2012 brazilian healthcare it company of the year award
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Based on the findings of this Best Practices research, Frost & Sullivan is proud to present the 2012 Brazilian Healthcare IT Company of the Year Award.TRANSCRIPT
2011 South African Data Centre Green Excellence Award in Technology Innovation Cybernest
© 2011 Frost & Sullivan 1 “We Accelerate Growth”
2012 Brazilian Healthcare IT
Company of the Year Award
2012
BEST PRACTICES RESEARCH
© 2012 Frost & Sullivan 1 “We Accelerate Growth”
Company of the Year Award
Healthcare IT
Brazil, 2012
Frost & Sullivan’s Global Research Platform
Frost & Sullivan is in its 50th year in business with a global research organization of 1,800
analysts and consultants who monitor more than 300 industries and 250,000 companies.
The company’s research philosophy originates with the CEO’s 360-Degree Perspective™,
which serves as the foundation of its TEAM Research™ methodology. This unique approach
enables us to determine how best-in-class companies worldwide manage growth,
innovation and leadership. Based on the findings of this Best Practices research, Frost &
Sullivan is proud to present the 2012 Brazilian Company of the Year Award in Healthcare
IT to InterSystems Corporation (InterSystems).
Significance of the Company of the Year Award
Key Industry Challenges Addressed by Effective Strategies
The healthcare sector has seen a growing movement, the adoption of the electronic health
records (EHR)-based software solution. The idea is to develop a single and integrated
record of patients among different healthcare institutions, with data being accessed
instantly from anywhere and, if required, emergency medical attention being provided.
Projects of this type are being developed worldwide, motivated mainly by a vision of
better patient control, which can facilitate not only expense reduction, but also a safer and
quicker service for patients.
The use of an EHR solution meets several challenges in countries where there are different
decision makers for its implementation, such as Brazil. Brazilian public healthcare
BEST PRACTICES RESEARCH
© 2012 Frost & Sullivan 2 “We Accelerate Growth”
institutions are divided into federal, state, and municipal councils. This dynamics can
make EHR adoption more difficult, since all three public instances might accept this
adoption for better integration. Moreover, the local market suffers from the lack of an
adequate structure to best assume information technologies solutions usage. The
instability of the system can simply deny the IT appliance in some sensible sectors, such
as healthcare.
Healthcare IT solutions providers might invest in adapting themselves to this paradigm in
order to best correspond to the specific market needs.
Impact of Company of the Year Award on Key Stakeholders
The Company of the Year Award is a prestigious recognition of Intersytems’
accomplishments in healthcare IT. An unbiased, third-party recognition can provide a
profound impact in enhancing the brand value and accelerating InterSystems’ growth. As
captured in Chart 1 below, by researching, ranking, and recognizing those who deliver
excellence and best practices in their respective endeavors, Frost & Sullivan hopes to
inspire, influence, and impact three specific constituencies:
• Investors
Investors and shareholders always welcome unbiased and impartial third-party
recognition. Similarly, prospective investors and shareholders are drawn to
companies with a well-established reputation for excellence. Unbiased validation is
the best and most credible way to showcase an organization worthy of investment.
• Customers
Third-party industry recognition has been proven to be the most effective way to
assure customers that they are partnering with an organization that is leading in its
field.
• Employees
This Award represents the creativity and dedication of InterSystems’ executive
team and employees. Such public recognition can boost morale and inspire your
team to continue its best-in-class pursuit of a strong competitive position for
InterSystems.
BEST PRACTICES RESEARCH
© 2012 Frost & Sullivan 3 “We Accelerate Growth”
Chart 1: Best Practices Leverage for Growth Acceleration
Key Benchmarking Criteria for Company of the Year Award
For the Company of the Year Award, the following criteria were used to benchmark
InterSystems’ performance against key competitors:
• Growth Strategy Excellence
• Growth Implementation Excellence
• Degree of Innovation with Products and Technologies
• Leadership in Customer Value
• Leadership in Market Penetration
Decision Support Matrix and Measurement Criteria
To support its evaluation of best practices across multiple business performance categories,
Frost & Sullivan employs a customized Decision Support Matrix (DSM). The DSM is an
analytical tool that compares companies’ performance relative to each other with an
integration of quantitative and qualitative metrics. The DSM features criteria unique to each
Award category and ranks importance by assigning weights to each criterion. The relative
weighting reflects current market conditions and illustrates the associated importance of
each criterion according to Frost & Sullivan. Fundamentally, each DSM is distinct for each
market and Award category. The DSM allows our research and consulting teams to
objectively analyze each company's performance on each criterion relative to its top
competitors and assign performance ratings on that basis. The DSM follows a 10-point scale
that allows for nuances in performance evaluation; ratings guidelines are shown in Chart 2.
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© 2012 Frost & Sullivan 4 “We Accelerate Growth”
Chart 2: Performance-Based Ratings for Decision Support Matrix
This exercise encompasses all criteria, leading to a weighted average ranking of each
company. Researchers can then easily identify the company with the highest ranking. As a
final step, the research team confirms the veracity of the model by ensuring that small
changes to the ratings for a specific criterion do not lead to a significant change in the
overall relative rankings of the companies.
Chart 3: Frost & Sull ivan’s 10-Step Process for Identifying Award Recipients
Best Practice Award Analysis for InterSystems
The Decision Support Matrix, shown in Chart 4, illustrates the relative importance of each
criterion for the Company of the Year Award and the ratings for each company under
evaluation. To remain unbiased while also protecting the interests of the other
organizations reviewed, we have chosen to refer to the other key players as Competitor 1
and Competitor 2.
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© 2012 Frost & Sullivan 5 “We Accelerate Growth”
Chart 4: Decision Support Matrix for
Company of the Year Award
Measurement of 1–10 (1 = lowest; 10 = highest) Award Criteria
Growth Strategy Excellence
Growth Implementation
Excellence
Degree of Innovation with
Products and Technologies
Leadership in Customer
Value
Leadership in Market
Penetration
Weighted Rating
Relative Weight (%) 20% 20% 20% 20% 20% 100%
InterSystems 8.5 9 9.3 8.7 10 9.1
Competitor 1 7.2 8 7.2 8.3 9.2 7.98
Competitor 2 7.2 7.6 7.1 8 8 7.58
Criterion 1: Growth Strategy Excellence
InterSystems is a global leader in software for connected care, with headquarters in
Cambridge, Massachusetts, and offices in 25 countries. In Brazil, the corporation has been a
pioneer in implementing electronic health record systems through its TrakCare™ software.
Although it is a foreign company, InterSystems has successfully suited its growth strategy
to best understand Brazilian market needs, developing not only a tailor-made solution for
different client typology, but also being extremely committed to understanding and offering
solutions for local healthcare institutions’ main requirements.
Criterion 2: Growth Implementation Excellence
InterSystems brilliantly implemented an EHR system in Brazil for both public and private
institution chains. This stands out due to its flexible capacity of dealing with totally different
types of customers. For private healthcare institution chains, the company has provided EHR
solutions for renowned hospitals and large diagnostic centers, such as Albert Einstein
Hospital. However, one of the most impressive actions was to develop an EHR system
among healthcare public institutions for the government of the federal district (GDF) of
Brasilia, enabling more than two million patients in 17 hospitals with 4,400 beds, plus 61
health centers, polyclinics, diagnostic laboratories, and pharmacies, to obtain electronic
health records shared among themselves. The solution application has allowed not just for
better health management, but also for taking advantage of the integrated information
through an analytical process, such as the promotion of preventive actions within the
population.
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© 2012 Frost & Sullivan 6 “We Accelerate Growth”
GDF of Brasilia recognized that moving from its paper-based system and automating
manual processes could yield huge improvements in terms of quality of care and deliver
significant cost reductions. InterSystems’ growth implementation process happened through
successful cases, evidenced by cost reduction and better information flux.
Criterion 3: Degree of Innovation with Products and Technologies
InterSystems TrakCare™ is an Internet-based unified healthcare information system that
rapidly delivers the benefits of an electronic patient record system. Its functionalities were
developed according to end users’ demands—health professionals who are already users of
the tool and have worked together with the corporation—providing information regarding
the solution’s main challenges and needs, especially for systems’ security and clinical
productivity improvement. Based on these customers’ necessities, InterSystems is
frequently adding new tools into the TrakCare software, such as the powerful “closed loop”
medication management within a unified healthcare information system—improving patient
safety and clinician productivity—new clinical summaries, alerts, "break the glass"
capabilities, and care planning work lists, combined with ease-of-use enhancements,
providing a system that clinicians want to use, and also a patented technology for unlocking
important information often hidden away in clinical notes.
Criterion 4: Leadership in Customer Value
Before launching a new solution or improvements to its already-leading solutions,
InterSystems goes to its clients and learns how its solutions can add more value to them.
This survey of clients clearly proves that InterSystems places a high emphasis on the
service it provides to its customers, which directly impacts the level of customer
satisfaction. In addition, InterSystems’ strategy to maintain branch offices next to its main
customers illustrates its “partnership”-oriented thinking process of not only offering quick
and efficient service support, but also continuing work after solution implementation in
order to offer a non-stop updated system, as well as being always keen to assist clients
regarding necessities thereafter.
Criterion 5: Leadership in Market Penetration
The most significant barrier to international healthcare IT corporations entering into the
Brazilian market is its solution “tropicalization” (meaning to adapt a solution used in a
developed country to a different reality). InterSystems has quickly surpassed this market
restraint, adapting its overseas EHR solution to the local market without losing its main
functionalities and tools.
InterSystemsis still the only company that could totally adapt and insert EHR solutions to
the Brazilian reality.
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© 2012 Frost & Sullivan 7 “We Accelerate Growth”
Conclusion
InterSystems has pioneered and successfully introduced an electronic health records
solution into the Brazilian market. The company’s capacity to surpass several local HC IT
implementation challenges makes its accomplishment an outstanding one in terms of
understanding the main market needs and offering a tailor-made approach. The importance
of its solution for the local healthcare sector’s development will assure InterSystems a
reference and benchmark position among healthcare IT market participants in Brazil.
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Chart 5: The CEO's 360-Degree Perspective™ Model
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Critical Importance of TEAM Research
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Chart 6: Benchmarking Performance with TEAM Research
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