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2012

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For the arts community, 2012 was a year pregnant with possibility. The outcomes of several reviews would inform the Gov-ernment’s national cultural policy including the Review of the Australia Council, Mitchell Inquiry into Private Sector Support for the Arts, Convergence Review and the Australia in the Asian Century White Paper. The arts sector became increasingly concerned with postpone-ment of the promised national cultural policy, which was still not delivered by the end of the year.

However, this delay gave NAVA an extended opportunity to advocate for the address of what were identified by the sector as high priorities: the right of artists to appropriate remuneration; and the growing needs of the small to medium arts organisations including those supported though Visual Arts and Craft Strategy (VACS) funding. While NAVA was gratified that the VACS funding was renewed for another four years from mid 2011, in 2012 it became increasingly evident that support from several state and territory arts funding authorities was diminishing.

Advocacy work continued to keep NAVA very busy contributing to many reviews and inquiries and keeping a watching brief on various pieces of legislation to monitor their impact on the visual arts sector and call for changes where necessary. This included continuing to advise on and monitor the development of the National Arts Curriculum for schools for roll out in 2014 in partnership with other members of the National Advocates for Arts Education. NAVA was also gratified with the published evidence that the resale royalty scheme for which it had lobbied for 20 years had started to deliver real value, particularly to Indigenous artists.

As a result of all the work invested in 2011 in commissioning and responding to research into ‘New Directions for NAVA’, the organisation secured an increase in funding in order to set up unique career development programs and opportunities for artists around the country. In a year of comparative funding austerity, NAVA was particularly grateful to the three funders of these new initiatives: the Visual Arts Board of the Australia Council; Arts NSW; and the Copyright Agency’s Cultural Fund.

Successfully trialed were two new programs. The ‘NAVA Connect’ set of online career training modules was developed with the assistance of staff of COFA Online using their sophisticated Omnium software. Four courses were offered and eagerly subscribed to. For a selected group of mid career artists, ‘NAVA Synergy’ provided another more intensive professional development program through on-line training, seminars from experts, in person coaching from industry senior staff and the opportunity to pitch the artists’ project ideas to an expert panel. In addition, NAVA’s expanded program of forums brought a wider field of artists, other art professionals and students together with a range of inspiring experts to debate key issues and offer practical workshops.

Over the course of the year, another major new project - the National Craft Initiative – was developed by NAVA in partnership with the Australian Craft and Design Centres network of state based organisations. Over several months of negotiation, ideas were solidified for an ambitious program to boost the profile and opportunities for the Australian craft and design sector.

2012 ANNUAL REPORT NATIONAL ASSOCIATION FOR THE VISUAL ARTS LTD

Cover image: Chicks on Speed, SCREAM, 2013. Interactive iPad applications and projected video; custom-built sonic stage. Artspace, Sydney. Photo: Silversalt Photography.

Tamara Winikoff Ian Howard

Funders and BenefactorsNAVA is assisted by the Australian Government through the Australia Council, its arts funding and advisory body. NAVA is assisted by the Visual Arts and Craft Strategy, an initiative of the Australian, State and Territory Government. NAVA is supported by the NSW Government through Arts NSW. NAVA is a recipient of support from Copyright Agency’s Cultural Fund. Generous donors are: the Freedman Foundation, Mrs Janet Holmes á Court, the Windmill Trust, Art & Australia/Credit Suisse, Sidney Myer Fund and the Visual Artists Benevolent Fund.

VisionVisual culture is central to Australian life.

PurposeTo build the economic, social and cultural strength of the Australian visual and media arts, craft and design sector.

Why does our organisation exist?NAVA is the national peak body for the visual arts providing advocacy, leadership, and services, to achieve a thriving Australian visual and media arts, craft and design sector and a more vibrant, distinctive and ethical cultural environment. Values

NAVA is expert, resourceful and passionate.

Goal 1 A productive environment for the visual artsRepresent the sector’s interests to influence key visual arts public policy, legislation and regulation through advocacy to and close communication with key decision makers.

Goal 2 Artists realise their career objectives Develop and deliver a range of innovative career development programs and services for visual arts practitioners.

Goal 3 Strong visual arts infrastructureProvide leadership and set standards for the sector and partner with key players. Goal 4 Engaged communities Empower NAVA members and constituents to play an active role in shaping Australia’s cultural life. Provide appropriate resources and services to enable them to achieve this objective.

Goal 5 NAVA is a vibrant & sustainable organisationSecure sufficient resources and ensure good management for NAVA to optimise its capacity and achieve sustainability.

NAVA Means Art

PatronsPat Corrigan AM, Mrs Janet Holmes à Court AC, Professor David Throsby AO NAVA StaffExecutive Director Tamara WinikoffProjects & Strategy Manager Brianna MuntingGeneral Manager Emma Thomson (until June) Jill Gientzotis (from June)Promotions and Marketing Coordinator Micaela GiffneyOnline Communications Coordinator Kimberley Hirst (until September) Alexandra Baranov (from September)Membership Engagement Officer Rochelle Haley (until September)Administration and Membership Officer Harriet Body (until February) Joan Cameron Smith (from February) Bookkeeper Linda LukeDesign Services Imogen Landau

Volunteers Diane Eklund-Abolins, Julia Martin, Kate Moore, Sarah Nolan

Working from the NAVA OfficeAustralian Design Alliance CEO Lisa Cahill

Government Partners

NAVA Grant Partners

NAVA Media Partners

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The good news was received in December that the VAB agreed to support it for three years from 2013.

This work will connect with the programs of the Australian Design Alliance (ADA), with which NAVA is actively engaged as a board member. NAVA also continues its support for ADA though providing administrative help and accommodation.

Many wonderful individuals and organisations have joined with NAVA as members, social network participants, partners, allies, supporters and funders of both NAVA itself and its grant programs. NAVA extends its grateful thanks to the core grant providers: the Visual Arts Board of the Australia Council; all State and Territory Governments through the Visual Arts and Craft Strategy; the NSW Government through Arts NSW; and Copyright Agency’s Cultural Fund. The generosity of NAVA’s philanthropists has continued with the Freedman Foundation, Windmill Trust, Sidney Myer Fund, Sainsbury Trust, Artists Benevolent Trust and Mrs Janet Holmes a Court continuing to make annual donations which enable NAVA to offer a number of highly valued awards and prizes to artists around the country. NAVA also manages an award program for Art and Australia supported by Credit Suisse Private Bank and continues to offer its own NAVA Ignition Prize.

NAVA is indebted to its volunteer directors who comprise the Board of NAVA and the dedicated efforts of its expert, resourceful and passionate staff and volunteers.

Together we honour the contribution made by artists to enriching the cultural life of the Australian community, often making huge personal sacrifices to do so. NAVA also greatly respects the commitment and skill of people working in art organisations to support and promote our artists and their work. We feel privileged to be working with so many of them, helping in this endeavour.

Ian Howard Tamara WinikoffChair Executive Director

National Cultural Policy meetings held with key decision makers to advise on the needs of artists and small to medium visual arts organisations Detailed submission response made to the review of the Australia Council

Artists Fees campaign conducted presenting a 4.000 signatory petition to the federal Arts Minister requesting funding and approaching federal and state/territory funding bodies to mandate a requirement to meet industry standards

Provision of expert advice about the National Arts Curriculum for Schools to Government and Australian Curriculum Assessment and Reporting Authority (ACARA) with other members of the National Advocates for Arts Education (NAAE)

National Craft Initiative funding secured for a three-year program in partnership between NAVA and the Australian Craft and Design Centres (ACDC)

Work continued on a national design policy by the Australian Design Alliance (ADA) of which NAVA is an active member Two new career development programs for artists trialed in 2012: the ‘NAVA Connect’ suite of short on-line courses and the ‘NAVA Synergy’ bespoke artists’ development program

$210,000 worth of NAVA managed support programs provided to 119 artists including introduction of new Sainsbury Sculpture Grant scheme Insurance schemes delivered as part of NAVA’s Professional Membership and new CIRCA Membership

Expert advice provided in response to almost 2,000 enquiries.

2012 Key Achievements

Kate Mitchell, Get Into It, 2012. Single channel projection, variable scale. Image courtesy of the artist.

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Aaron Seeto Elected Board Member (NSW)Director of 4A Centre for Contemporary Asian Art, he is a contemporary art curator with a working knowledge of Asian and Australian art. Aaron is also a practising artist.

Joyce Parszos Co-opted Board Member Has worked as a communications and marketing professional for more than 25 years. Joyce was previously part of the University of Sydney Power Gallery team which led to the establishment of the Museum of Contemporary Art (MCA) and is currently a director on a number of not-for-profit boards. Chair NAVA’s Development Sub-committee.

Jenny Wong Co-opted Board MemberHas over 15 years experience in professional practice as a Chartered Accountant. She is currently a Director at KPMG’s Australian Tax Centre, specialising in government policy, lobbying, advocacy and developments on matters related to Australian taxation. Member of NAVA’s Development Sub-committee.

Kelli McCluskey Elected Board Member (WA)An artist and co-founder of tactical media art group, PVI collective (est. 1998) and co-founder CIA studios (Centre for Interdisciplinary Arts) the Perth based ARI. Kelli writes, colludes, researches and directs for PVI and is responsible for special operations at CIA.

Alexie Glass-Kantor Elected Board Member (Vic)Director and Senior Curator of Gertrude Contemporary, Melbourne. Previously was a curator at the Australian Centre for the Moving Image (ACMI) and held positions in state institutions, independent spaces, festivals and the commercial sector.

Simeon Beckett Co-opted Board MemberHas practised as a barrister in Sydney for over 14 years specialising in the areas of human rights law, anti-discrimination and administrative law. Previous president of Australian Lawyers for Human Rights (2005-2008) and member of various human rights bodies.

NAVA BOARD

Frederick Clise Elected Board Member (SA)Adelaide-based visual artist, with previous business experience in the Information Technology sector. Chair of the Heysen Sculpture Biennial committee. Member of NAVA’s Development Sub-committee.

Pippa Dickson Elected Board Member (Tas)Designer and creative consultant in the private and public sectors. Board member of the Design Centre Tasmania and the inaugural Project Manager and CEO of the Glenorchy Art & Sculpture Park (GASP!).

Ian Howard ChairIan Howard is the current Dean of the College of Fine Arts, University of New South Wales and previously was Provost and Director, Queensland College of Art, Griffith University (1992-1998). He is a practising artist represented by Watters Gallery in Sydney and Charles Nodrum Gallery in Melbourne. Member of NAVA’s Development Sub-committee.

Dina Madorsky Treasurer & Company SecretaryFinance Manager for Westpac, with over 8 years’ experience within the financial services and technology industries.

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ADVOCACY

The advocacy and policy advisory role undertaken by NAVA over the course of 2012 included meeting with the federal Arts Minister and several times with his adviser, as well as politicians and advisers from other political parties. NAVA also met with Sally Basser, First Assistant Secretary of the Office for the Arts and other senior staff, board members of the Visual Arts Board and staff from several sections of the Australia Council and state and territory arts department staff. Other communications included many letters and submissions sent on the range of issues detailed below. National Cultural PolicyThroughout the year, while the arts community waited for the release of the promised National Cultural Policy, NAVA continued to advocate to try to secure a number of policy commitments including funding towards artists’ fees and a boost to support for small to medium arts organisations. NAVA’s executive director Tamara Winikoff met with federal Arts Minister Simon Crean at the ABC’s Artscape show discussing the National Cultural Policy. On behalf of ArtsPeak (the confederation of all peak national arts organisations) Tamara together with the co-convenor of ArtsPeak Julie Dyson (Director of Ausdance), met with Helen O’Neil, Simon Crean’s Arts Adviser on the day after the 2012 Budget announcement to make the case for the small to medium arts organisations.

Review of the Australia Council On May 15th a report was produced by two consultants commissioned by the Government to review the Australia Council which recommended a radical restructure of the Council.

After consultation with both ArtsPeak and representatives of the key sectoral groups which form the National Visual Arts, Craft & Design Network (of which NAVA is the secretariat), a detailed response was lodged by NAVA on behalf of the sector.

Once again representing ArtsPeak, in June NAVA’s Executive Director together with Julie Dyson had meetings with the Arts Minister Simon Crean’s adviser and head of department offering what they believed were better alternative options. NAVA’s Chair, Ian Howard and Tamara also met three times with Kathy Keele, CEO of the Australia Council, and with Rupert Myer after his appointment as chair of the Australia Council providing NAVA’s views on the Council restructure and on arts policy issues.

Artists Fees campaignFollowing an approach by a group of Sydney based artists, NAVA decided to reinvigorate its campaign for the right of artists to fair payment at least according to the rates recommended in the NAVA Code fee scales, when their work is loaned or commissioned for non-selling exhibitions in publicly funded galleries and major events (eg biennales). Also sought was a commitment in the National Cultural Policy of new funds specified for this purpose to assist underfunded small to medium art galleries to meet these obligations.

Over six weeks starting in June a petition asking for this action from government secured over 4,000 signatures. The petition was sent to Arts Minister Simon Crean with a request that he present it in parliament. However, the Minister did not take action and referred NAVA to the Senate.

Meanwhile Tamara made a presentation to the Visual Arts Board (VAB) of the Australia Council which was broadly supportive, and its chair Ted Snell agreed to raise the matter with the governing council of the Australia Council.

NAVA also wrote to all the heads of the state and territory arts funding authorities asking them to make it a condition of grant that their clients pay artists’ fees at least at the minimum industry rates.

Meanwhile NAVA established a correspondence with some its overseas sister organisations which are on the same trail, seeking a similar artists fees commitment in England and Scotland, as has been secured in Sweden, Norway and Canada.

National Arts Curriculum for SchoolsAs a member of the National Advocates for Arts Education (NAAE), NAVA welcomed the draft of The Australian Curriculum: The Arts, released on 9 July by Schools Minister, Peter Garrett. The Government agreed that from 2014, all Australian students will have an entitlement to learn in, through and about the five arts subjects of dance, drama, media arts, music and the visual arts from Years F–8. Students in Years 9 –12 will be given art form choices in secondary school in line with available resources.

Over the course of the year NAAE continued to give expert advice on the work needed to refine the curriculum, and worked with the Australian Curriculum, Assessment and Reporting Authority (ACARA) to achieve further revisions. NAAE also working on seeing an improvement to teachers’ pre- and in-service education and the resources required to teach this new curriculum.

NAAE called for an expansion of the role of specialist teachers, artists in schools and the commitments of arts organisations to support classroom teachers as well as provision of well designed and safe arts learning environments.

Cuts to TAFE FundingNAVA became involved in a campaign by art students and lecturers in relation to the cuts announced to TAFE funding in Qld, NSW and Vic and pending in SA. NAVA supported the NSW ‘Save TAFE Art’ campaign through writing letters to the NSW Premier and Education Minister, attending rallies and protest meetings, keeping a campaign update through the visualarts.net website and Facebook and encouraging NAVA members and other art organisations to add their names to the petition organised by Save TAFE Art. The final tally was 22,000 signatories with the petition accepted by Labor member Carmel Tebbutt for presentation in NSW parliament.

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Digital Copyright ReviewTamara met with other peak organisations to discuss what could be included in submissions to the Australian Law Reform Commission’ Inquiry into Digital Copyright. She also attended a consultation session on the same matter organised by the Australia Council on 1st November. NAVA made its own a submission at the end of November.

Artists’ Work ConditionsOn 18th May following Tamara’s satirical article in Arts Hub, she was contacted by Simone Stephenson, Adviser to Bill Shorten, Minister for Employment and Workplace Relations, Financial Services and Superannuation to discuss an approach to dealing with artists’ long service leave, superannuation and tax.

Review of Private Sector Support for the Arts NAVA wrote a submission to the Government’s Review of Private Sector Support for the Arts. A report was delivered on 7th of March which proposed a merger between Artsupport (the organisation fostering arts philanthropy) and the Australia Business Arts Foundation (encouraging arts sponsorship).

Charity Classification for Arts OrganisationsNAVA Board member Jenny Wong invited Tamara to a lunch organised by KPMG for David Bradbury, Federal Assistant Treasurer. Tamara asked about the possibility of arts organisations being included in the definition of a charity as a Public Benefit Institution (PBI) for tax purposes. Unfortunately the Minister was not sympathetic to this idea.

Immunity from SeizureNAVA was gratified to hear the announcement by Arts Minister Simon Crean that new legislation to stop the seizure of cultural objects on loan from overseas organisations to Australia’s major cultural institutions, would be introduced during the Spring Session of Parliament. Without this guarantee, the major galleries had been finding it increasingly difficult to secure overseas loans in case there was a legal challenge about ownership and provenance. In the previous year NAVA had joined with the major galleries in writing submissions advocating the need for this legislation in order to remove the barriers to Australian galleries borrowing works from overseas institutions and individuals.

ABC Arts in the NewsOn 2nd of February a meeting of ArtsPeak representatives was organised by NAVA with the ABC’s Heads of News Programming and News Policy to discuss the sector’s concern at the cuts being made to arts programming and the staff of the ABC’s Arts Unit. We asked that reporting about the arts be included in every news bulletin similarly to sport so that culture is recognised as being part of the national current affairs conversation.

ADVOCACY CONT’D

Personal Property Securities Act Early in the year the new Personal Property Securities Act, came into force which meant that unless artists registered on the Personal Property Securities Register, artworks on consignment at a gallery would be seized as part of the gallery’s assets if the gallery went into liquidation. To help artists and galleries understand what they had to do, NAVA made information available on its website and with Arts Law, presented a seminar in Sydney on the 15th May. Subsequently, an edited vodcast was uploaded to NAVA’s website for artists everywhere to be able to access.

Artists’ Living Away from Home AllowanceParliament passed legislation changing the Living Away from Home (LAFH) Fringe Benefits Tax concessions under the Fringe Benefits Tax Assessment Act (1986). It came into effect on 1 October. The visual arts sector had concerns in cases where artists travel for residency purposes and NAVA organised an arts industry discussion with tax experts from KPMG to check that it would not have unintended consequences for our industry.

Arts Participation IncubatorTamara joined the Reference Committee and attended meetings of the Arts Participation Incubator, a project of the School of Management and Marketing, Faculty of Business & Law at Deakin University in Victoria. Its purpose is to establish a Study Centre at Deakin for participatory arts, useful to fostering greater interactivity between arts organisations and their constituents.

IBSATamara attended two meetings as a member of the Cultural Sector Advisory Committee to Innovation and Business Skills Australia (IBSA). At the meetings, one in Melbourne and the other in Adelaide, discussed were changes to directions for vocational education. Tamara raised concerns about the impact of TAFE cuts.

DisputesNAVA represented four members experiencing difficulties in relation to having their rights respected. NAVA supported these artists through invoking Australian laws, regulations and art industry best practice standards.

Melbourne Art FairNAVA had a stall at the Melbourne Art Fair in 2012 with the Executive Director, Marketing Coordinator and Projects Manager spending four days at the event. It was a fantastic opportunity to meet with and sign up new members. A significant focus of the event for NAVA was the campaign for the payment of fair artists’ fees and hundreds of petition signatures were collected from the patrons of the Fair. NAVA also sold copies of a number of its publications including the new edition of Money for Visual Artists, the Code of Practice and various TIPS booklets.

REPRESENTATION

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Australian Design Alliance (ADA)Throughout the year, ADA’s work continued on encouraging the Federal Government to adopt a national design policy. In August ADA representatives met with David Brown, advisor to Senator Kate Lundy and other key ministerial advisers to discuss national design policy and the process for making it happen.

Things were progressed on a number of fronts. The membership of ADA was strengthened by its being joined by Engineers Australia. ADA released an initial response to the Prime Minister’s Manufacturing Taskforce and sent a submission to ACARA affirming the need to more effectively include design in the national arts curriculum for schools The CSIRO initiated the Australian Design Integration Network in which ADA was invited to participate.

The ADA hosted a couple of key events. In collaboration with SA Integrated Design Commission (SAIDC) and the Queensland Design Council, ADA presented a forum on 8 May at the State Library in Brisbane focusing on why we need a national design policy. The event was well attended by around 100 people from government and the design sector. ADA Patron His Excellency Michael Bryce delivered the opening address followed by Timothy Horton (SAIDC) and Julianne Schultz chair of the Queensland Design Council.

As part of the Vivid Festival in Sydney an ADA Ideas Forum was held on 6 June at the Museum of Contemporary Art in Sydney. Entitled ‘Driving Australian Design – What a National Design Policy could do for Australia’, the speakers were Oliver Kratzer (DIA), Timothy Horton (SAIDC), Glen Barry and Terri Winter.

Valuable meetings were held over the course of the year including ADA Executive Director, Lisa Cahill travelling to Launceston to attend the launch of Design Island and meet with the Tasmanian Design Alliance. She also went to Adelaide to meet with the SAIDC and attend the launch of the Design South Australia publication.

At its meeting in October the ADA Board endorsed a 6 month process to develop a vision document (working title: ‘Design Vision Australia’ outlining the broad scope of design practice, and the value of design applied across a range of sectors/themes. The paper was intended to form the basis of a national policy discussion with the Opposition, Government & Cross Benches.

A crowd funding campaign through Pozible succeeded in raising $15,000 to support the continuation of the part time employment of the ADA CEO Lisa Cahill and her work on the National Design Policy. Additional funds were contributed by a private sector donor and by SAIDC with which ADA worked closely until the end of the year.

National Craft InitiativeWith the defunding and closure of Craft Australia, from the beginning of 2012, negotiations were conducted by NAVA with the Australian Craft and Design Centres (ACDC) with a view to partnering to lodge a joint proposal to the VAB Australia Council in relation to its National Craft Initiative. Its purpose would be to advocate for the sector, support craft artists, build the capacity of the infrastructure, enhance visibility and strengthen audience engagement with the Australian craft/design sector.

This proposal also aimed to set in place a framework to strengthen alliances and partnerships and build capacity for the future of the sector.

At a meeting on March 30th, it was decided to concentrate the main pitch to the VAB on three major initiatives:

- research as a current snapshot of the sector and to identify new opportunities- a major national/international conference and showcase- a series of ‘pilot projects’.

LEADERSHIP

Tamara Winikoff, Brian Parkes (Chair of ACDC), Avi Amesbury (director of Craft ACT and ACDC Secretariat) and Joe Pascoe (director of Craft Victoria) worked together on a draft three year strategic plan. This was endorsed by ACDC at a teleconference in the last week of May.

The proposed strategy was finalised and lodged with the VAB for decision at its November meeting where Brian Parkes and Tamara made a presentation to the VAB Board members.

The welcome news came in December that we were successful in securing three years of funding at $100K per year. From 2013, the project will be managed through a memorandum of understanding (MoU) between the ACDC and NAVA who will adopt a governance and administrative structure for this partnership. It is intended that an NCI Steering Committee will be established with 6 members, 3 nominated by each group including their two chairpersons.

NAVA, as an incorporated body will take on responsibility for the management of the project on behalf of the partnership.

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SERVICE PROVISION

Professional Practice Education Programs

NAVA Connect IN 2012, NAVA embarked on the development and delivery of ‘NAVA Connect’, an online education package for visual and media artists, craftspeople and designers to assist in building their careers.

With funding from the Copyright Agency’s Cultural Fund, NAVA was able to establish a partnership with COFA Online, located at the College of Fine Arts, University of NSW to develop this suite of new online courses that capitalised on COFA Online’s experience, internationally recognised training programs and course models for developing and delivering education programs online.

From research conducted by NAVA in 2011, artists and NAVA members identified that the most needed types of courses were: artists’ basic business skills; capacity building and brokering new opportunities for more established artists; developing

marketing skills and communication strategies; and industry and community connectivity in the regions.

NAVA developed and offered four courses:1. Arts Business Basics2. Maximise Your Exposure3. Expand Your Career4. Connecting You in the Regions and BeyondEach course was designed to support the different stages and needs of an artist’s career.

Each NAVA Connect course was 7 weeks in length with a maximum of 33 participants. Participants spent 3 to 6 hours per week online to gain skills in scoping their career trajectories, generate marketing and business plans and create networks across geographical boundaries.

One of the most successful aspects of the NAVA Connect courses was that they provided participants with connections to experts and leaders in the arts and closely allied industries.

These industry experts delivered video lectures and online feedback for participants throughout the course providing real learning experiences and invaluable advice. There were 14 key expert contributors from: - the private sector including copyright agencies, accountancy and legal firms- key arts organisations- regionally based visual arts and craft practices - key brokerage agencies like Artsupport- international residency organisations- creative industries including design enterprises and public art consultancies.

NAVA Connect participants were geographically varied coming from NSW, Qld, Vic, ACT, Tas, SA and WA in both metro and regional areas and many participants, even regionally located met up during or after the courses to discuss the learning outcomes and the positive impact the courses had on developing their projects and businesses.

In 2012 participants overall found the courses extremely helpful, easy to use and valuable to their careers. NAVA Connect will continue to be delivered throughout 2013 with an expanded number of courses and topics.

I think it is marvellous that NAVA is making courses like this available for our members! Thank you! It is so necessary for artists, particularly ones in rural areas like me, to have contact and chances to learn, after Uni...

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Art Business Basics’ participant

“Juan Davila, 2013. Weaver(s): Sue Batten, Pamela Joyce, Milena Paplinska, Cheryl Thornton. Photo: Jeremy Weihrauch

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Brokerage Programs

NAVA SynergyIn 2012, the organisation launched ‘NAVA Synergy’, an incubator program for artists to gain practical skills and knowledge for forming and growing a sustainable business that will thrive in the competitive market of the arts and beyond. NAVA Synergy created an environment that was enabling, supportive and valuing of the arts and creative industries. The program enabled participants to implement strategies to establish effective cross sector relationships with the arts and other commercial sectors, develop a successful business model to generate a sustainable income, market their products and projects and engage in a cross industry skills exchange.

NAVA Synergy was delivered through five stages over 7 weeks and included:- 7 week online course with guest lectures by arts industry experts- 3 professional development events exploring topics ranging from social enterprise, entrepreneurship and presentation skills to working with the private sector- 4 one on one coaching sessions with mentors from private sector and government agencies outside of the arts industry- development of a project pitch and final presentation to cross industry panelists including private investors, local government and arts development managers. The coaches and participant partnerships were identified through an interview process that aimed to produce a ‘skills match’.

The coaches came from a range of backgrounds including:- corporate finance and accounting - documentary filmmaking- law and business planning- landscape architecture- professional training, corporate education- local government community engagement.

Industry expert presenters and lecturers came from a range of fields including;- advertising - design and business management- social innovation and entrepreneurship- online communications development- public art production - philanthropic development- marketing management and consulting- multiplatform marketing development.

Participants from the 2012 Synergy program have been successful in developing relationships with national corporate entities, unlocking private investment for their projects and developing sustainable business models and commercial enterprises to support and expand their careers.

Professional Development EventsFunded by Arts NSW, NAVA significantly increased its provision of professional development events in 2012. There were two regional workshops delivered in Albury in June and Port Macquarie in September offering early career information for artists and career marketing.

In addition NAVA launched a series of monthly seminars held at the Gunnery building in Woolloomooloo. These well-attended evenings covered a broad range of topics from ‘using social media’ and ‘building your arts brand’ to the implications of the ‘Personal Property Securities Act’. To ensure regional and national access to these presentations NAVA produced short vodcasts on a number of topics that were made available on its You Tube channel. NAVA ended the year with two sold out large-scale seminars, one conducted in partnership with Sydney College of the Arts on residencies and the second, a workshop on social media optimisation held in Woolloomooloo.

SERVICE PROVISION CONT’D

Public ForumsOver the course of the year a number of NAVA staff presented at public forums across the country discussing current issues and trends and providing professional advice and skills development. The Executive Director spoke at art schools and arts organisations in New South Wales, South Australia, Queensland and Victoria while other team members also did the honours in Queensland and Tasmania. The focus of these presentations was to share knowledge and advice on establishing a successful arts practice, along with information about NAVA and topical issues within the sector such as brokerage and cultural leadership training.

This is such an important program for NAVA to be doing. You are really filling a gap in the market.

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- Synergy Pitch panelist

Artist Run Initiative (ARI) Projects NAVA staff members supported ARIs with advice and network links for artists wanting to establish their own artist run initiatives or develop national projects.

The Australia Council funded ‘ARIna’ website was launched by NAVA in partnership with Crawl, a Melbourne based ARI, to provide a platform for ideas and information exchange for ARIs around the country.

One of the best aspects was the connection with a credited professional that provided individual, personalised feedback.

- Maximise Your Exposure participant

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Expert AdviceIn addition to the expert information published on NAVA’s websites, personal responses were provided by phone and email in response to about 200 requests per month on such issues as copyright, contracts, artists’ fees and wages, funding, sponsorship and grants, tax, insurance, exhibition protocols and gallery relationships.

National TourEach year NAVA’s Executive Director Tamara Winikoff travels to several states to meet with State politicians and directors of arts departments, consult with key sector representatives and give talks at conferences and to art school students.

CanberraTamara was in Canberra several times over the course of the year for meetings with various ministers and advisers and staff of government departments. She also met with directors of a number of galleries and Craft ACT and gave a paper at the Art Education Conference.

AdelaideWhile attending Artists’ Week at the Adelaide Festival, Tamara met with Arts SA’s Executive Director, Alex Reid and Senior Manager Arts Development, Alex Hurford to talk about how the Department was managing changes to funding. Tamara also had productive discussions with Christine Morrow, the new Director of the Australian Experimental Art Foundation, Brian Parkes CEO of the Jam Factory, Rae O’Connell director of Craftsouth and Mary Knights, Director of the SASA Gallery and lecturer at the South Australian School of Art, Architecture and Design at the University of South Australia.

On another trip to Adelaide, Tamara gave a talk at Craftsouth, and to students at Uni SA’s School of Art, Architecture and Design as well as the Central School of Art.

MelbourneThere were several trips to Melbourne for different purposes. Tamara met with Deputy Director of Arts Victoria, Greg Andrews and another senior staff member to discuss the state’s Organisations Program Review. A discussion paper had been released with submissions invited. Tamara had arts industry conversations with Alexie Glass-Kantor, director Gertrude Contemporary and NAVA Board member, Joe Pascoe, director Craft Vic about craft advocacy and initiatives, Kate Daw Board member of the VAB and Avril McQueen, Melbourne City Council in relation to NAVA’s work for the ARI sector. Tamara also delivered lectures to students at the Victorian College of the Arts and RMIT.

BrisbaneIn June, both Tamara and Brianna Munting were in Brisbane for a series of consultations and roundtables. While there, Tamara met with John Stafford Visual Arts Craft Design Manager, Arts Queensland, Anna Rooke Creative Enterprise Qld, Liana Heath, CEO Artisan, Craft and Design Centre and Brad Haseman Creative Industries QUT.

Sydney Various NAVA staff had meetings for a number of different purposes with staff of Arts NSW and the City of Sydney as well as giving lectures to students at Sydney College of the Arts, the College of Fine Arts (COFA) and the National Art School.

New ZealandVisitors from New Zealand with whom Tamara met were Maggie Gresson CEO of sister organisation Artists Alliance and Kate Montgomery newly appointed Policy Manager at Creative New Zealand.

SERVICE PROVISION CONT’D MEMBERSHIP

NAVA membership grew by approximately 20% in 2012 largely due to growth in professional membership. NAVA members continued to enjoy a wide range of services and benefits including discounts, expert advice from NAVA staff, regular updates on sector news and opportunities, and the invitation to be part of a nationally recognised voice, advancing the interests of the Australian visual and media arts, craft and design sector. NAVA cherishes its members and worked hard on their behalf. New Membership CategoryIn 2012 NAVA introduced a new form of membership for arts workers in our sector, following the success of the Professional Membership category. CIRCA Membership, provides professionals with various forms insurance including public liability that is designed for curators, installers, registrars, conservators and arts administrators. To achieve this NAVA continued to work with Local Community Insurance Services, to develop a structure that would offer tailored and effective insurance cover for freelance arts workers. The new scheme expanded NAVA’s membership options.

NAVA Individual Membership Benefits:- participation in art industry campaigns- expert professional advice & referrals - NAVA Quarterly journal - fortnightly eBulletin and access to Member Only content on websites - concession price entry to paying exhibitions in all major national and state galleries and discounts in some of their gift shops - discounts on all NAVA publications and events and on over 200 other products and services nationwide.

NAVA CIRCA Membership Benefits:- a range of insurance covers including Public Liability and Professional Indemnity insurance within Australia and at most international destinations- plus all current Individual Member benefits.

NAVA Professional Membership Benefits:- a range of insurance covers including Public Liability and Professional Indemnity insurance within Australia and at most international destinations- membership of the International Association of Art (IAA) - plus all current Individual Member benefits.

NAVA Certified Membership Benefits:- membership of the International Association of Art (IAA) for professional artists, allowing cardholders free entry to many major galleries and museums worldwide. NAVA represents Australia in the IAA and therefore is uniquely able to issue the IAA card - plus all current Individual Member benefits.

NAVA Organisational Membership Benefits:- Membership for organisations is scaled according to numbers of staff and the NAVA Individual Member benefits are offered to these staff, scaled similarly.

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In 2012 NAVA distributed almost $210,000 in value to visual and media arts craft and design practitioners through its grants program. NAVA assessed a total of 667 applications across NAVA’s grant programs.

Art & Australia/Credit Suisse Private Banking Contemporary Art Award Four artists were selected from a field of 104, one to be featured on the back page of an issue of Art and Australia magazine each quarter. They were Alasdair McLuckie, Britt Salt, Rebecca Baumann and Tom Polo. Of these lucky winners, the work of one was selected for purchase for the Art and Australia collection. Australian Artists Grant (AAG) A generous donation from Mrs Janet Holmes à Court was once again matched by the Visual Arts Board of the Australia Council for the Arts delivering $25,000 to artists around Australia. 52 were successful from amongst a field of 352 applicants.

The Eckersley’s PrizeIn conjunction with the AAG, NAVA awarded to one winner per round The Eckersley’s Art Materials Prize for NAVA Members. Artists Benevolent Trust NAVA received a number of donations towards the Artists Benevolent Trust keeping it active in 2012. This enabled two artists in severe circumstances to be financially supported in this year. Curator Mentorship Initiative (formerly Curator Development Initiative) The Curator Mentorship Initiative (CMI) supported by the Sidney Myer Fund was a national grant opportunity for emerging and mid-career curators to undertake a mentorship at a major national institution. The Initiative provided four grants of $15,000 each to curators and their mentors based in Victoria, South Australia and Belgium.

Freedman Foundation Travelling Scholarship for Emerging Artists 5 emerging artists were selected to fulfill their dreams travelling to places as diverse as the US, Iceland, Scotland, Paris, and Sri Lanka. To mark the presentation of their awards, their work was exhibited for 2 weeks at Kudos Gallery in Sydney along with that of returned 2010 Freedman scholars. Ignition: NAVA Prize for Professional Practice This year NAVA awarded 24 Ignition prizes to graduating students from metropolitan and regional art schools across the country. NSW Artists’ Grant With devolved funding from Arts NSW, NAVA delivered $50,000 in grants to 40 NSW artists from a field of 207 applicants. Sainsbury Sculpture Grant 29 applications were received for the inaugural Sainsbury Sculpture Grant. Of these, four sculptors were selected to take up professional development opportunities that were both international and within Australia.

Windmill Trust Scholarship The Windmill Trust Scholarship received 21 regional NSW applications. The winner was artist Bradley Hammond enabling him to meet the costs of his exhibition of drawings at Bathurst Regional Art Gallery.

NAVA FUNDING PROGRAM

Gabriella Hirst, Mnemosyne III (Altar/Alter), 2013. Photo: Christopher Thomas

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The NAVA Quarterly & eBulletin In 2012, the NAVA Quarterly art industry journal became a full colour publication exploring the trends, issues and changes in the arts industry. Themes for the NAVA Quarterly in 2012 were ‘Brokerage’,’Craft and Design” ‘Diversity’ and ‘Education’. Edited by Micaela Giffney, each issue featured the work of at least 3 artists and had written contributions from a broad cross section of art professionals.

The fortnightly eBulletin continued to update members on opportunities, events and discussions from across Australia alternating between ‘Opportunities’ and inside information about NAVA’s work in ‘NAVA News’.

Money for Visual Artists (MFVA) The 11th expanded edition of NAVA’s most popular publication MFVA was released in 2012 with listings of over 700 opportunities. In 2012 NAVA launched MFVA as both a hard copy publication and an online resource at mfva.com.au. MFVA Online is available to members as part of their membership package and is also offered to non-members as a subscription service. We Are HereIn 2012 the comprehensive ‘We Are Here’ catalogue was launched. The publication explored the issues, discussions and events that were showcased at the highly successful symposium held in 2011 by NAVA in partnership with First Draft ARI, and is a key resource on the issues, histories and models of Australian and international artist run initiatives.

Other NAVA Publications NAVA’s other professional practice hard copy publications continued to sell steadily including: - the Code of Practice for the Professional Australian Visual Arts, Craft and Design Sector; - Theory in Practice Series (TIPS) of ten booklets; - Getting Art There: an Artist’s Marketing Manual; - Art Censorship Guide

WAH publication. Photo: Kim Goodwin.

PUBLICATIONS NAVA IN THE MEDIA“Being paid for one’s labour is a pretty fundamental right but one which continues to be sidestepped for visual artists” - Tamara Winikoff quoted in Crikey Jul 20, 2012 (artists fees) author: Ben Eltham

“We’ll try to influence him (Simon Crean) to include it ($3 million for artists fees) as part of the National Cultural Policy, which is promised very soon”– Tamara Winikoff quoted in Art Gallery Guide July 23, 2012 (artists fees) author: Dylan Rainforth.

Regulation and Funding 25%

Industry Standards and C

ensorship 13%

Austr

alia C

ounc

il 10%

Education and Professional Practice 16%

Arti

sts

Fees

and

Pay

men

ts 2

6%

National Cultural Policy 10%

“In every case, their achievements are remarkable….Without them, the rights of artists in Australia would be back in the dark ages” - Tamara Winikoff article about peak arts organisations published in Arts Hub 7 December 2012

“But the more I read the Review report the more nervous I become. Partly to blame is the lack of definition of terms used like ‘excellence’ and ‘access’ which can lead to fist fights” - Tamara Winikoff article about the Australia Council review published in Arts Hub 7 June 2012.

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NAVA ONLINEPlatform 2011 Figures 2012 Figuresvisualarts.net 105,546 visits 235,152 visitsartscareer.com 22,430 visits 50,561 visitsarina.org n/a 5,869 visitsMFVA n/a 6538 visitsFacebook: www.facebook.com/NAVA.VisualA

4942 fans 6739 fans

NAVA twitter: @

805 followers 1768 followers

ArtsCareer Twitter: @artscareer

2194 followers 3142 followers

YouTube: www.youtube.com/

1904`views (channel)

8308 views for the channel

Pinterest n/a 208 followers

InternationalNAVA’s online presence attracted some international attention concerning NAVA’s campaign to mandate artists’ fees, digital art copyright issues, overseas and regional Australian career opportunities on MFVA, and its art career advice vodcasts and seminars. NAVA also had an increased international following on social media, particularly from the United States and the United Kingdom (150% over last year’s level).

www.visualarts.net.auNAVA’s website has seen a 15.43% increase in visitors. There has been an 82% increase in traffic coming from Facebook (18,592) and a 93.24% increase in referrals (2201) from Twitter.

mfva.com.auMoney For Visual Artists (MFVA) was launched in May 2012 as an online subscription service for listing grants, fellowships and scholarships, residencies, art fairs, awards and prizes. MFVA had 2,920 unique visitors.

www.artscareer.com.auArtsCareer, the professional and career development hub for artists and art educators continued as a successful partnership across all artforms between the 10 partner organisations. Managed by NAVA, it enjoyed a successful year with a 67% growth in unique visitors to the site in its second year, coupled with a 43% growth in social media followers and a very successful YouTube presence.

Unfortunately, despite NAVA’s best efforts no further funding was able to be secured to continue the service from 2013.

www.arina.org.auIn partnership with Crawl, in 2012 NAVA launched the ARIna website specifically aimed at supporting the national Artist Run Initiative (ARI) community. ARIna is a mix of NAVA curated resources and user generated content. By the end of the year there were over 300 members registered and just under 3,000 unique visitors to the site.

National ENgagement

4%

4%

39%

23%

9%

1%

1%

3%

WA Artists: 8.4%

SA Artists: 6.6%

NT Artists: 1%

Qld Artists: 17.3%

NSW Artists: 36.2%

ACT Artists: 1.9%

Tas Artists: 2.2%

Vic Artists:26.5%

Northern Territory- 1% of NAVA members- 1% of NAVA grants- NT focus in June NAVA QuarterlyQueensland- 9% of NAVA members- 5.5% of NAVA grants- Qld focus in March NAVA Quarterly- 2 workshops- 10 day consultation in Brisbane & Cairns- NAVA Connect participantsNew South Wales- 39% of NAVA members- 5 NAVA Board members - 36% of NAVA grants- NSW focus in March NAVA Quarterly- 15 workshops- 7 art school lectures- NAVA Connect participantsAustralian Capital Territory- 1% of NAVA members- 2.5% of NAVA grants - ACT focus in June NAVA Quarterly- 1 workshop- 3 NAVA visitsTasmania- 3% of NAVA members- 1 NAVA Board member- 3% of NAVA grants- Tas focus in December NAVA Quarterly- 1 workshop- NAVA Connect participants

South Australia - 4% of NAVA members- 1 NAVA Board member- 4% of NAVA grants- SA focus in December NAVA Quarterly- 1 workshop- 2 art school lectures- 3 day consultation visit- NAVA Connect participants- 2 NAVA visits

Victoria- 23% of NAVA members- 1 NAVA Board member- 36 % of NAVA grants- Vic focus in September NAVA Quarterly- 1 workshop- 2 art school lectures- 4 NAVA visits- NAVA at the Melbourne Art Fair- NAVA Connect participants

Western Australia- 4% of NAVA members- 1 NAVA Board member- 11% of NAVA grants- WA focus in September NAVA Quarterly- NAVA Connect participants

International- 1% of grants submitted were by Australian artists living overseas.

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Board representation In 2012 NAVA’s Board consisted of 5 elected members from South Australia, Western Australia, Victoria, Tasmania and New South Wales and 4 co-opted members with specific legal, marketing and financial management skills. At the 2012 AGM NAVA farewelled longstanding Board members Tim Morrell and Julie Shiels and warmly thanked them for their valuable contribution to NAVA’s development. As replacements, NAVA welcomed Kelli McCluskey (WA) and Pippa Dickson (Tas). Rick Clise resigned from his position as Acting Treasurer & Company Secretary at the December meeting but continued as a board member. Newly co-opted were Dina Madorsky as Treasurer and Company Secretary and tax expert Jenny Wong.

ViscopyAccording to Viscopy’s articles of association, NAVA is required to nominate three members to the Viscopy Board. In 2012, replacing Alida Stanley and Des Griffin NAVA proposed artists Gary Carsley and Matthew Sleeth.

Staff Late in the year, staff were engaged in starting to plan for NAVA’s 30th Anniversary and to make changes to programs, membership and the rebranding of NAVA in response to feedback from the field. At the beginning of the year, NAVA farewelled its Membership and Administration Officer Harriet Body who decided to continue her studies at COFA undertaking a Masters of Time Based Art degree. She was replaced by Joan Cameron Smith, a photo media artist, who graduated from the National Art School with a BFA (Hons) in Photography in 2006 and moved into the commercial photography industry. NAVA welcomed a new Projects Manager to the team. Kim Goodwin, to work closely with the Brokerage and Strategy Manager on projects, events and professional development activity for members.

Online Communications Co-ordinator Kim Hirst resigned in September to return to the UK and her role was replaced by two new part time positions. The ArtsCareer Co-ordinator position was filled by Rochelle Haley, a practising artist, and Alexandra Baranov from the games industry was appointed to the position of Online Communications Co-ordinator. Emma Thompson, NAVA’s General Manager resigned in the middle of the year and was replaced by Jill Gientzotis. And finally MIcaela Giffney NAVA’s Marketing and Promotions Co-ordinator resigned in December to relocate to Orange with the position to be filled in 2013. Casual Staff and Volunteers NAVA was extremely grateful to all casual and volunteer staff. Administration services were provided on a casual basis when required by Sarah Nolan. NAVA was also greatly indebted to long-time volunteer, Diane Eklund- Abolins as well as Julia Martin who both said farewell to NAVA late in the year. Kate Moore assisted with NAVA’s publications and grants research as well as helping Lisa Cahill with the ADA’s crowd funding campaign.

AdvicebankNAVA approached the Australia Business Arts Foundation (AbaF) to participate in its AdviceBank program that matches business advisors with arts organisations to undertake discrete projects. Melinda Holcombe, AbaF NSW coordinator documented NAVA’s needs and matched the organisation with Thomas West from Nae Design. Staff then met with Thomas West over the next two months to work on defining a preferred future online structure for NAVA.

TenancyDiscussions with Arts NSW stretched over the year as it reexamined the tenancy arrangements for all its properties. The arts tenants at the Gunnery building, including NAVA were offered a new lease but with strings attached that continued to be negotiated into the following year.

ORGANISATIONAL SUSTAINABILITY

Bradley Hammond, Windmill Trust Scholarship recipient 2012, discussing his practice with members of the Windmill Trust. Photo: Tamara Winikoff