2011.07.14 center-for-np-success-li
TRANSCRIPT
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CENTER FOR NON-PROFIT SUCCESS
Reiko Beach The Non-Profit Toolbox
For Non-Profits
http://yir.linkedinlabs.com/
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Questions
What do you hope to get from this session today?
-or-
What is your most pressing question about Linkedin?
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What will I be covering today?
Social Media Basics LinkedIn Overview Terms of use Etiquette Using Apps Browser/Mobile tools Linkedin Pro
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Social Media is…
Using the internet to share information, collaborate and have conversations
Web tools to reach out and connect with people as you turn your connections to conversations
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Social Media is…
Listening
Engaging
Creating Trust
Moving people to Action
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Social Media Funnel
Your message comes before your audience
SHARING and
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Largest Professional Network Over 100 million users
Users are: Affluent Over 50% represent
senior management Highly educated Hold influential positions
http://www.onlinemba.com/linkedin/http://press.linkedin.com/about
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Why should NPO’s be on LinkedIn ?
Can find experts to help solve problems/answer questions
Can find others that might be interested in your cause possible board members connect, recruit and assess skills of
volunteers Donors Promote events Connect with younger audience
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So How does it work?
Connections Connections Connections
http://www.youtube.com/watch?v=2pXWrHN0elg
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So How does it work?
Get Help Do Research Stay up to date Reconnect
http://www.youtube.com/watch?v=2pXWrHN0elg
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So How does it work?
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Terms of Use (from LinkedIn)
Do: Comply with the law Provide accurate information and updates Use LI in a professional manner Respect copyright of others
Don’t: Create a user profile for anyone other than a
natural person Upload a profile image that is not your
likeness
http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag#pri-10
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Terms of Use (from LinkedIn)
http://www.linkedin.com/static?key=user_agreement&trk=hb_ft_userag#pri-10
LinkedIn may restrict, suspend or terminate the account of any User who abuses or misuses the Services.
Misuse of the Services includes inviting other Users with whom you do not know to connect; abusing the LinkedIn messaging services; creating multiple or false profiles; using the Services commercially without LinkedIn’s authorization, infringing any intellectual property rights, violating any of the Do’s and Don’t
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LI Etiquette (netiquette) Do:
Connect with people that you know* Reply to messages sent directly to you Have a current, professional photo Be sure your profile is Public Recommend other that you have worked with Request recommendations from contacts (yes it is okay)
Don’t: Spam email to possible connections or current
connections Flood all your groups with “interesting” articles Too much Twitter
Photo by Kristian Bjornard from Flickr
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Applications
Add applications to your profile your wordpress blog slides (slideshare) polls events files (Box.net) reading list Twitter
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Applications
add your wordpress or bloglink blog
slides (slideshare)
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Applications
polls events files (Box.net)
reading
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Share only tweets with #in or #li
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Mobile & Web
On your phone On the web:
Browser Tool Box
TweetDeck & other tools
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Pro
Portion of Info graphic from Mashable:
http://mashable.com/2011/07/09/linkedin-infographic/
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Pro
Pro benefits: Contact anyone directly See more profiles Who’s viewing my profile Saved Searches Get intors to companies See 3rd degree names and group
connections
From
$19.95/mo
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What Now?
When implementing any Social Media Remember: Listen before talking Trust yourself and your staff with Social Media Trust your fans and your “enemies” Learn by doing
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strengthens and extends your existing
network of trusted contacts.
In conclusion…
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Reiko BeachThe Non-Profit Toolbox
781 987 1655
Twitter & FB: Reikob
LI: reikobeach
Twitter & FB: nptoolbox
Questions?
Web development, video, web strategy
Oct 22, 2011 @ Quincy, MATwitter & FB: TechDayCamp