2012 Social Media Campaign & Community Management Examples Sarah Buhr

Social Media Campaign Examples

St Nick Tablet Sweepstakes Non-fans required to Like the page to enter to win an Android tablet:

Once “liked”, 2nd screen came up to fill in their info and invite their friends:

St. Nick Sweepstakes - Results• Fan base went from 92 to nearly 4000 fans

in under a month• Gathered valuable demographic insight• Captured email for pre-launch marketing

initiatives

CES Retweet Campaign

Posted on the blog and tweeted at beginning of CES:

Enter NOW for a chance to WIN!

We’ll pick one lucky winner at random at the end of CES on Jan 13.

1. Follow @NextIssue on Twitter

You must follow @NextIssue before you enter.

2. To enter, tweet “Win a Motorola Xoom! Follow @NextIssue then retweet this post (be sure to include #NextIssueCES #CES)”

CES Retweet - Results• Gained 1044 targeted tech fans in 5 days• Third most tweeted link during CES• Mentioned in *Mashable for the volume of

tweets received• Boosted visibility for partnering brand,

Motorola• Received most blog post views and traffic to

the blog the company had ever had.

CES Retweet - Mashable

Cover Lover

1. Created a Facebook app that showed the covers of all the magazines Next Issue carried2. Participants had to first like the fan page and then pick their favorite magazine on the app

to enter to win.3. App captured email and let Facebook friends know participants favorite magazine after

they picked.

Cover Lover - Results• Increased targeted magazine reading fans by

20% • Able to gauge most popular magazines Next

Issue carried, according to choices selected most.

• Captured demographic data and email of participants.

Community Management Examples

Community Management Example – Utah Senate

The Utah political community is very alive on Twitter. It’s the main online channel of communication for all bills, initiatives, hearings and other happenings within the Senate. I managed this community during the 2011 session.

Community Management - Slim Commandments Facebook Group

I created and still manage a weight loss support group using the Facebook platform where people have a place to support each other, get tips, advice and share successes.

Community Manager Example – Salt Lake Marathon

I facilitated race participants, volunteers and the community through the Facebook group and various fan pages with support, running advice and the ins and outs of the Salt Lake Marathon for the past two years.

Community management – KSL Newsradio

I was a reporter and nightly online community manager for a radio show back in 2006. I put together stories, came in to chat with the show host live on the show and handled the online chat room with the show’s fans on a nightly basis.