2012 annual review

!

ANNUAL REVIEW 2012

The Space Front i e r Foundat ion i s an organizat ion o f peop l e ded i ca t ed to open ing the Space Front i e r to human se t t l ement as rap id ly as poss ib l e .

Our goa l s in c lude pro t e c t ing the Earth ’ s f rag i l e b io sphere and cr ea t ing a f r e e r and more prosperous l i f e f o r ea ch genera t ion by us ing the un l imi t ed energy and mater ia l r e sourc e s o f space .

Our purpose i s to un leash the power o f f r e e en t erpr i s e and l ead a uni t ed humani ty

permanent ly in to the So lar Sys t em.

www.spacefrontier.org/

3

TABLE OF CONTENTS EXECUTIVE DIRECTOR’S STATEMENT .......................................................................................................... 4/

PROJECT: TEACHERS IN SPACE ...................................................................................................................... 5/

PROJECT: NEWSPACE CONFERENCE ............................................................................................................ 6/

PROJECT: BUSINESS PLAN COMPETITION ................................................................................................... 7/

PROJECT: NEWSPACE NEWS .......................................................................................................................... 8/

PROJECT: STUDENT BUSINESS PLAN COMPETITION ................................................................................. 9/

PROCESS: POLITICAL STRATEGY & ACTION ............................................................................................. 10/

PROCESS: COMMUNICATIONS ..................................................................................................................... 12/

PROCESS: ADVOCATES 2.0 ............................................................................................................................ 15/

PROCESS: FINANCE & TREASURER’S REPORT .......................................................................................... 16/

DIRECTORY ....................................................................................................................................................... 17/


4

EXECUTIVE DIRECTOR’S STATEMENT

Two/Thousand/Twelve/was/an/important/year/for/the/Foundation/and/for/the/goal/of/settling/space./The/change/of/paradigm/to/access/space/had/a/visible/milestone/when/ Space/ Exploration/ Technologies/ successfully/ launched/a/ resupply/mission/to/the/International/Space/Station./It/represented/a/change/in/the/way/our/society/views/ the/ space/ environment/when/ our/ civil/ government/ started/working/with/the/ private/ sector/ to/ access/ space/ the/ same/ way/ they/ do/ when/ accessing/Albuquerque,/NM:/by/purchasing/a/service/and/paying/for/delivery.//

We/also/saw/the/founding/of/Planetary/Resources/and/of/Deep/Space/Industries,/endeavors/to/mine/asteroids./The/dream/of/“living/off/the/land”/in/space/has/long/been/seen/as/ the/great/enabler/of/ living/ there./These/brave,/brilliant/ teams/are/bringing/us/that/much/closer./

At/the/Foundation/itself,/our/Business/Plan/Competition/introduced/the/NewSpace/community/to/a/number/of/new/companies/in/biotech/and/other/sectors,/our/Teachers/in/Space/project,/through/good/fiscal/management/was/ approved/ to/ offer/workshops/ into/ 2013,/ and/ our/NewSpace/ series/ of/ conferences/was/ its/ biggest/ and/most/successful/yet./This/is/leading/to/a/growing/acceptance/of/space/as/a/normal/place/to/live/and/work/and/experience/the/world/to/wholly/new/social/spheres/that/never/considered/the/ idea/before./We/are/going/to/build/on/these/further,/expanding/the/reach/of/the/Business/Plan/Competition/ in/the/coming/year/with/new/approaches/to/prizes/and/by/expanding/the/Teachers/in/Space/program/beyond/the/current/NASA/funding/with/the/goal/of/putting/teachers/themselves/into/space./The/NewSpace/Conference/remains/the/anchor/stone/that/our/other/projects/find/their/home/and/our/Advocates/can/find/each/other./

We/ transitioned/ at/ our/ NewSpace/ Conference/ in/ late/ July/ to/ a/ new/ Executive/ Director./ Will/ Watson/ is/continuing/ on/ as/ our/ Vice/ Chairman./ He/ started/work/with/ the/ Foundation/ by/ resurrecting/ our/ NewSpace/Conference/from/an/attendance/of/75/people/and/started/us/down/the/road/to/the/industryXleading/event/it/is/today./Under/his/leadership,/the/Foundation/has/built/roads/to/work/better/with/NASA,/and/during/this/time/the/ Foundation/ has/ experienced/ great/ gross/ revenue/ growth/ to/ be/ one/ of/ the/ few/ space/ nonXprofits/ still/growing./I/hope/to/carry/on/that/growth/and/trend/into/the/coming/years./

To/that/end,/my/major/focuses/over/the/last/7/months/has/been/to/improve/our/communications/efforts/and/our/fundraising/efforts./We/have/stepped/back/to/identify/measurable/goals/to/each/of/our/communications/efforts,/and/to/make/sure/that/results/are/reported/after/the/fact./We/are/integrating/analytics/into/our/email/and/website/management/ to/a/greater/degree/and/have/ introduced/a/new/publication,/ the/Letter%From%the%Executive% Director,/ to/ talk/ specifically/ about/ Foundation/ issues/ and/ progress./ We/ are/ also,/ in/ early/ 2013,/exploring/ some/ staffing/ changes/ to/ keep/ these/ changes/ moving/ forward./ We’ll/ keep/ you/ upXtoXdate/ with/those/changes/through/the/Letter%From%the%Executive%Director/and/other/publications/this/year./

Our/changes/to/the/way/we/do/our/fundraising/are/still/nascent,/but/we/are/exploring/a/number/of/interesting/partnerships/to/raise/our/visibility/in/the/public/eye,/as/well/as/making/subtle,/but/important,/changes/to/the/way/we/conduct/our/onXline/donations./Most/importantly,/ in/2013/we/are/planning/on/introducing/recurring/monthly/donations,/which/we/are/planning/to/apply/to/multiple/areas/within/the/Foundation./

We/ at/ the/ Space/ Frontier/ Foundation/ are/ excited/ about/ the/ changes/ going/ on/ here,/ and/ we/ are/ looking/forward/to/hearing/from/you/about/things/you/want/from/us./Thank/you./

Jonathan'Card'Executive/Director,/Space/Frontier/Foundation


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PROJECT: TEACHERS IN SPACE

PROJECT MANAGER: LIZ KENNICK

Teachers/ in/ Space’s/ goal/ is/ to/ send/ 200/ of/ America’s/ teachers/ into/suborbital/ space/and/ then/ return/ them/to/ the/classroom/where/ they/can/lead/ a/ rigorous/ revival/ in/ Science,/ Technology,/ Engineering/ and/ Math/(STEM)./Teachers/ in/Space/also/hopes/to/attract/the/brightest/and/best/of/America’s/youth/into/the/teaching/field/and/to/revitalize/a/tired/and/ailing/profession/with/new/and/invigorating/STEM/Curriculum./

/

2012/Project/Activity:/

• Five/ highly/ successful/ workshops/ on/ three/ separate/ topics/ were/ held,/ which/ were/ conducted/across/the/country:/

o Space'Medicine'&'Human'Factors,/June/25X29/at/the/Civil/Aerospace/Medical/Institute/in/Oklahoma/City,/OK/

o Suborbital'Astronautics,/ July/ 9X13/ at/ EmbryXRiddle/Aeronautical/University/ in/Daytona/Beach,/FL/

o Space'Medicine'&'Human'Factors,/July/16X20/at/EmbryXRiddle/Aeronautical/University/in/Daytona/Beach,/FL/

o Flight'Experiments,/July/23X27/at/NASA/Ames/Research/Center/in/Silicon/Valley,/CA/o Suborbital'Astronautics,/July/30XAugust/3,/at/Mojave/Air/&/Space/Port/in/Las/Cruces,/NM.//

• In/attendance/of/the/five/workshops/were/140/U.S./STEM/teachers,/broken/down/into/groups/of/25X30/per/workshop,/allowing/each/teacher/a/personalized/experience/at/each/event./

• Through/a/partnership/with/Student/Spaceflight/Experiments/Program/(SSEP)/and/Nanoracks/LLC,/teachers/who/participated/in/the/Flight/Experiments/Workshop/competed/for/a/chance/to/fly/an/experiment/designed/by/their/students/aboard/the/International/Space/Station./The/winner,/Amy/McCormick’s/class/at/West/Shore/Junior/Senior/High/School,/FL,/has/their/experiment/scheduled/to/fly/aboard/the/ISS/in/September/2013./Amy/&/her/class/have/also/been/invited/to/an/event/at/the/Smithsonian/Institute/in/Washington,/DC/in/July/to/celebrate/her/experiment/flying/to/the/ISS./

• Teachers/ in/Space’s/volunteer/ staff/grew/ from/7/ in/2011/ to/23/ in/ total/by/ the/end/of/2012./As/Teachers/ in/Space/continues/ to/grow,/volunteer/opportunities/have/opened/up/ in/ the/areas/of/curriculum/development,/secretary,/budget/development,/and/newsletter/editor.//

• Teachers/ in/Space/team/members/spoke/and/conducted/workshops/at/SEEC/(Space/Exploration/Educator’s/Conference),/NSRC/(National/Suborbital/Researchers/Conference),/&/National/Science/Teachers/Association/Conference/in/Indianapolis,/IN./

Top/Goals/for/2013:/

• Through/ a/ NASA/ grant/ extension,/ deliver/ two/ more/ workshops:/ Space/ Medicine/ &/ Human/Factors/in/Daytona/Beach,/FL/in/June/and/Flight/Experiments/in/Palmdale,/CA/in/July./

• Through/our/successful/partnership/with/SSEP/&/Nanoracks/LLC,/successfully/fly/the/2012/winning/experiment/onboard/the/ISS,/and/develop/a/second/competition/for/a/2014/flight./

• Continue/&/expand/our/ fundraising/effort/ to/ support/ future/workshops,/orbital/ and/ suborbital/flight/experiment/competitions,/and/suborbital/flights/for/teachers.


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PROJECT: NEWSPACE CONFERENCE

PROJECT MANAGER: RYAN MCLINKO

The/NewSpace/Conference/hosts/an/annual/threeXday/event/that/focuses/on/the/current,/near/term,/and/future/potential/and/challenges/of/the/emerging/commercial/ space/ industry./ Currently,/ this/ event/ also/ acts/ as/ the/ location/for/ the/ Annual/ Board/ Meeting,/ Annual/ Advocates/ Meeting,/ NewSpace/Awards/Gala,/and/Business/Plan/Competition./

2012/Project/Activity:/

• Increased/overall/level/of/conference/sponsorship/by/80%/compared/to/NewSpace/2011./• Developed/ and/ implemented/ an/ upgrade/ to/ the/ inXhouse/ conference/ management/ software/

system/to/meet/the/needs/of/the/growing/conference.//• Held/NewSpace/2012/Conference,/which/reached/numerous/milestones/for/SFF:/

o Largest/number/of/registrants/for/a/NewSpace/Conference:/339/paid/(25%/increase/over/NS11);/over/500/attendees/in/total./

o Largest/revenue/for/a/NewSpace/Conference:/~$125k/(25%/increase/over/NS11)./o Largest/ sponsorship/ revenue/ for/ a/ NewSpace/ Conference:/ $43k/ (100%/ increase/ over/

NS11)./o Significant/increase/in/press/outreach/compared/to/previous/years./o Served/as/host/for/the/largestXyet/Business/Plan/Competition,/including/a/$100k/1st/prize./

• Promoted/for/NewSpace/2012/2013/and/the/Foundation/in/general/at/various/conferences:/o Space/Access/in/Phoenix,/AZ/o ISDC/in/Washington,/DC/o ISPCS/in/Las/Cruces,/NM/o CRASTE/in/Atlanta,/GA/o Space/2012/in/Pasadena,/CA/o SpaceVision/in/Buffalo,/NY/

• Initiated/NewSpace/2013/Planning/o Finalized/location/hotel/(Doubletree/San/Jose)/o Developed/NewSpace/2013/Conference/theme:/Preparing/for/Exponential/Growth/o Developed/first/cut/at/programming/and/VIP/invite/list/o Confirmed/volunteers/for/all/managerXlevel/conference/positions/o Obtained/confirmation/from/NASA/Deputy/Director/Lori/Garver/for/keynote/speaker/o Sent/initial/set/of/sponsorship/solicitations/o Opened/registration/for/NS13/

/


• Obtain/a/wide/range/of/highXlevel,/influential,/and/knowledgeable/speakers/for/the/conference./• Exceed/registration,/exhibitor,/and/sponsorship/growth/rates/for/the/NS13/conference/compared/

to/the/NS12/conference./• Secure/NewSpace/ 2013/ as/ the/official/meeting/ place/or/ special/ announcement/ venue/ for/ 3/ or/

more/major/organizations/or/companies./ /


7

PROJECT: BUSINESS PLAN COMPETITION

PROJECT MANAGER: THOMAS A. OLSON

The/Business/Plan/Competition/helps/entrepreneurs/create/NewSpace/startXups/ and/ firms/ that/ develop/ supporting,/ problemXsolving,/ and/gameXchanging/technologies/in/support/of/the/NewSpace/industry.////

2012/Project/Activity/Summary:/

• 55/Executive/Summary/entries/were/received/for/the/2012/competition,/compared/to/26/in/2011./The/quality/of/the/entries/also/greatly/improved/over/last/year/as/well./We/were/proud/to/award/a/ $100k/ 1st/ Place/ Prize/ to/ Space/Ground/Amalgam,/ and/ a/ $10K/ 2nd/ Place/ Prize/ to/Digital/ Solid/State/Propulsion./

• Five/ highly/ respectable/ judges/ for/ the/ 2012/ competition/ were/ recruited/ from/ a/ great/professional/ crossXsection/ of/ the/ investment,/ finance,/ and/ entrepreneurial/ communities/ and/they/all/enjoyed/their/jobs/as/BPC/judges./

• The/Business/Plan/Competition/team/has/expanded—many/thanks/to/Jeff/Krukin,/Paul/Contursi/and/Joel/Vinas/for/the/intuitive/planning/and/heavy/lifting./

• We/are/hoping/to/again/offer/a/$100,000/first/place/prize/in/the/2013/competition,/in/addition/to/substantial/ 2nd/ and/ 3rd/ place/ prizes./ This/ project/ has/ come/ a/ long/ way/ since/ 2009,/ when/ we/offered/a/1st/place/prize/of/$5,000/total,/and/we/hope/to/continue/this/successful/trend/far/into/the/future./

• DecisionDesk/ (business/ plan/ review/ tools),/ Nanotech/ News/ &/ Space/ Angels/ Network/ became/Contributing/Sponsors/in/2012,/for/which/we/are/very/thankful./

• We/have/developed/an/independent/website/for/the/onXgoing/project,/which/is/serving/us/well./In/addition/to/the/project’s/ongoing/website,/we’re/planning/on/having/dedicated/pages/specifically/for/the/2013/competition./

• Until/ there/ is/greater/clarity/ in/ the/grantXfunding/streams,/ the/BPC/ team/has/ focused/on/other/necessary/ activities/ to/ ramp/ up/ the/ project/ for/ 2013,/ including/ an/ organized/ contestant/application/ portal,/ increased/ web/ presence,/ continued/ outreach/ to/ the/ nanoXbiotech/community,/ panel/ discussions/ at/ various/ conferences,/ continuing/ the/ relationships/ with/ our/other/partners/&/sponsors,/recruiting/judges,/developing/a/marketing/plan,/and/streamlining/our/overall/process.//


• Successful/ outreach/ to/ "crossover"/ industries,/ particularly/ in/ nanoX/ and/ biotech;/ to/ encourage/startups/in/these/areas,/where/their/technologies/could/help/solve/problems/in/space/settlement/and/economic/development,/to/apply/for/the/competition./

• Encourage/confirm/a/ strong/ showing/ for/ July's/ event/ from/Silicon/Valley/ investors/ (both/ angel/and/VC),/as/well/as/from/outside/the/region./

• Attract/a/far/greater/number/of/outstanding/applicants/for/the/Competition./


8

PROJECT: NEWSPACE NEWS

PROJECT MANAGER: JAMES TUMBER

NewSpace/News/ is/ a/monthly/ electronic/ newsletter/ that/ summarizes/ all/ the/latest/movements/of/ the/NewSpace/ Industry./A/Twitter/ account/ is/ also/ kept/and/updated/as/the/news/happens.////

/2011/Project/Activity:/

• Shortened/the/average/length/of/each/issue/of/NewSpace/News/by/about/20%,/in/order/to/reduce/the/reading/time,/and/to/reduce/the/amount/of/“watering/down”/happening,/while/still/having/a/strong/impact./

• Reduced/ the/number/of/ opinion/pieces/ included/ in/ newsletters./ The/ goal/ here/was/ to/make/ the/ NewSpace/ News/ a/ “status/ update”/ on/ the/ commercial/ space/ industry,/ not/opinions/on/where/the/industry/should/be.//

• Opinion/ pieces/ have/ been/ replaced,/ in/ some/ cases,/ with/ review/ articles/ that/ aim/ at/breaking/ down/ complex/ policy/ and/or/ contract/ agreements/ into/ laymen/ terms/ (in/ an/unbiased/manner)./

• Readership/has/grown/by/approximately/20%/since/the/beginning/of/2012./Total/number/of/people/directly/subscribed/to/NewSpace/News/is/now/over/1500,/and/the/number/of/opens/reads/is/up/to/600+/per/month.//

• SemiXregular/space/policy/updates/have/been/integrated/into/the/newsletters/in/order/to/increase/the/focus/on/this/important/portion/of/the/NewSpace/industry.//


• Integrate/NewSpace/News/with/the/Letter/from/the/Executive/Director./The/goal/here/is/to/merge/ the/ readerships/ of/ both/ into/ one/ by/ offering/ a/ single,/ highXdensity/monthly/newsletter./How/this/will/be/done/ is/still/undecided,/but/the/goal/ is/not/to/ just/replace/the/NewSpace/News,/but/achieve/the/goals/of/both/newsletters/with/only/one/product./

• Find/a/way/of/rapidly/expanding/readership./Even/though/readership/has/grown/in/2012,/this/ is/ still/ only/ the/ tip/ of/ the/ iceberg/ when/ it/ comes/ to/ people/ interested/ in/ the/movements/of/this/industry./

• Related/to/the/above/item,/the/NewSpace/News/Twitter/account/may/offer/a/gateway/to/more/ readers,/ but/ unfortunately/ it/ was/ not/ possible/ to/ maintain/ the/ account/ while/concurrently/doing/NSN,/and/is/currently/inactive./The/goal/here/is/to/find/the/best/way/to/use/this/tool,/while/not/requiring/massive/amounts/of/time/to/keep/it/updated./


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PROJECT: STUDENT BUSINESS PLAN COMPETITION

PROJECT MANAGER: SARA MESCHBERGER

The/Student/Business/Plan/Competition/is/a/joint/venture/between/SEDSXUSA/and/Space/Frontier/Foundation/where/students/are/able/to/gain/an/introduction/into/building/their/ideas/into/viable/business/plans/with/an/opportunity/to/compete/and/receive/feedback/from/esteemed/industry/members.//

/2012/Project/Summary:/

• The/2nd/Annual/Student/Business/Plan/Competition/was/held/ in/November/at/ the/SEDS/SpaceVision/2012/Conference/in/Buffalo,/NY.//

• There/was/a/significant/increase/in/participation/compared/to/2011.//• Finalist/ teams/ were/ represented/ by/ Iowa/ State/ University,/ University/ of/ Alabama/ in/

Huntsville,/ University/ at/ Buffalo,/ University/ of/ Central/ Florida,/ and/ University/ of/WisconsinXMilwaukee./

• Larger,/betterXknown/universities/with/top/business/programs/were/reached/out/to/prior/to/ the/ competition,/ which/ resulted/ in/ a/ higher/ level/ of/ quality/ when/ it/ came/ to/ the/competition/entries./

• The/ Student/ Business/ Plan/ Competition/ was/ ranked/ 9th/ out/ of/ 40/ business/ plan/competitions/ that/ “every/ entrepreneur/ should/ know/ about”/ by/ OnlineMBA.com,/ a/website/dedicated/to/providing/resources/to/students/who/wish/to/pursue/MBA/degrees/online./

• The/ 1st/ place/ prize/ ($1,000/ &/ free/ registration/ for/ NewSpace/ 2013)/ went/ to/Interplanetary/ Reactions/ at/ Iowa/ State/ University,/ and/ second/ place/ was/ SPI/ from/University/at/Buffalo.//

• The/2013/competition/will/be/held/at/the/SpaceVision/2013/Conference/in/Tempe,/AZ.//Top/Goals/for/2013:/

• Diversify/the/competitors/from/a/wider/variety/of/universities/• Increase/the/public/awareness/of/the/competition/• Increase/funding/for/prizes/• Increase/participation/numbers/• Align/ the/ Student/ Business/ Plan/ Competition/ closer/ to/ the/ bigger/ NewSpace/ Business/

Plan/Competition/held/at/the/NewSpace/Conference./• Add/further/diversity/to/judges/and/their/backgrounds/

//// /


10

PROCESS: POLITICAL STRATEGY & ACTION

PROCESS MANAGER: AARON OESTERLE

1.'Anti?SLS'Activities'Our/ single/ biggest/ political/ goal/ remains/ the/ cancellation/ of/ the/ Space/Launch/System/(SLS).//At/the/close/of/the/Advocates/meeting/in/2012,/there/was/ a/ bold/ plan/ in/ place/ to/ attack/ the/ SLS/ –/ this/ was/ filed/ as/ a/communications/ project/ within/ the/ Foundation,/ with/ asXneeded/ support/from/the/political/wing./This/plan/was/to/attempt/to/make/SLS/into/a/national/joke/via/mainstream/media,/and/it/required/around/$20,000/to/implement/it./That/evening,/we/raised/$1500+/as/a/starting/point./

/A/ key/ staffing/ position/ was/ left/ vacant/ in/ August/ 2012,/ and/ it/ forced/ us/ to/ reXexamine/ the/ current/strategy./After/substantial/discussion,/it/was/decided/to/transfer/AntiXSLS/activities/back/into/the/political/wing/of/the/Foundation./Therefore,/we/decided/to/develop/a/new/strategy,/and/try/a/few/experiments,/one/ of/ which/ was/ a/ prize/ competition/ to/ come/ up/ with/ the/ best/ joke/ for/ AntiXSLS./ / Specifically,/ we/offered/up/a/prize/of/$100/to/anyone/who/could/make/the/best/joke/about/SLS,/and/it/was/advertised/on/Facebook.//While/we/learned/some/things/about/how/to/do/a/better/campaign,/this/experiment/did/not/have/any/positive/impacts./After/this/experiment,/and/much/discussion,/we/came/up/with/a/new/strategy,/which/involved/very/aggressive/and/active/outreach/to/ideological/and/partisan/activists,/and/ideological/and/partisan/media,/with/the/goal/of/getting/it/to/be/well/known/among/this/group/of/people,/and/linking/aspects/of/the/SLS/program/to/fit/preconceived/political/notions/(Crony/Capitalism,/RepublicanXInXNameXOnly/or/DemocratXInXNameXOnly,/Bridges/to/Nowhere).//However,/ we/ are/ currently/ facing/ a/ fundamental/ problem/ with/ this/ strategy/ –/ lack/ of/ resources./ To/implement/the/full/AntiXSLS/campaign/requires/a/substantial/ investment/of/time/and/money.//While/we/still/have/a/large/portion/of/the/money/we/raised/during/the/Advocates/Meeting,/it/is/not/nearly/enough/to/enable/us/to/have/a/sustained,/long/term/active/campaign.//It/is/possible/an/alternative/strategy/may/be/better,/but/the/current/resources/we/have/available/to/fight/SLS/ is/not/enough/to/achieve/success/ in/a/timely/fashion./ /Even/so,/we/have/managed/to/bring/ in/some/people/who/are/trying/to/help/on/this/as/they/can.//We/have/a/good/relation/with/Tea/Party/in/Space,/and/we/are/engaging/people/from/the/liberal/activist/community/as/well.//2.'Commercial'Crew'We/ did/ not/ actively/ engage/ on/ the/ Commercial/ Crew/ front/ in/ 2012/ (although/ many/ Foundation/Advocates/are/playing/critical/roles/on/this/issue).//While/Commercial/Crew/is/somewhat/vulnerable/still,/it/ is/does/not/face/the/same/danger/that/NewSpaceXbased/BEO/(BeyondXEarthXOrbit)/exploration/faces.//Proposed/ Commercial/ Crew/ funding/ levels/ from/ the/ Obama/ administration/ have/ remained/ high,/ and/Congress/has/continuously/been/agreeing/to/increase/the/funding/levels/for/Commercial/Crew.///' '


11

''''3.'2012'Presidential'Campaign'As/expected,/the/second/half/of/2012/was/utterly/dominated/by/the/election/and/subsequent/debt/and/fiscal/deadlines./The/party/platforms/were/both/dissected/in/late/summer/for/relevance/and/advantage/to/the/Foundation’s/vision./Details/on/the/U.S./space/program/were/sparse/in/both/platforms;/both/had/just/a/general/line/or/two/on/the/importance/of/space,/and/we/commented/on/this/lack/of/discussion.//Also/ of/ note/ during/ the/ campaign—there/ was/ concern/ about/ some/ of/ the/ space/ advisors/ supporting/Governor/ Romney’s/ presidential/ campaign./ / There/was/ activity/ by/ Foundation/ Advocates/ to/ influence/this/group/to/ensure/NewSpace/had/quality/representation/among/his/campaign,/which/was/successful.//4.'Going'Forward'After/the/election,/the/national/political/situation/became/dominated/by/fiscal/and/debt/concerns,/such/as/the/“fiscal/cliff”/and/“sequestration.”//These/situations/expose/NASA/and/publiclyXfinanced/spaceflight/to/much/greater/volatility,/and/this/may/mean/significant/future/reductions/in/NASA’s/budget./While/we/would/prefer/these/budgetary/cuts/to/fall/on/programs/like/the/SLS,/it/is/entirely/possible/that/programs/we/ support,/ such/ as/ Commercial/ Crew,/ could/ be/ significantly/ impacted./ /We/ are/ currently/ fighting/ to/make/sure/this/doesn’t/happen.///Top/Goals/for/2013:/

• Ensure/that/there/is/sufficient/funding/in/the/budget/for/Commercial/Crew./• Build/the/necessary/financial/and/volunteer/resource/pools/to/implement/AntiXSLS/strategy./• Working/with/the/team/we/currently/have,/utilize/what/resources/we/have/to/start/attacking/the/

Senate/Launch/System.//


12

PROCESS: COMMUNICATIONS

PROCESS MANAGER (POST): MARIMIKEL CHARRIER

The/major/development/in/communications/for/the/second/half/of/2012/was/the/handoff/of/the/department/from/myself,/Marimikel/Charrier,/to/the/new/Executive/Director/Jonathan/Card./Currently/he/is/managing/the/department/with/some/help/and/it/is/hoped/that/a/new/Communications/Director/will/be/found/ (as/ it/ is/ too/ great/ a/ job/ for/ an/ ED/ to/ take/ on/ along/ with/ his/ other/duties)./As/with/any/change,/there/have/been/bumps/ in/the/road/but/these/will/ soon/ be/ resolved/ so/ that/ communication/ from/ the/ SFF/ remains/ high/

quality/in/both/conversation/and/presentation./

Another/huge/accomplishment/was/completing/the/new/website/redesign/(as/ if/websites/are/ever/truly/'finished!')/and/unveiling/it/during/the/NewSpace/2012/Conference./So/many/people/contributed/to/this/monumental/ task/and/we/sincerely/ thank/ them/all!/ It/brought/ immense/satisfaction/and/cheers/ to/see/our/web/designer/Brian/Young/recognized/for/his/incredible/contributions/with/the/Founder's/Award./We/also/greatly/appreciate/the/artistic/contributions/In/Space/Media/who/created/the/settlement/image/that/now/ graces/ the/ pages./ It/ reminds/ us/ all/ how/we/would/ love/ to/ settle/ on/ the/Moon/ and/ gaze/ back/ at/Earth.//

Looking/ forward,/ the/ main/ objective/ of/ SFF/ communications/ has/ not/ changed./ It/ is/ still/ a/ vehicle/ to/support/ current/ accomplishments/ in/ the/ industry/while/ challenging/ the/ accepted/ path/ and/ reminding/everyone/ to/ think/ of/ space/ settlement/ as/ the/ driving/ motivation/ of/ the/ space/ industry./ With/ space/gaining/popularity/rapidly,/ it/ is/our/ job/to/encourage/smart/discussions,/ inform/the/newly/ interested/ in/the/potential/beyond/exploration/ for/settlement,/and/guide/policy./ It/ is/a/group/effort/ from/all/ the/SFF/managers/to/create/the/email/content/and/our/supporters/to/help/distribute/it/as/far/as/possible./

As/ always,/much/ of/ our/ communication/will/ be/ geared/ towards/ our/ projects./With/ so/much/ amazing/growth/in/projects/like/Teachers/in/Space,/the/NewSpace/Conference/and/the/Business/Plan/Competition/(to/name/a/ few),/ it/ is/ a/ large/ job/ just/ to/ share/ their/news/and/needs/ to/our/greater/audience./ Finding/volunteers/to/handle/communications/for/each/project/is/an/ongoing/process./

Beyond/the/constant/aim/of/sparking/new/discussion/and/changing/thought/patterns/concerning/space,/we/ continue/ to/ use/ communications/ as/ a/way/ to/ bring/ in/ supporters/ and/ volunteers./We/ are/ actively/turning/to/new/communities/that,/while/excited/about/space/and/technology,/are/unaware/of/the/SFF/and/its/mission/of/space/settlement./There/may/be/a/ few/surprising/moves/as/we/test/out/ increasing/social/media/usage,/engage/with/unfamiliar/groups/or/getting/ involved/in/different/events,/but/the/industry/ is/changing,/and/the/SFF/must/shift/or/risk/becoming/passé./For/example,/the/maker/community/is/showing/tons/of/interest/in/space/and/some/individuals/have/even/attended/NewSpace/but/we/can't/honestly/say/that/they/are/part/of/our/network./To/bring/in/those/ingenious/and/DIY/people/could/be/a/huge/win/for/the/SFF./

Another/ potential/ communications/ project/ involves/ new/ sources/ of/ revenue./ With/ so/ many/ space/projects/ finding/ funding/ success/ through/ Kickstarter/ campaigns,/ we/ can/ no/ longer/ blame/ a/ lack/ of/donations/ on/ disinterest/ in/ space./ The/ interest/ is/ growing,/ the/ ability/ for/ large/ numbers/ of/ people/ to/make/small/donations/is/being/facilitated/and/we/are/just/not/taking/advantage./A/communication/series//

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based/on/the/Kickstarter/model/has/the/potential/to/fund/some/of/our/needs/but/manpower/is/the/issue./We/invite/our/advocates/and/supporter/to/consider/taking/on/a/shortXterm/(6/months)/project/like/this./

Finally,/ the/quality/of/ email/ blasts/must/be/ improved/ so/ that/ the/movers/ and/ shakers/of/ the/ industry,/press/and/government/take/our/message/seriously./We/must/appear/an/organized/force/with/a/powerful/message/rather/than/a/band/of/outliers/with/a/mailing/list./Many/feel/that/presentation/is/secondary/to/message/but/unfortunately,/without/a/ respectable/appearance/our/message/will/often/be/disregarded./Implementing/ standards/ and/ process/ to/ formalize/ the/ appearance/ is/ a/ necessary/ next/ step/ for/ the/department./

The/ communications/ department/ will/ always/ be/ open/ to/ conversations/ with/ Advocates/ and/ SFF/supporters./ If/ you/ feel/ you/ can/ help/ out,/ aren't/ hearing/ enough/ (or/ too/ much)/ from/ us,/ or/ have/ a/recommendation,/ please/ get/ in/ contact./Our/most/ powerful/ resource/ is/ our/ network/ and/we/want/ to/keep/in/close/contact/with/you./Thank/you./

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PROCESS MANAGER (INTERIM): JONATHAN CARD

Communications/ is/ the/ cornerstone/ of/ the/ Space/ Frontier/ Foundation./ Not/ only/must/we/communicate/with/our/donors/and/Advocates,/but/our/essential/purpose/is/advocacy/for/the/purpose/of/human/settlement/of/space./

With/ the/ transition/ to/ new/ management,/ there/ was/ a/ review/ of/ our/ current/communications/strategy./We/were/hearing/feedback/from/our/Advocates/that/we/

weren’t/ communicating/ enough/ about/ the/ doings/ of/ the/ Foundation/ itself,/ and/ we/ were/ facing/ a/problem/internally/of/not/knowing/the/breadth/of/our/audience./Our/typical/communication/strategy/was/to/ author/ pieces/ directed/ at/ our/ intended/message/ and/ to/ publish/ these/ items/ in/ the/ form/ of/ press/releases/over/our/email/distribution/list./Communication/with/our/Advocates/was/done/primarily/over/the/Advocates/listserv,/and/done/sporadically/at/best./

We/ separated/ our/ communications/ into/ three/ broad/ classifications:/ newsletters,/ updates/ from/ the/Foundation,/and/Media/Alerts./We/identified/our/audiences/for/them/as/follows:/newsletters/are/geared/towards/ a/ specific,/ subjectXmatter/ specific/ audience/ and/ success/ is/measured/ by/ readership;/ updates/from/the/Foundation/itself/should/be/available/to/a/broad/audience/and/success/is/measured/by/attention/paid;/and/our/Media/Alerts/are/geared/primarily/towards/members/of/the/media/with/the/goal/of/being/quoted./

To/this/end,/we/started/our/publication/of/the/“Letter/From/the/Executive/Director”/with/news/about/the/Foundation,/where/the/bulk/of/the/content/of/the/letter/ itself/ is/on/our/website./The/email/announcing/the/publication/of/each/ letter/contains/a/summary/of/ the/ letter,/a/summary/of/our/appearances/ in/ the/Main/Stream/Media/(MSM),/and/a/section/for/various/promotions./This/last/section/(MSM)/has/contained/both/crossXpromotion/with/Foundation/projects/and/promotion/of/other/NewSpace/activities./The/entire//


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email/is/structured/to/appear/“above/the/fold”/in/a/typical/email/browser,/like/Outlook/or/Apple/Mail./The/letter/ is/ also/ promoted/ in/ Twitter/ and/ Facebook./ By/ housing/ the/ main/ content/ of/ the/ letter/ on/ the/website,/we/are/better/able/ to/measure/ interest/ in/our/content/ through/Google/Analytics/and/are/also/better/able/to/control/and/track/conversion/of/interest/in/our/content/into/donations/to/the/Foundation./

Our/Media/ Alerts/ are/ now/ only/ sent/ to/ our/ media/ contacts/ and/ our/ Advocates/ (we/ believe/ that/ our/Advocates/are/ interested/ in/ all/ statements)./ The/ content/ in/ these/emails/ are/entirely/within/ the/email/send,/as/we/believe/it/is/unrealistic/to/ask/members/of/the/media/to/click/onto/our/site/to/get/content./We/are/targeting/our/messages/in/these/letters/to/provide/Space/Frontier/FoundationXcentric/content/that/is/appropriate/for/paragraph/3/of/4/of/a/news/article/covering/other/events./We/have/had/some/success/so/far/with/this/and/we/will/be/pressing/this/effort/more/in/the/future./

Our/newsletters/are/ in/a/process/of/ transition./We/created/the/new/Teachers/ in/Space/Newsletter/and/that/has/been/experiencing/a/remarkable/open/rate,/demonstrating/a/good/ interest/ in/the/subject./We/want/to/incorporate/many/of/these/formatting/changes/above/into/the/Teachers/in/Space/Newsletter/and/NewSpace/News/to/continue/the/growth/of/our/approach/of/encouraging/traffic/onto/our/website/rather/than/leaving/readers/viewing/their/email/browser/and/losing/their/interest./We/expect/these/changes/to/also/ better/ allow/ us/ to/ use/ emails/ for/ crossXpromotion/ and/ expanding/ the/ readership/ of/ all/ of/ our/publications./Stay/tuned/for/these/changes/in/2013./


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PROCESS: ADVOCATES 2.0

PROCESS MANAGER: JAMES PURA

The/ goal/ of/ the/ Advocates/ 2.0/ Process/ is/ to/ evaluate/ and/ understand/ the/ low/numbers/seen/in/Advocate/dues/collection/and/low/activity/within/the/Advocate/Community,/and/to/design/a/new,/modern/rewards/and/communications/system/that/meets/the/needs/of/all/of/our/Advocates,/resulting/in/more/activity/between/the/ Advocates/ and/ the/ Foundation,/ better/ understanding/ of/ the/ history/ of/ the/Advocates,/ higher/ satisfaction/ with/ the/ program,/ and/ better/ dues/ collection/results./

/2012/Activity/Summary:/

• While/ searching/ for/ archived/ Advocate/ content/ from/ 10X20/ years/ ago,/ a/ “treasure/ trove”/ of/original/Board/meeting/minutes,/Advocates/ lists,/project/communications,/etc./was/ found/from/1988X1995,/and/is/in/the/process/of/being/digitized/and/available/online./The/website/archives/is/now/one/of/the/main/growth/focuses/of/this/project/at/the/moment./

• While/ archiving/ past/ Advocate/ projects/ and/ events,/ it/ became/ clear/ that/ integrating/ just/ this/information/into/the/website/was/not/enough;/we/then/began/working/on/the/entire/archive/of/Space/Frontier/Foundation/as/a/whole,/which/delayed/the/Advocates/2.0/rollout,/but/is/of/great/importance,/and/seems/to/be/well/worth/the/delay./

• The/ Advocates/ Facebook/ page/ is/ working/ as/ planned,/ and/ has/ grown/ to/ 117/ members./Integration/of/this/capability/ into/the/greater/Advocates/communications/strategy/is/one/of/the/main/focuses/now./

• Email/communication/between/Foundation/Advocates/via/the/Google/Discussion/list/seems/to/be/working/ well./ Whenever/ an/ Advocate/ changes/ jobs/ or/ gets/ a/ new/ email/ address,/ they/ are/sending/ us/ the/ updates/ and/we’re/ keeping/ the/ data/ current./ It/ seems/ to/ be/working,/ and/we/haven’t/heard/any/complaints/or/issues/in/quite/a/while./

• After/a/hiatus/of/5X10/years,/physical/mailings/were/reXintroduced/twice/this/year—one/to/invite/Advocates/ to/ the/ Annual/ Meeting/ at/ NewSpace/ 2012,/ and/ a/ second/ “thank/ you”/ gift/ mailed/during/ the/ December/ holidays/ along/ with/ a/ holiday/ card./ These/ were/ wellXreceived,/ and/ are/planned/again/for/2013./

• 6/ new/ Advocates/ were/ pinned/ at/ the/ 2012/ Awards/ Gala—Benjamin/ Higginbotham,/ Cariann/Higginbotham,/Carol/Pinchefsky,/AC/Charania,/Michael/Zwach,/and/Peter/Homer./

• 2012X2013/Advocate/Dues/Campaign/Results:/Total/Advocates/prior/to/2012/pinning:/231./Total/#/that/paid/dues:/ 70/ (30.3%/of/ total/Advocates)./During/ the/ collection/period,/ a/ list/ of/ the/most/common/negative/responses/were/collected/and/addressed/during/a/recent/Board/meeting,/and/the/underlying/issues/are/in/the/process/of/being/addressed,/hopefully/resulting/in/better/results/in/the/future./

/Top/Goals/for/2013:/

• Continue/to/iterate/Advocates/2.0/plan/&/continue/to/implement/it./• Complete/the/new/Space/Frontier/Foundation/website/archives./• Continue/to/address/the/underlying/issues/presented/during/2012/dues/campaign./


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PROCESS: FINANCE & TREASURER’S REPORT

PROCESS MANAGER: PAUL FULLER

The/ goal/ of/ the/ Finance/ process/ and/ the/ Treasurer’s/ Report/ is/ to/review/ and/ report/ on/ the/ financial/ status/ of/ the/ Foundation/ and/increase/ the/ financial/ literacy/ of/ the/ Foundation’s/ financials./ / It/includes/ the/ Financial/ System/ Committee/ whose/ goal/ has/ been/ to/review/ and/ design/ improvements/ to/ the/ Foundation’s/ financial/systems/and/accounting/procedures./

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2012/Activity/Summary:/

In/ the/ area/ of/ financial/ systems,/ this/ past/ year/ we/ assessed/ procedures/ for/ everything/ from/invoice/ submission/ to/ expense/ tracking./ / The/ cash/ flow/ requirement/ for/ Foundation/ projects/was/continued/and/it/promoted/proper/cash/management.//EXTapestry,/the/donor/management/system/that/went/live/in/2011,/was/integrated/with/QuickBooks/for/better/reporting/accuracy./

For/oversight/and/financial/processes,/a/financial/oversight/component/was/added/to/the/board/meetings/ through/ the/ Treasurer’s/ Report./ / The/ purpose/ of/ this/ new/ report/ is/ to/ increase/financial/ literacy/ among/ leadership/ of/ the/ Foundation./ / This/ periodic/ report/ assesses/ the/financial/performance/of/the/foundation/and/highlights/key/financial/notes./

The/overall/financial/status/of/the/Foundation/is/sound./In/2012,/on/an/unaudited/cash/basis,/the/Foundation’s/project/and/nonXproject/activities/showed/a/net/income/of/$25/thousand,/most/of/which/was/ income/ received/ early/ for/ 2013./ / The/ Foundation/ received/ unrestricted/ donations/and/ partnership/ donation/ drives/ amounting/ to/ over/ $44/ thousand,/ used/ to/ cover/ common/expenses/included/the/Executive/Director/and/Bookkeeper/salaries.//

The/NewSpace/2012/Conference/project/netted/more/than/$12/thousand/in/net/income/for/the/Foundation./ /This/annual/conference/surpassed/a/total/attendance/of/500/ individuals/over/the/three/days/of/the/venue.//The/venue/also/hosted/its/first/contingent/of/incoming/college/student/visitors/and/their/professors/from/the/Hartnell/College/as/they/considered/careers/in/STEM./

For/ the/ Business/ Plan/ Competition,/ the/ largest/ prize/ purse/ in/ the/ history/ of/ Space/ Frontier/Foundation/was/paid/out/in/2012—a/total/of/$110/thousand/in/two/prizes.//Additional/costs/of/$43/thousand/were/incurred/to/facilitate/this/competition,/netting/a/$17/thousand/balance/due/to/2013/prepayment/of/sponsorship/income./

The/ Teachers/ in/ Space/ project/ raised/ $28/ thousand/ in/ individual/ donation/ funds/ and/ billed/another/$150/thousand/in/activities/against/the/KX12/Teachers/in/Space/grant.//End/of/year/grant/billing/ was/ made/ to/ cover/ unreimbursed/ program/ expenses./ / Management/ costs/ for/ the/Teachers/in/Space/project/amounted/to/$70/thousand/of/the/project/costs./


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DIRECTORY FOUNDERS James/Muncy//Rick/Tumlinson//Bob/Werb// BOARD OF DIRECTORS Bob/Werb,/Chairman//William/Watson,/ViceXChairman/Marimikel/Charrier//Robert/Jacobson//Liz/Kennick//Ryan/Mclinko//Thomas/Andrew/Olson//James/Pura//Robert/Lancaster/ STAFF / OFFICERS Jonathan/Card// / / / Executive/Director//MyXLinh/Truong/ / / / Corporate/Secretary//Paul/Fuller/ / / / / Treasurer/Marimikel/Charrier/ / / / Communications/Director//Brook/Mantia/ / / / / Office/Administrator// PROJECT & PROCESS MANAGERS Liz/Kennick/ / / / / Teachers/In/Space//James/Tumber// / / / NewSpace/News//Ryan/McLinko/ / / / / NewSpace/Conference//Thomas/Andrew/Olson/ / / Business/Plan/Competition/Sara/Meschberger/ / / / Student/NewSpace/Business/Plan/Competition/Aaron/Oesterle/ / / / Political/Strategy/&/Action/Marimikel/Charrier/&/Jonathan/Card/ / Communications/James/Pura/ / / / / Advocates/2.0/Paul/Fuller/ / / / / Financial/System/Committee/Brian/Young/ / / / / Website////Contact/us/at/[email protected]//

2012 annual review

Documents