2014 dealer manufacturer survey

8/20/2019 2014 Dealer Manufacturer Survey

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NAEDADealer-Manufacturer

Relations Survey

2014

NORTH AMERICAN EQUIPMENT DEALERS ASSOCIATION

1195 Smizer Mill Road, Fenton, MO 63026-3480 • Phone: 636/349-5000 • Fax: 636/349-5443

Web: www.naeda.com

“Committed to building the best business environment for North American equipment dealers.”

The 2014 Dealer-Manufacturer Relations Survey is an original work of the North American Equipment Dealers Association (NAEDA)

and its afliated dealer associations in the United States and Canada. No part of this survey may be reproduced or distributed in any form

without prior written permission of the copyright holder. Copyright © 2014 NAEDA. All rights reserved.



2014 NAEDA Dealer-Manufacturer Relations Survey 2

Notes on Dealer-Manufacturer Relations Survey 2014 ...................................................................................................... 4

Ratings Compilations ............................................................................................................................................................ 5-8

All Manufacturers ........................................................................................................................................................ 5

Tractor Manufacturers ................................................................................................................................................ 6

Ag/Shortlines ................................................................................................................................................................ 7

OPE Manufacturers .................................................................................................................................................... 8

Ratings by Category ............................................................................................................................................................. 9-20

Overall Satisfaction ..................................................................................................................................................... 9

Product Availability ................................................................................................................................................... 10

Product Quality ......................................................................................................................................................... 11

Product Technical Support ....................................................................................................................................... 12

Parts Availability ........................................................................................................................................................ 13

Parts Quality ............................................................................................................................................................... 14

Return Privileges ........................................................................................................................................................ 15

Communications with Management ...................................................................................................................... 16

Warranty Procedures ................................................................................................................................................. 17

Warranty Payments ................................................................................................................................................... 18

Marketing & Advertising Support ........................................................................................................................... 19

Manufacturer Response to Dealer Needs/Concerns ............................................................................................. 20

Ratings by Brand ................................................................................................................................................................ 21-66

AGCO ......................................................................................................................................................................... 21

Ariens .......................................................................................................................................................................... 22

Bad Boy ....................................................................................................................................................................... 23

Bobcat .......................................................................................................................................................................... 24

Briggs & Stratton ....................................................................................................................................................... 25

Buhler .......................................................................................................................................................................... 26

Bush Hog .................................................................................................................................................................... 27

Case IH ........................................................................................................................................................................ 28

Claas ............................................................................................................................................................................ 29

Cub Cadet ................................................................................................................................................................... 30

Dixie Chopper ............................................................................................................................................................ 31

ECHO .......................................................................................................................................................................... 32

Exmark ........................................................................................................................................................................ 33

Table of Contents




Table of Contents

Ferris ............................................................................................................................................................................ 34

Gehl ............................................................................................................................................................................. 35

Grasshopper ............................................................................................................................................................... 36

Great Plains ................................................................................................................................................................ 37

H & S Manufacturing ................................................................................................................................................ 38

Honda .......................................................................................................................................................................... 39

Husqvarna .................................................................................................................................................................. 40

Hustler ......................................................................................................................................................................... 41

John Deere .................................................................................................................................................................. 42

Kawasaki ..................................................................................................................................................................... 43

Kinze ............................................................................................................................................................................ 44

Kioti ............................................................................................................................................................................. 45

Krause .......................................................................................................................................................................... 46

Krone ........................................................................................................................................................................... 47

Kubota ......................................................................................................................................................................... 48

Kuhn ............................................................................................................................................................................ 49

Landoll ........................................................................................................................................................................ 50

Landpride .................................................................................................................................................................... 51

MacDon ...................................................................................................................................................................... 52

Mahindra .................................................................................................................................................................... 53

McCormick ................................................................................................................................................................. 54

New Holland .............................................................................................................................................................. 55

Rhino ........................................................................................................................................................................... 56

Scag .............................................................................................................................................................................. 57

Shindaiwa .................................................................................................................................................................... 58

Simplicity .................................................................................................................................................................... 59

Snapper ....................................................................................................................................................................... 60

Stihl .............................................................................................................................................................................. 61

Toro ............................................................................................................................................................................. 62

Unverferth .................................................................................................................................................................. 63

Vermeer ....................................................................................................................................................................... 64

Walker ......................................................................................................................................................................... 65

Woods ......................................................................................................................................................................... 66




Distribution – The NAEDA Dealer Manufacturer Relations Survey was mailed to selected dealers in the United

States and Canada in mid January 2014. The survey was conducted electronically through email distribution

and results were anonymously collected and tabulated by a third party research rm. Responses were

collected over a 15 day period that included three email reminders to non-respondents only.

The survey distribution list included over 10,800 dealers, both members and non-members of NAEDA

compared to a distribution of 9,000 the previous year. The distribution list was composed of 34% NAEDA

members and 65% non-members. Eleven manufacturers provided dealer lists and many others encouraged

their dealers to participate in the survey through their dealer communications. For control purposes the survey

was designed so that each respondent could only take the survey one time. Over 1,400 dealers participated in

the survey in 2014 compared to just over 1,000 in 2013 representing a response rate of 13% (16% members,

10% non-members).

Ratings – Each respondent had the opportunity to rate up to ve manufacturers they represent selected from a

drop down listing of 64 manufacturers. Over 3,810 dealer ratings were completed compared to 3,043 in 2013

for a 25% increase. Most of the increase in dealer ratings were attributed to the OPE manufacturers where

there was a 108% increase in individual ratings. Ratings for Tractor and Ag/Shortline manufacturers were down

20% from 2013. Companies that provided dealer lists for distribution generally saw signicant increases in

dealer ratings.

Dealers were asked to rate manufacturers on the 1- 7 scale in the following 12 categories:

1. Overall Satisfaction 7. Return Privileges

2. Product Availability 8. Communication with Management

3. Product Quality 9. Warranty Procedures

4. Product Technical Support 10. Warranty Payments

5. Parts Availability 11. Marketing & Advertising Support

6. Parts Quality 12. Manufacturer Response to Dealer Needs /Concerns

This report includes summaries of these 12 categories for 46 manufacturers. These brands received a

sufcient number of ratings to provide meaningful analysis of results. Each company’s mean score for each

category is measured against the mean for all 46 manufacturers combined in bar graph form. The averages of

evaluations of the categories are reported using the mean (simple arithmetic average) rather than the median ofthe data. Comparisons are also made within each manufacturer’s classication: 1) Ag/Shortline Manufacturer,

2) Outdoor Power Equipment Manufacturer or 3) Tractor Manufacturers and are listed by rating rank for each

category with each manufacturer classication.

The report contains valuable feedback and information about the relationship between dealers and their

suppliers. Both the manufacturers and the dealers have found the data to have value for improving product and

service quality and for promoting top-ranked products to consumers.

Many manufacturers have used the survey results to promote their performance to their dealer network and

even to end-users. They have also used the results as a means to support change and improvements in their

organizations. Dealers have used the results to evaluate potential new product lines and companies to carry,

for competitive comparisons with brands they handle and to communicate areas of strengths and needs for

improvements of their represented manufacturers.

These survey results provide an accurate assessment of dealer attitudes regarding the company partners they

represent. However, it is important to note that the dealer ratings from NAEDA’s Dealer Manufacturer Relations

Survey represent an assessment of satisfaction captured in a moment in time. The results could change

relatively quickly due to a number of factors or situations.

Notes on NAEDA Dealer-Manufacturer Relations Survey 2014

The 2014 Dealer-Manufacturer Relations Survey is an original work of the North American Equipment Dealers Association (NAEDA)

and its afliated dealer associations in the United States and Canada. No part of this survey may be reproduced or distributed in any form

without prior written permission of the copyright holder. Copyright © 2014 NAEDA. All rights reserved.



All Manufacturers 5.39 5.38 5.64 5.26 5.49 5.79 4.95 4.86 5.13 5.21 4.93 4.71

AGCO 4.09 3.98 4.64 3.98 4.52 4.96 4.37 3.58 4.06 4.04 4.24 3.42

Ariens 5.96 5.52 5.94 5.71 5.71 6.03 5.61 5.53 5.99 5.89 5.26 5.32

Bad Boy 5.74 5.39 5.74 4.57 5.43 5.74 4.39 4.74 4.35 4.13 4.70 4.57

Bob Cat 5.45 4.45 5.57 5.43 4.89 5.88 5.23 4.86 4.82 4.95 5.66 4.84

Briggs & Stratton 5.26 5.64 5.36 5.43 5.66 5.63 4.72 4.73 5.15 5.31 4.54 4.65

Buhler 4.48 5.32 5.00 3.60 3.68 5.20 4.04 3.28 3.56 3.48 4.12 3.48

Bush Hog 5.25 4.94 5.66 4.96 5.19 5.59 4.65 4.61 4.89 4.98 4.32 4.49

Case IH 4.63 3.85 4.85 4.36 4.60 5.12 4.40 4.00 3.92 4.21 4.52 3.67

Claas 5.53 5.67 5.87 5.67 5.53 6.07 5.33 5.13 4.87 4.93 4.93 5.07

Cub Cadet 4.90 5.48 4.71 4.88 5.52 5.33 4.68 4.64 4.94 5.10 4.67 4.33

Dixie Chopper 3.61 4.09 4.52 4.18 2.70 4.39 3.77 3.52 4.35 4.13 3.90 3.26ECHO 5.93 6.29 6.18 6.03 6.13 6.26 5.36 5.49 5.77 5.83 5.21 5.35

Exmark 5.82 5.76 6.04 5.84 5.88 5.96 5.09 5.31 5.55 5.42 5.28 5.33

Ferris 5.88 5.66 5.94 5.69 5.72 5.94 5.41 5.38 5.66 5.63 4.97 5.34

Gehl 5.38 4.88 5.38 4.81 5.31 5.44 4.94 4.50 4.94 4.88 4.81 4.38

Grasshopper 5.91 6.20 6.36 6.04 6.24 6.38 5.78 5.60 5.91 5.67 5.44 5.53

Great Plains 5.65 4.95 6.04 5.61 5.79 5.89 5.07 5.18 5.26 5.33 5.26 5.16

H & S Manufacturing 6.05 5.80 6.05 5.60 5.75 6.00 5.63 5.65 5.35 5.40 5.15 5.65

Honda 5.84 6.05 6.37 5.66 6.14 6.36 5.32 4.80 5.19 5.40 4.95 4.78

Husqvarna 4.75 4.66 4.86 4.55 4.92 5.21 4.32 3.95 4.72 4.96 4.88 3.96

Hustler 5.74 5.56 6.17 5.36 5.80 6.12 4.98 5.05 5.06 5.24 5.11 4.95

John Deere 4.83 4.32 5.04 4.61 5.54 5.70 4.93 4.22 4.79 4.97 4.87 3.99

Kawasaki 5.55 5.66 5.97 5.32 5.68 6.03 4.70 4.64 4.96 5.23 4.52 4.58Kinze 5.33 5.12 5.73 5.36 5.58 5.73 4.79 4.70 4.82 4.82 5.12 4.52

Kioti 5.57 5.42 6.13 5.26 4.96 5.85 4.75 4.96 5.30 5.40 5.47 4.85

Krause 5.44 4.50 6.00 5.56 5.22 5.94 4.56 5.28 5.06 5.11 5.33 5.06

Krone 5.20 4.93 5.67 4.93 4.73 5.53 4.79 4.87 5.00 4.47 4.50 4.93

Kubota 6.02 5.77 6.21 5.17 5.65 6.21 5.35 5.63 5.35 5.45 5.63 5.47

Kuhn 5.29 4.97 5.65 4.84 5.00 5.42 4.23 4.68 4.26 4.35 4.55 4.74

Landoll 5.79 5.68 6.07 5.61 5.00 5.82 4.79 5.36 5.25 5.19 5.04 5.39

Landpride 6.24 5.76 6.25 5.89 6.07 6.24 5.59 5.84 5.82 5.82 5.52 5.76

MacDon 6.13 5.61 6.03 5.45 5.29 5.90 4.97 5.29 5.23 5.23 5.16 5.55

Mahindra 5.37 5.73 5.41 4.78 4.90 5.14 4.51 4.93 4.38 4.32 5.58 4.81

McCormick 4.88 4.88 5.37 4.33 4.35 5.60 4.72 4.79 4.16 4.49 4.21 4.28

New Holland 4.15 3.97 4.62 3.93 4.39 4.99 4.46 3.57 3.89 4.23 4.14 3.19Rhino 4.63 4.46 5.33 4.46 3.92 5.13 3.75 4.21 4.25 4.33 4.00 3.96

Scag 6.15 6.32 6.54 6.04 6.28 6.36 5.61 5.80 5.80 5.66 5.70 5.58

Shindaiwa 5.74 5.88 6.17 5.81 5.91 6.27 5.58 5.08 5.71 5.79 4.99 4.93

Simplicity 4.70 5.04 4.79 4.96 4.86 4.96 4.30 4.05 4.86 5.02 3.91 4.04

Snapper 4.21 4.90 4.22 4.73 4.74 4.80 3.79 3.84 4.85 4.88 3.86 3.59

Stihl 5.87 6.34 6.12 5.99 6.24 6.34 5.20 5.40 5.78 5.79 5.56 5.31

Toro 5.67 5.76 5.73 5.73 6.07 6.08 5.28 5.11 5.57 5.77 5.02 4.89

Unverferth 5.56 5.29 5.94 5.35 5.62 5.94 5.00 5.06 4.94 5.06 4.88 5.09

Vermeer 6.36 6.18 6.41 6.41 6.18 6.41 5.76 6.32 6.00 5.89 5.84 6.20

Walker 5.77 5.66 5.86 5.46 5.71 5.97 5.38 5.37 5.38 5.23 4.86 5.09

Woods 5.86 5.79 6.05 5.54 5.91 6.04 5.09 5.30 5.59 5.63 5.11 5.27


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RATINGS SCALE:1 = NOT SATISFIED

7 = VERY SATISFIED

All ManufacturersRatings Compilations




Tractor Manufacturers 4.92 4.65 5.24 4.53 4.95 5.47 4.74 4.41 4.50 4.67 4.82 4.16

AGCO 4.09 3.98 4.64 3.98 4.52 4.96 4.37 3.58 4.06 4.04 4.24 3.42

Case IH 4.63 3.85 4.85 4.36 4.60 5.12 4.40 4.00 3.92 4.21 4.52 3.67

John Deere 4.83 4.32 5.04 4.61 5.54 5.70 4.93 4.22 4.79 4.97 4.87 3.99

Kioti 5.57 5.42 6.13 5.26 4.96 5.85 4.75 4.96 5.30 5.40 5.47 4.85

Kubota 6.02 5.77 6.21 5.17 5.65 6.21 5.35 5.63 5.35 5.45 5.63 5.47

Mahindra 5.37 5.73 5.41 4.78 4.90 5.14 4.51 4.93 4.38 4.32 5.58 4.81

McCormick 4.88 4.88 5.37 4.33 4.35 5.60 4.72 4.79 4.16 4.49 4.21 4.28

New Holland 4.15 3.97 4.62 3.93 4.39 4.99 4.46 3.57 3.89 4.23 4.14 3.19


Ratings Compilations

Tractor Manufacturers

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7 = VERY SATISFIED




All Shortlines 5.63 5.30 5.88 5.39 5.41 5.86 4.99 5.11 5.13 5.15 5.05 5.08

Bobcat 5.45 4.45 5.57 5.43 4.89 5.88 5.23 4.86 4.82 4.95 5.66 4.84

Buhler 4.48 5.32 5.00 3.60 3.68 5.20 4.04 3.28 3.56 3.48 4.12 3.48

Bush Hog 5.25 4.94 5.66 4.96 5.19 5.59 4.65 4.61 4.89 4.98 4.32 4.49

Claas 5.53 5.67 5.87 5.67 5.53 6.07 5.33 5.13 4.87 4.93 4.93 5.07

Gehl 5.38 4.88 5.38 4.81 5.31 5.44 4.94 4.50 4.94 4.88 4.81 4.38

Great Plains 5.65 4.95 6.04 5.61 5.79 5.89 5.07 5.18 5.26 5.33 5.26 5.16

H & S Manufacturing 6.05 5.80 6.05 5.60 5.75 6.00 5.63 5.65 5.35 5.40 5.15 5.65

Kinze 5.33 5.12 5.73 5.36 5.58 5.73 4.79 4.70 4.82 4.82 5.12 4.52

Krause 5.44 4.50 6.00 5.56 5.22 5.94 4.56 5.28 5.06 5.11 5.33 5.06

Krone 5.20 4.93 5.67 4.93 4.73 5.53 4.79 4.87 5.00 4.47 4.50 4.93

Kuhn 5.29 4.97 5.65 4.84 5.00 5.42 4.23 4.68 4.26 4.35 4.55 4.74

Landoll 5.79 5.68 6.07 5.61 5.00 5.82 4.79 5.36 5.25 5.19 5.04 5.39

Landpride 6.24 5.76 6.25 5.89 6.07 6.24 5.59 5.84 5.82 5.82 5.52 5.76

MacDon 6.13 5.61 6.03 5.45 5.29 5.90 4.97 5.29 5.23 5.23 5.16 5.55

Rhino 4.63 4.46 5.33 4.46 3.92 5.13 3.75 4.21 4.25 4.33 4.00 3.96

Unverferth 5.56 5.29 5.94 5.35 5.62 5.94 5.00 5.06 4.94 5.06 4.88 5.09

Vermeer 6.36 6.18 6.41 6.41 6.18 6.41 5.76 6.32 6.00 5.89 5.84 6.20

Woods 5.86 5.79 6.05 5.54 5.91 6.04 5.09 5.30 5.59 5.63 5.11 5.27


Ag / ShortlinesRatings Compilations

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7 = VERY SATISFIED




OPE Manufacturers 5.54 5.73 5.73 5.54 5.76 5.91 5.04 4.99 5.40 5.48 4.98 4.86

Ariens 5.96 5.52 5.94 5.71 5.71 6.03 5.61 5.53 5.99 5.89 5.26 5.32

Bad Boy 5.74 5.39 5.74 4.57 5.43 5.74 4.39 4.74 4.35 4.13 4.70 4.57

Briggs & Stratton 5.26 5.64 5.36 5.43 5.66 5.63 4.72 4.73 5.15 5.31 4.54 4.65

Cub Cadet 4.90 5.48 4.71 4.88 5.52 5.33 4.68 4.64 4.94 5.10 4.67 4.33

Dixie Chopper 3.61 4.09 4.52 4.18 2.70 4.39 3.77 3.52 4.35 4.13 3.90 3.26

ECHO 5.93 6.29 6.18 6.03 6.13 6.26 5.36 5.49 5.77 5.83 5.21 5.35

Exmark 5.82 5.76 6.04 5.84 5.88 5.96 5.09 5.31 5.55 5.42 5.28 5.33

Ferris 5.88 5.66 5.94 5.69 5.72 5.94 5.41 5.38 5.66 5.63 4.97 5.34

Grasshopper 5.91 6.20 6.36 6.04 6.24 6.38 5.78 5.60 5.91 5.67 5.44 5.53

Honda 5.84 6.05 6.37 5.66 6.14 6.36 5.32 4.80 5.19 5.40 4.95 4.78

Husqvarna 4.75 4.66 4.86 4.55 4.92 5.21 4.32 3.95 4.72 4.96 4.88 3.96

Hustler 5.74 5.56 6.17 5.36 5.80 6.12 4.98 5.05 5.06 5.24 5.11 4.95

Kawasaki 5.55 5.66 5.97 5.32 5.68 6.03 4.70 4.64 4.96 5.23 4.52 4.58

Scag 6.15 6.32 6.54 6.04 6.28 6.36 5.61 5.80 5.80 5.66 5.70 5.58

Shindaiwa 5.74 5.88 6.17 5.81 5.91 6.27 5.58 5.08 5.71 5.79 4.99 4.93

Simplicity 4.70 5.04 4.79 4.96 4.86 4.96 4.30 4.05 4.86 5.02 3.91 4.04

Snapper 4.21 4.90 4.22 4.73 4.74 4.80 3.79 3.84 4.85 4.88 3.86 3.59

Stihl 5.87 6.34 6.12 5.99 6.24 6.34 5.20 5.40 5.78 5.79 5.56 5.31

Toro 5.67 5.76 5.73 5.73 6.07 6.08 5.28 5.11 5.57 5.77 5.02 4.89

Walker 5.77 5.66 5.86 5.46 5.71 5.97 5.38 5.37 5.38 5.23 4.86 5.09


OPE ManufacturersRatings Compilations

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7 = VERY SATISFIED



All Manufacturers

Kubota

Kioti

MahindraMcCormick

John Deere

Case IH

New Holland

AGCO

Scag

Ariens

ECHO

Grasshopper

Ferris

Stihl

Honda

Exmark

Walker

Shindaiwa

Hustler

Bad Boy

Toro

Kawasaki

Briggs & Stratton

Cub Cadet

Husqvarna

SimplicitySnapper

Dixie Chopper

Vermeer

Landpride

MacDon

H & S Manufacturing

Woods

Landoll

Great Plains

Unverferth

Claas

BobcatKrause

Gehl

Kinze

Kuhn

Bush Hog

Krone

Rhino

Buhler

5.26

5.57

5.39

4.09

5.96

5.67

5.45

4.90

4.48

5.25

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5.53

4.75

3.61

5.93

5.82

5.88

5.38

5.91

5.65

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5.74

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5.33

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5.29

5.79

6.24

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5.374.88

4.15

4.63

6.15

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4.70

5.84

4.21

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6.36

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RATINGS SCALE:

1 = NOT SATISFIED

7 = VERY SATISFIED

0 1 2 3 4 5 6 7


Overall Satisfaction ALL MANUFACTURERS

TRACTOR MANUFACTURERSOPE MANUFACTURERS

AG / SHORTLINES

Ratings by Category



All Manufacturers

Kubota

Mahindra

KiotiMcCormick

John Deere

AGCO

New Holland

Case IH

Stihl

Scag

ECHO

Grasshopper

Honda

Shindaiwa

ToroExmark

Walker

Kawasaki

Ferris

Briggs & Stratton

Hustler

Ariens

Cub Cadet

Bad Boy

Simplicity

Snapper

Husqvarna

Dixie Chopper

Vermeer

H & S Manufacturing

Woods

Landpride

Landoll

Claas

MacDon

Buhler

Unverferth

KinzeKuhn

Great Plains

Bush Hog

Krone

Gehl

Krause

Rhino

Bobcat

5.38

3.98

5.68

4.09

5.29

5.52

5.12

4.94

3.85

5.61

5.04

5.67

6.29

5.76

5.66

5.76

6.20

5.66

5.66

5.64

5.56

4.32

5.39

4.90

4.66

5.77

6.18

5.80

5.79

5.76

5.73

4.88

5.32

6.32

5.88

4.97

6.05

4.95

6.34

4.93

4.88

4.50

4.46

4.45

3.97

5.48

5.42

RATINGS SCALE:

1 = NOT SATISFIED

7 = VERY SATISFIED

0 1 2 3 4 5 6 7


Product Availability ALL MANUFACTURERS


AG / SHORTLINES

Ratings by Category

0 1 2 3 4 5 6 7



All Manufacturers

Kubota

Kioti

MahindraMcCormick

John Deere

Case IH

AGCO

New Holland

Scag

Honda

Grasshopper

ECHO

Shindaiwa

Hustler

StihlExmark

Kawasaki

Ferris

Ariens

Walker

Bad Boy

Toro

Briggs & Stratton

Husqvarna

Simplicity

Cub Cadet

Dixie Chopper

Snapper

Vermeer

Landpride

Landoll

Woods

H & S Manufacturing

Great Plains

MacDon

Krause

Unverferth

ClaasKinze

Krone

Bush Hog

Kuhn

Bobcat

Gehl

Rhino

Buhler

5.64

6.21

6.13

5.415.37

5.04

4.85

4.64

4.62

6.54

6.37

6.36

6.18

6.17

6.17

6.126.04

5.97

5.94

5.86

5.74

5.73

4.86

4.71

4.52

4.22

6.41

6.25

6.07

6.05

6.05

6.04

6.03

6.00

5.94

5.875.73

5.94

5.66

5.65

5.57

5.38

5.33

5.00

5.67

5.36

4.79

RATINGS SCALE:

1 = NOT SATISFIED

7 = VERY SATISFIED


Product Quality ALL MANUFACTURERS


AG / SHORTLINES

Ratings by Category

0 1 2 3 4 5 6 7



All Manufacturers

Kioti

Kubota

MahindraJohn Deere

Case IH

McCormick

AGCO

New Holland

Scag

Grasshopper

ECHO

Stihl

Exmark

Shindaiwa

Toro

Ariens

Ferris

Honda

Walker

Briggs & Stratton

Hustler

Kawasaki

Simplicity

Cub Cadet

Snapper

Bad BoyHusqvarna

Dixie Chopper

Vermeer

Landpride

Claas

Landoll

Great Plains

H & S Manufacturing

Krause

Woods

MacDon

BobcatKinze

Unverferth

Bush Hog

Krone

Kuhn

Gehl

Rhino

Buhler

5.26

5.26

5.17

4.784.61

4.36

4.33

3.98

3.93

6.04

6.04

6.035.99

5.84

5.81

5.73

5.71

5.69

5.66

5.43

5.36

5.32

4.88

4.574.55

4.18

6.41

5.89

5.67

5.61

5.61

5.60

5.56

5.54

5.45

5.435.36

5.46

5.35

4.96

4.93

4.84

4.81

4.46

3.60

4.96

4.73

RATINGS SCALE:

1 = NOT SATISFIED

7 = VERY SATISFIED

0 1 2 3 4 5 6 7


Product Technical Support ALL MANUFACTURERS


AG / SHORTLINES

Ratings by Category

0 1 2 3 4 5 6 7



All Manufacturers

Kubota

Kioti

John DeereMcCormick

Mahindra

Case IH

New Holland

AGCO

Grasshopper

Scag

Honda

Stihl

Shindaiwa

ECHO

Hustler Toro

Kawasaki

Ariens

Walker

Exmark

Ferris

Bad Boy

Briggs & Stratton

Cub Cadet

Husqvarna

Simplicity

Snapper

Dixie Chopper

Vermeer

Landpride

Claas

Woods

H & S Manufacturing

Unverferth

Krause

MacDon

Great Plains

BobcatLandoll

Kinze

Bush Hog

Krone

Gehl

Kuhn

Buhler

Rhino

5.79

6.21

5.85

5.705.60

5.14

5.12

4.99

4.96

6.38

6.36

6.36

6.34

6.27

6.26

6.126.08

6.03

6.03

5.96

5.94

5.74

5.33

4.96

4.80

4.39

6.41

6.24

6.07

6.04

6.00

5.94

5.94

5.90

5.89

5.885.82

5.97

5.73

5.59

5.53

5.44

5.42

5.20

5.13

5.63

5.21

RATINGS SCALE:

1 = NOT SATISFIED

7 = VERY SATISFIED

0 1 2 3 4 5 6 7


Parts Quality ALL MANUFACTURERS


AG / SHORTLINES

Ratings by Category

0 1 2 3 4 5 6 7



All Manufacturers

Kubota

John Deere

KiotiMcCormick

Mahindra

New Holland

Case IH

AGCO

Grasshopper

Scag

Ariens

Shindaiwa

Ferris

Walker

ECHO

Honda

Toro

Stihl

Exmark

Hustler

Briggs & Stratton

Kawasaki

Cub Cadet

Bad Boy

Husqvarna

SimplicitySnapper

Dixie Chopper

Vermeer

H & S Manufacturing

Landpride

Claas

Bobcat

Woods

Great Plains

Unverferth

MacDon

GehlLandoll

Krone

Kinze

Bush Hog

Krause

Kuhn

Buhler

Rhino

4.95

5.35

4.93

4.754.72

4.51

4.46

4.40

4.37

5.78

5.61

5.615.58

5.41

5.38

5.36

5.32

5.28

5.20

4.98

4.72

4.70

4.39

4.303.79

3.77

5.76

5.63

5.59

5.33

5.23

5.09

5.07

5.00

4.97

4.944.79

5.09

4.79

4.79

4.65

4.56

4.23

4.04

3.75

4.68

4.32

RATINGS SCALE:

1 = NOT SATISFIED

7 = VERY SATISFIED


Return Privileges ALL MANUFACTURERS


AG / SHORTLINES

Ratings by Category

0 1 2 3 4 5 6 7



All Manufacturers

Kubota

Kioti

MahindraMcCormick

John Deere

Case IH

AGCO

New Holland

Scag

Grasshopper

Ariens

ECHO

Stihl

Ferris

Walker Exmark

Toro

Shindaiwa

Hustler

Honda

Bad Boy

Briggs & Stratton

Kawasaki

Cub Cadet

Simplicity

Husqvarna

Snapper

Dixie Chopper

Vermeer

Landpride

H & S Manufacturing

Landoll

Woods

MacDon

Krause

Great Plains

Claas

UnverferthKrone

Bobcat

Kinze

Kuhn

Bush Hog

Gehl

Rhino

Buhler

4.86

5.63

4.96

4.934.79

4.22

4.00

3.58

3.57

5.80

5.60

5.53

5.49

5.40

5.38

5.375.31

5.11

5.08

4.80

4.74

4.73

4.64

3.95

3.84

3.52

6.32

5.84

5.65

5.36

5.30

5.29

5.28

5.18

5.13

5.064.87

5.05

4.86

4.70

4.68

4.61

4.50

4.21

3.28

4.64

4.05

RATINGS SCALE:

1 = NOT SATISFIED

7 = VERY SATISFIED

0 1 2 3 4 5 6 7


Communications with Management ALL MANUFACTURERS


AG / SHORTLINES

Ratings by Category

0 1 2 3 4 5 6 7



All Manufacturers

Kubota

Kioti

John DeereMahindra

McCormick

AGCO

Case IH

New Holland

Ariens

Grasshopper

Scag

Stihl

ECHO

Shindaiwa

FerrisToro

Exmark

Walker

Honda

Briggs & Stratton

Hustler

Kawasaki

Cub Cadet

Simplicity

Snapper

Husqvarna

Dixie Chopper

Bad Boy

Vermeer

Landpride

Woods

H & S Manufacturing

Great Plains

Landoll

MacDon

Krause

Krone

UnverferthGehl

Bush Hog

Claas

Kinze

Bobcat

Kuhn

Rhino

Buhler

5.13

5.35

5.30

4.794.38

4.16

4.06

3.92

3.89

5.99

5.91

5.80

5.78

5.77

5.71

5.665.57

5.55

5.38

5.15

5.06

4.96

4.86

4.72

4.35

4.35

6.00

5.82

5.59

5.35

5.265.25

5.23

5.065.00

4.944.94

5.19

4.89

4.87

4.82

4.82

4.26

4.25

3.56

4.94

4.85

RATINGS SCALE:

1 = NOT SATISFIED

7 = VERY SATISFIED


Warranty Procedures ALL MANUFACTURERS


AG / SHORTLINES

Ratings by Category

0 1 2 3 4 5 6 7



All Manufacturers

Kubota

Mahindra

KiotiJohn Deere

Case IH

AGCO

McCormick

New Holland

Scag

Stihl

Grasshopper

Exmark

Ariens

ECHO

Hustler Toro

Shindaiwa

Ferris

Honda

Husqvarna

Walker

Bad Boy

Cub Cadet

Briggs & Stratton

Kawasaki

Simplicity

Dixie Chopper

Snapper

Vermeer

Bobcat

Landpride

Krause

Great Plains

MacDon

H & S Manufacturing

Kinze

Woods

LandollClaas

Unverferth

Gehl

Kuhn

Krone

Bush Hog

Buhler

Rhino

4.93

5.63

5.58

5.474.87

4.52

4.24

4.21

4.14

5.70

5.56

5.44

5.28

5.26

5.21

5.115.02

4.99

4.97

4.88

4.86

4.70

4.54

3.91

3.90

3.86

5.84

5.66

5.52

5.33

5.26

5.16

5.15

5.12

5.11

5.044.93

4.95

4.88

4.81

4.55

4.50

4.32

4.12

4.00

4.67

4.52

RATINGS SCALE:

1 = NOT SATISFIED

7 = VERY SATISFIED


Marketing & Advertising Support ALL MANUFACTURERS


AG / SHORTLINES

Ratings by Category

0 1 2 3 4 5 6 7



All Manufacturers

Kubota

Kioti

MahindraMcCormick

John Deere

Case IH

AGCO

New Holland

Scag

Grasshopper

ECHO

Ferris

Exmark

Ariens

StihlWalker

Hustler

Shindaiwa

Toro

Honda

Briggs & Stratton

Kawasaki

Bad Boy

Cub Cadet

Simplicity

Husqvarna

Snapper

Dixie Chopper

Vermeer

Landpride

H & S Manufacturing

MacDon

Landoll

Woods

Great Plains

Unverferth

Claas

KrauseKrone

Bobcat

Kuhn

Kinze

Bush Hog

Gehl

Rhino

Buhler

4.71

5.47

4.85

4.814.28

3.99

3.67

3.42

3.19

5.58

5.53

5.35

5.34

5.33

5.32

5.315.09

4.95

4.93

4.78

4.65

4.58

4.33

3.96

3.59

3.26

6.20

5.76

5.65

5.55

5.39

5.27

5.16

5.09

5.07

5.064.93

4.89

4.84

4.74

4.52

4.49

4.38

3.96

3.48

4.57

4.04

RATINGS SCALE:

1 = NOT SATISFIED

7 = VERY SATISFIED

0 1 2 3 4 5 6 7


Manufacturer Response to Dealer Needs/Concerns ALL MANUFACTURERS


AG / SHORTLINES

Ratings by Category

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

AGCO All Manufacturers

AGCO





7 = VERY SATISFIED

Ratings by Brand

Bad Boy All Manufacturers

Bad Boy

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

Ratings by Brand

Bobcat All Manufacturers

Bobcat

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

Ratings by Brand

Briggs & Stratton All Manufacturers

Briggs & Stratton

0 1 2 3 4 5 6 7



0 1 2 3 4 5 6 7



7 = VERY SATISFIED

Ratings by Brand

Buhler All Manufacturers

Buhler



0 1 2 3 4 5 6 7



7 = VERY SATISFIED

Ratings by Brand

Bush Hog All Manufacturers

Bush Hog





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

Case IH All Manufacturers

Case IH





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

Claas All Manufacturers

Claas





7 = VERY SATISFIED

Ratings by Brand

Cub Cadet All Manufacturers

Cub Cadet

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

Ratings by Brand

Dixie Chopper All Manufacturers

Dixie Chopper

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

Ratings by Brand

ECHO All Manufacturers

ECHO

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

Ratings by Brand

Exmark All Manufacturers

Exmark

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

Gehl All Manufacturers

Gehl





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

Grasshopper All Manufacturers

Grasshopper





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

Great Plains All Manufacturers

Great Plains





7 = VERY SATISFIED

Ratings by Brand

H & S Manufacturing All Manufacturers

H & S Manufacturing

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

Honda All Manufacturers

Honda





7 = VERY SATISFIED

Ratings by Brand

Husqvarna All Manufacturers

Husqvarna

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

Hustler All Manufacturers

Hustler





7 = VERY SATISFIED

Ratings by Brand

John Deere All Manufacturers

John Deere

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

Ratings by Brand

Kawasaki All Manufacturers

Kawasaki

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

Ratings by Brand

Kinze All Manufacturers

Kinze

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

Ratings by Brand

Kioti All Manufacturers

Kioti

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

Ratings by Brand

Krause All Manufacturers

Krause

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

Ratings by Brand

Krone All Manufacturers

Krone

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

Ratings by Brand

Kubota All Manufacturers

Kubota

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

Kuhn All Manufacturers

Kuhn





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

Landoll All Manufacturers

Landoll





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

Landpride All Manufacturers

Landpride





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

MacDon All Manufacturers

MacDon





7 = VERY SATISFIED

Ratings by Brand

Mahindra All Manufacturers

Mahindra

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

Ratings by Brand

McCormick All Manufacturers

McCormick

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

Ratings by Brand

New Holland All Manufacturers

New Holland

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

Ratings by Brand

Rhino All Manufacturers

Rhino

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

Ratings by Brand

Shindaiwa All Manufacturers

Shindaiwa

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

Simplicity All Manufacturers

Simplicity





7 = VERY SATISFIED

Ratings by Brand

Snapper All Manufacturers

Snapper

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

Stihl All Manufacturers

Stihl





7 = VERY SATISFIED

Ratings by Brand

Toro All Manufacturers

Toro

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

Unverferth All Manufacturers

Unverferth





7 = VERY SATISFIED

Ratings by Brand

Vermeer All Manufacturers

Vermeer

0 1 2 3 4 5 6 7





7 = VERY SATISFIED

0 1 2 3 4 5 6 7

Ratings by Brand

Walker All Manufacturers

Walker





7 = VERY SATISFIED

Ratings by Brand

Woods All Manufacturers

Woods

0 1 2 3 4 5 6 7

2014 dealer manufacturer survey

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