Cloud Infrastructure Provider ?

Loic Simon - Loic_simon@fr.ibm.com +33 6 76 75 40 71

Cloud Application ProvidersCloud Services Solution Providers

Cloud Builders

Cloud Infrastructure Providers

Cloud Technology Providers

Club Cloud des Partenaires

[Experts Métiers]

[Experts BizDev]

De nombreux Modèles de Business sur LES Marchés du Cloud

Enterprise Private ($36B)

Hosted Private ($16B)

Private

Public

Income Sources

Technology Provider

Cloud Builder

Aggregator/ Marketplace

Application Provider

Infrastructure Provider

Managed Private ($19B)

Cloud Services Provider ($24B)

Public Services ($104B)

Services Solution Provider

Consulting Services

Integration Services

Cloud Operator

HW/SW Resale, Upgrades, Maintenance, Education

Consulting, IT Services, HW/SW Resale, Upgrades, Maintenance

Hosting, Managed Services, Business Process Outsourcing

SaaS, BPaaS Annuity Streams

IaaS, PaaS Fees & Renewals

Off premise Services Contracts, Vendor Management

($US 2015 WW Cloud market size forecast)

De nombreux Modèles de Business sur LES Marchés du Cloud

Enterprise Private ($36B)

Hosted Private ($16B)

Private

Public

Income Sources

Technology Provider

Cloud Builder

Aggregator/ Marketplace

Application Provider

Infrastructure Provider

Managed Private ($19B)

Cloud Services Provider ($24B)

Public Services ($104B)

Services Solution Provider

Consulting Services

Integration Services

Cloud Operator

HW/SW Resale, Upgrades, Maintenance, Education

Consulting, IT Services, HW/SW Resale, Upgrades, Maintenance

Hosting, Managed Services, Business Process Outsourcing

SaaS, BPaaS Annuity Streams

IaaS, PaaS Fees & Renewals

Off premise Services Contracts, Vendor Management

($US 2015 WW Cloud market size forecast)

Cloud Infrastructure Provider

Cloud Infrastructure Provider

• Le Cloud Washing lave tout plus blanc

• Les Me Too prolifèrent• Le Canada Dry coule à

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Plusieurs facteurs majeurs jouent le rôle de moteurs du marché du cloud computing

Prend en charge les tâches répétitives et automatise les services, et contribue à réduire les coûts opérationnels informatiques

Offre aux clients un "libre-service" qui nécessite moins de support et facilite l'accès aux services

Introduit plus de simplicité, avec à la clé plus d'automatisation, et une réduction des coûts salariaux informatiques

Permet des économies d'échelle si les environnements virtualisés sont fortement utilisés

Permet de réduire les dépenses d'investissements

Libre-service

Automatisation de la gestion

Standardisation des domaines d'application

Virtualisation des matériels

Utilisation de l'infrastructure

Définition

Un nouveau modèle de déploiement industrialisé de mise à disposition de ressources informatiques standardisées

sous forme de services à la demande accessibles via internet ou intranet

Caractéristiques

• Self-service à la demande• Accessible de partout• Extensible et élastique

• Pool de ressources partagées• Facturation à l’utilisation

Pré-requis

• Virtualisation

• Standardisation

• Automatisation

• Software as a Service (SaaS)• Platform as a Service (PaaS)

• Infrastructure as a Service (IaaS)• Business Process as a Service

(BPaaS)

4 Typologies de Service

• Private Cloud• Hybrid Cloud• Public Cloud

Modèles de déploiement

Le cloud computing en résumé

Quelques Attributs Clés d’un Service Cloud

• Partagé, Standard, Packagé

• Self-service, Immédiat

• Elastique

• Payé à l’usage, mesuré

• Accessible par Internet, de n’importe où

• Connectable, Disposant d’API publiés

•On-demand self-service

•Broad network access •Resource pooling

•Rapid elasticity

•Measured Service.

Définition NIST

Les Prestataires et les Clients ne perçoivent pas

encore bien l’importance d’une bonne Gestion des

Services POUR le Cloud

Cloud service management capabilities are needed to enable visibility, control and

automation of cloud services

WorkflowManage the process for approval of usage

ProvisioningAutomate provisioning of resources

MonitoringProvide visibility of performance of virtual machines

Metering and ratingTrack usage of resources

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Composantes des couches d'un nuage : domaines d'application, gestion des services (SM), virtualisation et

couche physique Domaines

d'applicationTest et

préproduction

Catalogue de services et automatisation

Demande et opérations –interface utilisateur

Provisionnement

Gestion des niveaux de service (SLA)1

Monitoring et mesure

Sécurité Planification de capacité

Applications et middleware virtuels

Clients virtuels

Réseaux virtuels

Stockage virtuel

Serveurs virtuels

Virtualisation

SM

Développement logiciel

Stockage IBM et autres solutions

RéseauxIBM System x, BladeCenter

IBM System z,Power Systems

Serveurs non-IBM

Couche physique

Source: “The Cloud Roadmap – Delivering Innovation and Efficiency” IBM Presentation, Cloud Leadership Forum, June 13-15, 2010

Cloud Enables Global Industry Transformations

Développement de Services “Cloud” innovants HORS de l’Industrie Informatique

Source: “Bringing Cloud Into the Enterprise…and the Enterprise Into the Cloud” IDC Presentation, Cloud Leadership Forum, June 13-15, 2010

Smarter Commerce

BusinessAnalytics

Social Business

Cloud Business

Au delà des Nuages…

Rejoindre le bon

Ecosystème pour prendre son pied, la

tête au dessus des nuages !

Clients

Cloud Services Solution Providers [BPaaS, SaaS – IaaS, PaaS]

Cloud Application Providers [BPaaS, SaaS]

Cloud Builders [Projets Cloud]

Cloud Infrastructure Providers [IaaS, PaaS]

Cloud Technology Providers

IBM et le Cloud

IBM source data is based on analysis done by the IBM Market Intelligence and is provided for illustrative purposes and is not intended to be a guarantee of market opportunity.

Private Cloud

Opportunity: $23B growing to $67B

Key Offerings• IBM Solution Delivery

Manager

• IBM WebSphere Cast Iron

• IBM Workload Deployer

Opportunity: $16B growing to $55B

Key Offerings• SmartCloud Enterprise

• Smart Business Desktop on the IBM Cloud

• Managed Backup Cloud

Business Solutions

Opportunity: $22B growing to $67B

Key Offerings• LotusLive

• Coremetrics

• Sterling Commerce

• Unica

• Blueworks Live

Public Cloud

IBM is investing to address three cloud market opportunities

Infrastructure &Platform Services

DeployDesign

Business Process as a Service

Software as a Service

Platform as a Service

Infrastructure as a Service

Consume

An infrastructure and platform as a service designed for enterprise-class

service delivery

An infrastructure and platform as a service designed for enterprise-class

service delivery

An integrated set of private cloud enablement

technologies

An integrated set of private cloud enablement

technologies

New business and industry software as a service

solutions

New business and industry software as a service

solutions

Smarter Cities

Social Business

Smarter Commerce

Business Analytics and Optimization

servicesservices solutionssolutionsfoundationfoundation

IaaS Technologies

Automation and Administration

Availability and Performance

Security Usage and Accounting

IBM SmartCloud Foundation: Building and rapidly scaling private cloud environments with unparalleled time-to-market, integration and management

• Resilient to the velocity of changing business needs

• Choice and flexibility in hybrid environments

• Enterprise-class, workload aware infrastructures

• Built-in analytics for improved insight and decision making

• Resilient to the velocity of changing business needs

• Choice and flexibility in hybrid environments

• Enterprise-class, workload aware infrastructures

• Built-in analytics for improved insight and decision making

EnterpriseData Center

Private Cloud

ManagedPrivate Cloud

HostedPrivate Cloud

SharedCloud Services

PublicCloud Services

EnterpriseData Center

Enterprise Enterprises Users

IBM a des produits, services et solutions dans tous les domaines du Cloud

Infrastructure

Middleware

Applications

Traditional On-Premises

Infrastructureas a Service

Platformas a Service

Softwareas a Service

Clie

nt M

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esVendor M

anages in Cloud

Vendor Manages in Cloud

Vendor Manages in Cloud

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Customization; higher costs; slower time to valueCustomization; higher costs; slower time to value

Standardization; lower costs; faster time to valueStandardization; lower costs; faster time to value

Infrastructure

Middleware

Applications

Infrastructure

Middleware

Applications

Infrastructure

Middleware

Applications

YOUR clients are looking to increase their use of Cloud services to the PaaS layer, while maintaining their ability to

differentiate at the application layer

PaaS

Saugatuck’s Cloud Development & Deployment Framework

Key Middleware Services Layer Components

Key Developer Services Layer Components

Key Application Layer Components

IBM Offerings & Capabilities

ApplicationResources

Application Environments

ApplicationManagement

IntegrationApplicationLifecycle

Rapid access to application services to achieve cloud-based economies and speed while maintaining

differentiation through application customization

SmartCloud Application ServicesIntegrate your cloud delivered applications with other applications or resources on-premises or in the cloud

Support effective management of leading packaged applications with purpose built services.

Accelerate with certainty the deployment and management of your applications with purpose built services.

Leverage shared services to reduce the cost and simplify the

development and delivery of cloud applications.

Provide development departments with access

to rapidly activated and team-based development

environments.

Management, support and deployment

Security and isolation

Availability and performance

Technology platform

Payment and billing

ApplicationResources

Application Environments

ApplicationManagement

Application Integration

ApplicationLifecycle

SmartCloud Application Services

Lifecycle Management Technologies

Database Technologies

Platform Services

Technologies

Application Management Technologies

Integration Technologies

Public Delivery Model

(as a service)

Private Delivery Model

(software) Application Lifecycle

Application Resources

IntegrationApplication Environments

Application Management

SmartCloud Foundation PaaS Technologies

Shared IBM technologies ensures portability and interoperability across public and private delivery

models for platform services

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Connectivité dans un monde Hybride[avec CastIron…]

Intégrer moyens internes et « cloud »1 des 3 préoccupations majeures des clients

Projets de Cloud Computing lancés avec succès en 2010

2,000

Private cloud Hybrid Public cloud

Machines virtuelles managées en mode privé

Machines virtuelles managées en mode public

1 M 20MIBM et le Cloud Computing : les faits

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Pour vous aider

• Loic Simon [GBP]– Cloud Builders [T1/T2 Infra]– Cloud Services Solution Providers

[Revendeurs]– [Cloud Fast Track Workshops]

• Patrice Fontaine [IDR]– Cloud Application Providers [ISV]

• Florence Marcel [MM]– Cloud Infrastructure Providers

[MSP, focus MM]

Accompagnement Business de l’Activité Cloud d’un Partenaire Majeur

• Intégration du BP dans le Plan de Marketing/Communication Cloud d’IBM– Participation à des manifestations Cloud IBM, Témoignage BP et clients, etc…– Communication par IBM d’opportunités clients détectées.

• IBM Cloud Computing Specialty• Participation du BP au Club Cloud des Partenaires

– Promotion du BP en tant que Cloud Infrastructure Provider [ou autre] auprès de l’Ecosystème Cloud IBM

• Co-Financement d’opérations Marketing– Montage éventuel d’un dossier « SBP » pour aide au développement du Business Cl

oud– Co-marketing sur le marché des PME/PMI et, si pertinent, auprès des éditeurs SaaS.

• Assistance Commerciale et Transfert de Compétences – Aide à la vente de projets de Cloud par l’équipe Cloud Privé d’IBM– Formation des équipes marketing & commerciales du BP par des Experts IBM

• Aide au développement du « Social Marketing » BP / IBM– Curation & Syndication de Contenu Cloud pour exploitation par le BP– Formation et assistance à l’exploitation des médias et réseaux sociaux [pilote]

• Possibilité de détachement d’un BDM Cloud par IBM chez le BP

Cloud Fast Track Workshop Agenda – 5h miniTime Agenda Item

08:00 – 08:15 Workshop Objectives & Introductions IBM/BP Sponsors

08:15 – 08:45 BP’s Business Overview – Historical business mix, current Cloud activities, future Cloud plans (if defined)

BP Cloud Advocate

08:45 – 09:15 Cloud Computing – The IBM Point of View IBM Cloud SME

09:15 – 10:00 Cloud Business Model review and selection IBM Cloud SME/Attendees

10:00 – 10:15 Break

10:15 – 11:00 IBM Cloud Offerings portfolio review and prioritization

IBM Cloud SME/IBM Brand Representatives

11:00 – 11:30 Develop the Cloud Computing Strategic Business Plan for BP for the current year

IBM Cloud SME Workshop attendees

11:30 – 12:30 Develop a Fast Start Action Plan and ongoing Management Process for converting the Cloud Plan into new business opportunities

IBM Cloud SME Workshop attendees

12.30 – 13.00 Summarize workshop outcomes and next steps IBM/BP Sponsors

NOTE: The Agenda can be adapted to address specific topics with deeper dives on specific IBM Cloud solutions depending on BP’s interests.

Aide au développement du « Social Marketing » pour visibilité, crédibilité…

• Intégration du BP dans les programmes IBM d’exploitation des Réseaux et Médias Sociaux

• Capitalisation de l’expérience d’IBM et du « Club Alliances » pour partage d’expertise et transfert de compétence vers le BP

• Curation et Syndication de Contenus Cloud pour exploitation par le BP

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Building an ecosystem designed to enhance our enterprise class capabilities as well as to scale into new markets.

Cloud Infrastructure Providers

Leveraging the IBM Cloud to provide IaaS / PaaS

capabilities

Cloud Technology Providers

Extending the function and value of the IBM

SmartCloud

Cloud Application Providers

Delivering standardized SaaS solutions on the IBM

SmartCloud

Cloud Services Solution Providers

Create customized client solutions running on the IBM

SmartCloud

Cloud Builders Create customized client solutions for private cloud

and provider infrastructures

Veille, curation, documents :

clubcloud.blogspot.com

ibmcloudcatalog.blogspot.com

leblogducluballiances.blogspot.com

forumcloudibm.com

http://clubcloud.blogspot.com

MERCI !

Infos : Loic Simon - Loic_simon@fr.ibm.com

+33 6 76 75 40 71