2014 forum on strategic communication … · he is a past chairman of the seminar and the wisemen,...
TRANSCRIPT
1
Baruch College/CUNY Newman Vertical Campus Conference Center 55 Lexington Avenue at 25
th St. New York, NY 10010
2014 STRATEGIC COMMUNICATION FORUM FACULTY
NICHOLAS ASHOOH
Senior Director, Corporate and Executive Communication
APCO Worldwide
Nick, a senior director of corporate and executive communication at APCO
Worldwide, focuses on providing corporate communication services to C-
suite clients. He is also a member of APCO’s International Advisory Council.
He has more than 35 years of experience in corporate communications,
serving as senior communications officer at five Fortune 500 companies
across several sectors, including energy and utilities, financial services,
insurance, metals and mining, and entertainment.
Most recently, Nick served as vice president of corporate affairs for Alcoa, a
global metals and mining giant. There, he was responsible for media
relations, community relations, internal communications, marketing communications and corporate
reputation. He also oversaw the Alcoa Foundation, one of the largest corporate foundations in the United
States, and was a member of Alcoa’s Executive Council, which set strategy for the company.
Prior to his role at Alcoa, Nick was senior vice president of communications at American International
Group (AIG), where he led all internal and external communications, including crisis communication
strategies during the global financial crisis. His previous roles include senior vice president for corporate
communications at American Electric Power (AEP) and senior communication positions at Niagara
Mohawk Power Corporation and Public Service of New Hampshire. At Niagara Mohawk Power
Corporation, he and his staff earned the Arthur W. Page Society’s National Award. Mr. Ashooh also
served as vice president of corporate communications for Paramount Communications Inc., where he
managed financial communications, media relations and internal communications and provided oversight
of the communications activities of Paramount’s principal subsidiaries including Paramount Pictures,
Simon & Schuster and Madison Square Garden.
He is a past chairman of The Seminar and The Wisemen, two of the oldest organizations for senior
communications professionals. He is also a trustee of the Arthur W. Page Society, and a member of the
Civilian Public Affairs Advisory Committee of the U.S. Military Academy at West Point. He received the
Milestones in Mentoring Award from the Plank Center for Leadership in Public Relations in 2012 and was
named Communicator of the Year by Marquette University in 2001.
Nick earned a bachelor’s degree in journalism with honors from Marquette University in Milwaukee,
Wisconsin.
2014 FORUM ON STRATEGIC COMMUNICATION LEADERSHIP Held in conjunction with the
Executive Master in Corporate Communication Seminar Aarhus University
Tuesday, August 19 – Friday, August 22, 2014
2
NORMAN BOOTH Vice President Coyne Public Relations
Norman Booth is a vice president at Coyne PR, focusing on higher education,
healthcare, information technology, knowledge and business process
management and consulting accounts. His accounts include Cornell
University, Columbia University, Siemens Medical Solutions, BASF,
University of Rochester, DuPont and UPS.
Prior to joining Coyne, Norm was a vice president at Keating Public Relations, overseeing the science
and technology division. He managed strategic account direction and tactical program implementation for
a variety of high technology clients including Nikon Instruments, a supplier to the bioscience and industrial
research market; Tekmark Global Solutions, a communications technology firm; Micromem Technologies,
a developer of magnetic random access memory (MRAM) and related nanotechnology; and, the Double
Alpha Group, a statistical arbitrage hedge fund.
Before joining Keating, he was a director of Global Public Relations for Telcordia Technologies, an R&D
arm of the Bell system, specializing in the development of next-generation communications
technology. Prior to Telcordia, Norm worked for AT&T Corporation providing media relations and industry
analyst relations support to AT&T’s data services business unit, and provided support and counsel to
AT&T’s financial analyst relations program at the corporate level.
Norm holds a Bachelor of Science degree in Journalism and a Bachelor of Science degree in Business
Administration from West Virginia University; a Master of Business Administration degree with a
specialization in Decision Support Systems from Southern New Hampshire University; a Master of Arts
degree with a specialization in Corporate and Organization Communication from Fairleigh Dickinson
University; and, an earned Doctor of Letters degree with a specialization in Science, Technology and
Philosophy from Drew University. He is an adjunct professor at Fairleigh Dickinson University and serves
on the Board of Advisors of Corporate Communication International (CCI) at Baruch College/CUNY.
ALISON DAVIS Founder and CEO Davis & Company
As Founder and CEO of Davis & Company, Alison sets the strategic direction
for her firm, leads the development of new products and services, and
provides senior counsel to clients such as Johnson & Johnson, Rogers
Communications, Nestlé, Prudential Financial and Motorola Solutions.
Alison is the author and editor of the new iBook, 49 ways to improve employee communication. She is co-
author of the book, The Definitive Guide to HR Communication (FT Press, 2011), and co-author of Your
Attention, Please (Adams Business, 2006). Alison is a former online columnist for The New York Times
and frequently writes articles for business publications, including The Conference Board Review,
Communication World and PR Strategist.
A sought-after speaker on communication issues, Alison facilitates 8 to 10 speaking sessions per year for
national organizations and associations. She is a member of the International Association of Business
Communicators, the Public Relations Society of America and the Communication Leadership Exchange.
Alison earned her B.A. from Douglass College, Rutgers, The State University of New Jersey.
3
SAM H. DEKAY Vice President, Corporate Communication The BNY Mellon Corporation
At The Bank of New York Mellon Corporation, Sam is responsible for the
development of policies and standards related to information security. Prior to
BNYM, he served as manager of information security for Empire Blue
Cross/Blue Shield; before this he worked at ABN Bank, also as manager of
information security. His areas of expertise include security risk assessment,
policy development, information security and law, and business/corporate
communications.
Sam also serves as Chair of the Business Practices Committee of the Association for Business
Communication (ABC). He is the editor of the Business Practices section of Business and Professional Communication Quarterly, which is published by ABC. His research interests include the influence of
technology upon business and professional communications and also the history of workplace
communication
He is certified as an Information Security Manager (CISM). He has received PhD degrees from Fordham
University and Columbia University.
ROBERT DEFILLIPPO
Corporate Vice President & Chief Communications Officer Prudential Financial, Inc.
Robert DeFillippo is a Corporate Vice President and Chief Communications
Officer at Prudential Financial. As head of Global Communications, he is
responsible for developing and implementing integrated communications
strategies for one of the largest diversified financial institutions in the world.
DeFillippo is responsible for public relations, media relations, crisis
communications, event marketing and employee engagement
communications. He directs Prudential’s communications activities in more
than 30 countries and serves as the official company spokesperson.
Prior to joining Prudential in January 1994, DeFillippo served as Director of
Public Affairs for the American Association of Retired Persons (AARP), the
largest membership organization in the country, where he was in charge of media relations,
speechwriting, advocacy advertising, and community outreach. Prior to that, he served as press secretary
for the Hon. Hamilton Fish, Jr., U.S. House of Representatives, following a 10-year career as an award-
winning reporter and editor for Gannett and other newspapers.
DeFillippo is an adjunct professor at New York University’s School of Continuing and Professional
Studies. He serves on the boards of the Prudential Political Action Committee, the Public Relations
Society of America Foundation, the Arthur W. Page Society where he is also treasurer and a member of
the Executive Committee and the National Press Foundation. He has served as a dinner co-chair of the
National Press Foundation Awards Dinner since 2010, is a member of the Committee to Protect
Journalists Leadership Council, and the Board of Advisors for Corporate Communication International at
Baruch College/CUNY. He is a member of the Public Relations Seminar, the New York Press Club, the
National Press Club, the Wisemen Group, the International Association of Business Communicators, and
the National Association of Black Journalists. In addition, he is a trustee of Cento Amici, a community
organization that provides scholarships for students to attend New Jersey schools, and serves as a
councilman at large on the Roxbury, N.J., Township Council.
4
STEPHEN K. DISHART President Dishart Communications and Crisis Management Consultants, LLC.
During his 30-year career, Steve served as the head of communications for
a Fortune 200 company and a Fortune 500 company. He has been involved
in some of the most intense issues to impact our financial landscape in the
past decades. From the crisis of 9/11, where Steve led Swiss Re’s
management of crisis communications and subsequent litigation, to leading
communications on many mergers and acquisitions, hostile takeovers, CEO
successions and financial crises. He has been at the helm of his
organizations’ efforts to get the message right and to protect and enhance its reputation.
Before founding CCMC, Steve was a managing director of Communications and Human Resources for
Zürich-based Swiss Re, a leading and diversified reinsurer with offices in more than 25 countries. He and
his team were responsible for strategic internal and external communications as well as advertising and
sponsorship in Latin America, Canada and the United States, Swiss Re’s largest market.
Before joining Swiss Re in January of 2000, Steve was first vice president and director of Corporate
Communications for Pittsburgh-based Mellon Financial Corporation. He was responsible for all internal
and external communications globally as well as the company’s annual report and other financial
publications.
Steve began his career as a broadcast journalist, where he won a number of journalism awards for news
reporting and was involved in network reporting of national news stories. He is the past chairman of the
Insurance Information Institute Communications Committee, and he is a trustee of the Institute for Public
Relations and a member of the Arthur W. Page Society, The Public Relations Seminar and an accredited
member of the Public Relations Society of America. He also serves on CCI – Corporate Communication
International’s Board of Advisors and teaches at Baruch College/CUNY.
Steve’s personal philanthropic and volunteer activities include serving on the Board of Trustees of
ArtsWestchester, where he led a rebranding of the organization, and he serves on the boards of Green
Chimneys Children’s Services and the New York League of Conservations Voters Education Fund. He is
also active in other community, industry and volunteer organizations, including Bridges to Community,
which builds homes in the poorest regions of Nicaragua.
FINN FRANDSEN Professor and Director Center for Corporate Communication School of Business and Social Sciences Aarhus University
Finn is a professor of corporate communication and director of the Center for
Corporate Communication (CCC) in the School of Business and Social
Sciences, Aarhus University, Denmark. His primary research interests
include crisis management and crisis communication, environmental and
communication, reputation theory, and the institutionalization of strategic
communication in private and public organizations.
His research has appeared in international journals and handbooks such as
Corporate Communications: An International Journal, International Journal of Strategic Communication,
Management Communication Quarterly, Public Relations Review, The Handbook of Crisis
5
Communication (2010), the SAGE Handbook of Public Relations (2010), the Routledge Handbook of
Strategic Communication (2014), and the Handbook of International Crisis Communication Research
(2014).
MICHAEL B. GOODMAN
Professor and Director
MA in Corporate Communication
CCI - Corporate Communication International
Baruch College/CUNY
Michael is Professor and Director of the MA in Corporate Communication at
Baruch College, The City University of New York. He is the founder and
director of CCI Corporate Communication International. He is Visiting
Professor of Corporate Communication at Aarhus University (Denmark),
Bangkok University, Hong Kong Polytechnic University, and Universita IULM
(Italy).
He has published widely, including most recently: Corporate Communication:
Strategic Adaptation for Global Practice, Corporate Communication: Tactical
Guidelines for Strategic Practice, Corporate Communication for Executives; Intercultural Communication
for Managers, and Work with Anyone Anywhere: A Guide to Global Business.
Professor Goodman is on the Editorial Advisory Board and Associate Editor for North America of
Corporate Communication: An International Journal (UK). He is a member of the Arthur W. Page Society;
a Fellow of the RSA (The Royal Society for the encouragement of Arts, Manufactures & Commerce),
London; a Fellow of The Society for Technical Communication; and a member of the Board of Directors of
the Association for Business Communication.
He has been a consultant to more than 40 corporations and institutions on corporate communication,
managerial communication, problem-solving, new business proposals, change, and corporate culture.
PETER B. HIRSCH EVP and Director, Reputation Risk Ogilvy Public Relations
Peter is Executive Vice President and Director, Reputation Risk at Ogilvy
Public Relations Worldwide. He specializes in corporate reputation, crisis and
issues management, and corporate digital strategy with more than 25 years
of experience in counseling global corporations.
He has counseled clients on a variety of issues, including junk bonds in the 1980s, the savings & loan
crisis of the 1990s, and the fall-out from Enron Andersen. He has also worked with foreign governments
including the governments of Greece, Colombia and the Philippines.
Previously, Peter was a partner at Porter Novelli where he established the corporate communication
practice and served as global practice leader for corporate affairs. Before joining Porter Novelli, he was
executive vice president at Edelman Public Relations. At Edelman he was also managing director of
Edelman Germany and executive vice president of public affairs. In this capacity, he helped pioneer the
specialty of litigation public relations. He has also been principal of his own firm, Peter Hirsch Strategies,
LLC.
6
As adjunct faculty, he teaches courses on a range of corporate communication topics at Baruch
College/City University of New York, Columbia University and Fordham University. He has also lectured
at Fairleigh Dickinson University and New York University.
Peter is the co-author of Corporate Communication: Strategic Adaptation for Global Practice; Corporate
Communication: Tactical Guidelines for Strategic Practice; and Corporate Communication: Critical
Business Asset for the Challenge of Global Change with [in publication, 2014] with Michael B. Goodman,
Ph.D. He has written numerous articles, including “The Ulysses Project,” in the Journal of Business
Strategy and “My Country is Different,” in Corporate Communication, An International Journal (UK). He is
a member of the advisory board of Corporate Communication International and a member of the Public
Relations Society of America.
He is a graduate of Magdalen College, Oxford, with a degree in history and modern languages. He
speaks fluent German and French.
RACHEL LYN HONIG
Principal Shankman│Honig
Rachel’s first job was at the ticket counter at the Cineplex Odeon Fantasy
movie theater in Rockville Centre, Long Island. While she hopes never to
find herself in a uniform composed of shades of purple, lavender and
magenta, she takes with her valuable lessons learned there, to this day.
Delight the customer, engage with them - even in a simple transaction, and
they will leave with a smile, and more importantly, come back, over and over
again.
Well-known and respected for her pragmatic approach to marketing, Rachel works regularly with clients to
integrate operations and marketing communications to drive revenue. Recognizing that customer service
is no longer an operations issue, but a marketing opportunity, Rachel works with clients to adjust both
their internal and external communications processes, as well as employee relations.
A marketing industry veteran with more than 20 years experience counseling clients from global
advertising agencies to law firms, to non-profits to apparel manufacturers, retailers, spas, art galleries and
even makers of septic system treatments, Rachel firmly believes that any company big or small can
benefit from increased attention to customer service.
She lectures frequently to students and professionals on marketing disciplines as well as industry trends
and was an invited guest to a two-day summit at the White House and U.S. Department of State to
develop strategies for enhancing the United States’ reputation abroad.
Rachel also sits on Board of Directors of Advertising Women of New York, the 100-year-old marketing
trade group, and serves on the Advisory Board of the Masters in Corporate Communications to Baruch
College where she guides synergies between business processes and communications curricula.
7
WINNI JOHANSEN Professor & Director Executive Master in Corporate Communicaiton School of Business and Social Sciences Aarhus University
Winni is a professor of corporate communication and director of the Executive
Master's Program in Corporate Communication in the School of Business and
Social Sciences, Aarhus University, Denmark. Her primary research interests
include crisis management and crisis communication, environmental
communication, change communication and the institutionalization of
strategic communication in private and public organizations.
She has published several books, and her research has appeared in international journals and
handbooks such as Corporate Communications: An International Journal, International Journal of
Strategic Communication, Management Communication Quarterly, Public Relations Review, The
Handbook of Crisis Communication (2010), Routledge Handbook of Strategic Communication (2014), and
Handbook of International Crisis Communication Research (2014).
LUCILLE MADDALENA Executive Coach Maddalena Transitions Management
As an Executive Coach, Leadership Trainer, and Consultant in
Organization Development, Lucille holds a Doctorate in Education from
Rutgers University with an interdisciplinary major in Human
Communications and Labor Education. She currently works with senior
leaders and their teams, by encouraging a practical self-coaching
process to build collaboration, engagement and trust.
Dr. Maddalena is best known for her work supporting senior executives during career and business
transitions to align team goals with expectations, bridging interpersonal communication and practical
business management. As a key part of global leadership initiatives, she has created coaching models for
clients, functioning as Master Coach to identify and manage Leadership Coaches at regional sites. She
has guided over 6,000 corporate executives at Fortune 100 firms to successfully advance in their careers
during times of organization change.
Public Speaker:
Adjunct/Visiting Professor in management and communications at four national universities
Numerous speaking engagements to audiences of 20-500 for annual Chamber of Commerce
events, professional associations, national management organizations, etc.
Awards/Recognition:
Recognized by Alcoa for the reorganization of a manufacturing division based in Dover, NJ
Johnson & Johnson “Valued Partner Award” for twenty years of service
Elected to three terms in office as Council Member, Chester, New Jersey
Three “Mayor’s Commendations” for community service
Listed in several versions of Marquee’s Who’s Who
NJ Organization Development Learning Community, VP & Board of Directors
Published Author:
Management and communication texts published by the American Management Association, Wiley and Jossey-Bass.
8
Numerous journals, white papers and articles on management in trade and professional magazines.
JAYNE WALLACE Director, Corporate Communications Sprint
Jayne Wallace is director of Corporate Communications for Sprint’s no-
contract wireless brands including Virgin Mobile USA, Boost Mobile and
Assurance Wireless. Previously, she was vice president of corporate
communications at Virgin Mobile USA where she helped usher the irreverent
brand through its IPO, life as a public company, the launch of the Virgin
Mobile Music Festival, the acquisition by Sprint, and numerous other
communications initiatives.
She is a senior communications executive with a well-rounded blend of
consumer and corporate experience in a range of industries, from telecommunications and consumer
electronics to entertainment, from publishing to healthcare, from travel and non-profits to licensing.
Wallace is highly skilled in developing and executing integrated marketing campaigns that incorporate
branding, celebrity engagement, crisis communications, C-suite management, CSR, financial relations,
investor relations, media relations, newsroom content management, product launches, program
development, public affairs, social media/social networking, and viral campaigns.
Wallace has directed communications campaigns for an eclectic mix of high profile companies on the
agency, consulting and client sides including the Academy of Motion Picture Arts & Sciences, American
Federation of Television & Radio Artists/AFTRA, American Association of Critical-Care Nurses, American
Express, cable channels American Movie Classics, College Sports Television and USA Networks;
Consumer Reports, Discovery Channel, Disney Publishing, the Jamaica Tourist Board, MGM/UA Home
Video, National Association of Television Program Executives, Paramount Television, Polygram Music
Video, Screen Actors Guild, Springboard, Video Software Dealers Association, Working Mother
magazine/WorkingWoman.com, and the launch of the Smurfs in the United States.
A communications graduate of Temple University, she is a founding board member of the John A.
Reisenbach Foundation in New York City, a member of Women in Communications and an advisor for
the Springboard Women’s Venture Capital Forum. She holds a Master in Corporate Communication from
Baruch College, where she serves on the that program’s Advisory Board and on its student mentoring
program. Wallace lives in Secaucus, NJ with her husband, an accomplished photographer and musician.
9
PEPPERCOMM SITE VISIT Host:
SARA WHITMAN Senior Director
Sara joined Peppercomm in 1999 and is currently a senior director. She
leads a mix of corporate and consumer accounts, and has worked on
several branding, re-branding and thought leadership programs for a range
of public and privately-held organizations including Steelcase, T.G.I.
Friday’s, TEDxEast, The Lighting Quotient, ITT Corporation, Panasonic,
General Motors, Siemens Foundation and Hollander Home Fashions.
Beyond account management, Sara leads staff management for the New
York office and agency-wide internal communications and recruiting efforts.
She also spearheads Peppercomm State University, an internal training
program that teaches employees to strategically, creatively, and consistently execute programs that
deliver bottom-line results.
Outside of Peppercomm, Sara chairs the Education Committee for the New York Women’s Initiative for
CARE, a volunteer group of women in New York in support of CARE, the global humanitarian
organization. She is an active member of New York Women in Communications and sits on the Student
Affairs Committee. Sara is also a member of the Public Relations Society of America (PRSA) and speaks
frequently to college students about the public relations career path.
Sara is a graduate of Syracuse University's S.I. Newhouse School of Public Communications, where she
received her M.A. in public relations, and began her career as a PR assistant at the Westchester County
Public Library System.
Speakers:
ROBYN MAIT LEVINE Senior Director, Content Strategy & Development
As Peppercomm’s senior director, content strategy and development, Robyn
works across the agency to create integrated content platforms for clients.
She has more than 20 years of experience in media, marketing, and
communications.
Before joining Peppercomm, Robyn worked for nearly eight years at
Redbook. Starting as brand development director and rising to associate
publisher, integrated marketing, she was responsible for the brand’s marketing strategy, and creating
cross-platform programs and partnerships for major advertisers. Prior to that, Robyn was pr/creative
services director at Time Inc.’s Health magazine. Earlier in her career, she held communications roles at
Condé Nast Publications and The New York Times Women’s Magazines.
A graduate of the University of Vermont, Robyn lives in Montclair, NJ, with her husband and two boys.
10
MAGGIE O’NEILL Partner and Managing Director
Maggie is the founder and driver of Peppercommotions, the experiential
marketing division of Peppercomm that specializes in developing strategic
campaigns that engage consumers and constituents through immersive
brand experiences.Day-to-day, Maggie is responsible for the growth and
direction of Peppercommotions, as well as providing agency wide
communications and brand experience support to many of Peppercomm’s
consumer clients. From the 25th Anniversary of the Ninja Turtles to the
launch of the world’s largest plasma television, Maggie helps her clients
drive brand awareness by creating engagement with customers at every
touch point.
Maggie has been interviewed and quoted in numerous events and communications articles ranging from
PR Week to Alaska Magazine. In addition, she represents the agency with speaking engagements and
association board support including New York Meetings & Industry Exchange (NYMIX), The Special
Event and WOMMA.
She was a one-time celebrity publicist and a full-time bartender – two career choices that taught her many
lessons about client service and thinking on her feet. Today, Maggie is an avid adventure traveler and
aspiring tri-athlete where she works to raise money for children’s and women’s charities. She holds a B.A.
degree in journalism from New York University.
MATT PURDUE Director Content Strategy
Matt is in charge of all media and editorial strategy for Peppercomm clients.
Matt has provided communications advice and written materials for global
businesses such as Pershing, Bank of New York Mellon, Genworth
Financial, Ernst & Young, Reval, ITG, Duff & Phelps, Clifford Chance and
FASB. Prior to joining Peppercomm in 2007, Matt was an editor and
journalist for nearly 20 years. In his “first” career, Matt led numerous print
and digital publications, including Worth, CRM, and Mobile Enterprise.
Matt is also the author of two adventure travel books, and his work has
appeared on CNBC and in the Los Angeles Times, Orange County Register
and Los Angeles Daily News.
Matt is the co-founder of the Young Survival Coalition’s Tour de Pink charity bicycle program, which has
raised more than $5 million to help young women with breast cancer.
LAUREN PARKER Senior Manager
Lauren is a Senior Manager at Peppercomm and has been with the company
since 2008. She has experience working with a variety of B2B and consumer
accounts, including Steelcase, MINI USA, TGI Friday’s and Sait-Gobain. As
founder and editor of the Innovation Mill, Lauren spends a considerable
amount of time researching and reporting on unusual examples of smart
thinking in business. She has contributed articles to PRWeek, PR News,
commPRO and Manager’s Edge and has been a featured speaker for a
11
number of webinars and workshops about corporate communications. In 2011, she was named one of PR
News’ “Top 15 PR Professionals to Watch.” Lauren graduated from Saint Louis University with a dual B.A.
in Communications and Political Journalism.
2014 FORUM ON STRATEGIC COMMUNICATION LEADERSHIP
Communication and Coordination:
Christina M. Genest Associate Director CCI – Corporate Communication International at Baruch College/CUNY
Christina (Tina) Genest has served as Associate Director of CCI-Corporate
Communication International at Baruch College/CUNY since its founding in
1999. At CCI Tina manages all aspects of center administration,
communication, and events coordination including CCI’s annual Conference
on Corporate Communication, CCI Forums (multi-day professional
development programs), symposia and briefings.. She also supports CCI’s
research efforts and coordinates its global relationships with members,
sponsors, student chapters, advisors and partners.
Tina has enjoyed an extensive career in executive nonprofit roles including New Hampshire Legal
Assistance, the YWCA (Manchester, NH), Easter Seals (Manchester, NH) and The Forum for US-Soviet
Dialogue (Washington, DC) with whom she served as Executive Director and coordinated annual citizen
conferences in the US or the USSR. She also managed Digital Equipment Corporation’s New Hampshire
community relations activities and corporate contributions program. Tina’s professional responsibilities
have included executive leadership, in some positions reporting directly to boards of directors;
organizational administration and finance, corporate communication, fund development and grant making,
and cross-cultural engagement and dialogue.
She has taught undergraduate courses in public relations, administration and management, and Russian
history. She has served on voluntary boards of directors and committees of numerous social, civic,
healthcare, and professional organizations. Tina sat (elected) on the Morris Plains (N.J.) Board of
Education and, as its president, led a successful building bond referendum campaign. In this capacity,
she also served on the Morris School District (Morristown, NJ) Board of Education (appointed).
Tina holds a B.A. in History with a concentration in Russian History and Language from Emmanuel
College, a Master in International Administration from World Learning Inc.’s School for International
Training (SIT), a Master in Human Services Administration from Antioch University New England, and an
M.A. in Corporate and Organizational Communication from Fairleigh Dickinson University. Tina is also a
certified professional coach. Her work, “Cultures, Organizations, and Philanthropy,” was published in
Corporate Communications: An International Journal, (Vol. 10, No. 4, 2005) and since at CCI, she has
been a co-author of several other published papers.
12
2014 FORUM ON STRATEGIC COMMUNICATON ACADEMIC PARTNER
Executive Master in Corporate Communication
Aarhus University, Denmark
2014 CCI CORPORATE SPONSORS
Amgen Inc. Con Edison Honeywell The J.M. Smucker Company Johnson & Johnson
Pfizer Inc Prudential Financial, Inc. Siemens Corporation
CORPORATE COMMUNICATON INTERNATIONAL at Baruch College/CUNY
A global center for information and knowledge on corporate communication
55 Lexington Avenue, B 8-233 New York, New York 10010 Phone 646.312.3749 Fax 973.270.0039 [email protected] www.corporatecomm.org