2012 annual review

A N N U A LR E V I E W

2 0 1 2

— P A G E 5 —

J O D I ’ S S T O R Y

SITTING YOUR CHILDREN DOWN TO TELL THEM YOU’RE GOING TO DIE IS SOMETHING NO PARENT SHOULD HAVE TO FACE – BUT IT WAS THE DEVASTATING TRUTH FOR JODI LEE.

Jodi and Nick had been happily together for 10 years when in 2006 they embarked on an exciting chapter and moved to Vietnam with their two children Jack, four and Arabella, two. They were having the time of their lives.

Nick was away working when Jodi rang complaining of constipation, abdominal pain and some bloating. The next morning, Jodi’s doctor recognised an obstruction in her bowel and ordered scans. Jodi had bowel cancer and the tumour had all but blocked her bowel. She was only 39 years old.

Just before midnight she was airlifted from Ho Chi Minh to Bangkok for emergency surgery. She was flown at low level due to the risk of her bowel bursting from altitude pressure.

The operation was very successful but three days later Nick and Jodi received the worst news possible – Jodi was diagnosed with Stage IV bowel cancer and it had spread to her lymph and liver. At best, she only had two years to live.

The hardest thing of all was telling their children that their mum was going to die. Jodi passed away on 16 January 2010.

Before Jodi’s diagnosis she was fit and healthy. She had no symptoms whatsoever, which is typical of bowel cancer.

Jodi is deeply missed. Her smile, sparkling eyes and her wicked sense of humour drew people to her. She was a truly special person who gave so much of herself to others. The saddest part of all is that Jodi’s story could have had a different outcome if her cancer had been detected early.

With that simple fact as the driving force, The Jodi Lee Foundation was established in 2010, in honour of Jodi, with the sole purpose of saving lives through increasing awareness and encouraging early detection for the prevention of bowel cancer.

— T H E J O D I L E E F O U N D A T I O N 2 0 1 2 A N N U A L R E V I E W — — P A G E 7 —

C O N T E N T S

C E O ’ S L E T T E R

A B O U T T H E J O D I L E E F O U N D A T I O N

O U R O B J E C T I V E S

O U R V A L U E S

O U R Y E A R I N R E V I E W

T H E Y E A R A H E A D

T H E E A R L Y D E T E C T I O N O F B O W E L C A N C E R S A V E S L I V E S

T O M ’ S S T O R Y

O U R I N I T I A T I V E S

O U R P E O P L E A N D S U P P O R T E R S

E V E N T S

R E P O R T F R O M D I R E C T O R S

F I N A N C I A L S T A T E M E N T S

— T H E J O D I L E E F O U N D A T I O N 2 0 1 2 A N N U A L R E V I E W — — P A G E 9 —

C E O ’ S L E T T E R

ONCE AGAIN, I HAVE BEEN OVERWHELMED BY THE REMARKABLE ACHIEVEMENTS OF THE JODI LEE FOUNDATION, ALL OF WHICH HAVE SURPASSED MY EXPECTATIONS. WE ARE A SMALL TEAM MAKING A BIG DIFFERENCE THANKS TO THE LARGE AMOUNT OF SUPPORT WE RECEIVE. TOGETHER WE CAN MAKE A DIFFERENCE TO THE HEALTH AND WELLBEING OF SO MANY PEOPLE.

In less than two years we have raised close to $1 million at a time when many not for profit organisations are feeling the effects of an uncertain economic environment. We have a strong and engaged community; we’ve implemented initiatives focussed on improving the early detection of bowel cancer; and have been recognised by the Australian Federal Government for our work in this area.

The success of the Foundation would not be possible without the input of our many supporters who play key roles in our early detection drive. I am constantly amazed at how generous and passionate many organisations are towards this cause. We owe them our thanks and gratitude.

Through our events we not only raise money for our initiatives, but also awareness of bowel cancer. Personally, I get great satisfaction from the positive life changing stories told by so many of the athletes participating in our events. One which particularly resonates with me is Tom’s incredible story which we encourage everyone to read. Hopefully it will help drive home that age is irrelevant in some cases, and everyone should be encouraged to take a simple bowel screening test.

Stories like Tom’s and others increase our resolve to save more lives. I am frustrated that we haven’t been able to encourage more people to screen through our Corporate Bowel Screening Program, but will focus on improving participation in the coming year. I had definitely underestimated the enormity of this challenge! Even friends that know Jodi’s struggle well neglect to take the test. It’s hard to comprehend.

I thank the Foundation’s Directors for their ongoing and tireless contribution and support throughout the year. Their level of engagement is very much appreciated. Recent changes have seen Andrew Luck replace Jim Young as our medical expert and Mark Butcher is soon to replace Chris Lee. Both Jim and Chris have made significant contributions on a personal and professional level from the very beginning and we welcome their ongoing support of the Foundation.

It is very important to us that we can clearly justify and substantiate how we spend the donations we receive. At $585,659 our income from fundraising and grants exceeded our budget for the year. Although our operating costs remain competitive within the industry, at 13 per cent of gross income it is the one delierable we did not achieve this year. Our target was 9 per cent and over the next 12 months we will implement processes to improve efficiency and look for increased corporate support to help keep these costs on target.

You will see some exciting initiatives from the Foundation as we expand our fight against bowel cancer, however rest assured our overriding strategy and direction for the next year will not change. We know early detection is the best way to save lives and for that reason it remains our primary focus.

Above all, I urge you to take a screening test - it might just save your life!

NICK LEE

— T H E J O D I L E E F O U N D A T I O N 2 0 1 2 A N N U A L R E V I E W — — P A G E 1 1 —

A B O U T T H E J O D I L E E F O U N D A T I O N

O U R O B J E C T I V E S

Our key objectives are focussed on reducing the prevalence of bowel cancer in Australia. We are commtted to:

Z Promoting awareness about the high incidence of bowel cancer in Australia

Z Educating our community about the importance of bowel screening and the tests available

Z Improving the uptake of regular and appropriate screening for bowel cancer by all people from age 40

To achieve these objectives, we channel our resources into the following initiatives:

Z Advertising, public relations campaigns and our events which raise awareness about the high incidence of bowel cancer in Australia and promote early detection as a solution

Z Our Corporate Bowel Screening Program through which businesses and organisations can educate individuals about bowel cancer and distribute bowel screening tests

Z Know Your Risk – a website that allows people to record their family history of bowel cancer and self assess whether their risk of developing the disease is elevated

Z Research projects to improve the early detection of bowel cancer and participation in screening programs


O U R V A L U E S

V I T A L I T Y

Vitality defines who we are and what we do. As well as the exuberance and energy expressed by the people around us, vitality is demonstrated through our events in many ways – the challenge to push personal boundaries; the commitment to train; the support shown by family and friends and the sense of achievement on completing an event.

I N T E G R I T Y

We commit to act with integrity all times. We will consistently strive to achieve our objectives and will invest in those initiatives we believe will improve the uptake of bowel screening in Australia. It is important that our supporters, both financial and those providing non-monetary support, are confident their money will be invested in the best possible way and will achieve the best possible results.

T R A N S P A R E N C Y

We will be transparent about what we do, how we choose to invest in bowel cancer initiatives and the results expected and achieved. Through transparency we can build public trust and confidence in The Jodi Lee Foundation.

O U R Y E A R I N R E V I E W

H I G H L I G H T S

J U L YR E L A U N C H E D T H E W E B S I T E

S E P T E M B E RE V E N T P A G E S G O L I V E O N O U R W E B S I T E

N O V E M B E RN E W Y O R K M A R A T H O N R A I S E S

$230,174D E C E M B E R

T O M ’ S S T O R Y – T H A N K Y O U F O R S A V I N G M Y L I F E

F E B R U A R YL I T T L E B L A C K D R E S S P A R T Y I N A D E L A I D E

M A R C HR I D E F O R T H E L I T T L E B L A C K D R E S S R A I S E S

$183,652M A Y

F E D E R A L G O V E R N M E N T A N N O U N C E S G R A N T O F

$50,000J U N E

C O R P O R A T E B O W E L S C R E E N I N G P R O G R A M O F F I C I A L L Y L A U N C H E D I N S A , V I C & N S W


WE ARE PLEASED TO BE ABLE TO REPORT A SUCCESSFUL YEAR IN 2012, OUR FIRST FULL YEAR OF OPERATION. OUR FUNDRAISING EXCEEDED OUR PROJECTIONS IN LARGE PART DUE TO THE 2011 NEW YORK MARATHON AND RIDE FOR THE LITTLE BLACK DRESS RAISING AN INCREDIBLE $230,174 AND $183,652 RESPECTIVELY.

The numbers were also buoyed by the $50,000 grant announced in May by Deputy Prime Minister and Treasurer, the Hon Wayne Swan MP and Minister for Health, the Hon Tanya Plibersek MP. The announcement came as a complete surprise to us and is a wonderful recognition of the work we are doing to raise awareness of bowel cancer in Australia.

Importantly, exceeding our fundraising target for the year meant we were able to fund our initiatives and operations predominantly with money raised through the year resulting in the retention of valuable cash resources at year end. This also ensures the sustainability of The Jodi Lee Foundation into the 2013 year.

As a percentage of gross income, our operating costs were slightly higher than the projected 9 per cent. This is largely due to the rapid increase in our activities. In our second year we have already achieved some of the milestones set for our third and fourth year of operating. With this has come an increased volume in general office tasks. However, we have made appropriate changes to our resourcing to keep these costs to around 10 per cent of gross income and will monitor them closely during the 2013 year.

2012F I N A N C I A L R E S U L T S & P R O J E C T I O N S

PROJECTIONS2012($)

GROSS INCOME

%

YEAR ENDED 30 JUNE 2012

($)

GROSS INCOME

%

11 MONTHS TO 30 JUNE 2011

($)

GROSS INCOME

%

GROSS FUNDRAISING AND GRANT INCOME 564,000 585,659 298,520

ALLOCATED TO:

PROGRAMS & INIT IATIVES 380,000 67% 378,118 65% 27,614 9%

FUNDRAISING & EVENTS 146,000 26% 149,224 25% 87,449 29%

OTHER OPERATING COSTS 51,000 9% 73,244 13% 19,631 7%

TOTAL COSTS 577,000 600,586 134,694

Not e: T he t ab l e i n c l u de s t he co s t o f c ap i t a l i s e d a s s e t s and exc l u de s i n t e r e s t i n come and dep r e c i a t i on


T H E Y E A R A H E A D

We have set some tough but achieveable targets for the year ahead. Our income target of $725,000 will be challenging and is dependant on us attracting new participants in our events and a greater level of corporate sponsorship for both our events and importantly, our initiatives.

We continue to focus on the early detection of bowel cancer as our key message. The message is consistently reinforced through our online presence and public relations activities and defines our initiatives – our research projects, Know Your Risk website and Corporate Bowel Screening Program – all focussed on the early detetcion of bowel cancer.

Growth of the Foundation’s business to the eastern states during 2013 is in line with our five year business strategy. We have already had some success with the Corporate Bowel Screening Program interstate and will continue to promote its benefits to businesses in Melbourne and Sydney through the 2013 year.

P R O J E C T E D C O S T S

COMMUNIT Y AWARENESS$278,354

35%

16%

26%

11%

2% 10%

CORPORATE BOWEL SCREENING PROGRAM$121,300

RESEARCH PROJEC TS$81,450

KNOW YOUR RISK$17,850

FUNDRAISING & EVENTS$210,150

OPERATING EXPENSES$88,117

I N I T I A T I V E S

Z Screen 5000 people through expansion of our Corporate Bowel Screening Program

Z Launch the Know Your Risk website

Z Stakeholder engagement to expand the network of organisations supporting the Foundation

Z Lobby Federal and State Governments to increase public awareness of bowel cancer and the importance of early detection

Z Online campaigns to increase awareness of bowel cancer and promote early detection as a solution

Z Research project in conjunction with the Federal Government’s Department of Health and Ageing to discover why so few people aged 45 to 55 participate in home screening programs

E V E N T S

A U G U S T & A P R I LR I D E F O R T H E L I T T L E B L A C K D R E S S

V I E T N A M

N O V E M B E RN E W Y O R K M A R A T H O N

A U G U S T , S E P T E M B E R , J A N U A R YL I T T L E B L A C K D R E S S P A R T I E S

V I E T N A M , S I N G A P O R E A N D A D E L A I D E

M A R C HR I D E F O R T H E L I T T L E B L A C K D R E S S

B Y R O N B A Y T O B O N D I

J U N ES I M P S O N D E S E R T C H A L L E N G E


T H E E A R L Y D E T E C T I O N O F B O W E L C A N C E R S A V E S L I V E S

ONE IN 12 AUSTRALIANS WILL DEVELOP BOWEL CANCER IN THEIR LIFETIME AND 5,000 DIE FROM THE DISEASE EVEY YEAR. BOWEL CANCER IS AUSTRALIA’S SINGLE MOST COMMON INTERNAL CANCER AND IS THE SECOND LEADING CAUSE OF CANCER-RELATED DEATH AFTER LUNG CANCER. IT IS THE SECOND MOST COMMONLY DIAGNOSED INTERNAL CANCER AFTER BREAST CANCER IN WOMEN AND PROSTATE CANCER IN MEN. PEOPLE UNDERSTAND THE IMPORTANCE OF FREQUENTLY SCREENING FOR BREAST AND PROSTATE CANCER YET, DESPITE THE STATISTICS, VERY FEW PEOPLE TAKE ACTION TO PROTECT THEMSELVES AGAINST BOWEL CANCER.

Z Over 14,000 people were diagnosed with bowel cancer in 2008 – that’s 274 new cases every week

Z This is projected to increase to 20,000 cases diagnosed annually by 2020

Typically, bowel cancer does not present with symptoms and often once symptoms start to develop, the cancer has spread to other parts of the body making it more difficult to treat and cure. Reportedly, up to 15 per cent of patients

with a positive screening test result had experienced significant symptoms which they had not acted upon. Knowing the

symptoms and acting on them quickly is equally as important as screening for the early detection of bowel cancer.

E A R LY S T A G E B O W E L C A N C E R C A N B E S U C C E S S F U L LY T R E A T E D

T H R O U G H S U R G E R Y

E A R L Y S T A G E D I A G N O S I S

90%C H A N C E O F S U R V I V I N G 5 Y E A R S

L A T E S T A G E D I A G N O S I S

15%C H A N C E O F S U R V I V I N G 5 Y E A R S

A positive FOB test result doesn’t always mean cancer. There’s up to 50 per cent chance that it’s a polyp and less that

10 per cent chance that it’s bowel cancer

The thousands of Australians diagnosed and dying from bowel cancer every year is unacceptably high for a cancer that typically develops slowly and is 90 per cent curable if diagnosed early. We are determined to reduce the incidence of bowel cancer based on undisputed evidence that early detection of the disease saves lives.


O U R R E C O M M E N D A T I O N

WE RECOGNISE THAT PEOPLE MAY CHOSE TO PARTICIPATE IN THE NATIONAL BOWEL CANCER SCREENING PROGRAM (NBCSP) OR PREFER TO SCREEN THROUGH COLONOSCOPY FROM AGE 50. WHILST WE FULLY SUPPORT THESE SCREENING PROGRAMS, OUR RECOMMENDATION IS THAT PEOPLE SCREEN FOR BOWEL CANCER USING A FAECAL OCCULT BLOOD (FOB) TEST (*) ANNUALLY FROM AGE 40 FOR THE FOLLOWING REASONS:

1. The risk of developing bowel cancer increases four-fold between the ages of 40 and 50 and rises sharply after that. Jodi was only 39 when she was diagnosed with advanced Stage IV bowel cancer.

2. Although a minority age group, almost 1,000 people under age 50 were diagnosed with bowel cancer in 2008 representing 7 per cent of all diagnoses. Of the 4,047 lives bowel cancer claimed, 184 people were aged between 15 and 49.

3. The National Health and Medical Research Council (NHMRC) and Gastroenterological Society of Australia (GESA) recommend screening from age 50 at least every second year, but preferrably anually.

4. FOB tests are not conclusive. They can detect 65 to 90 per cent of cancers and advanced polyps. Screening every year improves the likelihood of the test detecting polyps or bowel cancer in its infancy.

5. Forming screening habits in your 40s will improve your chances of early detection in your early 50s.

Regular screening is not the only way to prevent bowel cancer. A healthy lifstyle will help reduce

your risk – including regular exercise, a low-fat diet that is high in vegetables and dietary fibre,

no smoking and avoiding excessive alcohol.

When fully implemented the NBCSP will offer biennial screening to all Australians aged between 50 and 74 and will undoubtedly improve the early detection of bowel cancer in Australia. It is believed that it could save as many as 30 Australian lives every week. However, the full expansion of the program is not currently scheduled until after 2018. We strongly encourage people to take responsibility for their own health now – make the choice to protect yourself against bowel cancer.

FOB TESTS ARE READILY AVAILABLE FROM YOUR LOCAL PHARMACY. OUR CHALLENGE REMAINS IN CONVINCING

PEOPLE IT IS WORTH TAKING THE TEST.

Gas t r oen t e r o l og i c a l S o c i e t y o f A u s t r a l i a , Ea r l y De t e c t i on, S c r e en i ng and Su r ve i l l a n ce f o r Bowe l Can ce r, T h i r d Ed i t i on 2003

0-4

0

500

1000

1500

2000

5-9 10-14 15-19 20-24 25-29 30-34

AGEDI

AGNO

SIS

35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+

0

200

400

600

800

DIAGNOSES

DEATHS

* FOB tests may not be suitable for people with symptoms or a family history of bowel cancer, or people with bowel cancer, polyps, ulcerative colitis or Chroh’s colitis. No matter what their age, we encourage people in this higher risk category to speak to their doctor immediately about appropriate screening.


T O M ’ S S T O R Y

Dear Nick,

When I was offered a position to run for the Jodi Lee Foundation (JLF) in the New York City (NYC) Marathon, I could never have imagined I would be writing you a letter such as this.

Early in April 2011 I was advised of an opportunity to run in the NYC Marathon for the JLF. Little did I know at this stage what a profound impact this invitation and involvement with the JLF would have on my life.

From this date general preparations commenced such as training, travel arrangements and fundraising; and throughout the year the JLF maintained good communication on all these matters. Amongst the communications from the JLF was a request that as ambassadors for the Foundation we would undertake a pharmacy available bowel screen test.

I was reluctant to conduct this test due to my age (at the time I was 28 years old) and my good health. Furthermore, I had not ever had any symptoms of bowel cancer and thought that doing the test would be unnecessary. However,

commitment to the principles of the JLF and the underlying question of what if something was wrong prevailed and led me to complete the test in the middle of October.

The test results arrived on October 21st and read positive for showing blood in my stool. This came as a shock especially being only a couple of weeks until the race and overseas travel. I immediately contacted my GP and made an appointment prior to travel in an effort to calm my nerves.

My GP had reassured me that it was unlikely that anything was wrong but due to the positive result he had to refer me to a colorectal specialist where a surveillance colonoscopy would be likely. There was no immediate urgency for this to take place and so I made an appointment with the specialist in early December following the race and overseas travel.

Early in November I travelled to the United States of America and completed the NYC marathon in 4 hours 28 minutes and 41 seconds raising a total of $4,935 for the JLF. Sponsors included generous family, friends and work colleagues who were all more than happy to support such a great cause.

During my two week trip overseas my upcoming specialist appointment was far from my mind as I was enjoying the sights of NYC and Chicago with my girlfriend and having a great time. Running in the NYC marathon and being involved with the JLF was overall lots of fun and a great experience.

After returning to Australia I met with a colorectal specialist who like my GP reassured me that it was unlikely anything was wrong. However, he explained the importance of undertaking a surveillance colonoscopy due to the positive result of the bowel screen test.

A colonoscopy procedure was conducted with the preparation routine and going under general anesthetic an unsettling experience. For all concerned the results were expected to be all clear with no issues. Unforfunately this was not the case.

To my shock, I was advised by the surgeon after the procedure that too many polyps had been found to be removed and counting had stopped at 50. No cancer was identified, however eight polyps had been removed for biopsy and it was likely that some of my lower bowel would have to be removed.

The following week I met with the surgeon to discuss the colonoscopy and the pathology results. The discussion was confronting and difficult to accept. In my lower bowel are up to 100 polyps of which some are common and some


are a much less common polyp which are more likely to develop into bowel cancer in an accelerated manner. Amongst all the facts, research, pathology and discussion I was advised that the only course of action was to remove my lower bowel to prevent the highly likely chance of developing bowel cancer in the near future.

A second opinion was sought prior to new years eve where a conservative estimate was that I had a 50 to 100 percent chance of developing bowel cancer in my thirties and that due to the amount of polyps it was more likely to be closer to 100 percent. The advice was clear and the same as the surgeons, removal of the lower bowel was necessary to prevent bowel cancer.

I recently met again with the surgeon and will have major surgery to remove my lower bowel. This operation will see me in St Andrews Hospital for approximately five days and recovering at home for at least one month.

I share my story with you Nick and The Jodi Lee Foundation as a way of saying thank you.

Thank you for saving my life.


O U R I N I T I A T I V E S

RAISING AWARENESS OF BOWEL CANCER AND ENCOURAGING REGULAR AND APPROPRIATE SCREENING IS THE KEY TO ACHIEVING OUR MISSION – TO SAVE L IVES THROUGH THE EARLY DETECTION OF BOWEL CANCER. WE BEL IEVE THAT WITH EDUCATION WILL COME AN INCREASED UPTAKE IN BOWEL SCREENING PROGRAMS. THERE ARE A VARIETY OF WAYS THAT WE WORK TO INCREASE THE EARLY DETECTION OF BOWEL CANCER IN AUSTRAL IA, MOST OF WHICH REQUIRE A VERY HANDS ON AND DEDICATED APPROACH.

2012C O S T O F I N I T I A T I V E S , F U N D R A I S I N G A N D E V E N T S

C O M M U N I T Y A W A R E N E S S

Not e: D i r e c t co s t s i n c l u de s cap i t a l i s e d web s i t e co s t s

DIRECT COSTS RESOURCING

($)

GROSS INCOME

% ($)HOURS

GROSS INCOME

%TOTAL

($)

INIT IATIVES

COMMUNITY AWARENESS 154,918 26.5% 63,686 915 19% 218,604

CORPORATE BOWELSCREENING PROGRAM 69,856 12.0% 46,125 724 7% 115,981

RESEARCH PROJECTS 26,500 4.5% 5,829 77 1.0% 32,329

KNOW YOUR RISK 790 0.1% 10,414 143 1.7% 11,204

EVENT & FUNDRAISING COSTS 81,430 13.9% 67,794 1,220 11.0% 149,224

TOTAL 333,492 193,848 527,340

Much of what we do every day is talk … we talk about bowel cancer in person, in the media, on our social media platforms and as part of our events. We talk to people every day about how they can help improve the awareness of bowel cancer and the importance of screening.

There is a desperate need in Australia for education about bowel cancer and that screening can start by taking a simple test at home. Surveys have shown that only nine per cent of people nominated bowel cancer as the cancer they new most about. Even in a survey of our own community, less than half of the people knew the death rate from bowel cancer ranked above breast and prostate cancers, and only 22 per cent knew the procedure for the bowel screening test we recommend.

This lack of knowledge leads to low compliance rates in screening programs. One of the main reasons cited for not participating in the Government’s NBCSP was feeling well and lacking symptoms, even though we know that bowel cancer generally presents without symptoms. This insight verifies our need to improve the level of bowel cancer awareness in Australia.

During 2012 we have developed many valuable communication tools including brochures about The Jodi Lee Foundation, our key messages, initiatives and events, and materials to promote our Corporate Bowel Screening Program in the workplace.

W E B S I T E

Our website is a powerful and important tool in raising community awareness. We have continued to invest in our website to include important information about bowel cancer, personal stories that inspire us every day and an events page, which provides participants with their own fundraising site. This functionality was important to us as it drives event supporters to our website, exposing them to our key messages and leaving them with a little more knowledge about bowel cancer.

U N I Q U E W E B S I T E V I S I T S ( J A N – J U N E )

5,934


P U B L I C R E L A T I O N S

More than 15 million Australians read or heard about The Jodi Lee Foundation this year. We featured in 110 stories, averaging eight per month, across print, radio and online media. Images accompanied 56 per cent of these stories making the stories more likely to be read. Just over half of the stories appeared in South Australia, with the others interstate and 10 per cent in national print media. Over time this will change as we expand our presence in the Eastern states.

We were also thrilled that an interview with Nick Lee on Radio Adelaide Breakfast with Tim Brunero won an award from the Colorectal Surgery Society of Australia and New Zealand.

We are extremely proud of the strong brand awarenss we have built over the past two years and The Jodi Lee Foundation’s public association with bowel cancer. This gives us a solid foundation to increase community awareness across Australia over the coming years.

Importantly, we have built relationships directly with four Federal Government Ministers and are working to expand this network in 2013. Our Ride for the Little Black Dress event was opened in Canberra by Dr Andrew Leigh MP and ACT Chief Minister, Ms Katy Gallagher. Andrew Leigh went on to later speak about the event and The Jodi Lee Foundation in his parliamentary address for which we owe him many thanks.

This relationship had much to do with our invitation for Nick to join the Deputy Prime Minister and Treasurer, The Hon Wayne Swan MP, and Minister for Health, The Hon Tanya Plibersek MP, in a national pre-budget announcement to expand the NBSCP. The Foundation was also presented with a $50,000 Federal Government grant to continue to promote the importance of early detection.

M E D I A S T O R I E S

110

S O C I A L M E D I A

Our key social media platform and focus to date has been Facebook where our community has grown to over 1,500 people. We have established an engaged community and communicate with them daily – posting messages about bowel cancer, our events and updates on our initiatives. Each of our posts are successfully reaching up to 4,000 Facebook users, some even more.

These messages reach far in excess of our core group of Facebook friends and were seen by more than 724,430 people this year. Our messages were displayed on Facebook pages over 4,800,000 times, the most popular posts being during the week following the Federal Government press conference in May and Ride for the Little Black Dress event.

Our social media platforms have expanded to include Twitter, LinkedIn, Flickr, YouTube, Vimeo and SlideShare pages. Our increased focus on Twitter has enabled us to deliver our bowel cancer and early detection messages to an entirely new online community. We already have over 300 followers and are particularly proud of our Twitter Klout (*) score which rated as high as 47 during the year. In the last few months, our tweets have reached nearly 50,000 people and appeared 289,000 times on Twitter.

F A C E B O O K L I K E S

1,522T W I T T E R R E A C H

48,989(*) Klout measures engagement with our Twitter content.


A D V E R T I S I N G

The Porcelain Doll advertising campaign appeared in The Weekend Australian Magazine, WISH Magazine and The Canberra Times. The campaign aimed to raise awareness about bowel cancer and provide early detection as a solution.

We were pleased to hear that the campaign, created pro bono by ShowPony Advertising, was a finalist in the prestigeous Adelaide Advertising and Design Club Awards.

N A T I O N A L A D V E R T I S E M E N T S

7


C O R P O R A T E B O W E L S C R E E N I N G P R O G R A M

SCREEN 5000We have set ourselves a huge challenge – to screen 5000 people. The program has been presented to numerous businesses, large and small, and we are confident the Program will be implemented by several of them.

Following a successful pilot program in South Australia, the Program was officially launched during Bowel Cancer Awareness Week in June 2012. The multi-faceted launch included a mailout to 250 of Australia’s largest employers; advertising in HR Monthly, the Australian Financial Review and Business Review Weekly; online advertising campaigns; and building relationships with corporate networking groups. On top if this, we took bowel cancer to the streets in Adelaide, Melbourne and Sydney with 12 lifesized cardboard cutouts in each city, representing the one in 12 people who will develop bowel cancer in their lifetime.

N E W V I S I T O R S T O O U R W E B S I T E

197O N L I N E A D V E R T I S E M E N T S A P P E A R E D O N :

L I N K E D I N

82,467 TIMESG O O G L E

503,682 TIMES

OUR GOAL FOR THE CORPORATE BOWEL SCREENING PROGRAM IN 2012 WAS TO PARTNER WITH AT LEAST SIX ORGANISATIONS ACROSS SOUTH AUSTRALIA AND DISTRIBUTE 400 TESTS. FAR EXCEEDING OUR EXPECTATIONS, A TOTAL OF 1,235 TESTS WERE DISTRIBUTED DURING THE YEAR BY SIX BUSINESS ES IN SOUTH AUSTRALIA AND VICTORIA. AN ADDITIONAL 400 TESTS WERE PURCHASED AND DISTRIBUTED BY THE FOUNDATION.

The Program has been very well received by organisations that understand the importance of investing in the health and wellbeing of their employees. Disappointingly, of the 1,235 tests distributed, only 112 were completed. This rate is much lower than we had hoped for but with a larger than expected number of positive test results returned, we have no doubt that the program is saving lives.

Clearly, our challenge is convincing people to complete the test and we are looking at several ways to improve compliance. Uptake of the NBCSP was reportedly 39 per cent for males and 47 per cent for females (in 2008). Our goal is to achieve greater than 60 per cent return rate on tests distributed through our Corporate Bowel Screening Program and by continuing to raise awarenss of the disease, we’d hope to see similar results achieved by the NBCSP.


T E S T I M O N I A L S

S I M O N B R O W NM A N A G I N G D I R E C T O R , R E S O U R C E C O P T Y L T D

The health and wellbeing of our staff is integral to ResourceCo. Understanding the prevalence of bowel cancer, there was no question about providing this screening service to our employees when you comprehend that this type of cancer may be prevented if detected early. When offering this service to employees we looked at the extended family impact of having a member affected by cancer and subsequently included screening of employees’ partners in the offer. The care and concern offered by ResourceCo through the provision of this service certainly aides in maintaining our employees’ satisfaction and morale.

R E G N E L S O NM A N A G I N G D I R E C T O R , B E A C H E N E R G Y L T D

Beach Energy is proud to support The Jodi Lee Foundation and the work it’s doing in relation to building awareness around bowel cancer and helping with the early detection of bowel cancer. Beach recently provided all employees, and their respective partners, with bowel cancer screening kits. The feedback to date has been strongly supportive of the screening kits and how easy they are to use. Beach looks forward to continuing to support The Jodi Lee Foundation and the outstanding results it has achieved to date in building bowel cancer awareness.

What are the odds?

What are

1 in 12 Australians willdevelop bowel cancerIt’s the second most common cause of cancer-related death in

Second most common cause of cancer-related

1 in 12 Australians will develop bowel cancer in their lifetime


IF YOU HAVE HAD CLOSE RELATIVES DIAGNOSED WITH BOWEL CANCER, YOUR RISK OF DEVELOPING THE DISEASE MAY BE ELEVATED. KNOW YOUR RISK IS A SIMPLE AND INTERACTIVE WEBSITE THAT WILL HELP PEOPLE SELF-ASSESS THEIR RISK OF DEVELOPING BOWEL CANCER BASED ON A SERIES OF QUESTIONS ABOUT THEIR FAMILY HISTORY.

After working through the website, the user will be provided with a personalised assessment of their bowel cancer risk which they are encouraged to discuss with their doctor and other family members.

We are grateful to the CSIRO for working through the complex algorithms that calculate whether a person has an elevated risk. This challenge has delayed the project but with the development phase now largely completed, we are moving towards testing the website before it is launched later this year.

We also thank the Cancer Council SA for their invaluable knowledge and management of the project. The collaboration on this project has been enjoyable and we look forward to working with them on future stages of the website.

K N O W Y O U R R I S K


R E S E A R C H P R O J E C T S

T H E J O D I L E E F O U N D A T I O N P H D R E S E A R C H F E L L O W S H I P

THE JODI LEE FOUNDATION PHD RESEARCH FELLOWSHIP AT CURTIN UNIVERSITY IS A THREE YEAR PROJECT INVESTIGATING THE ROLE OF THE PHARMACIST IN THE EARLY DETECTION OF BOWEL CANCER.

Many people approach their pharmacist with symptoms like diarrhoea, rectal bleeding and constipation and unfortunately these complaints are not recognised as symptoms of bowel cancer by the patient or pharmacists. In fact, 19 per cent of people have lower bowel symptoms and yet only one in three will consult their doctor.

The project will develop an effective method for pharmacists to promote medical consultation to patients who visit pharmacies seeking treatment for significant symptoms of chronic and life limiting lower bowel disease.

M A R K E T R E S E A R C H

The grant awarded to us by the Federal Government presented a unique opportunity to research the behaviour that motivates or prevents people from participating in home bowel screening programs. Working with the Bowel Screening Section of the Australian Government Department of Health and Ageing, the project focuses on the behaviour of people aged 45 to 55 and will give us insight into how we can improve the uptake of screening in this age group.

The research is due to be completed in December 2012 and will no doubt influence the communications strategy of The Jodi Lee Foundation as well as the NBCSP.


O U R T E A M

N I C K L E EF O U N D E R & C E O

Nick is primarily responsible for promoting our Corporate Bowel Screening Program and developing stakeholder relationships. So far, he has participated in every one of our events … the Simpson Desert Challenge might test him!

T I F F A N Y Y O U N GC O M M U N I C A T I O N S & F I N A N C E

Tiffany’s responsibilities include building and managing our brand and communications. She also manages our legal and finance roles. It is high time Tiffany pulled on a tutu and hopped on a bike!

N I C O L E A N D E R S O NF U N D R A I S I N G & P R O G R A M S C O O R D I N A T O R

Nicole joined us in February 2012 and has been a valuable addition to our team. She is busy coordinating our Corporate Bowel Screening Program and liaises with our event participants to make sure they are well equipped to fundraise and build awareness of bowel cancer.

E L I S S A O ’ D O N O H U EE V E N T S & A D M I N I S T R A T I O N C O O R D I N A T O R

As well as organising our events and performing an administration function, Elissa has taken responsibility for our social media platforms. She also coordinates the development and distribution of all of our promotional materials.

O U R P E O P L E A N D S U P P O R T E R S C O N S U L T A N T S

We have continued to work with the same fabulous team of public relations, social media and advertising consultants. After two years, they are well versed in our key messages and business strategy. They have been invaluable and are a joy to work with.

As well, Rebecca Dowling has offered her services as our bookkeeper. Rebecca has her own bookkeeping business but takes time out of her busy schedule to manage our accounts.

We have been especially overwhelmed by the pro-bono support received from 50 Kaliber Films. The team at 50 Kaliber have created three beautiful short films to help us spread our early detetcion message and they are working on another to be released soon. The films are invaluable and we cannot thank them enough.

T H E $ 2 0 K C L U B

These people have individually raised over $20,000 for The Jodi Lee Foundation – an incredible feat. This year’s outstanding achievement came from Sam Fischer, riding over 1,000kms from Canberra to Melbourne and raising $32,220.

TODD BROWN

ALISTAIR CAVILL

SCOTT ELVISH

SAM FISCHER

ROSEMARY HOCKING

NICK LEE

ANDY AND SAM MCKAY

ANDREW POOLE

RICHARD TURNER


P R O F E S S I O N A L A D V I S E R S

The Jodi Lee Foundation relies on the professional advice provided by the following companies. Their services are provided pro bono, for which we are very grateful.

AUDIT

M A R C U S L O J S Z C Z Y K , R E O U A N O & T R I S T A N S H A W

P R I C E W A T E R H O U S E C O O P E R S

LEGAL

G A R R Y W I N T E R , C A M I L L A M I T T I G A & D A N I E L K I L E Y

K E L L Y & C O

ACCOUNTING AND COMPANY SECRETARIAL SERVICES

B E N L A T H L E A N , K Y L I E O S B O R N E & A G N E S D O S T A N

C A V I L L P O W E R P R O D U C T S

STRATEGIC BUSINESS ADVICE

J U L I A N N E P A R K I N S O NE R N S T & Y O U N G

M E D I C A L P R O F E S S I O N A L S

We are proud to have the support of some of Adelaide’s most recognised colorectal specialists behind The Jodi Lee Foundation. We work closely with each of them to ensure that the information we provide is relevant, accurate and current. Their assistance is provided on a voluntary basis.

D R A N D R E W L U C KC O L O R E C T A L S U R G E O N

L Y E L L M C E W I N H O S P I T A L A N D P R E S I D E N T O F T H E C O L O R E C T A L S U R G I C A L S O C I E T Y O F A U S T R A L I A & N E W Z E A L A N D

P R O F E S S O R G R A E M E Y O U N GP R O F E S S O R O F G L O B A L G A S T R O I N T E S T I N A L H E A L T H

F L I N D E R S U N I V E R S I T Y

M O Y E Z J I W AP R O F E S S O R O F H E A L T H I N N O V A T I O N A T

C U R T I N U N I V E R S I T Y O F T E C H N O L O G Y

D R T A B I T H A H E A L E YN O R T H A D E L A I D E O N C O L O G Y


O U R D I R E C T O R S

D R . A N D R E W L U C K

Andrew replaced Dr Jim Young as our medical consultant from May 2012. He brings to our Board a wealth of knowledge and passion for the early detection of bowel cancer through screening. Andrew is a colorectal surgeon at the Lyell McEwin Hospital in Adelaide’s north. He is the President of the Colorectal Surgical Society of Australia and New Zealand and currently holds positions on the Training Board in Colorectal Surgery (Australia and New Zealand) and the Federation of Gastrointestinal Societies of Australia.

C H R I S L E E

After 25 years in private legal practice, Chris served as a judge of the Industrial Court of South Australia for 10 years and then as a judge of the District Court of South Australia for 15 years. Since retiring in 2006, he has served in the part time position of President of the Racing Appeals Tribunal of South Australia. He resigned as a director of The Jodi Lee Foundation in September 2012. Chris was Jodi’s father-in-law.

M A R K B U T C H E R

Mark was appointed as a director in September 2012, replacing Chris Lee. Mark is Chair of Ernst & Young’s SA Advisory Board and Deputy Chairman of Minter Ellison. He also an Executive Director at Penmarric Capital, a boutique advisory business providing specialist solutions to corporate and government clients. His commercial acumen and strategic expertise will be invaluable to The Jodi Lee Foundation.

THE JODI LEE FOUNDATION IS GOVERNED BY A CORPORATE TRUSTEE WHICH HAS FIVE DIRECTORS. THE DIRECTORS MEET QUARTERLY AND ARE REPONSIBLE FOR REVIEWING PROPOSALS FROM THE JODI LEE FOUNDATION EXECUTIVE TEAM, CONDUCTING SALARY BENCHMARKING AND MONITORING THE OVERALL FINANCIAL PERFORMANCE OF THE FOUNDATION TO ENSURE ITS ONGOING SUSTAINABILITY.

N I C K L E E

Nick is Jodi’s husband. He and Jodi were together for 14 years and have children, Jack and Arabella. He has 17 years experience in the fast moving consumer goods industry and was a Director of Unilever Australasia. He has worked in the United Kingdom, Asia and Australia. Prior to The Jodi Lee Foundation, Nick personally raised over $50,000 for cancer by participating in Tour Down Under cycling events and the Gold Coast Marathon.

T I F F A N Y Y O U N G

A friend of Jodi’s, Tiffany is dedicated to raising awareness about bowel cancer and the importance of early detection for survival. Tiffany has a business degree and is a member of the Institute of Chartered Accountants with over 15 years experience in tax advisory and compliance work for large businesses. Tiffany worked for Deloitte for many years and more recently consulted to listed and unlisted property funds.

A L I S T A I R C A V I L L

Alistair is a friend of the Lee family and an active fundraiser for cancer related initiatives. In June 2011, he competed in the Gobi March, a 250km foot race across China’s Gobi Desert, raising over $33,000 for The Jodi Lee Foundation. Alistair is the Managing Director of Cavill Power Products Pty Ltd, the Caterpillar Dealer for South Australia.


E V E N T S

THE PAST YEAR’S EVENTS WERE OUR PRIMARY SOURCE OF FUNDRAISING BUT ALSO PLAYED AN IMPORTANT ROLE IN RAISING AWARENESS ABOUT BOWEL CANCER AND THE PROFILE OF THE JODI LEE FOUNDATION. HALF OF THE STORIES THAT APPEARED IN THE MEDIA ABOUT THE FOUNDATION THIS YEAR WERE DIRECTLY RELATED TO RIDE FOR THE LITTLE BLACK DRESS. THE BOYS ARE ALWAYS HAPPY TO THROW ON A LITTLE BLACK TUTU FOR THE CAMERA.

In addition to Foundation events, we are thrilled to have a number of volunteers who don the t-shirt, tutu and tats (fake tatoos of course) and run, hike and swim – sometimes all in the same event – and all in the name of bowel cancer. A special thanks to Tory Toogood, Anthony Hillier, Andrew Read, Ben Williams and Peter Grant for their unwavering support.

Every event encapsulates the vitality of The Jodi Lee Foundation. Our events encourge exercise, health and wellbeing which we know is a key component to reducing the risk of bowel cancer and other diseases.

W H Y T H E L I T T L E B L A C K D R E S S ?

Jodi loved a little black dress. In 2009, her friends in Vietnam threw

a Little Black Dress Party to raise money for her care. Since then, Little Black Dress

parties have been held in Adelaide, Sydney, Melbourne, Brisbane, Singapore and

Ho Chi Minh. All our event participants wear little black tutus in her honour and the little black dress is fast becoming an

iconic symbol of The Jodi Lee Foundation.

C I T Y T O B A Y

Not all of our events involve extreme sport and cocktails! Last year, 30 people (children included) participated in Adelaide’s City to Bay – easy when you know there’s a yummy breakfast waiting for you at the end. A special thank you to Graham and Susie Hooper for manning the barbeque.

B O D Y B A L A N C E O U T D O O R S

On a sunny Sunday morning in October, Tim Jenner from Enjoy Fitness kindly hosted Body Balance Outdoors – a pop-up mix of yoga, tai chi and pilates that builds flexibility and strength. Around 50 people had fun at this energetic work-out in Richards Park, Magill.


N E W Y O R K M A R A T H O N4 NOVEMBER 2011

T H E T E A M :

BRENDAN SHARP

ANDREW MCKAY

VICTORIA TOOGOOD

BRITT HETHERINGTON

DONNA HARDING

NATALIE BAACK

KEN BASHA

MATTHEW BASSO

TODD BROW

ROBERT CAMERON

SCOTT ELVISH

TOM HEDDITCH

NICHOLAS HOCKING

ROSEMARY HOCKING

NICHOLAS LEE

LEANNE MARCH

SARA MORBEY

RAKESH SINHA

JAMES YOUNG

Our team included 21 runners this year … and yes they were wearing little black tutus! This group of incredible friends of the Foundation raised an astonishing $230,895, far surpassing our expectations.

Some, like Nick, were seasoned runners but for most it was their first ever marathon.

Since New York, Tory Toogood has challenged herself to run seven marathons across seven continents and also regularly blogs about women’s health and The Jodi Lee Foundation. Britt Hetherington has completed in two other marathons with more to come. Keep it up girls!


R I D E F O R T H E L I T T L E B L A C K D R E S SCANBERRA TO MELBOURNE MARCH 10TH – 16TH

T H E T E A M :

NICK LEE

PAUL HOTTON

WAYNE HARDING

JUSTIN STEWART-RATTRAY

MATTY HOPKINSON

SAM FISCHER

STEPHEN TILLEY

ROB JONES

ROBBIE DOLAN

RICHARD TURNER

PETER MCLUCAS

PETER GRANT

PAUL GRANT

MICHAEL LONG

LINCOLN HARRIS

JUSTIN HOTTON

JAMES READ

GED WALSH

ANDREW POOLE

AARON MAYES

On Saturday 10th March, a team of 21 cyclists and four support crew left Canberra in little black tutus bound for Melbourne. Dr Andrew Leigh MP joined the team for an honorary lap around Parliament House and at 10.30am ACT Chief Minister Katy Gallagher cut the ribbon and officially sent them on their way.

Riders came from overseas and interstate to participate, with many sticking a small picture of Jodi on their handlebars as a reminder of why they were there. These special blokes raised over $183,000 to support our initiatives.


The route covered over 1,000km and travelled through some of the most spectacular and challenging terrain across New South Wales and Victoria including the Snowy Mountains and a full day on Mount Buller. It finished with a rip-roaring Little Black Dress Party in Melbourne on the final day.

The event was kindly captured by 50 Kaliber Films and can be seen on our YouTube and Vimeo channels. This film has been invaluable in raising awareness of bowel cancer – a big thank you to 50 Kaliber Films.

A special thank you goes to Andrew Poole for organising this incredible event once again.

T H E L I T T L E B L A C K D R E S S P A R T Y

Over 200 people attended our annual Little Black Dress Party at St Mark’s College in North Adelaide. Jazz band Seventh Day Miracles were fabulous and a great night was had by all despite the ominous February weather.

As major sponsor, Art Equity hosted an exhibition of Australia’s emerging artists, including big names such as Ping Chen, Morten Lassen and Jasper Knight.

Hamish McLachlan, Master of Ceremonies, kept guests on their toes all night and almost $15,000 was raised through our silent auction which included:

Z A renovation package by ResourceCo

Z Men’s watch by James Thredgold Jeweller

Z Jasper Knight painting by Art Equity

Z AFL footy experience

Z Adelaide Fringe tickets.

Once again, we were treated to cocktails donated by Diageo, sparkling by Bird in Hand and Mosquito Hill Wines and delicious canapés prepared by Extreme Cuisine. Wines were kindly donated by Fox Gordon and Reschke.


R E P O R T F R O M T H E D I R E C T O R S

are comfortable that the remuneration paid is comparable to similar sized organisations and is commensurate with the value delivered to the Foundation. Our management team and staff have delivered in spades and are unquestionably committed to our cause.

We are pleased that Nick Lee has agreed to continue to devote his time and energy to the work of the Foundation for another year. His firsthand experience with the devastating consequences of bowel cancer and his determination to see a marked improvement in survival rates make him the very best choice for the CEO position.

Transparency is one of our core values and we place a great level of importance on ensuring we earn the trust and confidence of the community through impeccable governance and transparent activity.

In the year ahead, we will focus on expanding the geographical base of our fundraising activities and soliciting greater corporate support for our initiatives. The Foundation’s Corporate Bowel Screening Program is successfully introducing screening to a larger number of people than would otherwise have been exposed to the test and we are working hard on ways to improve participation rates. Positive tests are resulting in early action being taken by people to prevent the onset of bowel cancer which aligns with our mission.

On behalf of the Directors of The Jodi Lee Foundation, I thank all of our supporters for their contribution to our success. Bowel cancer is the second leading cause of cancer-related death in Australia despite being 90 per cent curable if detected early. The level of awareness surrounding bowel cancer in the community is unacceptably low, but will be improved with your help.

A L I S T A I R C A V I L LD I R E C T O R

OVER THE PAST YEAR, THE DIRECTORS FOCUSSED THEIR ATTENTION ON THE FOLLOWING RESPONSIBILITIES:

Z Reviewing the Foundation’s business strategy to ensure delivery of our key objectives

Z Ensuring we have the right management team in place to deliver the strategy

Z Ensuring the effective investment of money entrusted to us

Z Ensuring transparency of our activities and performance to key stakeholders

We are confident this report delivers information that supports our view that the Foundation is delivering results and operating in a way that will sustain its activities in the future.

From a financial perspective we have had a remarkably successful year. Income nearly doubled to $585,659 in a tough market for fundraising. This has allowed the Foundation to expand its programs and deliver some outstanding results. Our activities will save more lives as we gain momentum.

We can only deliver these results with financial support and we will continue to muster greater levels of support in the year ahead. We were thrilled to be awarded the Federal Government grant of $50,000 to help us further promote the importance of bowel screening. This is a clear vote of confidence in our ability to engage with the community and spread our key message – the early detection of bowel cancer saves lives. We are particularly proud of this recognition and the exposure this success has given bowel cancer screening in Australia.

Of course, our bowel cancer initiatives come at a cost. The Directors are committed to ensuring each initiative is result-oriented and delivered at a reasonable cost. A key component of our costs is staff remuneration which is reviewed annually by an independent director committee and supported by reports from external consultants. We


F I N A N C I A L S T A T E M E N T S

NOTEYEAR ENDED

30 JUNE 2012($)

11 MONTHS ENDED 30 JUNE 2012

($)

REVENUE

DONATIONS 530,659 298,020

EVENT SPONSORSHIP 5,000 500

GOVERNMENT GRANTS 50,000 –

OTHER INCOME – 240

INTEREST INCOME 7,393 2,613

TOTAL REVENUE 593,052 301,373

T he s t a t emen t o f i n come shou l d b e r e ad i n con j un c t i on w i t h t he a c company i ng no t e s .

NOTEYEAR ENDED

30 JUNE 2012($)


($)

COST OF INITIATIVES & FUNDRAISING

COMMUNITY AWARENESS 175,656 20,133

CORPORATE BOWEL SCREENING PROGRAM 115,981 –

KNOW YOUR RISK 11,204 –

RESEARCH PROJECTS 32,329 –

FUNDRAISING EVENTS 149,224 87,449

TOTAL COST OF INITIATIVES & FUNDRAISING 484,394 107,582

OPERATING COSTS

TOTAL OPERATING COSTS 4 75,062 19,631

SURPLUS FOR THE PERIOD 33,596 174,160

TAX EXPENSE – –

NET SURPLUS FOR THE PERIOD 33,596 174,160

S T A T E M E N T O F I N C O M E

F O R T H E Y E A R E N D E D 3 0 J U N E 2 0 1 2


S T A T E M E N T O F F I N A N C I A L P O S I T I O N

A S A T 3 0 J U N E 2 0 1 2

YEAR ENDED

30 JUNE 2012($)


($)

ASSETS

CURRENT ASSETS

CASH AND CASH EQUIVALENTS 144,386 175,013

RECEIVABLES 58,970 1,666

PREPAYMENTS 1,200 –

TOTAL 204,556 176,679

NON CURRENT ASSETS

FIXED ASSETS 5,834 –

INTANGIBLE ASSETS 42,775 7,481

TOTAL 48,609 7,481

TOTAL ASSETS 253,165 184,160

YEAR ENDED

30 JUNE 2012($)


($)

LIABILITIES

CURRENT LIABILITIES

CREDITORS AND ACCRUALS 45,409 10,000

TOTAL 45,409 10,000

NON CURRENT LIABILITIES – –

TOTAL LIABILITIES 45,409 10,000

NET ASSETS

207,756 174,160

EQUITY

ACCUMULATED FUNDS AT 30 JUNE 2011 174,160 –

NET SURPLUS FOR THE YEAR 33,596 174,160

TOTAL EQUITY 207,756 174,160

T he s t a t emen t o f f i n an c i a l p o s i t i o n shou l d b e r e ad i n con j un c t i on w i t h t he a c company i ng no t e s .


N O T E 1 :

S U M M A R Y O F S I G N I F I C A N T A C C O U N T I N G P O L I C I E S

The Jodi Lee Foundation (the Foundation) is a trust established and maintained for the primary purpose of being a charitable institution whose principal activity is to promote the prevention or control of diseases in human beings.

The Foundation was established by a deed of trust dated 10 August 2010 (the deed) between its founder and Jodi Lee Foundation Pty Ltd, the Foundation’s trustee. Under this deed, the Foundation operated as a public ancillary fund as defined by Australian Taxation Office (ATO) rules on deductible gift recipients (DGRs). The Foundation operated under this structure until 31 October 2011.

The Directors’ determined that a public ancillary fund was not appropriate to carry out the bowel cancer initiatives developed by the Foundation. Accordingly, a new trust deed was executed on 1 July 2011 (the amending deed) between the Foundation’s founder and Jodi Lee Foundation Pty Ltd as trustee.

Under this amending deed, the Foundation ceased to operate as a public ancillary fund and began to operate as a health promotion charity as defined by ATO rules on DGRs. The Foundation commenced operating as a health promotion charity from 1 November 2011 being the date the ATO endorsed the Foundation as a DGR under this amending deed.

The principal accounting policies adopted in the preparation of these financial statements are set out below. These policies have been consistently applied throughout the year presented, unless otherwise stated.

A ) B A S I S O F P R E P A R A T I O N O F F I N A N C I A L R E P O R T

In the Directors’ opinion, The Jodi Lee Foundation is not a reporting entity because there are no users dependent on general purpose financial reports.

This special purpose financial report has been prepared in accordance with the requirements of the Collections for Charitable Purposes Act 1939 of South Australia (the Act) and the Foundation’s Directors (the Directors). The Directors have determined that the accounting policies adopted are appropriate to meet the requirements of the Act and the Directors’ needs.

The financial report has been prepared in accordance with the Australian Accounting Standards, other authoritative pronouncements of the Australian Accounting Standards Board and Urgent Issues Group Interpretations to the extent as described in the policies detailed in Note 1. In addition, only those disclosure requirements that the Directors deem necessary have been applied from these standards pronouncements and interpretations.

The financial report has been prepared in Australian dollars under the historical cost convention unless stated otherwise.

The accounting policies have been consistently applied throughout the period.

B ) R E V E N U E R E C O G N I T I O N

Revenue is recognised when the company is legally entitled to the income and the amount can be quantified with reasonable accuracy. Revenues are recognised net of the amounts of goods and services tax (GST) payable to the ATO.

Donations collected are recognised as revenue when the Foundation gains control, economic benefits are probable and the amount of the donation can be measured reliably. Income is measured at the fair value of the consideration received or receivable.

No amounts are included in the financial statements for donations in kind.

C ) E X P E N D I T U R E

All expenditure is accounted for on an accruals basis and has been classified under headings that aggregate all costs related to the category. Where costs cannot be directly attributed to a particular category they have been allocated to activities on a basis consistent with use of the resources.

Fundraising expenses are those incurred in seeking voluntary contributions by donation and do not include costs of disseminating information relating to the activities of the Foundation.

Operating expenses are those incurred in connection with administration of the Foundation and compliance with constitutional and statutory requirements.

N O T E S T O T H E F I N A N C I A L S T A T E M E N T S



D ) T A X A T I O N

INCOME TAX

The Foundation is a charitable institution for the purposes of Australian taxation legislation and is therefore exempt from income tax. This exemption has been confirmed by the ATO. The Foundation holds deductible gift recipient status.

GOODS AND SERVICES TAX (GST)

Revenues, expenses and assets are recognised net of GST except where the amount of GST incurred is not recoverable from the ATO, in which case it is recognised as part of the cost of acquisition of an asset or as part of an item of expense.

Receivables and payables are recognised inclusive of GST.

The net amount of GST recoverable from or payable to the ATO is included as part of receivables or payables.

E ) C A S H A N D C A S H E Q U I V A L E N T S

Cash and cash equivalents in the balance sheet comprise cash at bank and in hand and short-term deposits with an original maturity of three months or less.

F ) R E C E V I A B L E S

Receivables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method, less provision for impairment. Trade receivables are generally due for settlement within 30 days.

Collectability of trade receivables is reviewed on an ongoing basis. Receivables known to be uncollectible are written off by reducing the carrying amount directly.

G ) F I X E D A S S E T S

Fixed assets are stated at historical cost less depreciation. Historical cost includes expenditure that is directly attributable to the acquisition of the items. Subsequent costs are included in the asset’s carrying amount or recognised as a separate asset, as appropriate, only when it is probable that future economic benefits associated with the item will flow to the Foundation and the cost of the item can be measured reliably.

All other repairs and maintenance are charged to the income statement during the reporting period in which they are incurred.

Depreciation on fixed assets is calculated using the straight-line method to allocate their cost over their estimated useful lives.

The assets’ residual values and useful lives are reviewed, and adjusted if appropriate, at each reporting date.

An asset’s carrying amount is written down immediately to its recoverable amount if the asset’s carrying amount is greater than its estimated recoverable amount.

H ) I N T A N G I B L E A S S E T S

Website development - Costs incurred in developing products or systems and costs incurred in acquiring software and licenses that will contribute to future period financial benefits through revenue generation or cost reduction are capitalised as intangible assets. Costs capitalised include external direct costs of materials and consulting services on time spent to develop the website. Amortisation is calculated on a straight-line basis over four years.

An asset’s carrying amount is written down immediately to its recoverable amount if the asset’s carrying amount is greater than its estimated recoverable amount.

I ) C R E D I T O R S A N D A C C R U A L S

These amounts represent liabilities for goods and services provided to the Foundation prior to the end of financial year which are unpaid. The amounts are unsecured and are usually paid within 30 days of recognition.


J ) C A P I T A L S T R U C T U R E

The Jodi Lee Foundation Pty Limited is a health promotion charity limited by guarantee.

K ) C O M P A R A T I V E F I N A N C I A L I N F O R M A T I O N

Comparative information disclosed in these financial statements is for the 11 months ended 30 June 2011 (10 August 2010 to 30 June 2011).

During the year, the Directors noted an error in relation to amounts incorrectly capitalised as intangible assets as at 30 June 2011. This has been corrected in the comparative balances of these financial statements. This adjustment decreased the net surplus, intangible assets and net assets previously reported as at 30 June 2011 by $1,022. It also increased expenses for the period ended 30 June 2011 by $1,022. The item had no impact on cash flows.

N O T E 2 :

C R I T I C A L A C C O U N T I N G E S T I M A T E S

The preparation of financial statements requires the use of certain critical accounting estimates. It also requires management to exercise its judgment in applying the Foundation’s policies. For the year ended 30 June 2012, the Directors are not aware of any areas involving a higher degree of judgment or complexity, or areas where assumptions and estimates significant to the financial statements.

N O T E 3 :

K E Y M A N A G E M E N T P E R S O N N E L D I S C L O S U R E

Key management personnel of the Foundation are:

NICHOLAS LEE FOUNDER & CEO

TIFFANY YOUNG DIREC TOR , COM MUNIC AT IONS & F INANCE

A ) K E Y M A N A G E M E N T P E R S O N N E L C O M P E N S A T I O N

YEAR ENDED

30 JUNE 2012 ($)


($)

KEY MANAGEMENT PERSONNEL COMPENSATION 210,461 32,850

Both key management personnel members were compensated during the year ended 30 June 2012 (only one member of key management personnel was compensated from 1 March 2011 to 30 June 2011).

B ) T R A N S A C T I O N S W I T H K E Y M A N A G E M E N T P E R S O N N E L

There were no transactions or outstanding balances relating to key management personnel during the year ended 30 June 2012 (or 11 months ended 30 June 2011).


N O T E 4 :

O P E R A T I N G C O S T S

Net surplus for the year includes the following operating costs:

N O T E 4 ( A ) :

S A L A R Y A T T R I B U T A B L E T O I N I T I A T I V E S A N D O P E R A T I N G C O S T S

Total salaries have been allocated according to function as follows:

N O T E 5 :

S U B S E Q U E N T E V E N T S

The Directors have determined there have been no significant events subsequent to year end.

NOTEYEAR ENDED

30 JUNE 2012($)


($)

OPERATING COSTS

ACCOUNTING SERVICES 1,505 –

ASIC FEE 227 –

BANK FEES 15 –

CONSULTANTS FEES – 1,480

DEPRECIATION 8,196 –

INSURANCE 1,704 450

POSTAGE AND COURIERS 481 176

RENT 6,000 –

REPAIRS 635 –

SALARY AT TRIBUTABLE TO OPERATING COSTS 4A 46,736 14,200

SOFTWARE AND L ICENCES 1,771 –

PRINTING AND STATIONERY 3,332 451

SUBSCRIPTIONS 671 71

TELEPHONE AND INTERNET ACCESS 3,789 2,803

TOTAL 75,062 19,631

NOTEYEAR ENDED

30 JUNE 2012($)


($)

OPERATING COSTS

SALARY AT TRIBUTABLE TO INIT IATIVES 193,848 18,650

SALARY AT TRIBUTABLE TO OPERATING COSTS 46,736 14,200

TOTAL SALARY 240,584 32,850


As stated in Note 1(a) to the financial report, the Directors have determined that the Foundation is not a reporting entity because there are no users dependent on general purpose financial reports. This is a special purpose financial report that has been prepared to meet the requirements of the Collections for Charitable Purposes Act 1939 of South Australia and the Foundation’s Board of Directors.

The Directors declare that the financial report and accompanying notes comply with applicable Australian Accounting Standards, to the extent as described in the policies described in Note 1 to the financial report and present fairly the Foundation’s statement of comprehensive income for the year ending 30 June 2012 and statement of financial position as at 30 June 2012.

IN THE OPINION OF THE DIRECTORS:

a) The financial report and the notes are in accordance with accounting policies described in Note 1 to the financial report and the provisions of the Collections for Charitable Purposes Act 1939 of South Australia

b) There are reasonable grounds to believe that the Foundation will be able to pay its debts as and when they become due and payable.

TIFFANY YOUNG DIRECTOR, COMMUNICATIONS & FINANCE

5 SEPTEMBER 2012

S T A T E M E N T B Y T H E D I R E C T O R S



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PAUL HOTTONPETER FOUBISTERPETER GRANTPETER MCLUCASPOWERADEPRICEWATERHOUSECOOPERS QUENTIN & POS THOMSON RACERS TOOLBOXRAKESH SINHA RESCHKERESOURCECO REXONA RICHARD TURNER ROB CAMERON ROB DOLANROB JONESSAM FISCHER SARA MORBEYSARAH WATSON SCOTT ELVISH SHOWPONY ADVERTISINGSTACEY ORROCKSTEVE THURLBYSTEVE TILLEYST MARK’S COLLEGESTREETSSUZIE HOSKINGTHE AFLTHE GUT FOUNDATIONTHE PEGGY CHARITABLE TRUST THE SOCIAL PR CONSULTANCYTIFFANY BONDTINA CRAWFORDTODD BROWN TOM HEDDITCH TORY TOOGOOD VIETNAM BIKE TOURS VISY WAYNE HARDING WESTPAC BANKING GROUP WPM CONSULTING XBOX 360

T H A N K Y O UC O N T A C T S

NICK LEEFOUNDER & CEO

TIFFANY YOUNGCOMMUNICATIONS & FINANCE

(08) 8343 7222

PO BOX 1216KENSINGTON GARDENS

SA 5068

JODILEEFOUNDATION.ORG.AU

— T H E J O D I L E E F O U N D A T I O N 2 0 1 2 A N N U A L R E V I E W —

2012 annual review

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