Our innovation is purposefulOur innovation is purposeful

Monster EnergyMonster EnergyMonster EnergyMonster EnergyMonster EnergyMonster EnergyMonster EnergyMonster Energy

Powerade ZeroPowerade Zero Kropla Beskidu Kropla Beskidu EcoEco--TwistedTwisted

Nestea Green Nestea Green Tea SteviaTea Stevia

CappyCappyRGB 0,2LRGB 0,2L

Burn 1LBurn 1L

Nestea Lemon lightNestea Lemon light

CocaCocaCocaCocaCocaCocaCocaCoca--------ColaColaColaColaColaColaColaCola

Slim canSlim canSlim canSlim canSlim canSlim canSlim canSlim can

OBPPCOBPPCOBPPCOBPPC in Polandin Polandin Polandin Poland

How We CreateHow We CreateHow We CreateHow We Create ValueValueValueValueHow We CreateHow We CreateHow We CreateHow We Create ValueValueValueValueWith Our PortfolioWith Our PortfolioWith Our PortfolioWith Our Portfolio

Our Our OBPPCOBPPC strategiesstrategies create value by create value by

addressing individual consumer needsaddressing individual consumer needs

4.29

1.75L

2.5PLN/L

1.5L PET

3.19PLN/L

4.79

2.5L PET

2.40PLN/L

5.99

2.60PLN/L

2x2L PET

2.50PLN/L

9.49

2.65Avg PLN/L

2.60Avg PLN/L

2.50Avg PLN/L

PLN/L

RSP

3.20PLN/L

4.50PLN/L

5.00PLN/L

12.99 8.99 9.99

4x1L PET 6xcan 4x0.5LPET

+4% +8% +8%

4.75PLN/L

1.19

0.25 CAN2.0L PET

5.19

OBPPCOBPPC strategy is yielding resultsstrategy is yielding results

Our volume grew in Traditional TradeOur volume grew in Traditional TradeOur volume grew in Traditional TradeOur volume grew in Traditional Trade

Pre OBPPC vs PYPre OBPPC vs PYPre OBPPC vs PYPre OBPPC vs PY OBPPC vs PYOBPPC vs PYOBPPC vs PYOBPPC vs PY

…………while while while while improvimprovimprovimprovinginginging profitable mixprofitable mixprofitable mixprofitable mix

82% 74%

Core SSD >1L

...all...all--time high NARTD value sharetime high NARTD value share

CCH is the key driver of category growthCCH is the key driver of category growthCCH is the key driver of category growthCCH is the key driver of category growth

YTD ‘11 YTD ‘12

Modern Trade Core SSD pack mix

Source : Internal SAP April YTD data

Core SSD <=1L26%

82% 74%

18%

+8pp

Contribution toContribution toContribution toContribution to

value growthvalue growthvalue growthvalue growth

Share in Share in Share in Share in

sales valuesales valuesales valuesales value

CCHCCHCCHCCH

otherotherotherother

SSD Single Serve volume growthSSD Single Serve volume growthSSD Single Serve volume growthSSD Single Serve volume growth

Single Serve packs CAGR 7%

Total business CAGR 6%Cooler penetrationCooler penetrationCooler penetrationCooler penetration

We continue investing in immediate We continue investing in immediate

consumption and trialconsumption and trial

19m uc

26m uc

158158158158

SSD Single serve as a % of total SSD volumeSSD Single serve as a % of total SSD volumeSSD Single serve as a % of total SSD volumeSSD Single serve as a % of total SSD volume

2006 2011per Population (per ‘10 000 )

Number of coolers in Poland (‘000)

111111111111

4141414129292929

2006 2011

Customer Customer PreferencePreference

85

Market Channel mixMarket Channel mixMarket Channel mixMarket Channel mix CCH Channel mixCCH Channel mixCCH Channel mixCCH Channel mix

65%53%

18% 18%

18%30%

52%41%

9% 8%

Modern Trade & Discounters grewModern Trade & Discounters grew

at the expense of Traditional Tradeat the expense of Traditional Trade

Modern Trade Discounters Traditional Trade IC&Petroleum

13% 17%4%

11%

2006 2011

21% 22%

18%

2006 2011

We create shared value with our We create shared value with our

Customers Customers –– TescoTesco ((JoinJointt Value CreationValue Creation))

87

One extra serving per week is 848m

PLN for the market

One extra serving per week is 848m

PLN for the market

If Tesco maintains a 7% share, it would mean 51m PLN

If Tesco maintains a 7% share, it would mean 51m PLN

Agree to do cross-category

activations

Agree to do cross-category

activations

Building upon our preferred Building upon our preferred

supplier statussupplier status

Better results and people Better results and people Better results and people Better results and people

engagement via engagement via engagement via engagement via Hellenic Good Hellenic Good Hellenic Good Hellenic Good

Morning MeetingMorning MeetingMorning MeetingMorning Meetingssss

• Implemented in 8 locations

• 15 locations by the end of 2012

• Q1 2012 results 2% higher year-on-year

than non-HGMM locations

Satisfy Customers Satisfy Customers Satisfy Customers Satisfy Customers andandandand deliver deliver deliver deliver

profitable volume profitable volume profitable volume profitable volume efficientlyefficientlyefficientlyefficiently ----

Customer Customer Customer Customer CCCCareareareare CentreCentreCentreCentre

• 22m uc sold in 2011

• 31% of Poland customers

• Single Point of Contact

Reached high service level – 99%than non-HGMM locations

• Higher engagement & efficiency

• High accountability for daily activities

• Reached high service level – 99%

• Back Office – Central order entry

Community TrustCommunity Trust

89

Community trustCommunity trust

Active LifestyleActive LifestyleActive LifestyleActive Lifestyle

EnvironmentEnvironmentEnvironmentEnvironment• Eco-twisted project

CommunityCommunityCommunityCommunity• Employee voluntary programme

• Disaster relief

• Happy Meal programme

• Programmes with local

communities

• Tree planting

Active LifestyleActive LifestyleActive LifestyleActive Lifestyle• Coca-Cola Cup

• Keep Fit programme

• Running events

• Bike marathons

90

• Eco-twisted project

• Kropla Beskidu Fund

• Rivers for Life: Vistula revitalisation

• Recycling programme with Tesco

• CHP – CO2 reduction programme

Our partners:Our partners:Our partners:Our partners:

CocaCoca--Cola Hellenic Poland AwardsCola Hellenic Poland Awards

Gold Medal by Polish Business

Club for achievements in

2012 2012 2012 2012 2011 2011 2011 2011 2011 2011 2011 2011

91

Coca-Cola Cup Award:

“Patron of Youth Sports”

Club for achievements in

environment protection

Golden Clip

award for

Kropla

Beskidu

Responsible

Business

Forum

Responsible Business Leader

by Employers of Poland

Responsibility

Laurel for

good

environmental

practices by

Lewiatan

Universum

Professional

Survey

distinction

2010201020102010

2008 2008 2008 2008

2008 2008 2008 2008

Cost LeadershipCost Leadership

92

Full SAP integration Full SAP integration since since

January January 20112011

• Planning and dispatching now integrated

• More efficient warehouse & stock management

• Enhanced mobile solutions (e.g. handheld terminals)

• Better cold drink equipment management

• Reporting & benchmarking solutions

• Live in Poland since February

2012 for certain finance and

HR functions

Leading in shared service Leading in shared service initiativesinitiatives

Benefits

94

Benefits

• Leverage investment in SAP

• Increased centralisation and process standardisation

• Improved governance

• Management focuses on value adding activities in the

marketplace

Our investments drive Our investments drive

operating efficienciesoperating efficiencies

•Strong growth, led by SSDs and substantial upside

opportunity towards EU percap level

•Market leadership in NARTD and sparkling

beverages

•Brands connecting with the Polish consumers with

Coca-Cola being the key driver

The potential of our Polish The potential of our Polish

businessbusiness

Coca-Cola being the key driver

•OBPPC strategy creating value by addressing

consumer needs

• Joint value creation driving customer partnerships

•Cost leadership initiatives creating efficiencies

across the board

•Leading towards excellence