2012 Corporate Partnership Overview

CDGA Partner Program

Communication VehiclesCHICAGO DISTRICT GOLFER Official Publication of the Chicago District Golf Association

TELEVISION “Chicago District Golfer” will produce six episodes to air on Comcast SportsNet

INTERNET CDGA.org, receives more than 16 MILLION page views annually

E-MAIL More than 65,000 subscribers receive CDGA e-communications throughout the year

PROMOTIONS & DISCOUNTS Make an exclusive offer to the individual members of the CDGA

HOSPITALITY Tee it up at some of the finest clubs in the District, Sponsor Day at Cog Hill, Sponsor Trip to Erin Hills

Why partner with the CDGA?HISTORY The Association has served the avid golfing community of Illinois since its founding in 1914 by 25 Chicago-area country clubs

SIZE The fourth-largest regional golf association in the country, the CDGA has more than 390 member clubs and 80,000 individual members

DEMOGRAPHICS Members are well-educated, highly-affluent and very successful businessmen and women who are passionate about golf

EXCLUSIVITY Only a select number of organizations will be invited to join the CDGA Corporate Partner Program

OPPORTUNITIES Print, television, internet, email, program/event sponsorship, corporate entertainment and hospitality

DELIVERY The Association prides itself on over-delivering and catering to the needs of its Partners

COST We will work with Partners to create a customized package, directly reaching a high-end demographic at an affordable price

About The CDGABACKGROUND• Founded in 1914 and operated by amateur golfers for the benefit and promotion of golf in the Chicago District• More than 390 member clubs and nearly 81,000 individual members in Illinois, Michigan, Wisconsin and Indiana• Directed by a District-wide Board of Directors and an advisory committee of past presidents• Serviced by a full-time staff based at Midwest Golf House in Lemont, Ill.

SERVICES• Licensed by the USGA to provide a USGA Handicap Index® to all members• Course measuring and rating• Conduct more than 50 amateur tournaments annually• Interpretation of the Rules of Golf• Provide educational seminars and professional expertise on a variety of subjects including

the Rules of Golf, golf course operations and turfgrass research

MEMBER BENEFITS• USGA Handicap Index®• Subscription to Chicago District Golfer magazine• Membership Card• Gold Membership• Exclusive tournament opportunities• Special offers and discounts from CDGA partners and member clubs• Playing opportunities at CDGA Member Days

SUNSHINE THROUGH GOLF FOUNDATION• The charitable arm of the CDGA, founded in 1944• Based on the mission: Bringing joy to people with special needs through golf• Partners with special recreation associations to conduct 89 golf camps annually at member clubs and

the Three-Hole Sunshine Course at Midwest Golf House for more than 1,200 individuals• Provide grants for allied associations including the Kids Golf Foundation, RevelationGolf and Special

Olympics of Illinois

81st Illinois State Amateur champion, Brad Hopfinger

CHICAGO METROBeverly CC (Chicago)Chicago Highlands (Westchester)Cog Hill G&CC (Lemont)The Glen Club (Glenview)Olympia Fields CC (Olympia Fields)

METRO NORTHConway Farms GC (Lake Forest)Kemper Lakes GC (Kildeer)Knollwood Club (Lake Forest)Lake Geneva CC (Lake Geneva, Wis.)Shoreacres (Lake Bluff)

METRO WESTButler National GC (Oak Brook)Cantigny Golf (Wheaton)Chicago GC (Wheaton)Medinah CC (Medinah)Rich Harvest Farms (Sugar Grove)

METRO SOUTHBolingbrook GC (Bolingbrook)Dunes Club (New Buffalo, Mich.)Joliet CC (Joliet)Kankakee CC (Kankakee)Point O’Woods G&CC (Benton Harbor, Mich.)

EAST CENTRALBloomington CC (Bloomington)Canyata (Marshall)Champaign CC (Champaign)Crestwicke CC (Bloomington)Stone Creek GC (Urbana)

WEST CENTRALCountry Club of Peoria (Peoria)Illini CC (Springfield)The Rail GC (Springfield)Soangetaha CC (Galesburg)WeaverRidge GC (Peoria)

NORTH WESTEagle Ridge Resort & Spa (Galena)TPC Deere Run (Silvis)

NORTH CENTRALAldeen GC (Rockford)Kishwaukee CC (DeKalb)Rockford CC (Rockford)Oak Club of Genoa (Genoa)

Regional breakdown of the CDGA’s more than 390 member clubs…

CDGA MEMBER CLUBS

The Southern Illinois Golf Association (SIGA) services nearly 40 golf courses in the southern portion of Illinois.

CDGA member clubs have hosted numerous USGA and PGA Championships. Medinah CC will host the 2012 Ryder Cup and TPC Deere Run is the site of an annual PGA Tour event, the John Deere Classic.

CHICAGO METRO Primarily Cook CountyMETRO SOUTH Primarily Grundy, Kankakee and Will counties plus member clubs in Indiana and MichiganMETRO WEST Primarily DuPage and Kane countiesMETRO NORTH Primarily Lake and McHenry counties plus member clubs in WisconsinNORTH CENTRAL DeKalb, Rockford, LaSalle-PeruNORTH WEST Galena, Quad CitiesEAST CENTRAL Bloomington-Normal, Champaign-UrbanaWEST CENTRAL Peoria, Galesburg, Springfield

CDGA MEMBEr DemographicsGENERAL• Male - 79%• Female - 21%• Between the age of 25 and 54 - 51%• Married - 85%

OCCUPATION• Professional/Managerial - 36%• Business Owner/Partner - 27%• Sales/Marketing - 17%• C-Level Executive - 8%

EDUCATION• Attended College - 93%• Graduated from a four-year college/university - 76%• Earned a Masters/Doctorate degree - 30%

INCOME & INVESTMENTS• Average Household Income: $179,199• Average Value of Investment Portfolio: $514,357

REAL ESTATE• Own Primary Residence - 95%• Average Value of Primary Residence: $534,783• Own Secondary Home/Condo - 22%• Average Value of Secondary Residence: $454,113

LENGTH OF CDGA MEMBERSHIP• Less than 2 years - 11%• 2 to 3 years - 10%• 3 to 5 years - 23%• 5 to 9 years - 19%• 10+ years - 37%

MISCELLANEOUS• Lexus (10%) is the most owned primary vehicle of members• CDGA members average 5 trips annually longer than one day’s duration• 64% of CDGA members are also members of a hotel rewards program• 70% dine out at least once a week with 41% eating out two or more times a week• 95% own a computer, 72% own an HDTV and 40% own a PDA/Blackberry

CDGA INDIVIDUAL MEMBERSHIP BREAKDOWN (2011)• Total active individual CDGA members - 81,511• Private Country Club members - 40,690 (49.9%)• Public Course members - 37,669 (46.2%)• Semi-Private Club members - 2,145 (2.6%)• Clubs Without Real Estate members - 1,007 (1.2%)• Male individual members - 64,312 (78.9%)• Female individual members - 17,199 (21.1%)

ROUNDS PLAYED (2011)• Total rounds posted - 1,670,334• Rounds posted by Private Country Club

members - 916,236• Rounds posted by Public Course members

- 842,446• Rounds posted on the CDGA website

(cdga.org) - 547,063

Research Source: Golf Datatech Member Survey (November 2008) and AdminEscape Handicap Software (2011)

2011 Corporate Partners

®

Chicago District GolferChicago District Golfer is the official publication of the Chicago District Golf Association

• Six (6) issues published annually, including the digest-sized Green Book Course Directory in mid-April• Delivered directly to more than 60,000 golfing households One copy per member address Unlike other area publications, circulation does not rely on bulk distribution to golf courses• With articles from the best golf writers in the District, full-color photography and high-quality

design, Chicago District Golfer is the area’s premier golf publication• Chicago District Golfer provides readers with a package of interesting articles and information about

golf at all levels with an emphasis on the game locally• Speaks to members’ passion for the game by touching on the people, places, trends and events that are

part of their golfing life and lifestyle

FULL-COLOR ADVERTISING RATES (Rates are NET)Note: CDGA member clubs receive a 10% discount on advertising rates

AD CLOSE DATES Note: Ad materials are due ONE WEEK after the ad close date

On the MARK

GOLDENANNIVERSARY

THE RADIX CUPTURNS 50

WHAT’S NEWEQUIPMENT AND

OTHER ITEMS THAT WILL GET OUR

ATTENTION IN 2011

IT’S A GOOD TIME TO BE A TOUR PRO WITH TIES TO THE CHICAGO DISTRICT, AS TWO-TIME WINNER MARK WILSON REALIZES

JUNE 2011 | $2.95 WWW.CDGA.ORG

As the publishing partner for Chicago District Golfer, GOLFWEEK magazine (Golfweek Custom Media) – one of the most respected names in golf journalism – continues its legacy of quality and distinction by lending its editorial and publishing excellence to every issue of Chicago District Golfer.

Winter Travel

A trio of winter getaways plus two destinations for your 2012 list

$2.95 | NOVEMBER 2011 | WWW.CDGA.ORG

CDG has low duplicates with other titles: Golf Digest (52%)GOLF Magazine (35%)GOLFWEEK (28%)Sports Illustrated (20%)CHICAGO Magazine (16%)CRAIN’s Chicago Business (15%)TIME (11%)NEWSWEEK (11%)GOLF Chicago (5%)

Issue Ad Close In Home DateApril (Digest Size) February 23 April 11June April 23 May 30July May 21 June 27August June 25 August 1September July 23 August 29November October 8 November 14

Space Size 1x 3x 4x 6xFull Page $5,490 $5,216 $4,868 $4,694Two-Thirds Page $3,843 $3,651 $3,407 $3,286Half Page $3,019 $2,869 $2,677 $2,581One-Third Page $2,105 $1,999 $1,866 $1,799Quarter Page $1,578 $1,499 $1,399 $1,350One-Sixth Page $1,098 $1,043 $973 $938

Chicago District Golfer TV• “Chicago District Golfer” will produce six (6) half-hour episodes in 2012• A new episode will air monthly from April through September• Typical timeslot is 5:30 p.m. the first Sunday of the month, replay times will vary• Each episode will receive weekly replays throughout the month• All episodes of “Chicago District Golfer” will air exclusively on Comcast SportsNet Chicago,

home of the Blackhawks, Bulls, Cubs and White Sox• Full episodes will also be available on CDGA.org• “Chicago District Golfer” is hosted by long-time sports reporter and avid golfer Jill Carlson• As with Chicago District Golfer magazine, the TV show covers the game from a local perspective focusing on the

people, places and events that most interest the avid golfers of Illinois

Comcast SportsNet Chicago is the home of the Blackhawks, Bulls, Cubs and White Sox and reaches over seven million homes throughout the United States. All episodes of “Chicago District Golfer” TV will be broadcast in spectacular high definition.

Hosted by Jill Carlson

In addition to various feature stories, “Chicago District Golfer” will have regular segments including: The Pro Shop The latest and greatest in golf equipment and gadgetsThe Lesson Tee Golf tips from leading area golf professionalsGolf School Classes in the basic etiquette of the gentlemen’s gameGems of the CDGA Featuring the signature golf holes throughout the areaThe Rule Book A look at some of the unique rules of the game

ADVERTISING OPPORTUNITIES Additional sponsorship opportunities are available

SEGMENT SPONSORSHIP $1,500 per show or $7,500 for full season Sponsorship includes opening, segment billboard plus one (1) :30 commercial per show:30 COMMERCIAL* $1,000 per show, $2,500 for three shows or $5,000 for full season:10 BILLBOARD COMMERCIAL $500 per show, $1,250 for three shows or $2,500 for full season

*“Chicago District Golfer” production partner can produce a :30 commercial for a one-time fee of $1,000

CDGA.orgOur website, CDGA.org, receives more than 16 MILLION page views annually

HOMEPAGE• Provides visitors with detailed information about CDGA activities and services• Latest announcements from the CDGA and allied golf associations• Complete listing of all CDGA member clubs• News and articles from the professional golf world via Golfweek.com• CDGA Store allows members to purchase CDGA-logo products from Adidas Golf• Archived issues of Chicago District Golfer magazine• Corporate Partner profiles• The Tee Box provides details of special offers from Partners and member clubs

MY CDGA CADDIE• Provides members with their own personalized web page within CDGA.org• Members can post scores, track handicap index, book tee times and much more

TOURNAMENT HEADQUARTERS• Complete information on the CDGA Tournament Program including event schedule,

tee-times and tournament results

CDGA VIDEO PLAYER• Showcases recent clips from “Chicago District Golfer” and other local events

Banner April – Oct. Nov. – March120x240 $1,000/month $500/month120x600 $1,250/month $750/month

Advertising Specifications • Available banner positions: 120x240 and 120x600• Acceptable ad formats: JPEG, GIF (static or animated)

and SWF (Flash)

ADVERTISING RATES

January February March April May June307,944 285,403 433,244 1,129,205 1,822,233 2,213,885

July August September October November December2,261,698 2,227,077 1,433,474 933,855 350,261 221,457

Monthly Page Views

Advertising Specifications • Available banner positions: 120x240 and 120x600• Acceptable ad formats: JPEG, GIF (static or animated)

and SWF (Flash)

Scorecard e-revision• The CDGA’s electronic newsletter• Currently distributed to more than 40,000 email addresses• The Scorecard E-Revision is sent on the 1st and 15th of every month• Provides members with their up-to-date USGA Handicap Index® as well as

the latest news from the CDGA and Sunshine Through Golf Foundation• Banner Advertisements available in two (2) locations Main Category, 370 pixels wide x 60 pixels high Right Rail, 120 pixels wide x 240 pixels high• No flash banners, JPEG format preferred, GIF static files accepted• Detailed tracking reports provided through SubscriberMail

2011 SCORECARD E-Revision Averages

Number of Recipients: 37,998Unique Opens: 16,771 (44.14%)Total Opens: 29,791 (78.4%)Total Banner Ad Clicks: 282

ADVERTISING RATESMain Category (370 x 60) Right Rail (120x240)1 issue: $1,500 1 issue: $1,2503 issues: $3,750 3 issues: $3,0006 issues: $6,000 6 issues: $5,00012 issues: $10,000 12 issues: $8,000

Special Membership OffersEXTEND A SPECIAL OFFER TO CDGA MEMBERS…

2011 SPECIAL MEMBERSHIP OFFERS INCLUDED...

ARLINGTON PARK• Arlington Park offered CDGA members a 20% discount on general admission and select box seats to the Arlington Million, the biggest racing

event of the summerCHICAGO BLACKHAWKS• The Blackhawks reserved more than 1,200 tickets to select games for the 2011-2012 season exclusively for CDGA members to purchase• A unique Ticketmaster website listed last-minute Blackhawks ticket availability in the Tee Box section of CDGA.orgCHICAGO WOLVES• The four-time league champions provided ticket discounts of up to 20% to members in addition to product promotions with ticket purchaseCHICAGO WHITE SOX• The White Sox offered CDGA members the ability to purchase individual game tickets to the Gold Coast Ticket Club, a premium seating location,

typically only offered as a full season plan• Discounted tickets to select games at U.S. Cellular FieldSIX FLAGS GREAT AMERICA• Tickets to the area’s premier theme park, Six Flags Great America and Hurricane Harbor, were available for a reduced rate during a four-day period in July• Six Flags Fright Fest tickets were available for a reduced rate during a four-day period in October to CDGA member, family and friendsOTHERS• Various BMW Championship ticket offers• Special VIP ticket offers to Live Nation events

Entertainment & HospitalityIN ADDITION TO HAVING ACCESS TO GOLF COURSES THROUGHOUT THE DISTRICT, THE CDGA ALSO HAS A VARIETY OF ENTERTAINMENT/HOSPITALITY OPPORTUNITIES ...

SPONSOR TRIP• In 2012 the CDGA will host its Corporate Partners on a weekend excursion to Erin Hills in Hartford, Wis., site of the 2017 U.S. Open • Trip includes hotel accommodations, a group dinner and multiple rounds of golf

CDGA MEMBER TRIP• Each November, the CDGA conducts a Fall Golf Excursion to a world-class golf destination (Pebble Beach, Pinehurst, Bandon Dunes)• Trip includes hotel accommodations, group dinners and multiple rounds of golf

SPONSOR DAY• The CDGA hosts its annual Sponsor Day Golf Outing at Cog Hill Golf & Country Club• The day includes 18 holes on Cog Hill’s Dubsdread Course, host of 20 PGA Tour events, and a cocktail party at CDGA headquarters

ContactAll CDGA corporate partnerships are custom built to fit the needs and budgets of our Partners. Please contact the CDGA to create a partnership package that fulfills your marketing needs.

Thank you for your time and consideration!

Andrew LouthainSenior Director of Corporate PartnershipsChicago District Golf Association(630) 685-2321 - Fax: (630) 257-2088alouthain@cdga.orgwww.cdga.org

Midwest Golf House Complex | 11855 Archer Avenue | Lemont, IL 60439