UNDP Innovation FacilitySocial Media analysis

Launch of 2014 Annual Review

Who tweeted 2014 review

Biggest influencers tweetingUNDP (English, Spanish, French), Helen Clark, UNDP Mexico, UNDP Eurasia, Devex and Global Pulse

Who tweeted 2014 reviewTweets from Danish entitiesDanish Mission, UNDP_Danmark, MindLab, UN Regional Information Center DK

Other partners and target audiencesDevex, DIY Toolkit, IGRD Mexico, Kolba Labs, MiLab Moldova, MindLab DK, Plus Acumen

Who tweeted 2014 reviewTweets in Arabic, Danish, English, French and Spanish

Most active #inno4dev tweeters

Most active 2014 review tweeters (out of 108 tweets)

UNDP InnovationUNDP ArabicUNDP DenmarkUNDP EU in BrusselsUNDP EnglishUNDP LAC UNDP SpanishUNDP Sri LankaUNDP EgyptUNDP PhilippinesUNDP Barbados & OECS

Who tweeted 2014 reviewUNDP corporate accounts tweeting

Country Offices: Armenia, Barbados, Belarus, Egypt, India, Mexico, Mongolia, PNG & Pacific, Philippines, Sri Lanka, Turkey, Zimbabwe

UNDP global in Arabic, English, French and Spanish

UNDP regional Arab States, ECIS and LAC

UNDP EU in Brussels, UNDP GCPSE

Engagement rate

For the day of the launch, Each tweet from @UNDP_innovation received6x the average rate of impressions over 3x the average number of retweets & favorites over 4x the number of URL clicks

For the week of the launch, Each tweet from @UNDP_innovation receivedtwice the rate of impressions 50% more Retweets, favorites and URL clicks

Tweets + RTs 1May-16Junefrom @UNDP_innovation

UNICEF IF launch

EB side event

2014 Review launch

AHDR inno camp

Retweets

Favorites

UNICEF IF launch

2014 Review launch

UNICEF IF launch

2014 Review launch

Mentions2014 Review launch

Follower growth

Most influential followers overall

2014 Review launch

undp.org/innovation2014

1362 views on SlideShare in the first month (19 May – 19 June 2015)

undp.org/innovation2014