state of gamification 2012
DESCRIPTION
What is Gamification? Who is doing it? How can you do it? We make reference to playgen's gamification toolkit. The world's most powerful gamification system. Powered by the most sophisticated machine known to man - the human brain. If you want your own gamification toolkit - grab it from http://gamification.playgen.comTRANSCRIPT
Level 1: Gamification Rookie
Level 2: Gamification Apprentice
Level 3: Gamification Master
What it is?
Does it work?
How can you do it?
Which one do you want?
We are all gaming right now.
We are all gaming right now.
Exploring
We are all gaming right now.
ExploringProperty
We are all gaming right now.
Exploring
Relationship
Property
We are all gaming right now.
Exploring
Relationship
Socialising
Property
We are all gaming right now.
Exploring
Relationship
SocialisingBanking
Property
So why gamify?
Victory points
Points rewarding all aspe
Gamification
Looking at the psychological components in game design.
The just add salt methodology. “It’s nice but adding salt makes it better.”
We see many companies, sites andbrands using this method inGamification.
Just add game mechanics
By adding game mechanics just doesn't cut it
^People aren’t going to play agame on brushing their teeth –If they brush their teeth alreadyeveryday.
We don’tname andshame!
Just add salt
Understanding human motivation
The ancient art of motivation
using motivational theory to gamify game around core human needs.
Fulfilling core human needs
Status
Fulfilling core human needs
Status
Social Contact
Fulfilling core human needs
Status
Social Contact
Power
Fulfilling core human needs
Status
Social Contact
Power
Independence
Fulfilling core human needs
Status
Social Contact
Power
Independence
Honour
Fulfilling core human needs
Status
Social Contact
Power
Independence
Honour
Idealism
Fulfilling core human needs
Status
Social Contact
Power
Independence
Honour
Idealism
Curiosity
Fulfilling core human needs
Acceptance
Curiosity
Idealism
Status
Honour
Social Contact
Independence
Power
• Designing play to fulfil intrinsic human needs:Acceptance, Curiosity, Honour, Independence, Power, Social Contact and Status
• Creating player communities which can be nurtured through using motivators and drivers:Expressing personal identity, Status and self esteem, Giving and getting help, Affiliation and belonging, Sense of community, Reassurance of value and worth.
Grounded in Psychology
Level 1: Gamification BeginnerWhat it is? : COMPLETED!
Who’s currently doing it?
Adobe: LevelUp for Photoshop
Salesforce: Platform
Magnum: Pleasure Hunt
Microsoft: Ribbon hero
Volkswagen: Speed Camera Lottery
Volkswagen: Speed Camera Lottery 0
Find out who’s Gamifying now
These brands are doing it, why aren't you?
Level 2: Gamification AdvisorDoes it Work?: COMPLETED!
How can you do it?
The RulesWhat motivates your player.Pick at least 2 blue cards which best capture their motivations.Define your victory conditions.Pick 1 or 2 orange cards and define conditions for your player to win. Set the rules for your game.Pick a minimum of 2 red cards to choose your gaming mechanisms.Is your game social?Pick a minimum of one green card to make your game a multiplayer experience.
Level 3: Gamification Master
How can you do it?: COMPLETED!
