2013 bridal fashion study fashion 2013_sales... · 2014-11-04 · texted my closest friends and...

XO GROUP INC.

2013 Bridal Fashion Study


XO GROUP INC. 2

The market’s most comprehensive online bridal fashion survey

• 11,427 qualified respondents

o The Knot & WeddingChannel members

o Wedding dates in 2013

o represent variety of ethnicities, income, education, and wedding budget levels

o geographically dispersed across U.S.

• Fielded September/October 2013

• Survey and data management partner: Decipher Inc.

Nearly 80%

of U.S.

Brides

sample and methodology

Source: TKWN 2013 Bridal Fashion Study; *2011 respondent count: 9,690

1,737 more respondents than 2011*

XO GROUP INC.

• Marital Status:

o 23% engaged

o 77% married

• Average Age: 29.2

• Employed Full-Time: 76%

• Graduated College (4-yr): 84%

• HHI:

o Median HHI: $58,035

o Average HHI: $80,596

o $75K+: 39%

o $100K+: 24%

3

respondent profile

Source: TKWN 2013 Bridal Fashion Study XO GROUP INC.

XO GROUP INC. 4

9%

14%

8%

9%

16%

4%

18%

15%

6% Respondent’s Geographic Residence

distributed across the US

Source: TKWN 2013 Bridal Fashion Study

XO GROUP INC.

• U.S. Wedding Events: estimated at 1.7 Million a year

• U.S. Bridal Fashion Spend: more than $5 Billion a year

Source: TKWN 2013 Bridal Fashion Study XO GROUP INC.

XO GROUP INC.

finding the dress

XO GROUP INC.

7.7 months

7

purchase dress

Months Before Wedding (on average)

begin research

visit stores

Base: Purchased wedding dress; Tables: 59, 60, 61

10.5 months

8.8 months

the search timeline


TREND: Search has increased by a few

weeks from 2 years ago

XO GROUP INC.

Shopped with Bride for Wedding Dress

2013 2011

Mother 75% 75% -

Girlfriend 46% 48%

Sister 40% 36%

Other family member 29% 36%

Mother-in-law 20% 18%

Father 6% 6% -

Fiancé 2% 3%

Base: Purchased wedding dress

dress shopping is a group activity

Source: TKWN 2013 Bridal Fashion Study Base: Women who purchased a dress; Table: 87

Fact: 67% of brides say that family/friends recommendations were important in selecting where the dress was purchased

XO GROUP INC. 9 Base: Purchased wedding dress; Table: 41 Source: TKWN 2013 Bridal Fashion Study

I knew exactly what dress style

I wanted 18%

I had a good idea which dress style

I wanted 59%

I had no idea which dress style

I wanted 23%

77%

most brides know what style they want

XO GROUP INC. 10 Base: Purchased wedding dress; Table: 62

brides “seriously consider” an average of 2.5 dresses


Only 1 dress, my wedding

dress 24%

2 dresses 37%

3 dresses 24%

4 dresses 7%

5 dresses 3%

6+ dresses 5%

Fact: 61% of brides only consider 1-2 dresses

XO GROUP INC. 11 Base: Selected/Purchased wedding dress; Table: 27

buying from traditional retailers is most popular


Traditional retailers

(online or offline)

65%

Custom/ Special Order

29%

Custom made from scratch

4%

Passed down from family

member/ friend

1%

• purchased from traditional retailers is up from 49% in 2011 while custom/special order is down from 44%

XO GROUP INC.

XO GROUP INC. 12 *Base: Purchased wedding dress in-store; Table: 63, 64, 89

Where They Bought Their Wedding Gown: In-store*

2013 2011

Local bridal salon/boutique 60% 58%

National bridal chain store (David’s Bridal, Alfred Angelo, Demetrios, etc.)

32% 33%

Custom tailor 2% 2% -

Thrift/Consignment store 2% 1%

Department store (Nordstrom, Macy’s, Neiman Marcus, etc.)

1% 1% -

Specialty store (Ann Taylor, J. Crew, Anthropologie/BHLDN etc.)

1% 1% -

Other 3% 4%

Fact: 92% purchase their wedding dress in a bridal salon/chain store and visit an

average of about 3 stores

bridal stores dominate


92%

76% of brides

‘very likely’ to

recommend

their gown

retailer

XO GROUP INC.

XO GROUP INC. 13 Base: Women who purchased wedding dress in-store; Tables: 68-84

service, selection, price points & reputation are key in choosing a store


5%

9%

13%

17%

12%

24%

30%

31%

28%

38%

53%

46%

45%

56%

53%

60%

68%

14%

14%

24%

22%

31%

35%

30%

33%

39%

43%

29%

36%

40%

30%

34%

28%

22%

Bridal trunk shows

Multiple nationwide store locations

Prior experience with retailer

Selection of bridesmaids' dresses

Variety of bridal accessories

Store special offers/rewards

In-store alterations

Ability to look at styles online beforehand

Recommendation of family/friends

Convenience of store location

Knowledge of consultant/salesperson

Ease of getting appointments

Store atmosphere

Variety of styles/designers

Reputation of store

Variety of price points

Helpfulness/Service of bridal consultant

Very important Somewhat important

19%

23%

37%

39%

43%

59%

60%

64%

67%

81%

82%

82%

85%

86%

87%

88%

90%

XO GROUP INC.

XO GROUP INC. 14

Where They Bought Their Wedding Gown: Online*

2013 2011

User-to-user website 30% 29%

Specialty store website 15% 11%

National chain bridal website

13% 13% -

Dress designer website 7% 5%

Department store website 6% 7%

Other 29% 34%

*Base: Women who purchased wedding dress online; Table: 67, 86

Fact: Only 8% of brides purchase their wedding dress online

online shoppers know what they want


6 in 10 (57%) online shoppers

opted for online because of

price/value* Notes: ‘Other’ = bought fabric online but made dress themselves; or used a seamstress

XO GROUP INC. 15 Base: Purchased wedding dress; Table: 115

dress shopping can be fun!


It was the best time of my life

15%

It was more fun than I thought it would be

61%

It wasn't as much fun as I

thought it would be

20%

It was overwhelming/a nightmare

4%

76%

XO GROUP INC. Base: Purchased wedding dress; Tables: 90-99 4-point Agreement Scale – Top 2 Box

open-minded brides and helpful sales personnel are integral in finding the perfect gown


14%

20%

35%

35%

30%

43%

49%

56%

17%

14%

24%

35%

42%

40%

37%

31%

My fiance dropped hints about the kinds ofdresses he'd like

I tore pictures out of magazines & took themshopping with me

I considered dresses that weren't white or thathad colored accents

I loved trying on different dresses

The ideas I got from wedding magazines andwedding websites helped me to find my dress

I went into my dress search with a very openmind

I knew it was my dress the moment I put it on

Consultants/Retailers helped make my dresssearch enjoyable

Agree Completely Agree Somewhat

86%

87%

83%

70%

59%

34%

31%

XO GROUP INC.

2011

85%

86%

86%

71%

80%

60%

45%

23%

72%

XO GROUP INC.

sources of information

XO GROUP INC. Base: Women who purchased wedding dress; Table: 42

when looking for a dress, bridal stores, websites and bridal magazines are the trifecta


22%

26%

31%

32%

38%

46%

49%

54%

55%

59%

62%

63%

64%

Local wedding web sites

Specialty store web sites

Bridal shows/expos

Wedding books

Local wedding magazines

Gown designer web sites

Search engines

TV shows about brides

National chain bridal store

National chain bridal store web sites

National wedding magazines

Local bridal salon/boutique

National wedding web sites

Sources Used

• National wedding websites are the #1 source for brides

XO GROUP INC.

XO GROUP INC.

brides search specific styles of dresses most often when researching online

Base: Purchased wedding dress; Table: 48 Source: TKWN 2013 Bridal Fashion Study

6%

33%

36%

50%

62%

65%

Other

Store location/geographic search

Store name

Specific designer name

The term "wedding dresses"

Specific style of dress

Search terms used on search engines

New in

2013

XO GROUP INC.

brides search for…

design 25% sweetheart neckline

cap sleeves birdcage veil

color 17%

theme 13% Beach

Celtic wedding 50’s

vintage 11%

lace 9%

plus-size 8%

price 5%

designer 3%

celebrity 2%

Audrey Hepburn Grace Kelly

Ginger Rogers

bridal 2%

ethnic 2%

Indian African

Japanese

maternity 1%

XO GROUP INC.

Smartphone Laptop/

Notebook Tablet

Used Mobile Device During Dress Search (net) 77% 74% 46%

Used the camera on my device to take pictures of dresses and send them to friends and family

58% 8% 30%

Accessed dress galleries on wedding sites from my mobile device

30% 57% 30%

Accessed local vendor directories from my mobile device

18% 35% 16%

Downloaded mobile apps with dress galleries 16% 6% 10%

Used an app provided by an online or offline retailer 9% 5% 6%

21 Base: Purchased wedding dress; Tables: 51-54

8 in 10 (83%) brides used their mobile device to look for/purchase a dress


• the use of mobile phones has doubled in the last 2 years (from 38% to 77%)

XO GROUP INC.

5%

5%

5%

7%

7%

17%

27%

5%

7%

8%

10%

22%

20%

45%

Posted pictures of dresses I like on photo sharingsites

Posted pictures of dresses I liked on social mediasites so everyone in my social circle could see

Video chatted with friends and family aboutshopping for my wedding dress

Posted pictures of dresses I liked on social mediasites so only my closest friends and family see

Posted social media updates on my shoppingexperience

Shared dresses I found online with family andfriends via social media

Texted my closest friends and family to make plansto go dress shopping

Once a week or more Less than once a week

72%

37%

29%

17%

13%

12%

10%

brides share their gown shopping experience across multiple platforms

Source: TKWN 2013 Bridal Fashion Study Base: Purchased/will purchase a wedding dress; tables: 109, 110, 111

New in

2013

XO GROUP INC. 23

Who Saw the Dress Before the Wedding?

% Total 2013 2011

Mother 89% 89% -

Bridesmaids 75% 69%

Sister(s) 52% 50%

Mother-in-law 43% 41%

Other friends 42% 41%

Father 35% 38%

Other family members

31% 26%

Grandmother(s) 22% 21%

Brother(s) 13% 14%

Fiancé/groom 7% 8%

Father-in-law 6% 6% -

Base: Married segment: Tables 23, 25

1 in 6 (16%) of brides had

misgivings about their

dress

the dress isn’t a secret before the wedding


XO GROUP INC.

let’s talk about the dress

XO GROUP INC.

glamorous 15%

romantic 45%

classic 24%

feminine 25%

simple 15%

the dress was…

whimsical 6%

traditional 9% vintage

21%

sophisticated 12%

sexy 12%

fun

8%

casual 2%

modern 9%

elegant 45%

chic 4%

Base: Selected/Purchased wedding dress Note: could pick up to 3 descriptors; Table: 24

Off beat 2%

cool

1%

funky

1%

dramatic 6%

princess-like 13%

XO GROUP INC. Source: TKWN 2013 Bridal Fashion Study

XO GROUP INC. 26 Base: Selected/Purchased wedding dress; Tables: 13,18

Fact: Over 9-in-10 women (93%) wear a floor-length dress

nearly 4-in-10 brides opt for Fit-n-Flare


Sheath 7%

Fit-n-Flare 38%

Princess 7%

Ball Gown 13%

A-Line 28% Almost all brides

(96%), wear a dress specifically

designed as a wedding

gown

• Fit-n-Flare is up from 29% in 2011; A-Line is down from 43%

XO GROUP INC.

Natural 45%

Asymmetrical 21%

Dropped 14%

Basque 10%

Empire 7%

over 4-in-10 brides prefer natural waistline

Base: Selected/Purchased wedding dress; Table: 14 Source: TKWN 2013 Bridal Fashion Study

XO GROUP INC.

Type of Neckline

% Total 2013 2011

Strapless 69% 73%

With a sweetheart neckline 52% 44%

With a straight across neckline 17% 29%

With Straps 31% 27%

V-Neck 10% 11%

Sweetheart 9% 6%

One Shoulder/Asymmetrical 2% 3%

Square 2% 2% -

Round/Scoop 2% 2% -

Off-the-Shoulder 1% 1% -

Bateau (boatneck) 1% 1% -

Other 4% 1%

28 Base: Selected/Purchased wedding dress; Table: 16

a strapless dress with a sweetheart neckline is generally preferred


XO GROUP INC.

Long Sleeve 2%

Short Sleeves

4% 3/4 Sleeves

4%

Spaghetti Straps

8%

Halter 10%

Other 13%

Sleeveless 14%

Tank 18%

Cap Sleeves 25%

Sleeve/Strap Types

types of straps and sleeves vary

Base: Women who didn’t have a strapless wedding dress; Table: 17 Source: TKWN 2013 Bridal Fashion Study XO GROUP INC.

XO GROUP INC. Base: Selected/Purchased wedding dress; Table:19

Trend: Ivory continues to gain in popularity, up from 51% in 2011. While Stark White continues to

lose it’s luster down from 19%.

brides still wear white… in several shades


Pink/blush 1%

Rum/ Champagne

4% Other color 4%

Stark White 16%

Silk/Diamond/ Natural White

16%

Ivory 58%

XO GROUP INC.

1 in 10 brides (10%) don’t

know the main

dress fabric

*Base: Selected/Purchased wedding dress; Tables: 21,22 Multiple Responses Allowed

Primary Fabrics Used in Dress

over 1 in 4 brides choose lace as their primary fabric, Tulle is the most popular secondary fabric


2%

2%

3%

5%

6%

8%

9%

10%

16%

27%

Charmeuse

Polyester

Empress silksatin

Taffeta

Silk

Tulle

Organza

Chiffon

Satin

Lace

1%

2%

2%

3%

5%

5%

6%

13%

15%

19%

Charmeuse

Empress silksatin

Taffeta

Polyester

Organza

Chiffon

Silk

Satin

Lace

Tulle

Secondary Fabrics Used in Dress

XO GROUP INC.

XO GROUP INC.

Top Dress Details

% Total 2013 2011

Short train (less than 5 feet) 68% 70%

Crystal/Rhinestone/Gem details 45% 59%

Pearl details 25% 28%

Embroidery 24% 28%

Unique back (open, V-neck) 23% - new in 2013

Floral details 23% 28%

Sequins 22% 25%

Sash 14% 13%

Belt 14% 8%

Long train (5 feet or longer) 11% 11% -

Pick-ups 9% 13%

Bows 4% 6%

Bolero Jacket 3% 2%

32 *Base: Selected/Purchased wedding dress; Table:20 Multiple Responses Allowed

embellishments are not as important


• More brides are opting for sashes and belts than 2 years ago

XO GROUP INC.

XO GROUP INC. 33

% Agree: The Dress was “Close to what I envisioned”

Fact: 89% of brides wore their wedding dress throughout the entire reception

Base: Selected/Purchased wedding dress; Tables: 26, 40, 126

to most, the dress is their dream come true


Only a few similarities

12%

Exactly the same 18%

Pretty close 42%

It was totally different

28%

58% will have the gown professionally

preserved

60%

XO GROUP INC.

what did they spend?

XO GROUP INC.

Cost of Wedding Dress (without alterations)

Base: Purchased wedding dress; Table: 28

Summary: Cost of Wedding Dress (Net)

the average dress costs $1,241


2013 2011

$1,000+ 47% 35%

$1,500+ 24% 17%

$2,000+ 14% 10%

$3,000+ 6% 5%

less than $500 21%

$501-$750 14%

$751-$1,000 18%

$1,001-$1,500 24%

$1,501-$2,000 10%

$2,001-$3,000

8%

$3,000+ 6%

The average spend has

increased by $200 since

2011

XO GROUP INC.

XO GROUP INC.

Cost of Alterations

Base: Purchased wedding dress and had alterations; Tables: 29, 30

Average Cost of Alterations: $271

85% of brides had alterations


Less than $100 20%

$101-$200 21% $201-$300

18%

$301-$400 10%

$401-$500 8%

$500+ 5%

XO GROUP INC.

XO GROUP INC. 37 Base: Purchased wedding dress; Tables: 31,32,33, 34, 35 Note: Actual spend includes costs for alterations

Under Budget Brides

Budget Original Budget

Actual Spend

$250 or less 7% 17%

$251 - $500 14% 17%

$501 - $750 5% 15%

$751 - $1,000 30% 20%

$1,000+ (Net) 45% 31%

Average Budget $1,499 $933

Amount Spent on Dress (incl. alterations) vs. Budget

• majority spent over a $1,000 (35%)

• spent 56% more than budgeted

Over Budget Brides

Budget Original Budget

Actual Spend

$250 or less 6% 3%

$251 - $500 19% 3%

$501 - $750 9% 9%

$751 - $1,000 32% 11%

$1,000+ (Net) 35% 73%

Average Budget $1,268 $1,975

• majority spent over $1,000

• spent 38% less than budgeted

nearly 1 in 3 brides (29%) go over budget


Over budget 29%

Under budget 21%

On budget 31%

Did not have budget

19%

XO GROUP INC.

how did they accessorize?

XO GROUP INC. 39 Base: Selected/Purchased wedding dress; Tables: 118,119

84% of brides search for accessories online


6%

3%

9%

14%

31%

32%

32%

46%

63%

Other

Gloves

Shawl/Shrug/Jacket

Handbag/purse

Veil

Lingerie

Headpiece

Jewelry

Shoes

Searched Online

XO GROUP INC.

Amount Spent Veil Lingerie Jewelry Shoes

% Purchased 2013 31% 32% 67% 83%

% Purchased 2011 51% 35% 46% 68%

$99 or less 43% 69% 59% 71%

$100-$149 18% 17% 13% 11%

$150-$199 13% 6% 8% 5%

$200-$299 12% 3% 7% 5%

$300 or more 12% 1% 7% 6%

Average Spend 2013 $165 $88 $163 $114

Average Spend 2011 $148 $91 $169 $97

Amount Spent on Specific Accessories

Base: Purchased dress accessories; Tablee: 120, 121, 122, 123, 125,

Amount Spent on All Accessories

2013 2011

$99 or less 17% 12%

$100-$149 12% 11%

$150-$199 12% 10%

$200-$299 16% 14%

$300-$399 12% 10%

$400-$499 7% 6%

$500-$699 3% 8%

$700-$999 4% 7%

$1,000-$1,499 3% 7%

$1,500-$1,999 2% 4%

$2,000 or more 2% 5%

Average Spend $405 $566

29% spend less than $150 on accessories

96% of brides purchase accessories


• Brides are purchasing more accessories at lower price points

XO GROUP INC.

Amount Spent on All Accessories

XO GROUP INC.

the bridal party

XO GROUP INC.

Months Before Wedding

• Brides have an average of 4.5 bridesmaids

4 Months 15%

5 Months 14%

6 Months 18%

16% 5%

12+ Months

2%

11 Months

1%

10 Months

2%

7 Months 7%

47%

0-1 Month

7%

29%

Dresses are selected an average of 5

months before the wedding

the bridesmaid dress purchase timeline

Source: TKWN 2013 Bridal Fashion Study Table: 127, 130

2 Months 9%

3 Months 13%

9 Months 3%

8 Months 6%

XO GROUP INC.

Fit-n-Flare 8%

Baby Doll 8%

Empire 18%

A-Line 31%

Sheath 32%

Tables: 131, 133, 134 Source: TKWN 2013 Bridal Fashion Study

Dropped 2%

Basque 3%

Assymetrical 13%

Empire 33%

Natural 53%

sheath and a-line dresses dominate

• 58% of brides have their bridesmaids wear the exact same dress

• 30% of brides have their bridesmaids wear the same color but different style dresses

• 8% of brides have their bridesmaids wear completely different dresses

• 5% of brides have their bridesmaids wear the same style but different color dresses

• Natural and empire waistlines are most popular for bridesmaids

XO GROUP INC. 44 Base: Bought or selected bridesmaids dresses; Table: 135

Dress/Color Palette 2013 2011

Dark Purple 17% 14%

Navy/Dark Blue 12% 9%

Black 10% 16%

Light Pink 9% 3%

Teal/Turquoise 9% 8%

Medium/Royal Blue 8% 8% -

Gray 7% 5%

Fuchsia/Dark Pink 6% 7%

Red 5% 5% -

Burgundy/Wine 4% 5%

Light Blue 4% 5%

Light Green 4% 5%

Light Purple/Lavender 4% 4% -

Orange 4% 4% -

Brown 3% 6%

Yellow 3% 3% -

Beige 3% 2%

Kelly Green 2% 3%

Silver 2% 2% -

Dark Green 2% 2% -

Ivory 2% 2% -

Gold 2% 2% -

Multi-colored 1% 1% -

White 1% 1% -

Bronze 1% 1% -

TOP 3 (NETS):

• “Blues” – 30%

• “Purples” – 20%

• “Blacks & Grays” – 17%

Bridesmaids dresses are a myriad of colors, and purple is the most popular


XO GROUP INC. 45 Base: Bought or selected bridesmaids' dresses AND purchased in-store; Tables: 155, 156,157

Type of Retail “Brick & Mortar” Store

Where Purchased

In-Store 81%

Online 34%

Some in store, some online 16%

Type of Online Store

over 8 in 10 (81%) buy bridesmaids dresses exclusively in a “brick & mortar” store


Other 5% Specialty

store 6%

Department store 12%

National chain bridal store

46%

Local bridal salon/boutique

41%

Dress designer website

7%

User-to-user

website 11%

Department store website

16%

Other 21%

Specialty store website

22%

National chain bridal website

27%

TRENDS:

In-store has increased from 73% in 2011 – local boutique is up from 39%, and department store is up from 9%

Online has increased from 13% in 2011 - Specialty store website is up from 27%, and national chain is up from 24%

Note: National chain bridal store: David’s Bridal, Alfred Angelo, Demetrios etc. Specialty store: J. Crew, Ann Taylor, Anthropologie

XO GROUP INC. Base: Bought or selected bridesmaids' dresses AND know where bridesmaids dresses were purchased; Tables: 158, 159

TRENDS:

For 63% of brides, bridesmaid dresses are purchased in a different store than the gown


Less than $50

6%

$51-$100 21%

$101-$150 33%

$151-$200 24%

$201-$250 9%

More than $250

5%

Average spend on bridesmaid dresses

XO GROUP INC.

the average bridesmaid dress costs $138

XO GROUP INC. 47 Base: Bought or selected bridesmaids dresses; Tables: 136-141

brides are very considerate in allowing bridesmaids a say in the dress selection


6%

18%

23%

31%

19%

31%

9%

24%

28%

26%

39%

32%

I decided to foot the bill of mybridesmaids' dresses so I can pick

exactly what I want

My bridesmaids can choose thecolor/style but I am telling them

where to shop

The bridesmaids' dresses should be allabout them, so I'm letting them

choose their own dresses

It is important that my bridal partyhave dresses that they might wearagain, so I'lve chosen the color but…

My wedding dress is most important,so ultimately the wedding party attire

has to reflect my taste and style

I encourage lots of input from mybridal party, but at the end of the day,

I will choose bridesmaids' dresses…

Completely Agree Somewhat Agree

63%

58%

57%

51%

42%

15% New

in 2013

XO GROUP INC.

selecting the bridesmaids’ dresses is a collaborative process

“All of my bridesmaids and I went all together, I had the color picked and they tried on dresses that they liked until it was one everyone could agree on. And surprisingly it didn't take that long :)”

“I love the trend right now on having bridesmaids pick their own dresses in a color chosen by the bride. I encouraged my bridesmaids to truly pick something they would wear again since dresses aren't cheap! I didn't want to ask them to purchase something that they didn't think they looked good in and would never wear again”

“My bridesmaids were out of state so we all chatted on line & looked at pictures & decided what we all liked. I let them decide on a style together & I picked the color”

“Allowing them to choose their own styles was a lifesaver for me. I told them the store, color, length and fabric - but they picked the style. This way they all felt comfortable which was most important”

Source: TKWN 2013 Bridal Fashion Study Base: Have 1+ bridesmaids and already bought/selected dresses; Tables: 153-155

XO GROUP INC. Source: TKWN 2013 Bridal Fashion Study

5%

5%

5%

8%

6%

12%

18%

29%

7%

7%

8%

11%

14%

15%

19%

45%

Posted pictures of dresses I liked on photo sharingsites

Posted pictures of dresses I liked on social mediasites so everyone in my social circle could see

Video chatted with friends and family aboutshopping for bridesmaids' dresses

Posted pictures of dresses I liked on social mediasites so that only my closest friends and family

could see

Posted social media updates on my shoppingexperience

Posted pictures of dresses I liked on social mediasites so only my bridal party could see them

Shared dresses I found online with family andfriends via social media

Texted my closest friends and family to makeplans to go dress shopping

74%

37%

27%

20%

13%

12%

12%

19%

brides share their bridesmaids’ dress shopping experience across multiple platforms

Base: Have 1+ bridesmaids and already bought/selected dresses; Tables: 153-155

New in

2013

XO GROUP INC.

the groom & groomsmen

XO GROUP INC. 51


6 Months 8%

5 Months 6%

4 Months 13%

0-1 Month

26%

2 Months 22%

3 Months 19%

67%

Suits/tuxes are selected an average of 2.9 months before

the wedding

27% 5%

Compared to the bridal gown, the suit/tuxedo purchase is made right

before the wedding

8+ Months 3%

7 Months 2%

Base: Have already bought/rented groom/groomsmen attire; Table 169

the groom attire purchase timeline


XO GROUP INC.

• Grooms have an average of 4.5 groomsmen


6 Months 6%

5 Months 6%

4 Months 11%

1 Month or Less

32%

2 Months 22%

3 Months 18%

77% 23% 3%

8+ Months 2%

7 Months 1%

Base: Have already bought/rented groom/groomsmen attire; Table 160, 170

the groomsmen attire purchase timeline


Suits/tuxes are selected an average of 2.6 months before

the wedding

XO GROUP INC. 53

When it comes to selecting the attire, over 80% of all

brides and grooms select the suit and/or tuxedo together…both for the groom and for the groomsmen

Base: Have already bought/rented groom/groomsmen attire; Tables: 163-166

formality is still the way to go


Groom’s Attire 2013 2011

Tuxedo 56% 64%

Suit 31% 24%

Casual shirt & pants 4% 4% -

Jacket & tie w/pants 3% 2%

Ethnic attire 0% 1%

Other 5% 4%

• however, more grooms are opting for suits than in 2011

2013 2011

Rent 64% 66%

Buy 33% 29%

Already Own 3% 5%

XO GROUP INC. 54 Base: Have already bought/rented groom/groomsmen attire; Tables: 163-166

formality is still the way to go for groomsmen too


Groomsmen Attire 2013 2011

Tuxedo 57% 63%

Suit 27% 24%

Casual shirt & pants 6% 7%

Jacket & tie w/pants 4% 4% -

Ethnic attire 1% 1% -

Other 7% 4%

2013 2011

Rent 72% 73%

Buy 25% 24%

Already Own 8% 10%

XO GROUP INC. 55

Where Grooms Attire Rented/Purchased Where Groomsman Attire Rented/Purchased

Base: Have already bought/rented groom/groomsmen attire ; Tables: 171,172 *Multiple responses allowed

more than half purchase their attire at a national chain store


Online 3%

Other 7%

National department

store 11%

Local Menswear/ Formalwear store

24%

National Meswear/

Formalwear store 55%

National Menswear/ Formalwear

Store 59%

Local Menswear/ Formalwear

Store 25%

National Department

Store 9%

Online 2%

Other 5%

XO GROUP INC. 56

Grooms spend an average of

$231 and groomsmen at

$161*

Groom Groomsmen

Free as part of a deal 20% 1%

Under $100 8% 14%

$100-$124 13% 21%

$125-$149 11% 22%

$150-$199 17% 24%

$200-$249 12% 14%

$250-$299 4% 3%

$300-$399 3% 2%

$400-$499 2% -

$500-$599 2% -

$600-$999 3% -

$1,000 or more 2% -

Base: Have already bought/rented groom/groomsmen attire; Tables: 173 ,174 *Not including free

Amount Spent on Attire

1-in-5 grooms are getting their tuxes as part of a packaged deal


XO GROUP INC. 57 Base: Have already bought/rented bridal party attire; Table: 175

the rest of the party needs to look good, too


Rented/Purchased Attire

2013 2011

Mother-of-the-bride 62% 62% -

Father-of-the-bride 58% 58% -

Mother-of-the-groom 53% 52%

Father-of-the-groom 45% 45%

Flower Girl 41% 46%

Ring Bearer 36% 40%

Ushers 20% 22%

Junior Bridesmaids 11% 13%

Junior Groomsmen 6% 7%

XO GROUP INC.

key bridal fashion market stats

• Brides spend an average of $1,241 on their bridal gown (up from $1,055 in 2011)

• Bridesmaid dresses cost an average of $138 (up from $136 in 2011)

• Brides typically spend an average of $405 on accessories (down from $566 in 2011)

• The Groom spends an average of $231 on their attire (up from $197 in 2011)

• The Groomsmen spend an average of $161 on their attire (up from $139 in 2011)

Source: TKWN 2013 Bridal Fashion Study Base: Have 1+ bridesmaids and already bought/selected dresses; Tables: 153-155

XO GROUP INC.



2013 bridal fashion study fashion 2013_sales... · 2014-11-04 · texted my closest friends and...

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