The Future of Component Relations: A Strategic Conversation

March 10, 20149 am – 10:15 amHashtag: #ideas14 LA4

Cecilia Sepp, Association Laboratory Inc.Trevor Mitchell, ARMA InternationalAmalea Hijar, American College of Cardiology

For Your Consideration

Your components have met the enemy.

And it is YOU.

What Pogo actually said is truer . . .

Environmental Factors• Globalization• Economy• Federal and State

Legislation & Regulation• Changing Demographics• Impact of Technology• Increased Competition

for Members “Everything”

• Meeting Expectations of Value

• Organizational Priorities and Component Relations Strategies

Strategic Questions• Who will your

members be? • Where will your

members be?• What will your

components become? • Will your resources be

sufficient?

Principal Challenges• Culture• Need for New Business Models• Resources for Component Support• Volunteer Leadership Development• Demonstrating Value and Return on

Investment

Strategic Questions• What obstacles exist to

reaching organizational goals?

• Is value the same as return on investment?

• Where will your new leaders come from? What will they want?

7 Key Success Factors• Engagement• Communication• Meaningful Programs and

Resources for Components• Recognizing when to

Sunset a Component• Accepting that Not All

components are Long-Term• Creating Consensus and

Shared Understanding• Strategic Planning in

Partnership with Components

Strategic Questions• What structure is

necessary to best develop components that serve member needs?

• What needs to change within your association to achieve success?

• How can your association identify what is meaningful to the shared experience of members?

We’ve Identified . . . • Factors impacting

associations and their components

• Challenges to organizational viability and long-term progress

• Success Factors to best utilize association resources

Let’s Go Out and Build the Future!

Contact Us

Cecilia SeppVice President & Client

Operations OfficerAssociation Laboratory Inc.csepp@associationlaboratory.

com

Amalea HijarAssociate Director, Member

StrategyAmerican College of

Cardiologyahijar@acc.org

Trevor Mitchell, CAEExecutive Director,

Member Programs & Services

ARMA InternationalTrevor.Mitchell@armaintl.or

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