20131014 2 factory-support de prçsentation p+w #3 -v.02 etude print+web 2013
DESCRIPTION
8547 interviews de e lecteurs de la presse magazine française,sur leur lectures print et digitales, sur leur attitude à l'égard des différents devices (pdf, applis, sites, newsletter,...),l'efficacité du print,du digital,du print to digital et du print+digital. En un mot, l'insight des marques médias natives magazine.TRANSCRIPT
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16 10 2013
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COMMISSION EFFICACITÉ
Laurence BERNHEIM
Stéphanie BOISSONNADE
Marie Bénédicte BORDES
Elisabeth CIALDELLA
Aurore DOMONT
Céline DÉGUY
Philippe GACON
Noémie GENEST
Yvonne HERBIN
Corinne JACQUEMET
Charles JOUVIN
Pascale LÉVÈQUE
Corinne MREJEN
Jérôme PATTE
Anne PARAN
Corinne PITAVY
Anne SCHMIDT
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PARTICIPATION
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MÉTHODOLOGIE
CUMUL DÉDUPLIQUÉ
88 195 E ADRESSES
8 754 INTERVIEWS
EXPLOITABLES
(9,9%)
PLATEFORME & INTERFACE
AREYOUNET
UNE ANALYSE SUR
4 SEGMENTS DE PRESSE
ACTU NEWS
PEOPLE
AUTOMOBILE
FEMININE
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QUESTIONNEMENT
->3
parties dans l’étude 2013
ATTITUDES ET OPINIONSLECTURES PRINT ET DIGITALES
VÉCU D’UNE MARQUE DE PRESSE DE CONFIANCE - DEVICE PAR DEVICE
ACCEPTATION ET CALL PUBLICITAIRES
PRINT ET DIGITAL PRINT TO DIGITAL PRINT + DIGITAL
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PRÉSENTATION DES RÉSULTATS
Christophe DANEDirecteur General en charge des activités digitales OmnicomMédiaGroup
Sylvain GIMENEZDirecteur général en charge des activités digitales. MédiaBrands
JULIEN GUIRAUDDirecteur Innovation & Partenariats Groupe - AEGIS Media
Tanguy DEMANGERédacteur en chef à la Correspondance de la Publicité
TRIBUNEDE GRANDS TÉMOINS
+
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PRESENTATION
Aurore DOMONT
Nouvelle Présidentede la Commission Efficacité
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PRINT+WEB#2013------------------ ----------------
Le pouvoir des marques magazines
1
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VIDEO 1
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Les marques magazine
se réinventent
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Le lien lecteur
n’a jamais été
aussi fort
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Les marquesmagazinesont plus
puissantesque jamais
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Des marques
pleinement
plurimédias
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PRINT+WEB#2013------------------ ----------------
La complémentarité des devices
2
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VIDEO 2
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Le plaisir de la source
Print Digital
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La confiance
pour guide
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L'accélération
du temps
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Le pouvoir
rendu aux
lecteurs
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La lecture
en action
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La marquemagazine :
véritable lien social
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L’efficacité PrintDigital
3
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VIDEO 3
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Pub Print : Au cœur du contrat
de lecture
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Pub Print :
Aux deux extrêmes
du processus
d’achat
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Call to action du
Print.
Jusqu’au point de
vente
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PrintDigital :
inspiration
+ guide
inspiration
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PRINT to
Web:
brand to
brand
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MARQUES MEDIAS
L’insight le plus
fort.
Natives Magazine Natives Magazine
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Christophe DANEDirecteur General en charge des activités digitales OmnicomMédiaGroup
Sylvain GIMENEZDirecteur général en charge des activités digitales. MédiaBrands
JULIEN GUIRAUDDirecteur Innovation & Partenariats Groupe - AEGIS Media
Tanguy DEMANGERédacteur en chef à la Correspondance de la Publicité
TRIBUNE DE GRANDS TÉMOINS
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