20121210 upact touch peace seminar
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TRANSCRIPT
Co-creation Kick-offOr, how online can facilitate active global citizenship.
Matthijs Roumen from Tribewise for Upact “Touch Peace” seminar, 11 december 2012
I’ve got only 20 minutes.Let’s keep the theory short and learn from awesome inspiring cases.
Technology introduced 50 years ago ...
Technology introduced 15 years ago ...
Technology is changing the way we communicate
especially for the kids these days ...
grow up with new devices use it whenever they like
The advantage of organizations that are good at heart* (*e.g. peaceful organizations, charities and movements that act for a cause)
So how can we make these hard-to-reach youngsters talk? And make them spread a message, if they can Facebook, Whatsapp, Tumblr or play videogames instead.
Use existing mechanismsBring it close, make it personal The power of networks
Building blocks for successful campaigning
Let’s look at 9 inspiring cases.
Use familiar layouts to deliver a message, easy to understand.
Timeline History LessonsBring it close, make it personal
Combine the knowledge of platform understanding with an impactful message.
Street View SudanBring it close, make it personal
Combine the knowledge of platform understanding with an impactful message. Upact -Timeline Moment
Bring it close, make it personal
Use existing mechanismsBring it close, make it personal The power of networks
Building blocks for successful campaigning
Use a predefined moment to start giving your voice. No more time for excuses. Unicef - Birthdays for Sahel
Use existing mechanisms
Use engaging content to spread a commercial message.
Heineken Facebook content
Celebrating the birthday of the SMS
Announcing wintertime
Wishing you a happy Halloween
Use existing mechanisms
Speak the language of the target audience (by hijacking a hashtag).
Water is life - #FirstWorldProblemsUse existing mechanisms
Use existing mechanismsBring it close, make it personal The power of networks
Building blocks for successful campaigning
Use the network of your ambassadors to get a message across.
Wageningen University Student Street Viewthe power of networks
Use the network of ambassadors to deliver the message.
Wakker Dier Facebook campaignthe power of networks
forcing Albert Heijn to stop using the “Plofkip”
Ask your network for permission to use their social accounts.
1% Club Tik je vrienden Rijkthe power of networks
Sharing is the new currency, show your sympathy and share the messages of 1% club.
Use existing mechanismsBring it close, make it personal think networks
What did we learn today?
Use familiar layouts to deliver a message, easy to understand.Combine the knowledge of platform understanding with an impactful message. Use a predefined moment to start giving your voice. No more time for excuses.
Use engaging content to spread a commercial message.
Speak the language of the target audience (by hijacking a hashtag).Use the network of your ambassadors to get a message across.Use the network of ambassadors to deliver the message.
Ask your network for permission to use their social accounts.
Need more inspiration? Stay up to date at www.frank-ly.nl or www.osocio.org.
