2013 social commerce summit- andy ellwood
DESCRIPTION
Andy Boothe, Senior Director of Business Development at Waze presents the purpose, functionality, and success of the Waze application at W2O Group's third Annual Social Commerce Summit during SXSW Interactive/.TRANSCRIPT
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InfluencingDriver Behavior
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144 million Americans spend 52 minutes per day in the car. 76% of which are spent alone.- Mary Meeker, Kleiner Perkins
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Waze is a community of 40,000,000 people that hate traffic and are working together to outsmart it.
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The average Waze user drives with Waze for ~440 minutes (7+ hours) per month.
Or, said another way, Waze was used 5,800,000,000 minutes last month.
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Because driving is more than just traffic, the Waze community also provides alerts to police speed traps, roadside hazards, and traffic jams on the road ahead.
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All of our maps are based on real drivers around the world, Waze knows about and navigates around all of the ever-changing variables that may come up between you and where you’re going.
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At Waze, we are striving to save everyone five minutes a day and we’re thrilled that so many people around the world even joined us to help do their part.
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Used by 26 local TV stations for morning traffic and reaching 50MM Americans per week
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Me NowMe Now
WorkWork Pit StopPit Stop
Proximity Incentive Graph
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It’s not just about showing you what is immediately around you, but giving your results and context to your best options along the way.
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On Valentine’s Day 2013, Waze and Hollywood Records surprised and delighted Wazers across America with a free download of Stefano’s hit song, “Yes To Love.”
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If it’s good for the Brand, but not good for the User, It’s not good for the Brand.
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InfluencingDriver BehaviorThank You