2014 global crowdsourcing pulsecheck
Post on 14-Sep-2014
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A breakdown of the results of the first annual Global Crowdsourcing Survey & its implications for Europe. By Sean Moffitt, Wikibrands. Presented at Crowdsourcing Week Brussels 2014. More info: http://crowdsourcingweek.com/TRANSCRIPT
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2014 Global Crowdsourcing Pulsecheck
Sean Moffitt, Managing Director, Wikibrands
@seanmoffitt @wikibrands @crowdweek #cswbrussels
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19th world rank 20th world rank
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We have Three Reasons, What’s Yours?
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CSW in Europe = Crowdsourcing Karma?
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54% Europeans willing to rent TO others
44% Europeans willing to lease FROM others
A European “Crowd Sharing” Tipping Point?
Source: 2014 Nielsen Global Sharing Economy Study
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A Time for Crowding is Now!
THE ECONOMYnow demands it
THE CROWDnow accepts it
THE TECHNOLOGYnow facilitates it
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The Most Disruptive
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The Most Potential
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The Most Citizen-Engaged
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The Most Game
Changing
Sept, 2012 Kickstarter Results March, 2014 Purchase
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The Tastiest Mainstream
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The Most Common
Sense
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The Most Poignant
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Where are you on the crowd continuum?
“It Makes
Money”
“It Creates a BetterWorld”
“It Produces
BetterResults”
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“Crowdfunding” - #1 in Europe
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No Matter Where You Are…
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Is crowdsourcing a sustainable thing? Google confirms the “crowd” has room to grow
Source: Google Search Trending
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“Substantially more than current growth”
“More than current growth”
“Same as current growth”
“Less than current growth”
What do you expect growth wise in the “crowd economy” for 2014 and 2015?
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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Why are we attracted to the “crowd” movement?
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#1 We love crowds’ disruption possibilities
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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#2 Crowds connects people with purpose
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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#3 Crowds keeps us on the leading edge
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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What do we call this “crowd thing”?
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Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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Is the “crowd economy” warring with social media?
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77th 61st19th
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The Crowd Universe The Social Universe
Alternate Business Model Media
Business/Cause Motive Larger Set of Purposes
Innovation Connection
Monetary Outcome Engagement Outcome
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What is driving our optimism?
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The big 6 “Meta” Crowd Trends
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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Crowd Change Factor #1 -The rise of entrepreneurial startup culture
60% of millennials consider themselves entrepreneurs
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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Crowd Change Factor #2 – Growth of free
agents/freelancing/independent contracting
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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Crowd Change Factor #3 - Expanded global marketplaces and
scaleSource: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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Biggest Crowd Growth Sub-Segments
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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Biggest Industries Disrupted by the Crowd
(next 3 years)
* Health Care 7th, Manufacturing 8th, Education 9th, Public Service & Government 10th
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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Leading and Managing the Crowd
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Why Crowdsource?
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Top Objectives for Launching a Crowd Venture
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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What are the top 7 ingredients of….
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Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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1.Crowdworthy Idea – Taskrabbit - Your Tasks, Done.
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2. Triggers, Incentives and Motivations– Kiva
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3. Great Product, Step Change Innovation
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Top Impasses for Leading a Successful Crowd Initiative
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#1 Legal & Regulatory HurdlesSource: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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#2 Time for Staff to Manage It
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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#3 Organizational silos/adoption issuesSource: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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Crowdsourcing : Storm Clouds Ahead?
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#1 Intellectual Property Rights/Plagiarism
#2 Weaker Participant Commitment
#3 Regulatory Prevents Expansion
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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Strongly Agree/Agree
Strongly Disagree/Disagree
Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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Source: 2014 Global Crowdsourcing Pulse Check – Wikibrands/CSW
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Key Takeaways
The world is a blur and the time for crowdsourcing is now – economy/technology and culture line up
Crowdsourcing is growing up and maturing – less risk and no longer a play thing
Best crowd practices are starting to develop – crowds we are creating impact in business, causes and government
Someone has to lead the crowds, will it be you?
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I. Find survey at:
www.crowdsourcingweek.com
@SeanMoffitt @wikibrands#cswbrussels #survey
II. Full 2014 Global Crowdsourcing Paper thought paper:
July’14
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“There is a need for a centralized forum for sharing learnings and best
practices of crowdsourcing.”
“77% Strongly Agree/Agree”
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