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Network of Feral Friendly
Veterinarians
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Decrease Homelessness: Lost and Found
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Decrease Homelessness:Free and Low-Cost Microchipping Clinics
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Decrease Homelessness: Dog Licensing
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Decrease Homelessness: Helping People and Pets in Crisis Program
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Achievements By Objective Objective #3 - Raise Awareness Public Relations/Marketing
! New York Stock Exchange Closing Bell ! Mayor’s Alliance Special Events ! Social Media ! Newsletters
PSA / Advertising ! Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project ! Mayor’s Alliance �Vacancy� Adoption Campaign ! Mayor’s Alliance �We Did It� Spay/Neuter Campaign ! Mayor’s Alliance Spay/Neuter & Adoption TV PSAs ! ACC Billboard Advertising & �Best Friend Forever� Campaign ! ACC New York’s Kindest Campaign ! ACC �Victims of Circumstance� Campaign
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Raise Awareness:New York Stock Exchange Closing Bell
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Raise Awareness: Public Relations/Marketing/Special Events
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Raise Awareness: Public Relations/Marketing/Architects for Animals
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RAISE AWARENESS:Public Relations/Marketing/Adopt-Me Vests
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Raise Awareness:Public Relations/Marketing/Social Media
YouTube
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Raise Awareness:Public Relations/Marketing/Newsletters
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Raise Awareness:PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project
http://theshelterpetproject.org/who-we-are/our-campaign#_
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Raise Awareness:PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project
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Raise Awareness: PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project – Outdoor
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Raise Awareness:PSAs – Mayor’s Alliance �Vacancy� Campaign
AnimalAllianceNYC.orgMayor’s Alliance for NYC’s Animals
Is there room in your life for a homeless pet?
®
AnimalAllianceNYC.orgMayor’s Alliance for NYC’s Animals
Is there room in your life for a homeless pet?
®
AnimalAllianceNYC.orgMayor’s Alliance for NYC’s Animals
Is there room in your life for a homeless pet?
®
AnimalAllianceNYC.orgMayor’s Alliance for NYC’s Animals
Is there room in your life for a homeless pet?
®
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Raise Awareness:PSAs – Mayor’s Alliance �We Did It� Spay/Neuter Campaign
Thousands of New Yorkers spay and neutertheir pets every year!
Call 311 for information about Free & Low-Cost Spay and Neuter
services in NYC.
Campaign created by Rational Animal for the Mayor’s Alliance for NYC’s Animals
AnimalAl l ianceNYC.org
We Did Itin QUEENS!in QUEENS!
Thousands of New Yorkers spay and neutertheir pets every year!
Call 311 for information about Free & Low-Cost Spay and Neuter
services in NYC.
Campaign created by Rational Animal for the Mayor’s Alliance for NYC’s Animals
AnimalAl l ianceNYC.org
We Did Itin the BRONX!in the BRONX!
Thousands of New Yorkers spay and neutertheir pets every year!
Call 311 for information about Free & Low-Cost Spay and Neuter
services in NYC.
Campaign created by Rational Animal for the Mayor’s Alliance for NYC’s Animals
AnimalAl l ianceNYC.org
We Did Itin BROOKLYN!in BROOKLYN!
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Raise Awareness:Mayor’s Alliance Pet Adoption TV PSAs
http://bit.ly/PSATrip http://bit.ly/PSANapE
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Raise Awareness:Mayor’s Alliance Pet Adoption TV PSAs
http://bit.ly/PSANapS http://bit.ly/PSAClass
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Raise Awareness:Mayor’s Alliance Spay/Neuter TV PSAs
http://bit.ly/PSAScottie http://bit.ly/PSAPittie
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Raise Awareness:Mayor’s Alliance Spay/Neuter TV PSAs
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Raise Awareness:PSAs - ACC Billboard & �Best Friend Forever� Campaigns
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Raise Awareness:PSAs – ACC New York’s Kindest Campaign
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Raise Awareness:PSAs - ACC “Victims of Circumstances” Campaign Created by
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Achievements By Objective Objective #4 - Strengthen Resources
• Capacity Building Grants • Strength Training & TNR Certification Workshops • Strengthen Communication: ACC to APOs • ACC Transfer Initiative • Wheels of Hope Transport Program • Mayor’s Alliance Medical Fund
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Strengthen Resources:Capacity Building Grant - Storefront Adoption Center
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Strengthen Resources: Capacity Building Grant - Create Isolation Unit
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Strengthen Resources:Strength Training & TNR Certification Workshops
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Relationship with Mayor’s Office
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Relationship with City Agencies
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Mayor’s Alliance for NYC’s Animals
Department of Health Dog Licensing
NYC Emergency Management
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Relationship with ACC & ASPCA
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