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Approved Event
2013
The I nternational Exhibition for the Food, Drink, Hotel, Restaurant, Foodservice, Bakery & Supermarket Industries
14 -17 MAY 2013 KINTEX – KOREAN INTERNATIONAL EXHIBITION CENTER
www.seoulfoodnhotel.co.kr
20132013
2013
201320132013
KOREA’S LEADING INTERNATIONAL FOOD, DRINK & HOSPITALITY TRADE SHOW
2013
WHY IS KOREA SO IMPORTANT?Population 49,779,000
Total GDP $1.163 trillion (2011)
GDP Growth Rate of 4%
World’s 13th Largest Economy
Estimated $70 billion food and drinks market…expected to grow 9% year on year
Imports 70% of its food and agricultural needs
Free Trade Agreements with the World’s major trading hubs
* Visitor figure based on entry into entire Seoul Food exhibition and its accompanying events
With Korea currently experiencing a buoyant trading atmosphere, opportunities are rife for food and drink
companies to grow their business. With the country dependant on food imports, and local agriculture and food
production failing to keep pace with the increasing demand, Korea offers the perfect market for international
exporters. Plus, the younger generation’s exposure to western-style foods, brands and tastes, through overseas
travel and study, is increasing their familiarity and acceptance of international food products.
GUARANTEE MARKET ACCESS THROUGH SEOUL FOOD & HOTEL
420 exhibitors
27 official national pavilions
43 countries represented
49,156 visitors
Seoul Food & Hotel is Korea’s largest food and hospitality tradeshow,
and draws a senior trade-only audience from all sectors of the food and
beverage industry. It gives exhibitors an undisputed entry point into
Korea’s thriving food, drink, and hospitality market.
Seoul Food & Hotel is the longest running platform for both new to
market companies, as well as established brands, to promote their
products to the key decision makers. With strong official national
pavilions, as well as independent exhibitors, Seoul Food & Hotel delivers
quality and confidence for all participants.
KOREA’S LEADING INTERNATIONAL FOOD, DRINK & HOSPITALITY TRADE SHOW
“
“
Meat Korea 2013 Pork is the most popular meat consumed in Korea and
continues to grow. Behind pork, beef and chicken are
also popular meats and have grown at similar rates since
1980, with beef consumption alone expected to rise
14% in the 2011 – 2016 period. Meat Korea 2013
provides a dedicated platform for meat producers and
processors looking to develop their
business in Korea, and capitalise on
this huge market.
Wine Korea 2013In 2011, after a free trade agreement was signed between
South Korea and the European Union, wine consumption
in Korea grew by 8.4% compared to 2010. Forecasts
expect that this growth will be sustained between 2011
and 2015 to reach 26.44% by the end of the 5-year period.
South Korea today is the third largest Asian
wine market after China and Japan. Wine
Korea 2013 provides the most established
marketing platform in Korea for both new to
market and established wine brands to take
advantage of this growing market.
FOCUSED SECTORS AT SEOUL FOOD & HOTEL
The Innovation Norway pavilion exhibited to promote Norwegian products and our companies made many good contacts, especially with potential importers.
Ms Kilwon Lee, Royal Norwegian Embassy
Seafood at Seoul Food & Hotel 2013In 2011, Korea’s seafood imports from all origins
reached $3.83 billion, up 24 percent from $3.09 billion
in 2010. Until 2000, Korea was a net exporter of
seafood, however, growing domestic demand and
limited supplies have reversed the situation. In 2011,
Korea exported $1.98 billion of seafood and imported
about $1.85 billion more than it exported, with imports
expected to continue to outpace exports ensuring
that Korea will remain an important market for
seafood suppliers.
All photographs and quotes from Seoul Food & Hotel 2012
Beverages - Non Alcoholic
Canned & Processed Foods
Confectionery
Dairy Products
Food Ingredients
Fresh Produce
Frozen & Chilled Food
Gourmet Food
Health Food
Meat & Poultry
Organic Food & Drink
Seafood
Wines, Spirits & Beers
Agricultural Products
Seafood Products
Meat Products
Poultry Products
Dairy Products
Food Additives & Ingredients
Bakery & Confectionery
Wine/Liquor/Beverages
Coffee/Tea
Health/Organic Foods
Traditional Foods
Information & Equipment/Others
5% 10% 15% 20% 25% 30%
26.55%
8.88%
4.23%
1.63%
3.90%
9.75%
9.10%
7.69%
7.69%
10.83%
4.55%
5.2%
Seoul Food & Hotel 2012 Exhibitor Breakdown
Australia
Austria
Canada
Chile
China
Colombia
Cyprus
Dominica
Ecuador
France
Germany
Indonesia
Italy
Japan
Mexico
New Zealand
Norway
Philippines
Poland
Serbia
Singapore
Spain
Taiwan
Thailand
Turkey
USA
Vietnam “
“Seoul Food & Hotel is the perfect occasion to take advantage of the great business opportunities in Korea. We plan to return in 2013.
Ms Paulina Wilamowska, Polish Information and Foreign Investment Agency.
JOIN YOUR COMPETITORS FROMAROUND THE WORLD International exhibitors showcasing a full range of food and hospitality products including:
OFFICIAL NATIONAL PAVILIONS FROM:
Seoul
Incheon/Kyunggi
Other
Daejeon/Chungcheong
Daegu/Gyeongbuk
Gwangju/Jeonnam/Jeonbuk
Gangwon
Busan/Gyeongnam
Jeju
5% 10% 15% 20% 25% 30% 35% 40%
43.1%
35%
7.6%
6.2%
3%
2%
1.5%
1.2%
0.4%
MEET KOREA’S DECISION MAKERSTrade-only visitors represent senior buyers & specifiers from the whole food industry spectrum.
Distributors
Wholesalers
Confectioners
F & B Managers
Restaurant Owners & Managers
Supermarkets, Hypermarkets, Grocery
Clubs & Resorts
Government & Trade Associations
Industrial, Craft, In-store Bakers
Franchisers & Franchisees
Importers
Retailers
Chefs
Hotel Owners & Managers
Bar Owners & Managers
Quick Service Restaurants
Catering Service Consultants, Kitchen Planners
Industrial & Travel Catering
Korean Government Procurement Officers
President/CEO
Marketing/Planning Dept.
Sales
Purchaser
Research & Development Dept.
Manufacturing Management Dept.
Administrative & General Affairs Dept.
Quality Assurance/Inspection
Trading Dept.
Promotion
Engineer
5% 10% 15% 20% 25%
21.5%
14%
13.6%
13.2%
11.7%
7.5%
6.1%
5.1%
3.2%
2.2%
2%
Visitor Breakdown by Region
Visitor Breakdown by Job Function
3% 6% 9% 12% 15%
17.2%
10.3%
10.2%
9.1%
8.6%
8.5%
7.4%
6.6%
5.7%
4.9%
4.8%
3.3%
1.7%
1.7%
Visitor Breakdown by Product Interest
Agricultural products/Processing
Food Material/Additives
Coffee/Tea
Livestock & Processing
Baking & Confectionary
Marine Products/Processing
Health/Functional Food Product
Food information Service
Dairy Product
Franchise
Wine/Liquor/Drink
Traditional Food
Poultry
Catering Service
““Seoul Food and Hotel has consistently been a great event for
our exhibitors. The show concentrateson the most important players in theKorean import, retail & food service
sector. It's a must for anyoneinterested in the Korean market.Mr Michael Fay, ATO US Embassy Seoul
THE VENUEThe KINTEX exhibition complex is one of the newest and finest international facilities in North
East Asia in size, operational systems and service quality. It is equipped with facilities and
infrastructure superior to other exhibition centres all over the world. It is close to both Gimpo
and Incheon international airports and a short distance from metropolitan Seoul. It is close to
many leading hotels and is within easy reach of the Seoul subway system. After its recent
expansion, the centre now occupies over 100,00m2 gross of exhibition space. Kintex is widelyrecognised as one of the finest centres in Asia, and now one of the finest in the world.
The Organisers - Experience and ProfessionalismAllworld Exhibitions is Asia Pacific’s leading organiser of food and hospitality shows, with 15 such events in the region.
These events are marked with the famous Apple quality symbol, and include FHC China, FHA in Singapore and HOFEX
in Hong Kong, among many others. In its unique partnership with KOTRA, the Korea Trade-Investment PromotionAgency, it has made Seoul Food & Hotel the undisputed entry point to the Korean food, drink and hospitality market.
How to Exhibit - Stand Package Options
SPACE ONLY
US$310 per m2
(minimum area 18m2)
Bare floorspace, ideal for large exhibitors or national groups who wish to build
their own stand.
WALK ON STAND
US$370 per m2
(minimum area 9m2)
Includes walls, carpet, lighting, fascia, power point, counter, table,
chairs & shelving.
PREMIUM STAND
US$400 per m2
(minimum area 18m2)
Includes walls, carpet, lighting, fascia, powerpoint, counter, table, chairs, lockable cupboard,
display cube, logo tower & shelves.
For further information, please contact your nearest office:
WORLDWIDEOverseas Exhibition Services Ltd12th Floor, Westminster Tower3 Albert EmbankmentLondon SE1 7SP, United KingdomTel: +44 (0)20 7840 2145Fax: +44 (0)20 7840 2111Email: [email protected]: Fraser Hawkeswww.allworldexhibitions.com/food
KOREAKorean Exhibition Management Co., Ltd#1408 LG Twintel 1st157-8 Samsung-dongSeoul, 135-880, KoreaTel: +82 (0)2 569 5004Fax: +82 (0)2 569 7399Email: [email protected]: Ellen Hawww.seoulfoodnhotel.co.kr
ASIA/ASEANInternational Expo Management Pte LtdNo. 1 Jalan Kilang Timor #09-03Pacific Tech CentreSingapore 159303Tel: +65 6233 6777Fax: +65 6233 6768Email: [email protected]: Davin Erwww.allworldexhibitions.com/food
Ministry of Knowledge Economy (MKE)
Ministry for Food, Agriculture, Forestry and Fisheries (MIFAFF)
Ministry of Culture, Sports and Tourism (MCST)
Ministry of Health & Welfare (MW)
Rural Development Administration (RDA)
Korea Food & Drug Administration (KFDA)
Gyeonggi-Do
Goyang City
Korea Food Research Institute (KFRI)
Korea Health Industry Development Institute (KHIDI)
Korean Society of Food Science & Technology (KoSHoST)
Korean Society for Food Engineering (KSFE)
Korea Distribution Science Association (KDSA)
The Korean Society of Food Hygiene and Safety (KoSFoS)
Korea Importers Association (KOIMA)
Korea Imported Liquor Wholesale's Association (KILWA)
Korean Bakers Association (KBA)
Korea Dietetic Association (KDA)
Korea Cooks Association (KCA)
Korea Restaurant Association (KRA)
Korea Wine Association (KWA)
INDUSTRY SUPPORTAll of the Leading Industry and Government Bodies and Associations support Seoul Food & Hotel 2013
www.seoulfoodnhotel.co.kr