2014 digital trends
DESCRIPTION
2014 Digital trends and problems - presented by Janus Boye in Stockholm in January 2014TRANSCRIPT
2014 Digital trends and problems
Stockholm, January 2014Janus Boye, J. Boye
[email protected], @janusboye
4 key trends
It is all about engagementincl. personalization & big data
The connected customertowards omni-channel
Empowering mobile usersit is all about productivity
The digital agency as king makers
they own the customer
3 problems organisations are trying to solve in 2014
Become a digital businessget a new mindset or go bankrupt
Connecting the dots digital is where brand and identity
disconnects
From analytics to intelligencedeveloping metrics to inform decision
making
Many still don’t get the basics right
Many migrations in 2014customers looking for the safe choice
Top brands struggleand are looking for friends to help them out
Lack of understandingCIO vs. CMO view
Lack of understandingcommunity and culture fit