2013 asae annual meeting education session: converting professional certificate courses to online...

Converting Professional Certificate Courses to Online Learning

Tuesday, August 6, 201310:45 a.m. – 12 NoonHash tag: #ASAE13 LE89

Diane Elkins, president, Artisan E-LearningJake Gold, CAE, director, education development Community Associations InstituteDavid Jennings, CAE, SPHR, VP, education Community Associations Institute

Speaker Introductions

David Jennings, CAE, SPHRVice President, Education

Speaker Introductions

Diane ElkinsPresidentArtisan eLearning

Jake Gold, CAEDirector, Education DevelopmentCommunity Associations Institute (CAI)

CAI Background

Falls Church, VA

40 years old

32,000 members

50 staff$11 millionrevenue

We Wear Two Hats (at least)

M320

M330

M300

M370

M360

M350 M340

M201 M202

M100

M206M205M204M203

Case Study

M400

M400

M400

M400

M400

CAI Courses

M310

Source: Tagoras

Online Registrations

Series1

0 200 400 600 800 1000 1200 1400 1600

2013

2012

2011

2010

91%

9%

2008

ClassroomOnline

2011

71%

29%

2013

Classroom Online

Course Registrations

Online Course Revenue

2008 2009 2010 2011 2012$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

Online Course Revenue, 2008-2012

Year

Reve

nue

Build vs. Buy

Decision to expand online

http://www.google.com/url?sa=i&rct=j&q=history&source=images&cd=&cad=rja&docid=l9HtIlWUOdsXvM&tbnid=g4dGgevkW1p0uM:&ved=0CAUQjRw&url=http://vanishingpointwiki.com/wiki/History_Lesson&ei=U736UansDez64APeooD4Dg&bvm=bv.50165853,d.dmg&psig=AFQjCNECVUqh_pWy8ZlQasZGHVaEopaTRg&ust=1375473321532915

http://www.google.com/url?sa=i&rct=j&q=isolated&source=images&cd=&cad=rja&docid=NswMblO8NR1dAM&tbnid=z7yizZwpb9afjM:&ved=0CAUQjRw&url=http://leaderswedeserve.wordpress.com/2007/12/14/breaking-news-english-football-isolated-from-jose-mourinho/&ei=7bz6UdSQHpa54APV4YDYAw&bvm=bv.50165853,d.dmg&psig=AFQjCNHLoGwMzFnMrPqi4BpngN8dVKKXLA&ust=1375470145178432

Decision to Expand Online

http://www.google.com/url?sa=i&rct=j&q=international&source=images&cd=&cad=rja&docid=SrDICSobOaKQAM&tbnid=PiFfC62ZPgvzuM:&ved=0CAUQjRw&url=http://www.millikin.edu/cie/&ei=M3T5UfmeD47c4AP8joGwDA&bvm=bv.49967636,d.aWc&psig=AFQjCNET60A2kQ3mNadyf7ctMnUIIQ5Lzw&ust=1375389065193245

Build internally when:

• You have/are willing to hire a dedicated team.

• You are prepared to keep staff up to date on technological changes.

• It is easier to hire/allocate staff than bring on a vendor.

Buy (outsource) when:

• Your staff members already have full-time jobs.

• You’d prefer not to spend the time/money on becoming/staying experts on e-learning development.

• It’s easier to contract with a vendor than add/reallocate staff.

http://www.google.com/url?sa=i&rct=j&q=computer+staff+experts&source=images&cd=&docid=7osBA7Hj2KWHzM&tbnid=bnNee4_ER5n5VM:&ved=0CAUQjRw&url=http://www.mdcoastdispatch.com/articles/2012/01/20/Students/Worcester-Prep-Teaching-Future-Engineers-And-Tech-Experts&ei=vnL5UdP1IaHD4AOxvICYBw&bvm=bv.49967636,d.aWc&psig=AFQjCNFWqCLbMw0gE9AxHHU5_Dx60Jz0SQ&ust=1375387803313522

http://www.google.com/url?sa=i&rct=j&q=computer%20geeks&source=images&cd=&cad=rja&docid=UctrvOra7-0-QM&tbnid=wduaair4922HJM:&ved=0CAUQjRw&url=http://whatislistening.com/blog/computer-geeks-breaking-up-with-their-computers.php&ei=8nT5UbYB9qXgA5CHgeAP&bvm=bv.49967636,d.aWc&psig=AFQjCNHeYOq3xBPnVNnV8sJsNykbZ0cu5Q&ust=1375389282283202

http://www.google.com/url?sa=i&rct=j&q=computer+staff+experts&source=images&cd=&cad=rja&docid=4Ty4fS4s6RufdM&tbnid=cIL26XEfX4Cp9M:&ved=0CAUQjRw&url=http://www.marketingmavens.com/services/&ei=bXL5Ub_hM_TF4AO74IDACw&bvm=bv.49967636,d.aWc&psig=AFQjCNFWqCLbMw0gE9AxHHU5_Dx60Jz0SQ&ust=1375387803313522

http://www.google.com/url?sa=i&rct=j&q=computer+staff+experts&source=images&cd=&cad=rja&docid=9z6GwviHE8WbvM&tbnid=MB_FXY9irBzXPM:&ved=0CAUQjRw&url=http://www.cottage-computers.com/residential&ei=enP5UYfuCfi-4AOTmYDIBw&bvm=bv.49967636,d.aWc&psig=AFQjCNFWqCLbMw0gE9AxHHU5_Dx60Jz0SQ&ust=1375387803313522

http://www.google.com/url?sa=i&rct=j&q=computer+staff+experts&source=images&cd=&cad=rja&docid=N28M32ABHYFHMM&tbnid=kufTzrWT3_QqTM:&ved=0CAUQjRw&url=http://www.apa.org/gradpsych/2009/11/e-learn.aspx&ei=GXP5UYfWIej84AO4tIDABw&bvm=bv.49967636,d.aWc&psig=AFQjCNFWqCLbMw0gE9AxHHU5_Dx60Jz0SQ&ust=1375387803313522

Allocation of Training Staff Work Time

18%

Management24%

ImplementingInterventions21%Design &

Development18%

Analysis9%

Other8%

SelectingInterventions 7%

Leading Change 7%

EvaluatingInterventions

6%

Vendor Selection Process

Considerations for Choosing a Vendor

• Number of years in business • Examples of past work • References • Policy on copyright (Do you retain?) • Policy on source materials (Do you get

them?) • Proprietary tools used? • Use of current technology

http://www.google.com/url?sa=i&rct=j&q=checklist&source=images&cd=&cad=rja&docid=AMkFw2C9wX6lyM&tbnid=dxwpP15C6BjpeM:&ved=0CAUQjRw&url=http://www.page1solutions.com/page-1-blog/are-you-using-website-checklist.html&ei=oNz7UZCHBPKp4AOlwYDADw&bvm=bv.50165853,d.dmg&psig=AFQjCNHwd2RQzPV_lX9EJDWVqtcGp-GgqQ&ust=1375546835876519

• Effective project management process • Size of the company • Ability to meet the timeline • Flexibility with with content/schedule

changes • Pricing model • Philosophy on redesigning courses for the

medium

Considerations for Choosing a Vendor

Trial and Error

Our requirements• Formal review process• Audio on every slide (video on some too.)• Online discussion boards• Plenty of activities and interactions• End of lesson quizzes

Course Design & Development

Challenges

Customer Service

• Increased volume of calls to education department

• Learn by doing• Browsers or other minor

issues

http://www.google.com/url?sa=i&rct=j&q=too%20many%20phone%20calls&source=images&cd=&cad=rja&docid=XnFcevf8PWHJlM&tbnid=ynFwKYXrBSA7kM:&ved=0CAUQjRw&url=http://www.inps4.co.uk/news/detail.html?newsarticlepk=70BB2C6DADCBDE862B39BCB24D629991&ei=u9r7UdyhMLPJ4AOr-4CwDg&bvm=bv.50165853,d.dmg&psig=AFQjCNGkLcwFI-i-1XJO1CNDmXKCNCjvzQ&ust=1375546302664003

Staff Acceptance of Change• How will this impact me and my job?• How will this impact other programs?

http://www.google.com/url?sa=i&rct=j&q=change&source=images&cd=&cad=rja&docid=sZdWVbqAvLPg8M&tbnid=flF-DZ2nGISEfM:&ved=0CAUQjRw&url=http://jerrydross.com/creating-change-in-your-life&ei=fNL7UYKWOrTF4APU-YCQBw&bvm=bv.50165853,d.dmg&psig=AFQjCNE3P2aGscGTvmJhAja8jo_e6sx-sg&ust=1375544083210758

Leader Acceptance of Change• Will this be viewed as an “easier” than

what I had to do?

• Will this in any way decrease or lessen the programs we already have?

http://www.google.com/url?sa=i&rct=j&q=acceptance&source=images&cd=&cad=rja&docid=yHQb45ksNHF_yM&tbnid=D9ab5hm6rHcg_M:&ved=0CAUQjRw&url=http://www.wisdomquotesandstories.com/numbologyhealing/acceptance-the-key-to-enlightenment/&ei=UtP7UY_sKPWr4AO634CgDw&bvm=bv.50165853,d.dmg&psig=AFQjCNG9Cw1kbLRFf9Wr5owYyqHGwEHJag&ust=1375544430710816

http://www.google.com/url?sa=i&rct=j&q=boss&source=images&cd=&cad=rja&docid=i8E344UIy3fzXM&tbnid=prDnN7VnhmNzgM:&ved=0CAUQjRw&url=http://www.guardian.co.uk/money/2009/nov/21/dealing-with-bad-boss&ei=eNj7UabGHNXi4APNpoGoCQ&bvm=bv.50165853,d.dmg&psig=AFQjCNHhG-2QeVPBSWZvBCr67rD2tgV9-Q&ust=1375545719670395

http://www.google.com/url?sa=i&rct=j&q=boss&source=images&cd=&cad=rja&docid=Hf0aXEM5P-56dM&tbnid=81mGN0UlSbx49M:&ved=0CAUQjRw&url=http://eileenhsu01.blogspot.com/2013/03/an-excellent-boss-2.html&ei=ydj7Ub2pOYet4APg4YGYBg&bvm=bv.50165853,d.dmg&psig=AFQjCNHhG-2QeVPBSWZvBCr67rD2tgV9-Q&ust=1375545719670395

Changing Vendors, Tools, etc.

• Switching design firms, authoring software tools, etc., can make the courses look and behave differently.

http://www.google.com/url?sa=i&rct=j&q=different&source=images&cd=&cad=rja&docid=2K2pUAOu_LWP5M&tbnid=JQqTEfPUbMsoBM:&ved=0CAUQjRw&url=http://thecontentwrangler.com/2011/12/13/technical-communication-2012-our-biggest-challenge-is-thinking-differently-about-being-different/&ei=bcr7UdGbFNKl4AORsYC4Cw&bvm=bv.50165853,d.dmg&psig=AFQjCNEhtmHj5BLZlCg_7px5FmMlGJO7hA&ust=1375541964309533

Constant Change in Technology• Adapting courses for mobile devices,

phones, tablets

http://www.google.com/url?sa=i&rct=j&q=mobile%20technology&source=images&cd=&cad=rja&docid=PsCirHoDsTNWXM&tbnid=GTVr7Fmx1s_8pM:&ved=0CAUQjRw&url=http://www.freepasswordmanager.com/2013/03/&ei=T8X7Uf6kMrKw4AOMyYHACA&bvm=bv.50165853,d.dmg&psig=AFQjCNHOMF973iuvI4D79Yd0Wx1C0TeW_g&ust=1375540802239342

Remember 1995?

Lessons Learned / Advice for Other

Associations

Experiment & Innovate• Carve out a safe place

to try new things

• Invest in your own continuous learning

• Participate in events by ASAE, ASTD, eLearning Guild, and other organizations

http://www.google.com/url?sa=i&rct=j&q=mobile%20technology&source=images&cd=&cad=rja&docid=h6napSShrq3WAM&tbnid=nfGuntmqzI4nSM:&ved=0CAUQjRw&url=http://www.smbceo.com/2011/05/02/mobile-technology/&ei=Z8b7UZmpGLj64AObtoHQAQ&psig=AFQjCNHOMF973iuvI4D79Yd0Wx1C0TeW_g&ust=1375540802239342

Dedicate Staff Time• “Rapid development” doesn’t

mean it’s easy, free or fast

• Need organizational support

• Take the time to find vendor firms that will be a good fit

http://www.google.com/url?sa=i&rct=j&q=easy+button&source=images&cd=&cad=rja&docid=OiPxZDymHwPp4M&tbnid=r9kti2WqiX5vhM:&ved=0CAUQjRw&url=http://andrew1322.wordpress.com/2011/09/09/42/&ei=8sj7Uez6O5Sq4APU0YDwAw&bvm=bv.50165853,d.dmg&psig=AFQjCNFFHi_fdH4B0B7Z8KqntrFgkYUTTA&ust=1375541813736504

Questions?

Contact usDavid Jennings, CAE, SPHR

Vice President, Education

Community Associations Institute (CAI)

[email protected]

703-970-9234

Jake Gold, CAE

Director, Education Development

Community Associations Institute (CAI)

[email protected]

703-970-9241

Diane Elkins

President

Artisan E-Learning

dpelkins@

artisanelearning.com

703-679-8929

mailto:[email protected]





Dave’s Extra Photos

2013 asae annual meeting education session: converting professional certificate courses to online...

Education

online learning

elearning development

cae director

members50 staff

staff members

addreallocate staff

online registrations

course design development