2013 global workplace trends - knight frank€¦ · global corporate services platform and brokers...

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Highlights Global corporations in 2012 were for the most part anxious to avoid unnecessary expenditure, which discouraged some from moving offices and encouraged many of those who did relocate to push hard on rental negotiations. Subdued economic growth in the global economy encouraged more firms to change office requirements to become more space efficient in order to reduce costs. Practices taken up by firms include activity-based working and reducing desk space per employee. A move to fewer desks is being accompanied by a rise in alternative work areas like break-out areas, cafes and quiet rooms, as companies look for ways to attract best staff and improve work environment without excessive expenditure. With IT requirements increasing and firms conscious to have credible offices to meet clients in, office relocation is likely to rise up the corporate agenda. 2013 Global workplace trends RESEARCH

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Page 1: 2013 Global workplace trends - Knight Frank€¦ · Global Corporate Services platform and brokers in the field to examine the latest trends in global property markets as they would

Highlights• Globalcorporationsin2012wereforthemostpartanxioustoavoidunnecessary

expenditure,whichdiscouragedsomefrommovingofficesandencouragedmanyofthosewhodidrelocatetopushhardonrentalnegotiations.

• Subduedeconomicgrowthintheglobaleconomyencouragedmorefirmstochangeofficerequirementstobecomemorespaceefficientinordertoreducecosts.Practicestakenupbyfirmsincludeactivity-basedworkingandreducingdeskspaceperemployee.

• Amovetofewerdesksisbeingaccompaniedbyariseinalternativeworkareaslikebreak-outareas,cafesandquietrooms,ascompanieslookforwaystoattractbeststaffandimproveworkenvironmentwithoutexcessiveexpenditure.

• WithITrequirementsincreasingandfirmsconscioustohavecredibleofficestomeetclientsin,officerelocationislikelytoriseupthecorporateagenda.

2013

Global workplace trends

RESEARCH

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Theglobaleconomyhasexperiencedarollercoasterrideinthelastfewyears,andmost

companieshavebeenseekingtoreducecostsandusetheirrealestatemoreefficiently.TothisbackdropIhaveaskedKnightFrankResearch,ourGlobalCorporateServicesplatformandbrokersinthefieldtoexaminethelatesttrendsinglobalpropertymarketsastheywouldimpactmajoroccupiersofbusinessspace.

Inthefirstsectionofthereport,‘Theglobalofficesleaguetable’,weseethegrowingsignificanceofemergingmarketcities,likeBeijing,HongKongandMoscow.Thisremindsusthatdespitethegeneralclimateofbusinessausteritytheworldcontinuestoevolve,andcompaniesrequire

newoutpostsinup-and-comingnations.Interestingly,perenniallocationsintheglobaleconomy–likeLondon,Paris,andFrankfurt–havemaintainedtheirpositionsintheleaguetable,whichshowsfundamentalsinbusinesslocationnevergooutoffashion.Infact,realestateisnowanissuediscussedatthehighestlevelsinmajorcorporations,ashavingtherightcitieswiththerightaddressesontheletterheadisseenasessentialforachievingthecorrectbusinessimage.

Thesecondsection,‘Viewfrommydesk’,examineshowoccupierdemandisperformingaroundtheglobethroughtheeyesofKnightFrank’son-the-spotprofessionals.Thepictureisoneofcompaniesseekingtomaximiseuseoftheirproperty,andavoidunnecessaryexpenditure.Consequently,measuresthatlimitpropertyexpensepunctuatethetext,suchashotdesking,leaserenewals,increaseddensityandsub-leasingsurplusaccommodation.

However,ourstudyalsoshowsthatcompaniesareveryawarethatoptingfortheverycheapestrealestatesolutioncouldbeaself-destructivestrategy.Inordertoattractthebeststaff,companiesneedofficestobeintherightpartoftown,haveadécorand

workingenvironmentthatmakesemployeesfeelvaluedandencouragestafftoworkinacollegiatemanner.Companiesarebalancingdivergentconsiderationsofbuildinganofficepeoplewanttoworkinandwishtotaketheirclientsto,butwithoutexcessiveexpenditure.

Inthefuturetheeconomywillmoveintoanewcycle,andthentheroleofhotdeskingwillbelessaboutcontrollingcostsandmoreaboutexpandinginamannerthatmeansanadditional50workerscanbeaccommodatedbyaddingjust40workstations.Leaserenewalswillbecomelessofanoptionasbuildingsbecomeobsolete,andcompanieslooktoraisetheircorporateprofileswithmorecredibleofficesinabetterpartoftown.Insummary,companiesshouldnotbuildtheirrealestatestrategyaroundtoday’sbusinessenvironment,butwithflexibilitytoadapttofuturebusinessscenarios,includinggrowth.

Ihopeyoufindthisreportinformative,andifyouwishtodiscussanyoftheissuesitraises,feelfreetocontactme.

TonyNicholas

HeadofGlobalCorporateServices,EMEA

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OurglobalofficeleaguetablerevealsthatHongKongtookthenumberonespotin2011fromLondonandretaineditin2012,whileMoscowiscreepingclosertothetopofthetablemovingfromfourthtothirdplaceastheRussiancityovertakesTokyo.Inastartlingleapuptherankings,Beijinghasmovedfrom18thto12thplace,increasingthelikelihoodoftheChinesecapitalenteringthetoptenthisyear.

WhileSingaporeremainedunchangedatsixthplaceyear-on-year,itisworthnotingthatbackin2006thecityranked13th,highlightingthegrowingsignificanceofAsia-Pacificcentres.

London’sWestEndandParisconfirmedtheirpositionsasperenniallocationsintheglobaleconomy,hangingontosecondandfifthplacesrespectively.TheWestEndhasaheftyleadoverMoscowin3rdplacesoisunlikelytobeovertakeninthenextstudy.Indeed,withavacancyrateofjust5.6%weexpectfurther

Knight Frank’s 2012 ranking of global office rents provides further evidence that the pecking order of global business locations is gradually shifting.

rentalgrowthin2013fortheWestEnd’smostexclusivedistricts,MayfairandStJames’s.ThismayhelpclosethegapwithHongKong,althoughwithChinashowingsignsofmovingoutofslowdown,wearealsoforecastingrentalgrowththerein2013.

MunichedgedupthetablewhileFrankfurtremainedunchangedat20th.Withnocityinthetoptenandonlyoneinthetoptwenty,Germanylookslikeacompetitivelypricedlocationcomparedtootherleadingeconomies.Thiscouldbeanimportantconsiderationforglobalcorporations,givenGermanywillprobablyleadtheEuroarea’seconomicrecovery.

NorthAmericancitiesgainedgroundinthe2012rankingwithManhattanjumpingfrom15thto10thplace,andWashingtonDCmovedfrom19thto17th.SanFranciscoalsoclimbedthetable,benefitingfromrising

2012 2011 Market Region Rent (€/sq m/yr) Rent (US$/sq m/yr) Rent (UK£/sq m/yr) Outlook 2013

1 1 HongKong,SARChina Asia-Pacific 1,329.16 1,756.98 1,086.73 52 2 London(WestEnd),UK Europe 1,249.59 1,651.77 1,022.58 53 4 Moscow,Russia Europe 907.80 1,200.00 742.17 64 3 Tokyo,Japan Asia-Pacific 893.66 1,181.31 730.66 45 5 Paris,France Europe 800.00 1,057.20 653.91 46 6 Singapore Asia-Pacific 744.40 984.00 608.59 67 8 London(City),UK Europe 723.45 956.04 592.02 58 9 Geneva,Switzerland Europe 662.39 875.35 541.42 69 7 Perth,Australia Asia-Pacific 604.89 799.60 494.49 510 15 Manhattan,USA NorthAmerica 593.13 784.05 484.91 511 10 Sydney,Australia Asia-Pacific 581.90 769.20 475.76 412 18 Beijing,China Asia-Pacific 571.91 756.00 467.58 513 11 StPetersburg,Russia Europe 537.12 710.00 439.17 514 17 Stockholm,Sweden Europe 522.29 690.20 426.90 415 12 Dubai,UAE MiddleEast 521.08 688.81 426.03 416 16 Milan,Italy Europe 500.00 660.75 408.70 617 19 Washington,D.C.,USA NorthAmerica 462.68 611.61 378.24 518 14 Brisbane,Australia Asia-Pacific 442.10 584.40 361.45 619 25 SanFrancisco,USA NorthAmerica 435.57 575.77 356.11 520 20 Frankfurt,Germany Europe 432.00 570.89 353.12 421 13 Mumbai,India Asia-Pacific 417.59 552.00 341.41 422 23 Shanghai,China Asia-Pacific 399.43 528.00 326.57 623 21 AbuDhabi,UAE MiddleEast 391.33 517.29 319.94 424 24 Munich,Germany Europe 372.00 491.60 304.07 425 22 Hanoi,Vietnam Asia-Pacific 281.42 372.00 230.08 4

The Global Offices League Table

demandfromtechnologycompanies.DespitethecontractionrecordedinQ42012,theUSeconomysawgrowththatcompareswellwithmostotherdevelopednationslastyear.Weexpectthispatternofgradualrecoverytocontinuein2013,andconsequentlythebigUScitiesshouldcontinuetoclimbtherankingsthisyear.

Theoverallpictureonglobalrentsismixed,growthinBeijingandManhattan,littlechangeinLondonandFrankfurt.Globalcorporationsin2012wereforthemostpartanxioustoavoidunnecessaryexpenditure,whichdiscouragedsomefrommovingofficesandpushedmanyofthosewhodidrelocatetopushhardinrentalnegotiations.In2013arecoveringglobaleconomy,constraineddevelopmentactivityinmostmajorcities,plusmorepushfactorfrombuildingobsolescence,shouldresultinmorerelocations.

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view from my deskKnight Frank experts talk to Analyst Simret Samra about the performance of occupier demand in key global markets

CorporationsinEurope,AsiaPacificandNorthAmericaaremostlypursuingmaximumvalueformoneyinregardtotheircommercialpropertytoday,reflectingtheuncertainglobaloutlook.Theworldeconomyisexpectedtoseemodestgrowthin2013withtheIMFpredictingglobalgrowthof3.3%,slightlyupfromthe3.2%itforecastedin2012.However,downsiderisksremainhigh,andcompaniesarepursuingflexiblepropertystrategiestoavoidadditionalexpenditureatatimewhentheoutlookfortheirbusinessesisuncertain.Consolidationofbuildings,alternativeworkpractices,increasingfit-outdensities,andothermeansof‘sweating’propertyassetsaremovinguptheagendaforcorporatetenantsaroundtheworld,asourlatestanalysisofglobalofficemarketsshows.

AccordingtoresearchconductedbyCoreNetGlobal,theworkingenvironmentaccountsforupto25%ofjobsatisfaction.Thiscouldaffectemployeeperformancebyasmuchas5%forindividualsand11%forteams.Achallengeforcompanieswillbe

respondingtoafutureeconomicrecovery,wheninevitablyrentswillincreaseasmodernCBDofficespacebecomeshardertoobtain,justasfirmsthemselveshavereturnedtoexpandingheadcount.Thisislikelytopushalternativeworkpracticesandflexiblefit-outhigherupthecorporateagenda.

EuropeTheEuropeanofficemarketcontinuestobeconstrainedbytheon-goingeconomicrestructuringintheEuroarea,whichisalsoimpactingneighbouringcountries.Uncertaintyremainsandthishastranslatedintoweakbusinessconfidence.Consequentlyfirmsarechoosingtorenewleases,maximisespaceefficiency,andwhereverpossiblesub-letsurplusoffices.However,therearepocketsofgrowthinoccupierdemand,withtechnology,mediaandtelecoms(TMT)firmsexpandinginmostmajorcities,thankstothegrowthofdigitalmedia.Oftenthesefirmsareintroducingradicalchangesinofficefit-outandworkpractices.

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Figure2Global GDP growth outlook

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Uncertainty in the Eurozone has translated into weak business confidence. Consequently firms are choosing to renew leases, maximise space efficiency and sub-let surplus offices

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Central LondonIntheCentralLondonleasingmarket,take-upofofficespacewas9.6msqftin2012,downon2011’stotalof10.7msqft.TheCityofficemarketwasabrightspot,withtake-upincreasingto5.8msqftin2012,upfrom5.5msqftin2011.

Thebankingandfinancesector,traditionallythemajordriverofactivityintheCity,wasrelativelysubdued,butthemarketbenefittedfromagrowingclusteroftechnology,mediaandtelecoms(TMT)firmswhichacquired1.2msqftofofficespacein2012,a25%increaseon2011.

TMTfirmshavebeenfocusedonnewtrendydistrictsintheNorthernCityfringe,suchasClerkenwell,FarringdonandShoreditch.Thisisbecausecompaniesarefindingthattorecruitthebesttechies,officeshavetobeinalocationwherestafffeelcomfortablewithdistrictsthatofferayoungandbohemianatmosphere,withcafesandnightlife,provingpopular.ThismatchesrecenttrendsinmanyNorthAmericancities.

Inaddition,firmsaremakingsuretheyprovideemployeeswithaccessto

technologicaltoolstheymayneedformobileworkinoffices,withover85%ofexecutivesexpectingtelecommunicatingtogrowoverthenext10-15years,accordingtoCoreNetGlobalresearch.

TheinsurancesectoralsoplayedanimportantroleintheCitythroughout2012,withactivitytightlyfocusedontheEC3district,whichishometotheLloyd’sofLondoninsurancemarketbuilding.Thereareanumberoffactorsfuellingtake-uplevelsinEC3.First,consolidationintheinsurancesectorhasbenefittedthebiggerplayersandtheyhavetofindlargerofficesfortheirstaff.Secondly,manylargeinsurersmovedintotheircurrentbuildingsintheearly1990sandnowwantmoremodern,highspecificationoffices.Insurershavegenerallybeenincreasingheadcountoflate,andremainkeentorecruit.

AndrewBugg,HeadofWorkplaceConsultancywithintheGCSteam,said:“BusinessesinLondonareusingofficespacemoreefficiently,seeingitasabusinesstoolfromwhichtheyintendtoderiveasgreatareturnaspossible.

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Figure3Prime office rents Annual change, Q4 2011 to Q4 2012 (%)

Source:KnightFrankResearchChangescalculatedinlocalcurrencyterms

London

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“Thisdoesnotnecessarilymeansimplyincreasingthenumberofpeopleitcanaccommodate,butratherlookingformorecreativesolutionstoensurethatitprovidesthebestworkingenvironmenttosupporttheactivitieswhichareundertakenthereand,indoingso,makethemmoreproductive.Thiswillincreasinglybethecaseasnewgenerationsentertheworkforceandbusinessesneedtoprovideanenvironmentwhichallowsthemtoattractandretainthebesttalent.”

Manyfirmsarenowreducingthenumberofdesksandintroducingalternativeworkspaces,likebreak-outareasandcafes,whichactasimpromptumeetingrooms,casualworkstations,andideagenerationlocations.Theyalsobreakthepsychologicallinkbetweenworkanddesks,allowingcompaniestoraiseproductivitywhileincreasingofficeoccupationdensity.WhileTMTfirmshavebeentrailblazersinthesenewworkpractices,itissteadilybeingadoptedbyawiderrangeofindustries.

IntheWestEnd,take-upfor2012totalled3.4msqft,27%belowthe10-yearlongtermaverage.Turningtoactivityin2013,technologygiantGooglehascompletedthepurchaseofa2.4acresiteatKing’sCrossCentralwhereanew1msqftheadquarterswillbedeveloped.

BradleyBaker,HeadofCentralLondonTenantRepresentation,said:“ThemarketfundamentalsoftheWestEndmarketlookhealthy.Googlehasprovidedanearlyboostto2013take-upfiguresandmoreimportantly,occupiersentimentbycommittingto800,000sqftatKing’sCross.Thenewlocationwilloffermoreflexibilityandmobilitytocurrentemployeesandnewhires,whichwillpleaseemployees.

“Googleisagoodexampleofafirmtryingtodomoretoensurenewemployeesgetanimmediatesenseofitscultureandbrand.Everythingfromthecolourschemetothefurniturereflectstheattitudesandvaluesofthecompany,aspectsthatplayahugeroleinattractingnewtalent.”

FrankfurtFrankfurthadaresilient2012withtake-upreaching513,000sqm,thehighestsince2008.ThelargestofficedealwasAirLiquideKonzernsGlobalE&CSolutionsanditssubsidiaryLurgiGmbH’slettingofapproximately30,000sqmofofficespaceinthecity.However,asmalldipintake-upisexpectedoverthenext12monthstoaround450,000sqm.

Many firms are introducing alternative work spaces, like break-out areas and cafes, which act as impromptu meeting rooms, casual work stations and idea generation locations

2013 Global workplace trends

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Frankfurt

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KatrinBeyer,ConsultantforKnightFrank’sFrankfurtofficemarket,said:“Corporatesarealwayslookingforwaystosavecosts,andbusinessesinFrankfurtarenodifferent.Wehavenotseenmuchappetiteamongfirmstorelocatetodecentralisedareastoreducetheirofficecosts.However,wehaveseenmorefirmsalteringtheirofficerequirementstobecomemorespaceefficient.Thisincludesreducingdeskspaceperemployeeandencouragingmoreemployeestoworkfromhome.”

Beyeraddedthattheinsurance,technologyandprofessionalservicesectorswerethemostactivein2012,andareexpectedtocontinuetoperformstronglyin2013.ThisisconsistentwithactivityinothermajorbusinesslocationslikeLondonandNewYork,highlightinggeneraltrendsintheglobaleconomy.GermanyremainsEurope’slargesteconomyandwewouldexpectittoleadtheEuroarea’srecovery,whichwillbenefitpropertyinFrankfurtinthemediumtolong-term.

ParisTake-upintheParisIledeFranceofficemarket(theGreaterParisregion)wasresilientat2.4msqmforfullyear2012.Upto770,000sqmofofficespacewasavailablein2012,withafurther680,000sqminthedevelopmentpipelinefor2013completion.

CyrilRobert,HeadofResearch,Parissaid:“Theheightenedeconomicuncertaintydampeneddemandin2012

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andpromptedmanycompaniestodeferrelocationdecisions.”

Take-upvolumesfor2013areforecasttoseea5to10%fallasoccupiersremainfocusedoncostsavingsanddrivingefficiencygainsinexistingspace.Someoccupiersarealsolikelytotakeadvantageoftenantfavourableconditionsandcouldlooktoeitherextendexistingleasesorupgrade.Leaseeventsandrenegotiationsareexpectedtodominate,beforetheanticipatedeconomicandjobmarketrecoverytranslatesintomoreexpansionarydemandin2014.

MadridSpain’seconomicproblemshavehadadirectknock-oneffectonthecapital’sofficemarket.Take-upinMadridwasdownonanannualbasisasoccupiersremainedreluctanttomoveduringperiodsofuncertainty,preferringtonegotiatetherentfortheircurrentofficespace.Therewerearound327transactionsinMadridlastyear,equatingto249,000sqm.

RentsintheCBDfellslightlyduringthefourthquarterof2012to€25($33)sqm/month,andthereisstillapossibilityofafurthercorrection,drivenbythelackoftransactionsandthehighlevelofsupply.Growthintheofficemarketwilldependonwhethertheeconomyrecovers,whichatpresentappearstobeadistantprospect.

DanielDiaz,CommercialResearchManager,MadridinsistsitsbecomingmorecommonforspacetobetakeninperipheryareasoutsideoftheM-30,whichcirclesthecentraldistrictsofMadridandistheinnermostringofthecity:

“Limitednewofficedevelopmentinthecitycentrehasencouragedsomecompaniestolookinthesurroundingdistrictsforoffices.ThishasdrawnoccupierswithlargespacerequirementstoschemesoutsideoftheCBD.”

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Source:KnightFrankResearchIndicesarebasedon15keyEuropeanmarkets,weightedbysizeandmarketmaturity

firms are altering office requirements to become space efficient by reducing desk space per employee or encouraging working from home

madrid

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Middle East TheMiddleEaststillremainsovershadowedbythepoliticalupheavaltakingplaceinanumberofcountries,whichhasledtoconsiderablecautionovertheoutlookforbusinessandinvestment.However,theUnitedArabEmirateshasregisteredasolideconomicperformancefor2012,buckingnegativeglobaltrendsthatcontinuetohampertherecoveryinEuropeandtheUS.ThelatestfiguresfromtheIMFshoweda4.0%growthfor2012,withnon-oilsectorGDPexpandingby3.3%.TheIMFhasforecastnon-oilsectorstogrowby3.5%in2013.

DubaiDubai’s‘safehaven’statusintheGulfhasledtoanumberofcompaniesexpandingandconsolidatingtheiroperationsintheEmirateoverthelastfewyears.Intheoccupiermarket,therewasasteadyincreaseinofficesupplywith5.9msqmofstockavailablein2012.

EuanKelly,aKnightFrankbrokerbasedinDubai,said:“Manyofthesecompletedprojectsarestalledprojectsfrom2007/2008andmanyhavemultipleownersandarenotfitforlargeinternationaloccupiers,sowedidnotseeasignificantincreaseintake-upin2012.ThemostnotablecompletionwastheStandardCharteredHQonSheikhZayedRoad,whichincreasedonshorerentstoAED175psf($48.00pa).”

Withthecontinuedincreaseinsupply,thecitywidevacancyratecurrentlystandsatapproximately50%whileprimelocationshavevacancyratesoflessthan20%.Theflighttoqualitybyoccupiershascontinuedwithanincreaseinlargecompaniesconsolidatingoperationsintoonelocationinattempttobenefitfromareductioninrentandgoodqualityofficeaccommodation.

Kellyadded:“OnarecenttouroftheStandardCharteredHQtherewasa

noticeableshifttowardsmoreefficientuseofspacewithfirmsencouragingalternatewaysofworking.Inaddition,corporationsinDubaiarecontinuouslylookingatwaystokeeptheirspacesfreshthroughimpactfulupgrades,whetherthatincludesemployeeshavingaccesstotechnologicaltoolstheyneedformobilework,choosingfurniturethatmoveseasilysoemployeescancustomisespacestotheirspecificmeetingneedsorusingroundtablesinmeetingroomstoputeveryoneonequalfootingindiscussions.”

Asia PacificOfficeoccupiermarketsintheAsiaPacificregionremainedchallengedin2012reflectingslowingeconomicgrowth.Corporationsarefacingthedifficulttaskofdeliveringnewcostsavings,whileatthesametimeimplementingmeasuresthatsupportoverallbusinessgrowth.Despiteapoorworldeconomicoutlook,China’seconomy,thesecondlargestintheworld,isshowingsignsofareboundin2013whichshouldprovideamuch-neededboostofconfidencetooccupiersintheAsiaPacificregion.

SingaporeWithlimiteddemandforexpansionspace,activityhasbeendominatedbyrenewalsandrelocationsintheSingaporeofficemarket.Leasingtransactionsweremainlydrivenbysmallerofficetenants,althoughsomelargerofficeoccupiersbeganlookingtodecentralisebusinessoperationstosavecosts.

AlexHill,KnightFrank’sHeadofGlobalCorporateServices,AsiaPacific,said:“Internationallawfirms,energycompaniesandfirmsintheshippingandlogisticsindustriescontinuedtotakeupspacein2012.However,alotofthesefirmsaresmalleroccupiersofspacesotherewashealthydemandforunitsizesof1,000to5,000sqft.”

2013 Global workplace trends

Dubai

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Lastyearsawsomemulti-nationalcorporationsshifttheirbackofficeoperationsoutofSingapore’sCentralBusinessDistrictintosuburbanlocations.CreditSuisseacquired315,000sqftatOne@ChangiintheSurburbanEast,whilecommunicationsfirmCiscoSystemsacquired110,000sqftinUEBizhub,locatedintheSurburbanEast.

Newsupplytosupportoccupierdemandfellannuallyfrom1.8mto420,000sqftin2012:“Demandhasbeenlowerassomecompanieswhorequirespacehavealreadyfoundtheirnewaddresses,whileotherswhoaremoreaffectedbyeconomicuncertaintyhavepostponedrelocationorexpansionplans.Consequently,landlordsarewillingtonegotiateleasetermswithlargerexistingtenantstoretainthem.Incentivesofferedincluderefurbishmentplans.Atthesametime,asix-monthrentfreeperiodcouldbeofferedtoprospectivetenants.”

Hong KongUncertaintiesintheoutlookfortheglobalanddomesticeconomiescontinuedtoweighonleasingactivityinHongKong’sGradeAofficemarketin2012.Nettake-upin2012amountedto1.6msqftcomparedwith2.8msqftachievedin2011.Inthelargestleasingtransactionrecordedintheyear,BankofAmericaMerrillLynch(BoAML)

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agreedtoleasesevenfloors,or150,000sqft,inCheungKongCenter.Theleaseonthebank’scurrentoffices,innearbyCitibankPlaza,isnotduetoexpireuntillate2014.Activityinthebroaderleasingmarketremainedsubduedwithdemandbeingdrivenprimarilybycostsavingsandtheredevelopmentofolderofficebuildings.

PaulScroggie,HeadofPortfolioOptimisation,GlobalCorporateServices,AsiaPacific,insistsbusinessesarebecomingmorespace-efficientintheHongKongofficemarket.

“Thewayinwhichcorporationsuseofficespacevariessectortosector.InHongKong,thetrendwe’reseeingintheinsuranceindustryisthatmanycompaniesaredoingtwothings;eitherrelocatingtolowercostregions,orre-thinkingtheirofficedesigntoencouragemoreactivity-basedworkingbyusingdifferenttypesofworkspacestoencouragecollaboration,fasterlearninganddevelopment.Alongsidetraditionalconferences,workstationsandoffices,companiesarecreatingmorespacesforimpromptumeetings,suchassmallgroupingsofchairsorcaféareas,anddedicatingsomeofthesespacestomentoringandprofessionaldevelopment.Makingthesesortsofchangesisagreattacticforcorporationstonotonlyattractnewhiresbutalsoretaintoptalent.”

singapore

Last year saw some multi-national corporations shift back office operations out of CBD into suburban locations

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United StatesTheUSeconomyandofficemarketscontinuedtorecoverin2012,althoughliketheAsiaPacificcorporationsarecautiousonnear-termprospects.Withtheeconomyunlikelytoprovidesignificantupliftinthefirsthalfoftheyear,companieswillviewcostcontrolasanotherwaytoboostearnings,whichoftenencouragesrenewalofofficeleasesinpreferencetoarelocation.However,theUSappearstobeleadingtheglobalrecoveryandcorporatestherearegenerallyfeelingmoreoptimisticin2013,nowthe‘FiscalCliff’compromisehasbeenagreed,withrisingstockmarketsdemonstratingtherecentupliftinbusinessconfidence.

New YorkTheuncertaineconomydeterredmanylargercompaniesfrominitiatingsearchesforofficesinNewYorkin2012.Ofthe10biggestManhattanleasesin2012,ninewererenewals,whichillustratedtheconservativetackcompaniesaretakingtokeepspendingdown.Majordealsin2012includedViacom’s1.6msqftrenewalandexpansion,whileMorganStanleyrenewed1.2msqftat1NewYorkPlazaintheFinancialDistrict.OtherlargerenewalsincludedSwissBankUBS

signingfor900,000sqftat1285SixthAvenueandCitibanktaking475,000sqftat601Lexington,inMidtownNewYork.

Banksandotherfinancialservicefirmssignedsomeof2012’sbiggestManhattanofficeleases.Indeed,fourofthetop10leasesweresignedbybanks,ofwhichthreewererenewals,andtheotherarenewalandexpansion.MichaelIppolito,ChairmanofNewmarkGrubbKnightFrank,GlobalCorporateServices,saidthatdespitefinancialfirmsbeingactiveintheleasingmarket,itdoesn’tmeanfirmswillexpandtheirpresencein2013:“Theymightbeexpandingatonebuilding,buttheyareconsolidatingfromotherlocations,”hesaid.

Theonlyrelocationleaseonthetop10listwastheU.S.GeneralServiceAdministration’s270,000sqftleaseat1WorldTradeCenter,inNewYork’sdowntownFinancialDistrict.Inaddition,someofthemostactivetenantstakingspace,thoseinthetechnologyandmediasectors,optedforlessspacepersqftperemployeein2012–andcompaniesinotherindustriesmaysoonfollowsuit,saidIppolito.

“Sincetheonsetoftherecession,businesseshavebeenlookingattheirfloorplatesandexaminingwhethertheycanfunctionwith20to30%lessspace.Onewayfirmsaregettingmorespaceefficientisbytaking

2013 Global workplace trends

-1.0 -0.5 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0

Washington DCLos Angeles

MiamiPhiladelphia

AustinSan Francisco

ChicagoSan Diego

SeattleBoston

ManhattanDallas

Houston

M sq ft

Figure72012 office net absorption

Source:KnightFrankResearch

new york

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$0

$10

$20

$30

$40

$50

$60

$70

$80

Feb13

H212

H112

H211

H111

H210

H110

H209

H109

H208

H108

0%

2%

4%

6%

8%

10%

12%

14%

16%

Rent per sq ft per annum Availability (%)

Figure8Average asking rent and availability in Manhattan

Source:NewmarkKnightFrankResearch

fewersqftperemployee,andencouragingdesk-sharing.”

AccordingtoasurveyconductedbyCoreNetGlobal,theamountofofficespaceperworkerhasdeclinedfrom225sqftpriortotherecessionto176sqftin2012.Itisestimatedthatitcoulddecreasetoaslowas151sqftby2017.However,thisisstillhigherthanEuropeanrequirementswheredevelopersbuildforoccupationaldensities

of140sqftperworkspace.Thishasreducedfromaguideof183sqftin2005.

IppolitosaidtheofficemarketinNewYorklookssetforastableH12013withactivitylargelydrivenbyleaseexpiries,followedbyastrongersecondhalfassteadyjobgrowthultimatelyleadstonetnewdemandandpositiveabsorption:“Thetechnology,energyandeducationsectorsarelikelytodrivethemarketthisyear,andwherewe’relikelytoseefirmsexpanding.”

Activityintheofficeleasingmarkethasbeendominatedbyrenewalsandrelocationsoflate,atrendwhichislikelytocontinuefortheremainderoftheyear.

Aclimateoffrugalitybroughtaboutbytheeconomicslowdownmeansfirmsarealteringtheirofficerequirementstobecomespaceefficientinordertoreducecosts.Practiceswhichhavebecomemorecommoninofficesaroundtheworldincludeactivity-basedworkingandreducingdeskspaceperemployee.However,amovetofewerdesksisbeingaccompaniedbyariseinalternativeworkareaslikebreak-outareas,cafesandquietrooms.

The futureGlobal companies are cautiously optimistic about 2013 encouraged by signs of recovery in the US and China, and stabilisation in the Euro area.

While2013isexpectedtobeanothercautiousyearforthecommercialpropertymarket,confidenceamongfirmshasimprovedslightlyfrom2012,whichhasboughtsomerespiteandstabilisationinfinancialmarkets.However,lookingbeyond2013,withsomanyfirmsoptingtorenewleasesratherthanrelocateinrecentyears,officeobsolescencewillbecomeanincreasingissueformanyfirmsinfutureyears.WithITrequirementsincreasingandfirmsconscioustohavecredibleofficesinwhichtomeetclientsin,relocationwillrisebackupthecorporateagendaagain.

Businesses are looking at their floor plates and examining whether they can function with 20 to 30% less space

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RESEARCH

KnightFrankResearchprovidesstrategicadvice,consultancyservicesandforecastingtoawiderangeofclientsworldwideincludingdevelopers,investors,fundingorganisations,corporateinstitutionsandthepublicsector.Allourclientsrecognisetheneedforexpertindependentadvicecustomisedtotheirspecificneeds.

KnightFrankResearchReportsarealsoavailableatKnightFrank.com

OperatingthroughthreecentresofexcellenceinNewYork,LondonandSingapore,theGlobalCorporateServicesteamworkonbotharegionalandgloballevel.Ourapproachalignspropertystrategieswithourclients’businessandfinancialobjectives,withthegoalofreducingoccupancycosts,increasingefficiencyandmaximisingassetvalue.

AmericasUSACanadaCaribbean

AustralasiaAustraliaNewZealand

EuropeUKBelgiumCzechRepublicFranceGermanyIrelandItalyMonacoPolandPortugalRomaniaRussiaSpainTheNetherlandsUkraine

AfricaBotswanaKenyaMalawiNigeriaSouthAfricaTanzaniaUgandaZambiaZimbabwe

Asia CambodiaChinaHongKongIndiaIndonesiaMacauMalaysiaSingaporeSouthKoreaThailandVietnam

The Gulf BahrainQatarUAE

Global Corporate Services (EMEA)

Tony NicholasHeadofGlobalCorporateServices+442078611179tony.nicholas@knightfrank.com

Dan Robinson,[email protected]

Lyndsey Ellison, [email protected]

Sisi Lagrem, [email protected]

Arthur Zacharias, Associate [email protected]

Andrew BuggHeadofWorkplaceConsultancywithinGCSteam+442078611580andrew.bugg@knightfrank.com

Global Corporate Services (Asia Pacific)

Alex HillHeadofGlobalCorporateServices+6562287360alex.hill@asia.knightfrank.com

Ross Criddle [email protected]

Nicholas HoltResearchDirector+6562287313nicholas.holt@asia.knightfrank.com

Global Corporate Services (New York)

Michael IppolitoChairmanofGlobalCorporateServices+12123722048mippolito@newmarkkf.com

Joey Vlasto, [email protected]

Richard Sexton, Partner [email protected]

Robert Sammons HeadofResearch,[email protected]

Commercial Research

James Roberts, PartnerHeadofCommercialResearch+442078611239james.roberts@knightfrank.com

Simret Samra,Research [email protected]

Matthew Colbourne, AssociateInternationalResearch+442078611238matthew.colbourne@knightfrank.com

© Knight Frank LLP 2013

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