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20th Annual FCCA Cruise Conference and Trade Show in Cartagena, Colombia.

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Page 1: 2013 FCCA Conference Program - Colombia
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DOMINICAN REPUBLICDOMINICAN REPUBLICHAS IT ALLHAS IT ALL

By land or by sea.

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A GREAT CRUISE STARTS WITH A GREAT PORT.OR FOUR.Head toward a cruise destination both you and your passengers will appreciate. The four ports of the U.S. Virgin Islands o� er well-established cruise destinations with newly renovated and fully appointed facilities. Additionally, St. Croix offers highly efficient bunkering services. Plus, our white sand beaches, turquoise waters and picturesque towns o� er all the island experiences your passengers are looking for. For more information on the ports of the U.S. Virgin Islands, visit www.viport.com and www.wico-vi.com.

F

©2013 U.S. Virgin Islands Department of Tourism800.372.USVI

FREDERIKSTEDST. CROIX

GALLOWS BAY DOCKST. CROIX

WEST INDIAN COMPANYST. THOMAS

CROWN BAYST. THOMAS

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Table of Contents

Message from the FCCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Message from the President of Proexport Colombia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

Government Leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

FCCA Member Cruise Lines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

Cruise Executive Listing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16

Conference Workshops • Tuesday, October 1st . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19

• Wednesday, October 2nd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21

• Wednesday, October 2nd . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Spotlight on Colombia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

FCCA Silent Cruise Auction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Trade Show Floor Plan & Exhibitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Essay Contest Junior Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

Essay Contest Senior Winner . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Sequence of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

Florida-Caribbean Cruise Association11200 Pines Blvd., Suite 201Pembroke Pines, Florida 33026

Phone: (954) 441-8881 • Fax: (954) 441-3171E-mail: [email protected] • Website: www.f-cca.com

Proudly printed in Colombia.

Qualifications of Exhibitor/AttendeeFCCA, in its sole discretion, determines whether a prospective exhibitor/attendee is eligible to participate in the event. Eligibility is generally limited to persons orfirms who supply products and services to the cruise industry or are in good standing with the cruise industry and the FCCA. Applicants who have not previouslyexhibited at/attended the event may be required to submit a description of the nature of their business and/or the item to be exhibited.

The FCCA reserves the right in its absolute discretion to exclude or remove any person/company whose presence or behavior is undesirable and/or potentially unlaw-ful, harmful, disrespectful and/or causing a nuisance to other exhibitors and/or attendees and the FCCA may exercise such right with any in anyway employee,agent or permitted contractor of the exhibitor/attendee or otherwise connected or associated with the Exhibitor/Attendee.

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Many of us are lucky enough to know first-hand of partnerships’ importance and value in business andlife. We constantly rely on partners for ideas, support, knowledge, contacts and more. Whether we wantto expand or need a helping hand, this is where we usually reach for support.

Of course, like any precious resource, reliable and knowledgeable partners—ones that know the ins andouts of the industry and are willing to assist us to achieve our goals—are rare. Without the properavenues, they can be hard to find and even harder to access.

But this is one of the main reasons and functions of the FCCA: to help our members and partners in the pri-vate and public sectors develop cooperative and beneficial business relationships with our member cruiseline executives, along with actualizing our wealth of resources, information, experience and know-how.

You will witness this focus over the next few days at our 20th annual Cruise Conference & Trade Showhere in spectacular Cartagena. The balance between business sessions, social functions and the tradeshow—coupled with the attendance of about 100 cruise executives and 1,000 representatives fromdestinations’ tourism ministries and stakeholders from all facets of the industry—create the perfectforum for the exchange of information and industry trends, sharing of ideas and cultivation of valuablebusiness relationships.

Beyond providing all of that, the Conference epitomizes what the FCCA Platinum and AssociateMembership offer, as this is just one of the many FCCA annual events that brings together our mem-bers, destination representatives, and cruise line executives to help them benefit from each other andgrow the industry together. It is also one of the many tools we use to foster this kind of communicationand relationship building, along with meetings, projects, publications and much more.

So prepare yourselves to renew worthwhile business relationships or forge new ones while learning aboutthe latest happenings in the industry. Be ready to maximize some of the multiple opportunities available atthis event to help advance your company, product, or destination. But don’t forget to enjoy yourselves andthis stunning country and to sample Cartagena’s numerous offerings.

Kevin SheehanPresident & CEO,

Norwegian Cruise Line / FCCA Chairman

Michele M. PaigePresident,

Florida-Caribbean Cruise Association

Message f rom the FCCA

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Message from the President of Proexport Colombia

Dear Members of the Florida-Caribbean Cruise Association (FCCA):

It is a great honor to welcome you to Colombia and to Cartagenade Indias.

Your attendance confirms the relevance the country has acquiredin recent years within the cruise industry allowing Colombians todemonstrate all the qualities that distinguish us: joy, kindness andsuperb service. When these features are coupled with our hotel infrastructure, events and port capacity it simply makes us the ideal location to host an event like the one we are celebrating today.

The twentieth annual FCCA conference is I believe, the ideal platform to bring ideas of how we shouldgrow towards the future and how we will be able to meet the needs and expectations of those who areour most important audience; the travelers.

During these five days, having the enchanting Cartagena de Indias as our backdrop, I’d like to invite youto work to strengthen our relationships through mutual learning. We invite you to discover and live themeaning of our new tourism campaign “Colombia is Magical Realism” and to learn about the variousopportunities that are here to grow your business: a privileged geographical location, beautiful scenery,a great variety of tourist attractions and most importantly the people that are behind the scenes willingand ready to give their best to service travelers alike. We invite you to make the best of every minute ofthe conference so that we are able to reach these ambitious goals.

We hope your experience in this magical city with over 500 years of history is only the beginning ofupcoming trips accompanied by your friends and family to this city and other destinations nationwide.

Yours Truly,

Maria Claudia LacouturePresident of Proexport Colombia

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The FCCA Member Lines thank the Tourism Leaders of the Caribbean and Latin America for showing their support of the Cruise Industry through their attendance at this Conference.

Hon. Sergio Diaz-GranadosMinister of Trade, Tourism & Industry

Government of the Republic of Colombia

Hon. Tatyana OrozcoVice Minister of Tourism

Government of the Republic of Colombia

Costa RicaHon. Allan Flores MoyaMinister of Tourism

Instituto Costarricense de Turismo

CuraçaoHon. Stanley Palm

Minister of Tourism & Economic DevelopmentGovernment of Curaçao

DominicaHon. Ian Douglas

Minister of Tourism & Legal AffairsMinistry of Tourism & Legal Affairs

Dominican RepublicHis Excellency Danilo Medina

President of the Dominican Republic

Hon. Francisco Javier GarciaMinister of Tourism

Ministry of Tourism of the Dominican Republic

BahamasHon. Obie H. Wilchcombe

Minister of Tourism & Civil AviationBahamas Ministry of Tourism

BarbadosHon. Richard Sealy

Minister of Tourism & International TransportBarbados Ministry of Tourism

British Virgin IslandsHon. Mark Vanterpool

Minister of Communications & WorksGovernment of the British Virgin Islands

Cayman IslandsHon. Moses Kirkconnell

Deputy Premier & Minister for TourismCayman Islands Government

ColombiaHis Excellency Juan Manuel Santos CalderonPresident of the Republic of Colombia

Enrique StellabattiVice President of TourismProexport Colombia

Hon. Maria Claudia LacouturePresident of ProexportProexport Colombia

Government Leaders

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Trinidad & TobagoTracy Celestine

Secretary of TourismTobago House of Assembly

United States Virgin IslandsHon. Beverly Nicholson-DotyCommissioner of Tourism

U.S. Virgin Islands Department of Tourism

GrenadaHon. Alexandra Otway-Noel

Minister of TourismMinistry of Tourism, Grenada

GuatemalaHon. Pedro DuchezMinister of Tourism

Instituto Guatemalteco de Turismo - INGUAT

MartiniqueHon. Karine Roy-Camille

ChairmanMartinique Tourism Authority

MexicoGovernor Roberto Borge AnguloGovernor of Quintana RooMexico Government

Puerto RicoIngrid I. Rivera RocafortExecutive Director

Puerto Rico Tourism Company

Saint LuciaHon. Lorne Theophilus

Minister of Tourism, Heritage & Creative Industries

Saint Lucia Ministry of Tourism

St. MaartenHon. Ted Richardson

Minister of Tourism, Economic Affairs &Telecommunication

Government of St. Maarten

Government Leaders

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Mount Pelée is just one of Martinique’s many attractions! Find your perfect day trip at martiniquepro.org/cruise

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FCCA Member Cru ise L ines

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AIDA CRUISESAm Strande 3 d18055 Rostock, GermanyTel: +49 (0) 381-20 27 06 00 Website: www.aida.de

AZAMARA CLUB CRUISES1050 Caribbean WayMiami, FL 33132Tel: 305-539-6000 Website: www.azamaracruises.com

CARNIVAL CRUISE LINES3655 N.W. 87th AveMiami, FL 33178-2428Tel: (305) 599-2600 • Fax: (305) 471-4700Website: www.carnival.com

CELEBRITY CRUISES1050 Caribbean WayMiami, FL 33132Tel: (305) 539-6000 • Fax: (305) 374-7354Website: www.celebritycruises.com

COSTA CRUISE LINESVenture Corporate Center II200 South Park Rd, Suite 200Hollywood, FL 33021-8541Tel: (954) 266-5600 • Fax: (954) 266-2100Website: www.costacruises.com

CUNARD LINECarnival House 100 Harbour ParadeSouthampton, Hampshire SO15 1ST United KingdomWebsite: www.cunard.com

DISNEY CRUISE LINEP.O. Box 10210Lake Buena Vista, FL 32830-0210Tel: (407) 566-3500 • Fax: (407) 566-3751Website: www.disneycruise.com

HOLLAND AMERICA LINE300 Elliot Avenue WestSeattle, WA 98119Tel: (206) 281-3535 • Fax: (206) 281-0351Website: www.hollandamerica.com

MSC CRUISES (USA) INC.6750 North Andrews Avenue

Fort Lauderdale, FL 33309 Tel: (954) 772-6262 • Fax: (954) 776-5836

Website: www.msccruises.com

NORWEGIAN CRUISE LINE7665 Corporate Center Drive

Miami, FL 33126Tel: (305) 436-4000 • Fax: (305) 436-4120

Website: www.ncl.com

P&O CRUISESCarnival House 100 Harbour ParadeSouthampton, Hampshire SO15 1ST

United KingdomWebsite: www.pocruises.com

PRINCESS CRUISES24305 Town Center DriveSanta Clarita, CA 91355

Tel: (661) 753-0000 • Fax: (661) 753-0133Website: www.princesscruises.com

ROYAL CARIBBEAN INTERNATIONAL1050 Caribbean Way

Miami, FL 33132Tel: (305) 539-6000 • Fax: (305) 374-7354

Toll Free: (800) 327-6700 Website: www.royalcaribbean.com

SEABOURN300 Elliott Avenue West

Seattle, WA 98119 Phone: (866) 755-5619

Website: www.seabourn.com

TUI CRUISESAnckelmannsplatz 1

20537 Hamburg, GermanyWebsite: www.tuicruises.com

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Carnival CorporationDavid Candib, Vice President, Development & OperationsGlobal Port & Destination Development GroupJose Negron, Director, Port Operations, Global Port andDestination Development Group Gregg Zalkin, Strategic Projects

Carnival Cruise LinesGustavo Antorcha, Sr. Vice President, Guest Commerce Gerry Cahill, President & CEOAmilcar Cascais, Vice President, Tour OperationsIsrael Cruz, Sr. Family Support Specialist, Care Team ServicesRaynel Gonzalez, Manager, Care TeamAndrew Landsberger, Product Development Manager, TourOperationsCarlos Torres de Navarra, Vice President, Commercial Port OperationsClarisa Stollenwerck, Director, Guest CareLeon Sutcliffe, Director Ports of Call & Government Relations.;Caribbean, Europe, AustraliaErika Tache, Director, Product Development, Tour OperationsTerry Thornton, Sr. Vice President, Itinerary Development andRevenue Planning

Disney Cruise LineRussell Daya, Director, Global Port Operations & DevelopmentHarold Quesada, Market Planning ManagerLarry Stauffer, Manager, Port Adventures

Holland America LineMike Bush, Product Manager, Shore ExcursionsChris Martin, Director, Port OperationsMatthew Sams, Vice President, Caribbean Relations

MSC Cruises (USA) Inc.Richard Sasso, President & CEOAlbino di Lorenzo, Director, Cruise Operations & ShoreExcursions

Norwegian Cruise LineWendy Beck, CPA; Executive Vice President & Chief FinancialOfficerAlvin Dennis, Vice President, Purchasing & LogisticsRoss Henderson, Vice President, Onboard Revenue

C ru ise Execut ive L i s t ing

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Jennifer Marmanillo, Manager, Itinerary PlanningMichelle Moraga, Product Development ManagerColin Murphy, Vice President, Destination & Strategic DevelopmentJoanne Salzedo, Director, Shore Excursion Product DevelopmentKevin Sheehan, President & CEO; FCCA ChairmanSvein Sleipnes, Sr. Vice President, Marine OperationsLily Urrutia, Product Development Manager

Princess CruisesDonna Barnett, Port Operations Specialist, Caribbean & AtlanticShore OperationsMalisa Dean, Port Operations Financial AnalystLisa Jensen, Manager, Caribbean & Atlantic Shore OperationsStephen Nielsen, Vice President, Caribbean & Atlantic ShoreOperations

Royal Caribbean Cruises, Ltd.Vina Adams, Commodity Manager, Purchasing, Food & BeverageChristopher Allen, Associate Vice President, Global Deployment &Itinerary PlanningRichard Fain, Chairman & CEOEmilio Freeman, Director, Brand Operations & Destination DeliveryFederico Gonzalez-Denton, Director, Government Relations,Caribbean & Latin AmericaMarc Miller, Manager, Deployment StrategyRichard Pruitt, Associate Vice President Safety & EnvironmentalStewardshipMiguel Reyna, Director, Port Business Development & AssetManagementMichael Ronan, Vice President, Government Relations, Caribbean,Latin America & AsiaMegan Shaw, Account Manager, Global Tour OperationsJohn Tercek, Vice President, Commercial DevelopmentJohn Weis, Vice President, Global Tour Operations

Royal Caribbean InternationalAdam Goldstein, President & CEO

TUI Cruises Thomas Rucht, Head of Port Operations

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Discover a place where tourists become travelers. And schedules are optional. Here, destinations can be located by map, but only found with the soul. The true Belize is discovered when you leave expectations behind, and simply be.

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www.lesilesdeguadeloupe.com

Guadeloupe Islands Tourist Board (European Offi ce)

23/25, rue du Champ de l’Alouette - 75013 ParisTél. : +33 (0)1 40 62 99 07 - Fax : +33 (0)1 40 62 99 08

E-mail : [email protected]

Basse-Terre, Grande-Terre, La Désirade, Les Saintes, Marie-Galante

the 5 sides of paradise

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October 1st

Itinerary Planning for the Future: What You Need to KnowLocation: Secretaria General (2nd floor, Convention Center)

Shore-excursion and itinerary development departments work hand in hand to ensure customer satisfaction and to improve the overall marketability to passengers. Learn how these two importantsegments are growing to be some of the most important factors in the cruise business today.

Moderator: Amilcar Cascais, Vice President, Tour Operations, Carnival Cruise LinesFCCA Shore Excursions Committee Chairman

Panelists: Joanne Salzedo, Director, Shore Excursion Product Development, Norwegian Cruise LineJennifer Marmanillo, Manager, Itinerary Planning, Norwegian Cruise Line

Tuesday, October 12:30 p.m. – 4:00 p.m.

Care Team Overview Location: Salon Arsenal (2nd floor, Convention Center)

As you might know all the brands belonging to Carnival Corporation have developed a group of volunteers named CareTeam, whose mission is to provide compassionate care and logistical supportto guests and crew who experience a traumatic and unexpected event while vacationing or workingwith us. Time and distance are factors that prevent the cruise lines from reaching the families quicklyenough in case of disembarkation due to medical reasons, bereavement or even a large-scale emer-gency. You as port agent, ground agents, or tour operators, will often be called upon to act as ourrepresentative either with individual passengers or as our First Responder in a larger scale event. Thisis a one hour training program to provide the necessary skills needed for effective, compassionatesupport of cruise ship guests and crew when affected by a traumatic event. ��

Panelists: Raynel Gonzalez, CareTeam Manager, Carnival Cruise LinesIsrael Cruz, Sr. Family Support Specialist, Carnival Cruise LinesClarisa Stollenwerck, Director Guest Care, Carnival Cruise Lines

Tuesday, October 12:30 p.m. – 4:00 p.m.

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October 2nd

Wednesday, October 29:00 a.m. – 10:00 a.m.

CEO/Presidents State of the IndustryLocation: Auditorio Getsemani (2nd Floor, Convention Center)

Gain insight into the industry and learn about the latest and upcoming trends from the executives of the member lines as they deliver a brief overview of their lines present and future.

Moderator: Michele M. Paige, President, Florida-Caribbean Cruise Association

Panelists: Gerald Cahill, President & CEO, Carnival Cruise LinesRichard Sasso, President & CEO, MSC Cruises (USA) Inc.Kevin Sheehan, President & CEO, Norwegian Cruise Line; FCCA Executive Committee Chairman Adam Goldstein, President & CEO, Royal Caribbean InternationalRichard Fain, Chairman & CEO, Royal Caribbean Cruises Ltd.

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October 2nd

Wednesday, October 22:00 p.m. – 3:30 p.m.

Customer Service & Safety: Critical Elements to Shore-ExcursionsLocation: Salon Arsenal (2nd floor, Convention Center)

The vast majority of shore excursions have been the same since they were introduced, often many years ago, andmost feature just one product or service provider.

But today, the cruise lines are looking for ways to innovate, add value, and differentiate their tours. “What’snew?” is often the first question they ask. This workshop helps you with some of the answers.

This workshop will give you real-life examples and tools that will help you foster concrete ideas that can be transferred to your own destination. Highlights include answers to these questions:• Who are today’s cruise guests and what do we need to offer them in a shore excursion?• Where are the gaps in the shore excursion program in your destination? • Where are the opportunities for new tours?• How can you refresh an “old favorite” to increase sales?• Should you stop operating a tour? How do you know?• Would forming a profitable partnership give you new opportunities?

Panelists: Amilcar Cascais, Vice President, Tour Operations, Carnival Cruise LinesFCCA Shore Excursions Committee Chairman Beth Hatt, Aquila Cruise Tour ExcellenceHellen Mena, Aon Risk Services, Inc. of Florida

Wednesday, October 22:00 p.m. – 3:30 p.m.

Marketing: Brand Identity - The Key To SuccessLocation: Secretaria General (2nd floor, Convention Center)

A high impact workshop addressing the priorities for Caribbean tourism in the context of globaltravel and the tourism industry and key implications for strategy and product development.

Moderator: Terry Thornton, Senior Vice President, Itinerary Development and Revenue PlanningCarnival Cruise Lines; FCCA Marketing Committee Chairman

Panelists: Robin Rosenbaum-Andras, Senior Vice President, Onboard MediaRyan Blackett, Director of Cruise Tourism, Barbados Tourism AuthorityShomari Scott, Director of Tourism, Cayman Islands Department of TourismCesar Lizarraga Gonzalez, Vice President, Port Operations, Puerto Costa Maya

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Cartagena has become an attractive destinationto the cruise industry because of the broad rangeof activities, history, culture and more. In the city,travelers can live exceptional experiences varyingfrom adventure, weddings and honeymoons, cul-ture, luxury, shopping, nature, golf, meetings, sunand sand.

These destination products, all endorsed byProexport Colombia, have led to Cartagena’s bur-geoning cruise industry and status as host desti-nation for the Florida-Caribbean CruiseAssociation’s 20th annual Cruise Conference andTrade Show. Appropriately so, attendees will havea chance to sample some of these products, andProexport has put together the top-five not-to-

miss hotspots that will show visitors whyCartagena has secured its status as a cruise andtourism powerhouse and why “Colombia ismagic realism.”

1. Touring the Past

Traveling by foot or riding on a carriage throughthe cobblestone streets of Cartagena’s historiccenter will allow tourists to enjoy the city’s iconicpast, which dates back over 500 years. The cityleaves a trail of its history as one the most impor-tant ports of America, built by the Spanish crownduring the colonial era. It was the main adminis-trative headquarters of Spanish officers in theNew Granada, and it became an impenetrable

The Five Tourism Jewels of Cartagena

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refuge against the pirates because of its 6.8miles of walls surrounding the city.

In this area, also declared a World Heritage Siteby UNESCO, modernity has made its way throughthe many stores and shops inside historic build-ings, offering the latest collections of domesticand foreign designers’ apparel and accessories.There are also dozens of galleries where localartists exhibit their paintings and sculptures.

2. A Wellness Destination

The imposing buildings of the Walled City, as thecity is also known, date back to the 17th centuryand showcase an exclusive supply of fashionapparel. They are also home to beautiful bou-tique hotels that have been restored and fittedwith modern amenities and personalized service,

providing visitors with new experiences in his-toric sites.

Saunas, Turkish baths, hydrotherapy and mas-sages are just some of the amenities these andother wellness centers offer. By combining a dietof fruits and vegetables, the sound of the wavesand extracts or oils from native regional plantswith medicinal properties, visitors will feel better,healthier and more peaceful.

3. A Cultural Mecca

For several years, Cartagena has served as theheadquarters for the most important film, musicand literature festivals on the continent. It con-firms its designation as a preferred destination tohost large events while reflecting its cultural tra-dition. Examples of its culture—such as the Gold

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Museum, housing 500 pieces by the indigenousZenu community, or the Palace of the Inquisition,where instruments used to punish heretics—daz-zle locals and foreigners alike.

One of the modern-day and eye-catching experiencesis the city tour, complemented with audio guides inseveral languages. This tour takes the visitor on a learn-ing journey about the life and the works of GabrielGarcia Marquez, who won the Nobel Prize in Literatureand was inspired by the historic port’s sights.

4. Feast for the Senses

Over 100 restaurants specialize in Mediterranean,Italian or fusion cuisine, but local and traditionalfare—including fried food, rice, root tubers,soups and stews mixed with poultry, red meatand products from the nearby wetlands, riversand the sea—is also available. With the varietyof flavorful textures, aromas and deep flavors,there is a taste to satisfy every visitor’s palate.

Nothing is better than enjoying these dishes witha glass of coconut lemonade, mango biche or anyother kind of natural fruit juices, which are variedand plentiful in Cartagena and the entire country.The most popular are: mango, passion fruit,papaya, and even some exotic fruits, such ascorozo and zapote—a popular fruit used in manydifferent types of desserts. Mixing all of theseingredients in a fruit salad is yet another optionto sweeten the day.

5. Islas del Rosario: A Wildlife Sanctuary

The archipelago consists of 27 islands located22 miles southwest of Cartagena, making it oneof the main attractions. Due to its naturalwealth, attributed primarily to the coral forma-tion, there are countless inhabitant livingspecies ranging from mangroves and algae tocrustaceans and fish. Declared a national natu-ral park in 1977, it is an ideal setting for divingand snorkeling.

The reefs also provide the beaches with a pecu-liar setting; the waters are brushed with greenand blue colors that contrast against the pow-dery white sand where visitors can sunbathe,walk, and watch the gentle waves splashagainst the boats that carry hundreds of touriststo sea. This paradisiacal backdrop is also avail-able while experiencing the wide range of cui-sine and hotels.

“Colombia Is Magic Realism”

With these options and more, it will be easy toexperience why Cartagena and Colombia havebecome popular for both stay-over and cruisetourism. The 20th annual FCCA CruiseConference & Trade Show will provide anotheropportunity for Cartagena to cement its posi-tion as a tourism and events powerhouse andshow every attendee why “Colombia is magicrealism.”

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FCCA Si lent Cruise Auction

All Conference attendees are invited to participate in the Silent Auction. The FCCA Member Lines have graciously donated the following cruise vacations, which will be offered to the highest bidder at a fraction of their retail value. At the conclusion of theConference, the person who submitted the highest bid for each cruise becomes the winner of that cruise. You will have the oppor-tunity to submit and increase your bid throughout the Conference. Please remember that all proceeds from this Silent Cruise Auctionwill benefit the FCCA Foundation.

Carnival Cruise Lines7-Night Caribbean Cruise for two on the most popularcruise line in the world. Imagine a tropical paradise atyour fingertips complete with sun-drenched cays, endlessbeaches, and historical landmarks to behold. ACaribbean adventure with Carnival will have you settingfoot on white sandy beaches and strolling down world-famous marketplaces. Because you're sailing onboardthe Fun Ship, you'll have a blast getting there – enjoyonboard fun, games, activities, and fantastic entertain-ment. Enjoy gigantic waterslides, towering amphithe-aters, and a breadth of new activities that will occupyyour imagination for years after your voyage

7-Night Cruise for two in an ocean view stateroom.Choose from various vessels and ports of calls, someexclusions apply. Valid Dates: through – October 4, 2014Estimated Value - $ 1,700.00

Celebrity Cruises 7-Night Caribbean Cruise for two onboard one ofCelebrity’s Solstice Class ships (space available).Celebrity Cruises offers an upscale yet casual cruiseatmosphere where you will indulge in fantastic food, funexcursions, and outstanding service. Celebrity cruises willdelight from the moment you step on deck with activitiesfor the entire family. Explore an immaculately-decoratedvessel that never fails to impress. While you're at sea,treat yourself to the exquisite dining opportunities thathave made Celebrity so well renowned. Take a culinaryjourney at the Qsine and sample creations by master chefJames Beard.

7-Night Caribbean Cruise for Two Choose from one of the Solstice Class ships sailing fromFt. Lauderdale, Miami or San Juan Valid Dates: Seasonal sailings from October 2013through April 2014Estimated Value - $ 1,800.00

Disney Cruise Line4-Night Bahamas Cruise for two in a deluxe ocean viewstateroom with verandah. There's magic aboard a Disneycruise ship – a feeling that you simply can't experienceanywhere else. Enjoy impeccable service, explore gorgeously-constructed decks and decorations that bringto life the movies and history of Walt Disney. From themoment you step onboard, know that you're in for aremarkable Disney adventure. Watch as characters fromthe movies spring to life to meet and mingle with thechildren in your family and perhaps even join your familyon off-ship excursions!

4- Night Bahamas Cruise for two in a deluxe ocean viewstateroom with verandah - Aboard the Disney Dreamsailing from Port Canaveral.Choose from select datesValid through October 20, 2014Estimated value - $ 1,500.00

MSC Cruises (USA) Inc.7-Night Caribbean Cruise for two in a balcony state-room. A cruise is so much more than destinations to visit:it's the onboard style and service that define your expe-rience and make a journey unforgettable. MSC Cruises isa world-famous leader that specializes in true hospitali-ty. Enjoy warm, friendly service, an international crew tocharm and impress, and a staff of entertainers to makeyou smile and dazzle you with outstanding talent. MSCcruises feature a new level of stateroom comfort withattentive hosts, plush blankets, beautiful decorations,and delightfully-appointed common rooms.

7-Night Caribbean Cruise for Two Sailing from Ft. LauderdaleValid Dates: (Seasonal Dates) October 2013 – October2014Estimated value $ 1,800.00

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FCCA Si lent Cruise Auction

Location & Hours of Bidding: Bids can be placed at the FCCA conference registration desk.

Monday, September 30, 2013 9:00 am - 12:00 pm, 2:00 pm - 7:00 pmTuesday, October 1, 2013 9:00 am - 12:00 pm, 2:00 pm - 6:00 pmWednesday, October 2, 2013 8:00 am - 11:00 am, 2:00 pm - 4:00 pm

Don’t forget to check your bid throughout the day to see if you are the highest bidder.

Bidding closes at 4:00pm on Wednesday, October 2.

Note: All cruise awards are based on space availability. Port charges, transportation to/from the port of departure are not includ-ed. All proceeds benefit the FCCA Foundation. The Foundation is a non-profit, charitable organization to benefit humanitariancauses in the Caribbean & Latin American Region.

The FCCA reserves the right to cancel any cruise auction if the bidding does not reach the undisclosed minimum for this silent auction.Winners will be notified the day of the event if the bidding exceeded the amount needed to verify the auction as “valid” and the FCCAreserves the right to suspend any auction without notice, without any claims or prejudice. By bidding you automatically adhere to theserules and can make no claims against the FCCA or its Member Lines. All auctions are final, and payment must be made within 15 days.

Norwegian Cruise Line7-Night Cruise for two in an ocean view stateroom. Ifthere were a word to encapsulate your entire NorwegianCruise Line experience, it would be this: Freedom. Enjoythe freedom to dine when and where you choose, free-dom to wear the clothes that make you feel most com-fortable and freedom to take advantage of everydayadventures and more fun than you've ever experiencedbefore. Challenge one another on a Wii gigantic, two-story Nintendo screen. Shoot down fantastically wet andwild waterslides that soar above deck. And take yourfamily out for even more fun at the lanes at an onboardbowling alley.

7-Night Caribbean Cruise for two in an ocean view state-room. Choose from various ships and itineraries sailingfrom MiamiValid Dates: October 2013 – September 1, 2014Estimated Value - $ 2,000.00

Princess Cruises7-Night Caribbean Cruise for two on one of the five starfleet of Princess Cruises. (space available) There's cruis-ing, and then there's cruising with Princess Cruises. Forthose unwilling to compromise style and service, for pas-sengers who are prepared to indulge in comfort and anexceptional experience from dock to port, PrincessCruises will never disappoint. Enjoy your time aboardwith luxurious spa treatments, relaxing hot tubs, and fan-tastic exercise amenities such as modern equipment anda jogging track. You'll love evenings on deck thanks to

the Princess' Movies Under the Stars® – a sensationalway to take in a cinematic show with theater-qualitysound while you munch popcorn. And yes, blankets areincluded.

7-Night Caribbean Cruise for two – (space available)Select from various vessels and dates sailing from selectports of callValid Dates: October 2013 – October 2014Estimated Value - $ 1,800.00

Royal Caribbean International 7-Night Caribbean Cruise for two (space available)onboard one of the many world class Royal Caribbeanships. Excitement first and foremost. Blue skies, thrillingexcursions and more to do at sea. Royal Caribbean putsyou at the center of the action with incredible onboardactivities and cruise voyages that span the world. Fromthe moment you wake up to the time you fall asleep inyour spacious, comfortably-appointed stateroom, you'rein for a boatload of fun. Enjoy thrilling Broadway-styleshows and nightlife. Dine casually or dine elegantly.You're in control, and you can plan your incredible RoyalCaribbean vacation exactly the way you want it.

7-Night Caribbean Cruise for two (space available).Select from various vessels and ports of call Valid Dates: October 2013 – November 1, 2014Estimated Value - $ 2,000.00

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FCCA Trade Show Floor Plan

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FCCA Trade Show Hours: Tuesday: 4:30pm – 6:30pmWednesday: 9:00am – 12:00pm; 1:00pm – 6:00pmThursday: 8:30am – 2:00pm

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FCCA Trade Show Exhibitors

AON * . . . . . . . . . . . . . . . . . . .34

Barbados Tourism Authority . . . . . . . . . . . . . . . . . . .9

BVI Ports Authority * . . . . . . . .32

C.I. Mambo S.A.S. . . . . . . . . . . . . . . . . . . . . . . . .1, 2

Cadence Keen Innovations . . . . . . . . . . . . . . . . . . . .7

Discover Dominica Authoirty . . . . . . . . . . . . . . . . . .4

Establissment Portuaire De Saint-Martin . . . . . . . . . .3

Grenada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

Guadeloupe Islands Tourist Board . . . . . . . . . . . . . .15

Guatemala Tourism Board - INGUAT . . .24, 25, 26, 27

Hippo Tours Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . .17

International Cruise & Ferry Review . . . . . . . . . . . .21

Martinique Tourism Authority . . . . . . . . . . . . . . . . .5

Ministry of Tourism of

the Dominican Republic * . . . .29

Port of Key West (Key West Chamber of Commerce) 22

Port of St. Maarten * . . . . . . . . .30

Puerto Rico Tourism Company * 28

Saint Lucia Tourist Board . . . . . . . . . . . . . . . . . . . .43

Seatrade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23

St. Vincent and the Grenadines Port Authority . . . . .14

The Antigua and Barbuda Tourism Authority . . . . . .20

The Port Authority of Jamaica . . . . . . . . . . . . . . . . . .6

Tourism Development Co. Ltd.

(Trinidad) * . . . . . . . . . . . . . . . . .31

USVI Dept. of Tourism . . . . . . . . . . . . . . . . . . . . . . .8

FCCA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10, 11

UBM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12, 13

* Premiere Exhibitor

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Page 39: 2013 FCCA Conference Program - Colombia

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What Makes My Destination Different From Others?

Tommy laid in bed listening to the voices of the men in the village who gathered underhis window which was next to the street light. They were swapping their stories of theirtravels but not all of them were pleasant. He thought of the many tourists who cameto Barbados and asked himself, “What makes Barbados different from other places?”

Our warm Barbadian people are our most precious resource. Their friendliness makesthe island one of the most revisited in the region. Many, including myself, have encoun-tered the negative act of racism while on vacation in foreign lands. Barbadians wouldhardly ever display such negative acts. All are welcome to visit my island at any time.We are a democratic society; our political elections are peaceful and Barbadians arefree to choose who they want to lead this country. You won’t hear of tourists beingwarned by their homeland officials to avoid travelling to Barbados during our politicalelections. Our level of crime is low compared to other countries. Tourists often talkabout being able to wander the island freely as they explore the beauty of the island. Some might say that Barbados is an expensive destination, but is that really true? Youcan literally travel around our picturesque island on a low budget. There is no othercountry in the Caribbean or Latin America where you can travel, on public transporta-tion, to destinations near or far for the same small fee of US$1. How “sweet” is that?

Again, if you are travelling on a low budget why not try dining outside of your hotel. You can explore the island’s local dishesfrom the locals themselves. For example: barbeque pigtails, pudding and souse. Of course, don’t forget our national dish,cou cou and flyng fish. Mmmm sounds tasty huh? A visit to Oistins is a must. This tiny town is a local fish market duringthe day but at night it transforms into a “fish-fry”. On Friday nights, tourists can enjoy a delicious meal as well as a partyatmosphere. Now that’s unique.

Travelling with my family to foreign lands we always have to buy bottled water. Why buy bottled water when you can havetap water? Unlike other destinations Barbados has some of the purest water in the world that can be drunk straight fromthe tap. I am certain that many persons while travelling cannot do such a thing in other destinations. My island is blessedwith coral limestone rock. Our porous rock acts as a natural strainer that purifies the island’s water.

Another blessing Barbados has received from the coral is that it is the only island in the region to have all white sandy beaches.Also the beautiful limestone creations in Harrison’s Cave have left many tourists speechless. Here Mother Nature has outdone herself. The way she has decorated the cave with the crystal clear water falls, the hanging chandeliers of the stalactites and the stalagmites drape the floor like white icing on a cake. Many say parts of the cave resemble and give thefeeling of a cathedral.

The islands in the Caribbean region share a similar historical culture based on slavery, sugar and rum. As a result, many stillhave plantation houses in existence, Sunbury Plantation and St. Nicholas Abbey, to name a few in Barbados. But my island’srich fascinating historical value goes beyond the plantations. Barbados has the first rum refinery in the region called MountGay Rum. Our rum is known worldwide as a very tasty rum.

The island has the oldest Jewish Synagogue in the western hemisphere, along with the third oldest Parliament. Such histor-ical value has led UNESCO to name the main town of Barbados, Bridgetown, and Its Garrison as a World Heritage Property.You need to come to one of the walking tours of the Property. I have done tours and was amazed at the wealth of historywe possess.

What more can I say about what makes my destination different from others? Barbados is not just sun, sea and sand likeother destinations it’s also about much more. My destination is friendly, economical, beautiful, full of adventure and historical. In other words it’s a boredom buster! My destination is definitely, I repeat definitely different from others!

Tommy’s eyes began to close as he got very sleepy. He felt assured that tourists would continue to come to Barbados andhe was glad since his job as a tour guide depended on it.

Junior Division Finalists:2nd Place – Jacinth Hunkins from St. Maarten3rd Place – Ercha Stapleton from Nevis

FCCA Essay Contest Winner

Azizi A. Alleyne12 years old,

The St. Michael SchoolBarbados

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Page 41: 2013 FCCA Conference Program - Colombia

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FCCA Essay Contest Winner

What Makes My Destination Different From Others?

A friend, whom I had met on the internet, was contemplating a trip and asked mewhat would make her visit my island. I had always wondered why so many touristswere attracted to Barbados and called it paradise.

I decided to go undercover to satisfy my curiosity and entice my friend away fromother exotic locations. I grabbed my hat, sunglasses, a tie-dye shirt and all the othertrappings of a tourist and employed a very convincing English accent (thank youJames Bond). I sidled up to a group of English tourists since this is where most of ourvisitors are from as they gathered in the UNESCO World Heritage Property HistoricBridgetown and Its Garrison.

They were on an island tour and we began with a walk through the capital with visits to places I would have walked by like the Parliament Building, the third oldestparliament in the Western Hemisphere and a fine example of British colonial architecture. The tourists found much delight in observing the roadside fruit and vegetable vendors while making their way over the bridge built in the 1600s byAmerindian settlers and for which the capital is named. These everyday things heldgreat significance to the tourists who were fascinated by ackees and sugarcane in itsraw form.

The tourists, some for the first time, went to the beach and revelled in the clear waters and white sand. I was so shocked!Here it was, this beach was in my backyard practically, many people have not even been to one. We watched the turtlesand drank coconut water straight from the shell, something I do every Sunday, but for thousands of tourists, this simplepleasure had eluded them all their lives.

From there, we went to Kensington Oval where we encountered none other than the living cricket legend, Sir GarfieldSobers. Oh the excitement on the older Englishmen’s faces when Sir Garry, revered as the world’s greatest all-rounder,began to tell tales of his cricket matches. His recollections included being the first man to hit six sixes in an over and hisrecord of 365 runs in an innings which stood for over 30 years. The tourists queued for photos with this National Hero onthe grounds of the 1822 Kensington Oval the home of some of the fiercest cricketing battles and historic records. Sir Garryhad been of no great significance to me having met him as a child.

At lunchtime and we stopped at one of the hundreds of rum shops for something to eat. The tour guide recommendedour National Dish, “Cou-cou and Flying Fish” and other Barbadian foods like “Pudding and Souse”, “Fishcakes” and“Bakes”. Most of the tourists loved our delicacies and even took away extra. I settled for “Macaroni Pie” and chickenbecause no one’s “Cou-Cou” is better than my grandmother’s. The tourists also consumed our world famous Mount GayRum, which was produced since 1703 gives Barbados the distinction of being the birthplace of rum. Out of that came CropOver a festival of thanksgiving for the end of the sugar cane harvest. My island is truly different.

Over at the Barbados Wildlife Reserve the tourists were in awe of the free running Barbados Green Monkey while conservationists told tales of how they were unique to the island. I could not help but remember the times those peskymonkeys created a stir at picnics and tours. Who would have thought that these troublesome primates were actuallyindigenous to my island and a major attraction for these oblivious tourists?

The tour was coming to an end and I was surprised that I lasted a whole day as a fake tourist and no one knew, althoughI think the tour guide had his suspicions about me when I had mistakenly blurted out an answer in plain dialect and thatdistinctive accent. On the way back to Bridgetown the tour guide talked about the rest of the week and the activitiesplanned like visiting Harrison’s Cave, international superstar Rihanna’s childhood neighbourhood and Kadooment festivi-ties and pre-parties. Also boat rides and other fun things. I was sorry I had to miss out on these but from what I gatheredand experienced I understood what made Barbados different from other countries.

Senior Division Finalists:2nd Place – Ariana T.K. Joseph from Antigua3rd Place – Netanya Keil from Trinidad & Tobago

YANNIC BOYCE16 years old,

Combermere SchoolBarbados

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Sequence of Events

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MONDAY ~ September 30th7:00 AM - 8:00 AM Breakfast (Conference Hotels) 8:00 AM - 12:00 PM Trade Show, Exhibitor Move-in - Exhibit Hall (2nd Floor, Convention Center)9:00 AM - 12:00 PM Conference & Trade Show Registration -Obregon Hall (1st Floor, Convention Center)12:00 PM - 2:00 PM Lunch - Animas (1st Floor, Convention Center)1:00 PM - 9:00 PM Trade Show, Exhibitor Move-in - Exhibit Hall (2nd Floor, Convention Center)2:00 PM - 7:00 PM Conference & Trade Show Registration - Obregon Hall (1st Floor, Convention Center)7:30 PM - 10:00 PM Dinner (Hilton Hotel - Garden)

TUESDAY ~ October 1st7:00 AM - 8:00 AM Breakfast (Conference Hotels)8:00 AM - 12:00 PM Trade Show, Exhibitor Move-in - Exhibit Hall (2nd Floor, Convention Center)9:00 AM - 12:00 PM One-on-One Meetings - Meeting Rooms (3rd Floor, Convention Center)

Cruise Executives & Delegates ONLY9:00 AM - 12:00 PM Conference & Trade Show Registration - Obregon Hall (1st Floor, Convention Center)9:00 AM - 1:30 PM Complimentary Tours for Attendees12:00 PM - 2:00 PM Lunch - Animas (1st Floor, Convention Center)2:00 PM - 3:30 PM Coffee Break @ Workshops2:00 PM - 6:00 PM Conference & Trade Show Registration - Obregon Hall - (1st Floor, Convention Center)2:30 PM - 4:00 PM Workshop - Care Team Overview

Salon Arsenal (2nd Floor, Convention Center)2:30 PM - 4:00 PM Workshop - Itinerary Planning for the Future: What you need to know

Secretaria General (2nd Floor, Convention Center)4:30 PM Trade Show Grand Opening - Exhibition Hall (2nd Floor, Convention Center)4:45 PM - 6:15 PM Cocktail Reception @ Trade Show - Exhibition Hall (2nd Floor, Convention Center)6:30 PM - 7:30 PM Conference Opening Ceremony - Auditorio Getsemani (2nd Floor, Convention Center)8:00 PM - 11:00 PM Welcome Party - Port of Cartagena

WEDNESDAY ~ October 2nd7:00 AM - 8:00 AM Breakfast (Conference Hotels)8:00 AM - 11:00 AM Conference & Trade Show Registration - Obregon Hall (1st Floor, Convention Center)9:00 AM - 10:00 AM CEO/Presidents State of the Industry - Auditorio Getsemani (2nd Floor, Convention Center)9:00 AM - 12:00 PM Trade Show - Exhibition Hall (2nd Floor, Convention Center)9:30 AM - 11:30 AM Coffee Break @ Trade Show (Convention Center - Exhibit Hall Foyer)10:00 AM - 10:30 AM CEO/Presidents & Minister Welcome Reception (*Private)

Salon Pegasos (1st Floor, Convention Center) 10:30 AM - 12:00 PM CEO/Presidents & Minister Meeting (*Private)

Salon Pegasos (1st Floor, Convention Center) 10:30 AM - 12:30 PM One-on-One Meetings - Meeting Rooms (3rd Floor, Convention Center)

Cruise Executives & Delegates ONLY12:00 PM - 2:00 PM Lunch - Animas (1st Floor, Convention Center)1:00 PM - 6:00 PM Trade Show - Exhibition Hall (2nd Floor, Convention Center)1:00 PM - 2:00 PM Coffee Break @ Workshops2:00 PM - 3:30 PM Workshop - Customer Service & Safety: Critical Elements to Shore-Excursions

Salon Arsenal (2nd Floor, Convention Center)2:00 PM - 3:30 PM Workshop - Marketing: Brand Identity - The key to success

Secretaria General (2nd Floor, Convention Center)

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Sequence of Events

2:00 PM - 4:00 PM Late Registration - Obregon Hall - (1st Floor, Convention Center)3:00 PM - 4:00 PM Press Conference (Convention Center)4:00 PM - 6:00 PM One-on-One Meetings - Meeting Rooms (3rd Floor, Convention Center)

Cruise Executives & Platinum Members ONLY6:00 PM - 7:00 PM Exclusive Cocktail Reception - Exhibition Hall (2nd Floor, Convention Center)

Cruise Executives & Platinum Members ONLY7:30 PM - 11:00 PM Colombia Night Extravaganza - Exhibition Hall (2nd Floor, Convention Center)

THURSDAY ~ October 3rd7:00 AM - 8:00 AM Breakfast (Conference Hotels)8:30 AM - 10:00 AM One-on-One Meetings - Meeting Rooms (3rd Floor, Convention Center)

Cruise Executives & Platinum Members ONLY8:30 AM - 2:00 PM Trade Show - Exhibition Hall (2nd Floor, Convention Center)10:30 AM Drawing of Passport to Prizes - Exhibition Hall (2nd Floor, Convention Center)10:00 AM - 11:00 AM Coffee Break @ Trade Show - Exhibition Hall (2nd Floor, Convention Center)12:00 PM - 2:00 PM Lunch - Animas (1st Floor, Convention Center)12:00 PM - 2:00 PM Exclusive Platinum Luncheon - (Hotel Santa Teresa-La Capilla Room)

Cruise Executives & Platinum Members ONLY2:30 PM - 7:00 PM Trade Show, Exhibitor Tear-down - Exhibition Hall (2nd Floor, Convention Center)3:00 PM - 7:00 PM One-on-One Meetings - Meeting Rooms (3rd Floor, Convention Center)

Cruise Executives & Delegates ONLY7:30 PM - 11:00 PM Conference Closing Party - Animas (1st Floor, Convention Center)

FRIDAY ~ October 4th9:00 AM - 2:00 PM Complimentary Tours for Attendees9:00 AM - 6:00 PM Exclusive Tour - Cruise Executives & Platinum Members ONLY

PLEASE NOTETRANSPORTATION: Complimentary transportation will be provided to and from official conference hotels andevents. You must wear your Conference badge to utilize these services.

BADGES: All conference participants are asked to wear their badges at all times during the FCCA Conference.Badges will be required for admission to all social functions, business sessions and to utilize complimentarytransportation services. Only conference DELEGATES will be admitted to the business sessions (workshopsand one-on-one meetings).

DRESS CODE: All business functions, including the Conference Opening Ceremony, are Business Casual (SportJackets are optional for the opening ceremony)

Evening functions are as follows:• Monday evening dinner is elegantly casual • Tuesday evening for the welcome party is elegantly casual • Wednesday evening for the night extravaganza is elegantly casual • Thursday evening for the closing party is elegantly casual

BREAKFAST: Complimentary breakfast will be available to registered conference attendees at official listed conference hotels only.

Page 44: 2013 FCCA Conference Program - Colombia

Modern cruising was invented at Por tMiami. Today, we are the global headquar ters for the

wor ld’s largest cruise l ines and proud to be the home por t of the wor ld’s most exci t ing and modern

cruise ships. For i t inerar ies to the Bahamas, the Car ibbean, Mexico, and beyond, Por tMiami

wil l a lways be the Cruise Capital of the World! For more

i n f o r m a t i o n , p l e a s e v i s i t m i a m i d a d e . g o v/p o r t m i a m i

Congratulations to FCCA on its 20th Annual Cruise Conference & Trade Show!