2013-2016 Strategic Plan

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MandateEphesians 4:29“Let no corrupt communication proceed out of your mouth, but that which us good to the use of edifying, that it may minister grace unto the hearers”.EG. White. Evangelism, pg. 128"The character and importance of our work are judged by the efforts made to bring it before the public.“

ConvictionWe believe as the communications department that God has placed upon us a great and solemn responsibility to assist every worker at the TOC office to effectively communicate, within and beyond the TOC borders effectively; properly, maintaining our church brand and communicating the love and sacrifice of our Saviour Jesus Christ.At a time where the reputation of the church has been tainted less of integrity and many voices seek to rise as official, we understand it to be our role to ensure that our communication must be correct, true, and builds a bridge of hope to all those we come across.

CommitmentWe are committed to be our best and ensuring that the TOC family never remains in the dark, but through all means possible, make it possible for the office, workers and the entire church share the right information. We have made it our burden that the stranger within our gates, should never be compelled to return without help or attention, but that we can be of help even in our absence, by placing measures of help that all may be saved.

PleaWe ask for your prayers and support as we undertake this task of serving you and doing our earnest part in His vineyard!

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General Conference Mission Statement Communications DepartmentSeventh-day Adventist Church

“Building Bridges of Hope”

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PurposeThe communications department seeks to build bridges of hope while it endeavors to create a favorable image of the church and its mission, life, and activities that will encourage people to become followers of Christ.

These bridges may be accomplished by building trust among groups of people by the sharing of accurate information using contemporary technologies and methods of communication to reach the diverse audiences, both within and without the church, with an open, responsible, and hope-filled communication program.

SDA Ministers Handbook, pg. 62

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GoalsManage the release of accurate informationEffect ‘real time’ Communication strategies within the TOCMaintain the church brand in all public relations within and beyond church bordersCommunication integration between the TOC, Southern Africa Union (SAUC), Southern Africa Indian-Ocean Division (SID) and the General Conference (GC)

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ScopeThe TOC Communications Department (TOCCOM) seeks to fulfil the mandate of the TOC Regular Session of the 11th Triennial 2013 of the Seventh-day Adventist (SDA) church by building bridges of hope in the TOC office, workers, and churches in the four (4) proposed methods:- Information Technology (IT)- Telecommunications- Branding & Marketing- Media

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Information Technology (IT)•Internal (Intranet) & External•Public Relations, IT & Communications Policies•Data Management System•Church Websites, Templates•Pastoral Communications•Social Networks•TOC Mobile App

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TelecommunicationsTOC Toll Free Line

– Prayer Line– Spiritual Support– Trauma Counselling

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Branding & Marketing- Brand Management & Signage- Corporate Gifts & Clothing- Advertisements- IT, Logo Usage Policies- General Public Relations

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MediaMedia CentrePublic Address SystemsBroadcasting (E-Ministries)

– 1 Gospel– Isambulo– Hope Channel– 3ABN

Radio– Adventist World Radio

(AWR)– TOC Radio

Newsletters– Maranatha Magazine– TOC Magazine

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IT

Telecommunications

Short Term Goals Long Term Goals

Data Collection Through Statistical

Reports

Data Management System

Website Weekly Updates TOC Mobile Application

Short Term Goals Long Term Goals

Automatic Email System on TOC

Website

Toll-free Line

Pastoral, Churches and Departmental

(TOC Branded) Email Addresses

TOC Mobile Application, Churches &

Departmental Websites

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Media

Branding & Marketing

Short Term Goals Long Term Goals

Visual Tools (Video, Camera)

Formalize relations with existing

gospel channels (i.e. Isambulo, Hope

Channel, Etc.)

Media Centre & Broadcasting

Music Groups Recordings at TOC

Media Centre

Outsource Public Address System TOC PA System Team, Equipment,

Decor

Website Advert TOC Magazine, Newsletter

Website Advert, Social Networks, Etc TOC Radio

Short Term Goals Long Term Goals

Outsource Corporate gifts Card Printing Machine

SDA Logo Interpretation on Website SDA Church Logo Usage Policy

Dress Code Awareness Campaign Agree on formal and Casual days at

office

Join programs outside the SDA church

with similar intention of moral

regeneration

Strengthen Inter-denominational

relations

Visibility of TOC in civil and private

sector

Form relations with government and

non-government programs in line

with church mission

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Target GroupsOffice DepartmentsWorkersChurchesCivil SectorPrivate SectorCommunitiesSDA Worldwide Community Fundraising RelationsAdventist Laymen & Services (ASI)Sales from TOC Corporate Gifts for all DepartmentsTOC Mobile ApplicationSales from recordings of presentations from Media CentreIncome from Airtime Purchase (TOC Media Centre, Radio)Music Recordings from Media CentreDonations

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IT Media Telecommunic

ations

Branding

Data Capturing

IT Support

Archiving

Website Update

Updating Social

Networks

Online Support

Broadcasting

Recordings

Editing

Duplication of

Material & Sales

Toll-free line

Management

(Retirees & etc)

Conference/Video

Calls

Online Support

Public Relations

Marketing TOC

Programs

Advertising

Work Schedule

Triennial PlanYear 1 Year 2 Year 3

2013-2014 2014-2015 2015-2016

Online Updates

& Links

Branded Email

Setup

Intranet

Social Networks

Events

Capturing

Advertising

Toll free Line

E-Ministries

Broadcasting

Departmental

Websites

TOC Mobile

Application

IT, Logo Usage

Policies

Recording Studio

Media Centre

Websites for

Churches

Magazine

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AnalysesWeaknessesOur department may lose the required support if not realized as major in the core mission of the church.ThreatsThe minimal attention provided for this department and lack of staff; threatens the growth to communicate our brand in real time, correctly, within the policies of the SDA church to our members and the world at large. We may miss the opportunity to mingle as the salt is expected within the borders of the church and beyond. StrengthsInformation Technology makes our lives easier and more convenient to communicate. We therefore want to take advantage of the revolution of faith as expressed by the TOC family and move into the future with the required speed to realize faster results as we build the bridges of hope. We don’t see a difference between communication and technology in our modern day. OpportunitiesWe are ministering in a post modern day, without a doubt we know that communication is key. The recent history of our conference exposed us to the lack of correct, real time and official information that our desk should provide. We therefore are putting our plough in the fattened soil, ready for cultivation; as the world seeks the correct image of a church ready for her Saviour.

Through E-Ministries we rich millions in seconds to communicate the three angels message, and through the toll free line; we are ever present to souls seeking the touch of The Lord through our ministry, this method copies the attribute of our God, the One who never sleeps no slumbers, but watches over Israel. Our department avail the TOC out of office 24/7, and 365 days, with the ability of retrieving from the memory lane.