2014 dealer marketing programdealer.salfordgroup.com/uploads/userfiles/files/dealer...2014 d marke...

2 0 1 4 D E A L E R M A R K E T I N G P R O G R A M


www.salfordmachine.com I 1-866-442-1293 2014 Dealer Marketing – 2

2 0 1 4 D E A L E R M A R K E T I N G P R O G R A MA customized dealer guide for the promotion of Salford Group.

TABLE OF CONTENTS Salford Dealer Site Access ................................................................................................................................................................................3

Branding Standards & Style Guide ................................................................................................................................................................4

Coop Advertising Rules & Guidelines ......................................................................................................................................................5-8

Coop Reimbursement Application Form....................................................................................................................................................9

Coop Tracking Form ........................................................................................................................................................................................ 10

Print Ads .............................................................................................................................................................................................................. 11

Literature ............................................................................................................................................................................................................. 12

Videos ................................................................................................................................................................................................................... 13

Vehicle Graphics ............................................................................................................................................................................................... 14

Outdoor Signage .............................................................................................................................................................................................. 15

Field Signs ........................................................................................................................................................................................................... 16

Indoor Signage & Accessories ..................................................................................................................................................................... 17

Promotional Items & Apparel ...................................................................................................................................................................... 18

Tradeshow/Event Displays ............................................................................................................................................................................ 19

As a Salford dealer, you have access to a variety of tools and resources to help you grow your business. The Dealer Marketing Program has been developed to help you promote Salford products, drive sales and earn repeat business from your existing customers. We are excited to bring you this new offering and hope you find these tools useful to your business.

Getting started is simpleMeet with your Territory Manager to find out your coop allotment for the fiscal year (June 1 – May 31). If you have questions about the coop program or how to order customized materials, please contact: Anson Boak Phone: 519-485-3977 ext. 175

Email: [email protected]



D E A L E R S I T EThe dealer site is your exclusive resource for Salford information 24 hours a day, 7 days a week!

What you will find online: • News • Product information • Whole goods & parts pricing • Freight rates • Parts and operators manuals • Tech bulletins • Marketing tools & templates • Salford merchandise

How do you access the Salford Dealer Site?The dealer only site is easily reached by visiting www.salfordmachine.com then clicking “dealer login.” Or, by going to www.salfordmachine.com/dealer. Dealerships may have as many user accounts as they need. Dealer site administrative accounts can add new users or call Salford to assist you in adding new users. If you do not have a login, please contact Anson Boak at 519-485-3977 ext. 175 or [email protected].



B R A N D I N G S TA N D A R D S & S T Y L E G U I D ESalford takes great pride in our company and brand history. We encourage you to use the Salford logo in all of your marketing, sales and promotional items. Please read and refer to the Salford Corporate Brand Standards to best communicate the Salford message.

A complete guide can be downloaded on the Dealer Site under "Marketing Material".

Click on Salford Brand Standards to Download the PDF.



5 0 / 5 0 C O O P A D V E R T I S I N G G U I D E L I N E SThe following guidelines establish the criteria and qualifications for the coop advertising program authorized by Salford.

1. Salford will participate on a 50/50 coop basis on the following items:

• All ads that exclusively feature Salford Equipment and utilize approved artwork. Ads which feature new equipment must use current equipment ad material or material that has been pre-approved by Salford. This includes print, radio and TV advertising.

• Want/Classified advertising on NEW Salford equipment only.

• The Salford portion of multi-line ads ONLY if no competitive equipment is included, or if ads are clearly separated (see below).

• Local tradeshows, sale barns, conventions, tractor pulls, etc will be eligible ONLY if pre-approved on an annual basis.

• Signage, graphics or other materials ONLY if used as presented in this program. Please contact Salford if you would like assistance developing artwork for these items.

2. Salford will NOT participate on a 50/50 coop basis on the following items, unless special circumstances are explained and pre-approved by the Salford Marketing Department:

• Yellow Page advertisements.

• Used equipment listings/advertising of any kind. If an advertisement contains both new and used equipment, only the new equipment portion will be eligible for coop.

• Promotional items ordered from the Company Store website. See page 18 for more info on the Company Store program and dealer discounts.

• Any advertising that does not incorporate the pre-approved materials in this program unless pre-approved by Salford marketing department.

All reimbursement submissions must meet rules and guidelines to gain reimbursement. If in doubt, prior to expenditures, request pre-approval from the Salford marketing department by contacting Anson Boak at 519-485-3977 ext. 175 or [email protected].

3. Maximum coop reimbursement amount to the Salford Dealer will be as follows: Reimbursement maximums to run concurrently with the fiscal year (June 1 – May 31). When the maximum amount has been reached, submissions for the coop program will not be accepted until the next fiscal year unless preapproved by the marketing department. 50/50 coop maximums are as follows:

Coop Advertising Spending Limit

An individual dealer’s coop advertising spending limit, without the need for pre-authorization from Salford, is 2% of a dealer’s total Salford sales from Salford’s previous fiscal year, to a maximum of $3,000.



5 0 / 5 0 C O O P A D V E R T I S I N G G U I D E L I N E SWhen the maximum coop advertising amount has been reached submissions for the coop program will not be accepted until the next fiscal year unless preapproved by the marketing department.

Examples:

4. Pricing policy: New equipment ads including price will only be reimbursed if the Salford suggested list price is used. A dealer that advertises any new Salford equipment using any advertising medium less than manufactured suggested retail price will risk losing all of their allocated advertising funds.

5. Multiple Dealer Listing Ads: Salford will participate on a 50/50 coop basis on advertisements that include “multiple dealer listings” ONLY if they are included in the approved publications list, and are pre-approved in writing by our marketing department.

6. Submission Process: All proofs of ads, tearsheets and radio scripts must be mailed

Attn: Coop Advertising Salford Group 364018 McBeth Rd Salford Ontario Canada N0J 1W0 or emailed to [email protected].

Submissions must include a copy of the billing invoice; copy of published/used ad slick, radio script, artwork, etc; and a reimbursement application form within 60 days of expense. In an effort to better track your coop usage, submissions must be received with 60 days of invoice date to be eligible for coop.

7. Ad content/ artwork/ radio scripts/ logos can be found on the dealer site at www.salfordmachine.com.

Dealers may be approved for total cooperative advertising spending over $3,000.00 with the submission of an advertising plan which receives approval from Salford.

Advertising Venture Dealer Cost for Venture Salford’s Reimbursement to Dealer

¼ page ad in farm publication $350.00 Salford will reimburse $175.00

Radio ads on local station $400.00 Salford will reimburse $200.00

TV ad on local TV station $900.00 *This is a dealer spend over $500, therefore it must be pre-approved by Salford to qualify for reimbursement.

Registration for the local tractor pull $300.00 *While this is not a dealer spend over $500, it is a spend for an item that requires pre-approval from Salford to qualify for reimbursement. Please see the Salford Marketing Program for details on what qualifies for reimbursement.

A Salford vehicle graphic for the dealership truck

$150.00 Salford will reimburse $75.00

A Salford branded indoor/outdoor flag

$500.00 *This is not over $500, Salford will reimburse $250.00

9 Salford branded field signs $100.00 Salford will reimburse $50.00

Total Dealer Spend: $3,000 Supposing the TV ads and registration for the tractor pull are approved, the total reimbursement from Salford will be $1,500.



APPROVED US PUBLICATIONS: All Farm Progress Publications All Farm Bureau-sponsored Farm Publications FASTLINE PublicationsAgri-News (IN) Agri-News (IL) Agri-News (MN)Agri-View (WI) Ag Almanac (MT) Ag Journal (CO/WY)AgWeek (ND) American Small Farmer Capital Press (WA/OR)Country Folks Country Today (WI) Country Today (MN)Country Chronicle (WI)Country World (TX) Empire Farmer (NY)Farm Chronicle (VA/MD/WV/NC)Farm Forum (SD) Farm Market News (MN)Farm News (NW IA) Farm & Dairy (Eastern OH/ Western PA)Farm & Ranch Guide (IA, MN, ND,SD)Farm Press Publications Delta Farm PressSoutheast Farm PressSouthwest Farm Press Farm Talk (Southeast KS/Southwest MO/Northwest OK) Farm World (IN/Southeast OH/ parts of KY)The Farmers Exchange (IN) Farmers Advance (MI/Northwest OH/Northeast IN) Farmer & Rancher’s Exchange (SD/ND)

Farmer’s Friend (PA) Farming (NY & New England States) Farmweek (IL)Farmshine (PA) Farm Times (ID) Fencepost Rocky Mountain Fencepost Nebraska Focus On Farming (NY)DelMarva FarmerGrass & Grain (Eastern KS)Green Acres (NW KS)Growers GuideHigh Plains Journal (KS/CO/OK/TX/ NE/Southern SD/ Western IA/ Western MO)Iowa Farm & RanchIowa Farmer TodayIntermountain Farm & RanchKearney HubLancaster Farming (PA/WV/NJ)The Land (MN)Land and Livestock PostMagic Valley Ag Weekly (ID)Michigan Farm NewsMidAmerica Farmer-Grower (Eastern MO/Northeast AR/ Western TN & KY/So IL)Midwest Messenger (NE/Western IA)Mid-Oklahoma Co-op NewsMinnesota Farm Guide (MN)Missouri Farmer Bureau "Show Me"Missouri Farmer TodayMontana Agri-NewsNebraska FarmerOhio Country JournalOklahoma Farm NewsOzark Farm & NeighborPrairie Star (MT)Rural Messenger

Tractor House Texas AgricultureTexas Agri-News (primarily in southern Texas) Today’s Farmer (MO MFA)Trader’s Dispatch (MT/WY) Tri-State Neighbor (SD/Northwest IA/Southwest MN) Western Ag ReporterWisconsin State Farmer

The following publications are not approved for coop in the US.

UNAPPROVED PUBLICATIONS:Any Farmers Connection Publication Any Equipment Connection Publication Any Farm Connection PublicationAny Heartland Ag publication (Farmer's Hotline, etc.)Farm Equipment GuideFarm Equipment Manufacturer’s EditionMidMo TraderThe Farmers Buyers Guide

PLUS ALL:Ag AdvantageBuyers GuidesChoicesConnectionsTrucking HotlinesResources

5 0 / 5 0 C O O P A D V E R T I S I N G G U I D E L I N E SThe following agricultural magazines and newspapers have either applied for and been approved or are eligible for advertising in cases where multiple dealer listings are used in ads. Dealer must use Salford copy, logos and artwork to ensure reimbursement.



APPROVED CANADIAN PUBLICATIONS:Alberta Farmer ExpressBetter FarmingCountry Life in BCEastern Ontario Agri-NewsFarmers ForumFarming for TomorrowL’Utill-TerreLa Terre de Chez NousLe BulletinLe Journal AgricoleLe producteur de lait qu.b.coisMa Revue de Machinerie et d'.quipements AgricolesManitoba Co-operatorManitoba Farmers VoiceManitoba FarmlifeNational & Prairie ProvincesOntario FarmerPrairie Farmer - ManitobaProduceur PlusRegional Country NewsSaskatchewan Farm LifeThe Advocate (Quebec Farmers’ Association)Western ProducerWheel & Deal

UNAPPROVED CANADIAN PUBLICATIONS:Buyers GuidesChoicesConnectionsTrucking HotlinesResources

5 0 / 5 0 C O O P A D V E R T I S I N G G U I D E L I N E SThe following agricultural magazines and newspapers have either applied for and been approved or are eligible for advertising in cases where multiple dealer listings are used in ads. Dealer must use Salford copy, logos and artwork to ensure reimbursement.

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2014 Dealer Marketing – 9www.salfordmachine.com I 1-866-442-1293

COOP REIMBURSEMENT APPLICATION FORMThe following advertising expenditure report is submitted for approval under the Salford DealerMarketing Program. The appropriate newspaper tearsheet(s), station audio scripts and invoice(s)/ affidavit(s) must be included. Reimbursement requests must be received within 60 days of the invoice date.

Contact Name: Dealership Name:

Address:

City/Town:

State/Province: ZIP/Postal

Dealer Signature: Date

ADVERTISING EXPENDITURE

(List by Media and Company) CODE* TOTAL COST

ESTIMATED

DEALER SHARE

Salford CO-OP

(APPROVED TOTAL)

1

2

3

4

5

6

7

8

9

TOTAL OF THIS REQUEST:

*CODE: Please indicate the type of cooperative advertising: Print, Internet, Radio, Field Day, Etc.

*Salford Group Inc. Use Only Approved for Reimbursement:

Date: Approved by:

Notes:

HOW TO USE THIS FORM: Please remit this form as soon as possible and not longer than 60 days after eligible advertising appears. Mail this completed form to Salford Group Inc. (contact information is listed above). Please attach paid advertising invoices and tear sheets or other proofs of performance covering expenditures, listed below, for which reimbursement are requested.

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2014 Dealer Marketing – 10www.salfordmachine.com I 1-866-442-1293

C O O P T R A C K I N G F O R MThe following form is for dealer use only. Please fill out the form each time you turn in advertising expenditures so that you know how many dollars are remaining on your account.

DEALERSHIP NAME:___________________________________________________________________________________

BEGINNING AMOUNT:_________________________________________________________________________________

NAME OF NEWSPAPER/TV OR RADIO STATIONS

TRADE SHOW SIZE FREQUENCY TOTAL COST

LESS 50% SALFORD DOLLARS

SALFORD DOLLARS REMAINING



C O O P P R I N T A D S All ads are available in color and black and white. Download these ads from the dealer site and simply send the file to your publication for personalization of dealer info and logo insertion.

CURRENT ADS AVAILABLE FOR CUSTOMIZATION INCLUDE:

*Additional ads available on the dealer site. New ads will be added regularly.



S A L F O R D P R O D U C T L I T E R AT U R E Product literature is no cost to Salford dealers. Keep these materials stocked for your showroom, tradeshows and events. PDF files of literature can also be downloaded on the dealer site for your convenience. Literature is available to Salford dealers at no charge.

How to Order? You can order your literature by emailing the form below to: [email protected] or faxing it to 519-485-1311.

DEALER NAME_________________________________________ DEALER ACCOUNT NUMBER_____________________

ADDRESS_________________________________________________________________________________________

CITY/STATE/ZIP____________________________________________________________________________________

PHONE__________________________________________FAX_____________________________________________

EMAIL ADDRESS___________________________________________________________________________________

TILLAGE QTY____________

UNIVERSAL MOUNT HARROWS QTY____________

SEEDING & FERTILIZING QTY____________

INDEPENDENT SERIES QTY____________

FERTILIZER APPLICATION QTY____________

Field Cultivators Disc Cultivators Disc Harrows 9700 CTS9800

Disc Ripper Harrow Moldboard Plows In-Line Ripper

Tillage

Independent Series

Universal Mount Harrows

Fertilizer Application

Seeding & Fertilizing



V I D E O SYOUTUBE:The Salford YouTube channel has a growing collection of educational videos demonstrating all the features and benefits of our current equipment line-up.

To order the Product DVD’s to utilize in your dealership or tradeshows or for specific product footage, please contact Anson Boak at 519-485-3977 ext. 175 or [email protected] to submit your request. Please allow 2 weeks for production time for specific requests.

Visit: www.youtube.com/salfordmachine



V E H I C L E G R A P H I C SLet your truck become a moving billboard to promote your dealership. Salford decals make it easy to “jazz” up your rig!

Custom Truck Decal KitsKits are customized with the following options.Part #GM225.

Customized vinyl door panel logos with logo and dealer information (x2), Size: 30.5” x 15.5” Price: $59 Dealer price: $29.50

Red truck bed stripes (x2)Size: 22” x 5.5”Price: $32 Dealer price: $17.75

White back window stripes (x2)Size: 15” x 1.5” Price: $7.60 Dealer price: $3.80

Customized tailgate website decal Size: 42.5” x 4.5” Price: $7.20 Dealer price: $3.60

Salford Logo DecalSalford tailgate logo decal. Part #GM224. Size: 6” x 1.8” Price: $3.00 Dealer price: $1.50

To order decals, please contact Anson Boak at 519-485-3977 ext. 175 or [email protected].



O U T D O O R S I G N A G EIdentify your dealership with a Salford sign on the front of your location. Dealers may also work with local vendors to supply signage, however this signage art must be preapproved by the Salford Marketing Department to qualify for reimbursement. Cost of installation is the responsibility of the Salford dealer. Signs may be wall-mounted or pole-mounted.

INDOOR/OUTDOOR ALUMINUM SIGNS3.5’ x 7’ single sided alupanel sign with customization. Part #GM226. Price: $660 Dealer price: $330

To order signage, please contact Anson Boak at 519-485-3977 ext. 175 or [email protected].

DEALER NAME • PHONE



F I E L D S I G N SPromote Salford in the fields near you! Full color, durable coroplast field signs. 20” x 25”. Part #GM213.

Price $10.30 Dealer price: $5.15

www.salfordmachine.com

TILLAGE EQUIPMENT


TILLAGE EQUIPMENT


SEEDING EQUIPMENT


SEEDING EQUIPMENT



I N D O O R S I G N A G E & A C C E S S O R I E S

Option 1

Option 2

3 SIDED INDOOR HANGING SIGN DISPLAY 48”x18”, coreplast, triangular sign. The sides clip together easily and are hung from the ceiling with plastic twine (hanging kit included). Part #GM227. Price: $54 Dealer price: $27

INDOOR/OUTDOOR LOGO MAT3’ x 4’ mat suitable for indoor or outdoor use. Circular surface cleats effectively remove and trap tough dirt, grime and water from shoes. Static dissipative nitrile rubber is resistant to oils and chemicals. Part #GM228. Price: $119.60 Dealer price: $59.80

To order, please contact Anson Boak at 519-485-3977 ext. 175 or [email protected].



P R O M O T I O N A L I T E M S & A P PA R E LSalford E-Store is your one-stop shop for Salford gear!Salford is pleased to introduce this new tool to help you market your line of Salford equipment.

Or login through your dealer portal on the Salford website. Then click the eStore tab.

To access the E-Store, simply go to salfordmachine.com/store

Once you're there, you can purchase Salford swag to help your dealership sell Salford implements.

Salford Bucks “Salford Bucks” spent in the store can help you:

• Draw attention to your dealership and the Salford line.

• Start a conversation with potential clients about the benefits of Salford machines.

• Promote that you carry Salford equipment beyond your dealership.

• Create a lasting favorable impression of your business.



INDOOR/OUTDOOR FLAGSThese 10’ fabric flags can be used indoors or outdoor. The graphic rotates in the wind and can be ordered single or double sided. Floor base & ground stake are included. Part #GM230.

Straight Flag Single-sided 10’. Price: $310 Dealer Price: $155Double-sided 10’ Price: $464 Dealer Price: $232

To order, please contact Anson Boak at 519-485-3977 ext. 175 or [email protected].

POP UP TENTOpens to base size 9.6’ x 9.6’ and covers 5 people comfortably. Rust-resistant aluminum frame, canopy in red with heat-press white Salford logo. Kit includes hardware frame, stakes, guy lines & rolling carry bag. Back wall and side wall optional. Part #GM229.

Item: Price Dealer Price10’ x 10’ frame w/ canopy .......................... $406 $2031-Color imprint on canopy (1 side) ........ $174 $871-Color imprint on canopy (4 sides) ...... $329 $164.50Full wall ............................................................. $96 each $48 eachHalf wall ........................................................... $51 each $25.50 each1-Color imprint on walls ............................ $167 each $83.50 eachOptional steel bases for legs .................... $232 $116Optional wheeled bag ............................... $52 $26

T R A D E S H O W E V E N T S & D I S P L AY S

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