2012 01-19 - gamification presentation january 2012
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Driving Engagement Through Play
Joe Cotellese
Monday, October 21, 13
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Are You A Gamer?Monday, October 21, 13
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What is Gamification?
Monday, October 21, 13
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Gamification is the integration of game mechanics to non-game activities.
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Making Boring ProductsMonday, October 21, 13
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FunMonday, October 21, 13
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TK Large Image of People Playing Games
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Monday, October 21, 13
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DNA
Monday, October 21, 13
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“The Lane Game”Monday, October 21, 13
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“The Line Game”Monday, October 21, 13
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Monday, October 21, 13
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I’ve No Time For Foolish Games
Monday, October 21, 13
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Monday, October 21, 13
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Monday, October 21, 13
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BattlesMonday, October 21, 13
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The Numbers Don’t Lie• Members average 11
minutes per visit.
• We serve over 2.2 billion page views each month.
Monday, October 21, 13
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Ok, I’m Convinced. How Do I do it?
Monday, October 21, 13
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Obvious Example is Leaderboard
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Nitro for SalesforceMonday, October 21, 13
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IMDB STARmeterMonday, October 21, 13
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HubSpot’s TweetGraderMonday, October 21, 13
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There’s more to it...
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Need to Understand Motivations
• Achievers
• Explorers
• Socializers
• Killers
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Achievers
Monday, October 21, 13
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myYearbook SpotlightMonday, October 21, 13
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Stack OverflowMonday, October 21, 13
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Explorers
Monday, October 21, 13
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SCVNGRMonday, October 21, 13
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LinkedIn “Who’s Viewed Your Profile?”
Monday, October 21, 13
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Socializers
Monday, October 21, 13
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EndomondoMonday, October 21, 13
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Killers
Monday, October 21, 13
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Winners and LosersMonday, October 21, 13
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Google Image LabelerMonday, October 21, 13
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Player types are not a zero-sum game.
Monday, October 21, 13
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What about 4Square?Monday, October 21, 13
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• 2.1 Minutes per visit
• 1.5 Visits per Visitor
• Only 5% of US mobile owners actually use location based services on a regular basis
source: comScore December 2012 / Forrester Research
Engagement is Terrible
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WIIFM? or WTF am I doing this?
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Gamification enhances an experience, it isn’t
THE experience
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Mint Gets ItMonday, October 21, 13
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Nike Gets ItMonday, October 21, 13
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Parting Thoughts
Monday, October 21, 13
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Gamification isn’t a fadMonday, October 21, 13
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“[M]ore than 70 percent of Global 2000 organizations will
have at least one gamified application.”
Source: Gartner GroupMonday, October 21, 13
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“Gamification allows consumers to have fun, get useful information & encourages them to share it
with their friends.”-Joe Rork, User Experience Engineer, Ford
Monday, October 21, 13
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Game Over
Monday, October 21, 13
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@JoeCotellesewww.linkedin.com/in/joecotellese
Monday, October 21, 13