High School’s award-winning student media. Kelly Wilkerson, Davis H.S.; Room 205

Newspaper layout techniquesHigh school journalists learn how to write effective news and feature articles for their school newspapers, but few learn how to put them on a page so that their writing will have reader appeal. Learn basic tips to help you understand standard newspaper design and layout techniques. Bring an issue of your paper if you have questions.Ed Galdrikian, newspaper adviser, retired; Room 201

Session 7 — 11 a.m.

Your paper needs more profilesProfiles tell about people, places and activities. Filled with specific details, profiles both paint vivid pictures of their subjects and convey the writers’ perspective on those subjects. Profiles can reveal the not-so-obvious details of familiar subjects or introduce readers to exotic places or people. Come learn how to write fascinating profiles that are as fun to write as they are to read!Patricia Fels, Sacramento Country Day School; Room 103

Curiosity killed the cat (it createdthe student journalist)Finding the story is half the battle. Once you’ve discovered the unknown and less obvious, your story comes to life. This session provides best practices for finding the best stories your readers want to read.Tina Cleavelin, Jostens Creative Accounts Manager; Room 104

“Googley” for scholastic journalismThe User Experience group of employees at Google defined the ten principles that contribute to a “Googley” experience across their wide range of sites, services and apps. See how those same principles directly apply to your publication with lots of examples from books all across the country.Adam Slye, teamSlye Yearbook Solutions; Room 105

The art of new media storytellingJournalism is as much about what’s online as is it words in today’s modern profession. We look at tips for crafting rich new media stories and ways to increase multimedia

offerings through free or inexpensive online tools.Tara Cuslidge, The Record; Room 204

Giving voice to the voicelessDavis High’s student journalists conduct a audit each year to make sure coverage reflects the diversity of the student body. If not, they take corrective action to make sure all voices are being heard. Staff members will lead you through the process, leaving you with lots of ideas to take home.Kelly Wilkerson, Davis H.S.; Room 205

Lunch breakNoon, on your own

Session 8 — 1:30 p.m.

Writing in-depth featuresWith online formats that free writers from tight “word count” limits of printed pages, new opportunities are being created for long form journalism. But long form style and structures can be tricky, and building the long feature requires a different writer’s deadline schedule. This session will give tips on how to create award-winning, hard-hitting pieces over 3,000 words long.Ellen Austin, Palo Alto H.S.; Room 103

Look outside yourselfGood journalism demands that reporters look beyond their usual circle. It requires curiosity. This session will provide a checklist that you can apply to your publication to be sure you are selflessly covering your community rather than selfishly promoting yourself. Although newspaper examples will be used, the ideas apply to any type of publication.Don Bott, Stagg H.S.; Room 104

Marketing your yearbook to theY generationMarketing to today’s teens is not the same as it was 20 years ago, or even five years ago. We’ll show you how to incorporate some of today’s latest social technology to build up hype around your yearbook program. We’ll also talk about how some of the old ways of running a yearbook program are outdated and could be harming your sales.Carla Harris and Michele Paolini, Herff Jones Yearbooks; Room 105

Look again: Finding original stories on your campusKids at your high school will likely attend for four years. That’s four Homecomings, four graduations, four senior classes that think they’re the best class ever, lots of dances where “freaking” upsets teachers and parents, lots of rallies and spirit weeks with themes like Disney and Famous Couples, and tons of kids who play sports, join clubs, win awards, and ... eat 23 tacos off the dollar menu? If you say there’s nothing interesting going on at your campus, then I say look again.Michelle Balmeo, Monta Vista H.S.;Room 204

Photo ethics 101Just because some pros do it, doesn’t mean you should bend the rules on photo manipulation. Find out when and under what conditions it’s ethical to manipulate photos, “bend the truth” and generally go crazy with Photoshop.Tracy Anne Sena, Convent of the Sacred Heart H.S.; Room 205

Session 9 — 2:30 p.m.

OMG! We’re a niche Web publication nowIn March, the Viking sportsmagazine decided to create an independent stand-alone sports website devoted only to campus sports, sports-related blogging, sports calendars and sports stats. In this session, Viking leadership will discuss how they took their publication online, and the new concerns this “24/7” sports coverage means for staff assignments and workload.Ellen Austin, Palo Alto H.S.; Room 103

Found sound: Part IIBring your captured audio and laptop with editing software for this hands-on continuation of Friday’s session.Michelle Balmeo, Monta Vista H.S.; Room 104

Manage your deadlines like a proUsing tips from professionals, we will teach schools how to manage multiple deadlines. The presentation will include several video clips explaining how things are done at a professional magazine. Carla Harris and Michele Paolini, Herff Jones Yearbooks; Room 105

Pages with powerThis print design session will inspire you with a showcase of eye-catching news designs that are functional and eye-catching. We’ll cover the principles of design and how to use elements like type, space and color to your advantage. Sarah Nichols, Whitney H.S.; Room 204

Press rights and the private schoolUnfortunately California Ed Code 48907 doesn’t apply to private and religious schools, but that doesn’t mean your staff has to roll over to censorship. Come prepared to share your frustrations, but also walk away with some ways you can build a relationship with your administration and gain press rights for your publication.Tracy Anne Sena, Convent of the Sacred Heart H.S.; Room 205

Closing ceremony4 p.m., Room 204

Awards presentationJoin us for the award presentations for on-site contests and Best of the West.

Visit us online at http://jeanc.org for information about membership, contests, critiques, at-home trainings and upcoming JEANC events.

Thanks again to our sponsors!We appreciate your support in making this convention possible. Thanks for all you do to support scholastic journalism in Northern California.

OURMEDIAGENERATION

Journalism Education Association of Northern CaliforniaSacramento Convention Center | Oct. 14-15, 2011

FRIDAY SESSIONSSession 1 — 1:30 p.m.

Going face to Facebook: Using old school methods to access and deliver information across digital platformsIn this session you will learn how to use the law to obtain information to tell the stories that are important and interesting to your campus and your community.Jim Ewert, California Newspaper Publishers Association; Room 103

Editorial writing 101Learn the basics of editorial writing, whether for your print, broadcast or online publication. It’s about getting out of your own way so you can persuade readers to the see world your way. And there will be candy for you.Pete LeBlanc, Antelope H.S.;Room 104

Newswriting: it’s (almost) all about speed!Print journ? Digital? It doesn’t matter which. If you want to cover breaking news, you need basic newswriting skills, including how to do the traditional lede and how to create an inverted pyramid. Learn them both using some fun examples in this essential writing session.Paul Kandell, Palo Alto H.S.; Room 105

Place matters: How where you live affects teen healthCan where you live determine how healthy you are, how well you do in school and even how long you’re going to live? The answer appears to be yes, and the story behind that is one that begins with data but can develop into a critical look at how healthy your community is, especially when it comes to teens and children. In this session, we’ll take a look at some data sources (census, poverty, public health),

and discuss how to develop what you find into a story with impact.Beatrice Motamedi, The Urban School of San Francisco; Room 204

Sell more books, make more moneyLearn some tried and true tactics as well as some crazy, new ideas. The more books we sell, the more money we make, and the more we can spend on equipment, trips and other cool things.Larisa Capodieci, Balfour Yearbooks; Room 205

Photo excursion (2 hours)Students with their own camera (limit two per school) will hear a mini-lesson on photo composition and visual storytelling before leaving for the off-site photo shoot around the area guided by this veteran photo teacher. This is a two-block session followed by uploading and debriefing.Casey Nichols, Rocklin H.S.; Room 201

Session 2 — 2:30 p.m.

What you say and how you say itWriting commentary with impact requires much more than your opinion. It’s about communicating ideas in an entertaining way. It’s about avoiding being obvious or simplistic. It’s about striving to challenge attitudes or to champion unpopular ideas or people. This session will give concrete ideas for how to develop and write effective commentary.Marcos Breton, The Sacramento Bee; Room 103

Give your readers a piece of pieTired of the same boring stories over and over again? Attend this session to learn techniques to zero in on a specific angle while telling the story in an exciting way to grab the attention of your readers. And there will be candy for you.Pete LeBlanc, Antelope H.S.; Room 104

Found sound: An audio excursionWhether you want to create better audio tracks for your audio slide shows, you want to do NPR-like storytelling podcasts, or you want to experiment with audio for the first time, you will benefit from this informative session, which is followed by an outdoor learning activity. Bring your own audio recorder and method of editing audio (PC laptop with Audacity or other audio editing software or Mac laptop

with GarageBand or other audio editing software). Working in groups of two or three is acceptable, and if you can’t bring a laptop, you will still be able to participate in audio collection. Edited audio tracks submitted by the end of the convention will be showcased on the JEANC website. Note: Pre-registration required, limit three per staff.Michelle Balmeo, Monta Vista H.S.; Room 105

Using social media to improve your brandWhether you’re a print or Web news staff, yearbook or magazine, using social media such as Facebook and Twitter can increase readership and grow your brand while broadening your coverage. See the best practices of other NorCal publications.Tracy Anne Sena, Convent of the Sacred Heart H.S.; Room 204

Put the “yea” back in yearbookIn this session for advisers, editors and staffers we’ll address staff motivation. Learn and plan out the fun for the year. What will you do to make this year more fun? Come for the fun and ideas.Shelly Townsend, Balfour Yearbooks; Room 205

Can we publish that?This session will address the often difficult questions surrounding what is OK to publish and what isn’t. The First Amendment and California education code certainly have a bearing on these questions. But civil law, journalistic ethics, and common decency also come into play.Randy Hamm, East Bakersfield H.S.; Room 201

Session 3 — 3:30 p.m.

Show me the moneyIt’s the bane of high school broadcast and publications programs — you have to generate enough revenue to produce good journalism. Come and learn a few advertising and fund-raising ideas — and perhaps contribute a few of your own — as together we try to improve the financial bottom line of scholastic journalism.Karl Grubaugh, Granite Bay H.S.;Room 103

Marriage of elementsThe focus groups have been conducted

Convention kickoff: noon, Room 204JEANC President Tracy Anne Sena

Keynote, 12:30 p.m. “The Future of Journalism”Joyce Terhaar, Executive Editor and Senior Vice President, The Sacramento Bee; Room 204

Joyce Terhaar, 52, is Executive Editor and Senior Vice President for The Sacramento Bee, a post she assumed last May. Terhaar has been a key newsroom leader for The Bee since 1999, when she was named Managing Editor. During the last decade she’s worked to lead the newsroom through significant transition

and evolution, changing from a print operation to one that publishes continuous news on multiple platforms. A native Minnesotan, Terhaar is a magna cum laude graduate of the University of St. Thomas in St. Paul, Minn. She was a reporter in Grand Forks, N.D., and Santa Rosa, Calif., before she joined The Bee as a business reporter in 1988. Terhaar is married with two adult sons.

— when somebody turns to your page of the newspaper or yearbook, or clicks on your web page, as a designer you have 2.7 seconds to capture the attention of your reader. In this session, learn specific techniques to make sure they read the story. And there will be candy for you.Pete LeBlanc, Antelope H.S.; Room 104

The more things change ...As journalism has evolved dramatically over the years, some are overwhelmed by the innovations while others are infatuated by them. This session will explore innovations that even the timid can take on and emphasize traditions that need to stay in place in the digital age.Don Bott, Stagg H.S.; Room 105

Mining social media for sources and leadsA breaking news story lands on your desk. Police say a student at Fake High School in Sacramento has burned down the empty gym. How can social media help you find sources and inform your reporting? And what ethical issues will you face using these tools?Melody Gutierrez, The Sacramento Bee; Room 204

Beyond/behind the bookDigital tools make all the difference when creating and improving a reader-relevant publication in today’s world. Come for yearbook ideas with emphasis on social media, online content and crowdsourcing.Sarah Nichols, Whitney H.S.; Room 205

Photo excursion debriefStudents will return here to upload images from their photo shoot and share their experiences.Casey Nichols, Rocklin H.S.; Room 201

Session 4 — 4:30 p.m.

The immediate future of metro daily journalismThis session will address current trends and hot topics in the industry: digital first; consolidated news production centers, pay walls; mobile app and social media strategies. Leave with an idea of the job skills and thinking newspaper editors are starting to look for.Tom Negrete, The Sacramento Bee;Room 103

Visual journalism: Transforming your images from good to greatWhile great writing is a core part of great journalism, visual journalism is just as important — and faster to the reader’s brain. Whether still images, moving images, or packages that combine both, creating strong visual impact provides a transformative kick to any publication, whether in print or online.Ellen Austin, Palo Alto H.S.; Room 104

The sports reportSports aren’t predictable — your coverage shouldn’t be, either. Learn how to expand your sports storytelling to be more personal, specific and interactive.Casey Nichols, Rocklin H.S.; Room 105

Preparing for disaster: Covering trauma & tragedyYou never know when an emergency or other tragic event will occur at your school. What should newsroom leaders think about as they assign and cover breaking news stories and anniversaries of traumatic and tragic events? What do you need to do to take care of your staff — and yourself — in your time of crisis?Paul Kandell, Palo Alto H.S.; Room 204

Modernizing & modifying modsThe perfect way to add variety and maintain consistency throughout your book and still satisfy competition guidelines is modular design. Learn how to expand the possibilities of your secondary coverage, using tricks of the trade to freshen up your pages and bring life to traditional topics.Laura Zhu, Toby Johnson Middle School; Room 205

How come they never look like they’re working?Many motivational sessions you’ve been to tell you to buy staff T-shirts. Come to this one and learn how to do other staff team-builders.Rachel West, Stockton Early College Academy; Room 201

On-site contests5:30-7 p.m.(See contest info sheet for room numbers. Visit the registration desk for more information.)

SATURDAY SESSIONS

Session 5 — 9 a.m.

Super snappy page design in 45 minutesIn this session, you’ll learn some design basics that will help your pages — print or online — really pop. Using examples from high school and professional publications, you’ll be inspired to make own your pages so cool and eye-catching that viewers and readers won’t have any choice but to stick around a while. And that’s the point, right?Karl Grubaugh, Granite Bay H.S.;Room 103

Covering a championship seasonIf you are thinking one (or more!) of your teams may have a “This is it!” season, planning your coverage for a championship season is crucial. From the pre-season scrimmages to the post-season parade, your staff needs to be ready. Presented by Paly journalists, whose 2010-2011 year included two state champions (football and volleyball) and four conference champs.Ellen Austin, Palo Alto H.S.; Room 104

The tablets are coming — Be prepared!Students at Palo Alto High School are in the first stages of figuring out how to use Adobe CS 5.5 to build iPad apps. In this session they’ll tell you what they’re learning about this revolutionary new update on InDesign.Paul Kandell, Palo Alto H.S.; Room 105

High speed, low drag online reportingThe changing media world comes into clear focus when you show up at a news scene where a large van is running, a camera spends hours getting B-roll and a reporter sits inside with the air conditioner on, checking his/her makeup and writing out a script to be read when the broadcast airs. Full coverage could be done with little more than a cell phone, sometimes with more personal interaction. And it can still work for TV. And that’s exciting.Justin Cox, Patch.com; Room 204

Stripes: Earning yours in journalism schoolThis interactive presentation discussing higher journalism education will share a journalist’s experiences, highlight some

Northern California journalism programs and discuss opportunities and possible educational paths.Whitney Mountain, The Sacramento Bee; Room 205

JEANC Member Adviser MeetingShare questions and concerns about the state of journalism in Northern California. Vent to your colleagues. Learn how you can get more involved in JEANC. Ask questions and offer ideas. Tracy Anne Sena, JEANC president and Randy Hamm, JEA state director;Room 201

Session 6 — 10 a.m.

Top 10 tips for tip-top sportswritingDitch the cliches and make your sports section the best-read section in your publication! You’ll walk away from this session with 10 concrete ideas for improving what you do in the wide, wide world of sports. It will be a win-win for you and for your readers.Karl Grubaugh, Granite Bay H.S.; Room 103

12 for 12: Trends for 2012Trends come and go. Attend this session to help your staff stay on top of its game. From coverage to design to photography, the 2012 yearbook trends provide for your best publication.Tina Cleavelin, Jostens Creative Accounts Manager; Room 104

First Amendment 101Learn about the rights and responsibilities of student journalists in California schools.Steve O’Donoghue, California Scholastic Journalism Initiative; Room 105

Storytelling journalismWe’ll talk about gathering and employing narrative details that seize readers’ attention — on any beat and even on tight deadline.Jennifer Torres, The Record; Room 204

Scripts, rules and rubricsThis session is for advisers and experienced student editors. When it comes to student publications and multimedia, there’s so much to learn ... and so little time! Boiling the whole process down to “formulas” can make things easier, especially for beginners. Hear from the adviser of Davis

Welcome to OMG!OUR MEDIA GENERATION

FRIDAY SESSIONSSession 1 — 1:30 p.m.

Going face to Facebook: Using old school methods to access and deliver information across digital platformsIn this session you will learn how to use the law to obtain information to tell the stories that are important and interesting to your campus and your community.Jim Ewert, California Newspaper Publishers Association; Room 103

Editorial writing 101Learn the basics of editorial writing, whether for your print, broadcast or online publication. It’s about getting out of your own way so you can persuade readers to the see world your way. And there will be candy for you.Pete LeBlanc, Antelope H.S.;Room 104

Newswriting: it’s (almost) all about speed!Print journ? Digital? It doesn’t matter which. If you want to cover breaking news, you need basic newswriting skills, including how to do the traditional lede and how to create an inverted pyramid. Learn them both using some fun examples in this essential writing session.Paul Kandell, Palo Alto H.S.; Room 105

Place matters: How where you live affects teen healthCan where you live determine how healthy you are, how well you do in school and even how long you’re going to live? The answer appears to be yes, and the story behind that is one that begins with data but can develop into a critical look at how healthy your community is, especially when it comes to teens and children. In this session, we’ll take a look at some data sources (census, poverty, public health),

and discuss how to develop what you find into a story with impact.Beatrice Motamedi, The Urban School of San Francisco; Room 204

Sell more books, make more moneyLearn some tried and true tactics as well as some crazy, new ideas. The more books we sell, the more money we make, and the more we can spend on equipment, trips and other cool things.Larisa Capodieci, Balfour Yearbooks; Room 205

Photo excursion (2 hours)Students with their own camera (limit two per school) will hear a mini-lesson on photo composition and visual storytelling before leaving for the off-site photo shoot around the area guided by this veteran photo teacher. This is a two-block session followed by uploading and debriefing.Casey Nichols, Rocklin H.S.; Room 201

Session 2 — 2:30 p.m.

What you say and how you say itWriting commentary with impact requires much more than your opinion. It’s about communicating ideas in an entertaining way. It’s about avoiding being obvious or simplistic. It’s about striving to challenge attitudes or to champion unpopular ideas or people. This session will give concrete ideas for how to develop and write effective commentary.Marcos Breton, The Sacramento Bee; Room 103

Give your readers a piece of pieTired of the same boring stories over and over again? Attend this session to learn techniques to zero in on a specific angle while telling the story in an exciting way to grab the attention of your readers. And there will be candy for you.Pete LeBlanc, Antelope H.S.; Room 104

Found sound: An audio excursionWhether you want to create better audio tracks for your audio slide shows, you want to do NPR-like storytelling podcasts, or you want to experiment with audio for the first time, you will benefit from this informative session, which is followed by an outdoor learning activity. Bring your own audio recorder and method of editing audio (PC laptop with Audacity or other audio editing software or Mac laptop

with GarageBand or other audio editing software). Working in groups of two or three is acceptable, and if you can’t bring a laptop, you will still be able to participate in audio collection. Edited audio tracks submitted by the end of the convention will be showcased on the JEANC website. Note: Pre-registration required, limit three per staff.Michelle Balmeo, Monta Vista H.S.; Room 105

Using social media to improve your brandWhether you’re a print or Web news staff, yearbook or magazine, using social media such as Facebook and Twitter can increase readership and grow your brand while broadening your coverage. See the best practices of other NorCal publications.Tracy Anne Sena, Convent of the Sacred Heart H.S.; Room 204

Put the “yea” back in yearbookIn this session for advisers, editors and staffers we’ll address staff motivation. Learn and plan out the fun for the year. What will you do to make this year more fun? Come for the fun and ideas.Shelly Townsend, Balfour Yearbooks; Room 205

Can we publish that?This session will address the often difficult questions surrounding what is OK to publish and what isn’t. The First Amendment and California education code certainly have a bearing on these questions. But civil law, journalistic ethics, and common decency also come into play.Randy Hamm, East Bakersfield H.S.; Room 201

Session 3 — 3:30 p.m.

Show me the moneyIt’s the bane of high school broadcast and publications programs — you have to generate enough revenue to produce good journalism. Come and learn a few advertising and fund-raising ideas — and perhaps contribute a few of your own — as together we try to improve the financial bottom line of scholastic journalism.Karl Grubaugh, Granite Bay H.S.;Room 103

Marriage of elementsThe focus groups have been conducted

Convention kickoff: noon, Room 204JEANC President Tracy Anne Sena

Keynote, 12:30 p.m. “The Future of Journalism”Joyce Terhaar, Executive Editor and Senior Vice President, The Sacramento Bee; Room 204

Joyce Terhaar, 52, is Executive Editor and Senior Vice President for The Sacramento Bee, a post she assumed last May. Terhaar has been a key newsroom leader for The Bee since 1999, when she was named Managing Editor. During the last decade she’s worked to lead the newsroom through significant transition

and evolution, changing from a print operation to one that publishes continuous news on multiple platforms. A native Minnesotan, Terhaar is a magna cum laude graduate of the University of St. Thomas in St. Paul, Minn. She was a reporter in Grand Forks, N.D., and Santa Rosa, Calif., before she joined The Bee as a business reporter in 1988. Terhaar is married with two adult sons.

— when somebody turns to your page of the newspaper or yearbook, or clicks on your web page, as a designer you have 2.7 seconds to capture the attention of your reader. In this session, learn specific techniques to make sure they read the story. And there will be candy for you.Pete LeBlanc, Antelope H.S.; Room 104

The more things change ...As journalism has evolved dramatically over the years, some are overwhelmed by the innovations while others are infatuated by them. This session will explore innovations that even the timid can take on and emphasize traditions that need to stay in place in the digital age.Don Bott, Stagg H.S.; Room 105

Mining social media for sources and leadsA breaking news story lands on your desk. Police say a student at Fake High School in Sacramento has burned down the empty gym. How can social media help you find sources and inform your reporting? And what ethical issues will you face using these tools?Melody Gutierrez, The Sacramento Bee; Room 204

Beyond/behind the bookDigital tools make all the difference when creating and improving a reader-relevant publication in today’s world. Come for yearbook ideas with emphasis on social media, online content and crowdsourcing.Sarah Nichols, Whitney H.S.; Room 205

Photo excursion debriefStudents will return here to upload images from their photo shoot and share their experiences.Casey Nichols, Rocklin H.S.; Room 201

Session 4 — 4:30 p.m.

The immediate future of metro daily journalismThis session will address current trends and hot topics in the industry: digital first; consolidated news production centers, pay walls; mobile app and social media strategies. Leave with an idea of the job skills and thinking newspaper editors are starting to look for.Tom Negrete, The Sacramento Bee;Room 103

Visual journalism: Transforming your images from good to greatWhile great writing is a core part of great journalism, visual journalism is just as important — and faster to the reader’s brain. Whether still images, moving images, or packages that combine both, creating strong visual impact provides a transformative kick to any publication, whether in print or online.Ellen Austin, Palo Alto H.S.; Room 104

The sports reportSports aren’t predictable — your coverage shouldn’t be, either. Learn how to expand your sports storytelling to be more personal, specific and interactive.Casey Nichols, Rocklin H.S.; Room 105

Preparing for disaster: Covering trauma & tragedyYou never know when an emergency or other tragic event will occur at your school. What should newsroom leaders think about as they assign and cover breaking news stories and anniversaries of traumatic and tragic events? What do you need to do to take care of your staff — and yourself — in your time of crisis?Paul Kandell, Palo Alto H.S.; Room 204

Modernizing & modifying modsThe perfect way to add variety and maintain consistency throughout your book and still satisfy competition guidelines is modular design. Learn how to expand the possibilities of your secondary coverage, using tricks of the trade to freshen up your pages and bring life to traditional topics.Laura Zhu, Toby Johnson Middle School; Room 205

How come they never look like they’re working?Many motivational sessions you’ve been to tell you to buy staff T-shirts. Come to this one and learn how to do other staff team-builders.Rachel West, Stockton Early College Academy; Room 201

On-site contests5:30-7 p.m.(See contest info sheet for room numbers. Visit the registration desk for more information.)

SATURDAY SESSIONS

Session 5 — 9 a.m.

Super snappy page design in 45 minutesIn this session, you’ll learn some design basics that will help your pages — print or online — really pop. Using examples from high school and professional publications, you’ll be inspired to make own your pages so cool and eye-catching that viewers and readers won’t have any choice but to stick around a while. And that’s the point, right?Karl Grubaugh, Granite Bay H.S.;Room 103

Covering a championship seasonIf you are thinking one (or more!) of your teams may have a “This is it!” season, planning your coverage for a championship season is crucial. From the pre-season scrimmages to the post-season parade, your staff needs to be ready. Presented by Paly journalists, whose 2010-2011 year included two state champions (football and volleyball) and four conference champs.Ellen Austin, Palo Alto H.S.; Room 104

The tablets are coming — Be prepared!Students at Palo Alto High School are in the first stages of figuring out how to use Adobe CS 5.5 to build iPad apps. In this session they’ll tell you what they’re learning about this revolutionary new update on InDesign.Paul Kandell, Palo Alto H.S.; Room 105

High speed, low drag online reportingThe changing media world comes into clear focus when you show up at a news scene where a large van is running, a camera spends hours getting B-roll and a reporter sits inside with the air conditioner on, checking his/her makeup and writing out a script to be read when the broadcast airs. Full coverage could be done with little more than a cell phone, sometimes with more personal interaction. And it can still work for TV. And that’s exciting.Justin Cox, Patch.com; Room 204

Stripes: Earning yours in journalism schoolThis interactive presentation discussing higher journalism education will share a journalist’s experiences, highlight some

Northern California journalism programs and discuss opportunities and possible educational paths.Whitney Mountain, The Sacramento Bee; Room 205

JEANC Member Adviser MeetingShare questions and concerns about the state of journalism in Northern California. Vent to your colleagues. Learn how you can get more involved in JEANC. Ask questions and offer ideas. Tracy Anne Sena, JEANC president and Randy Hamm, JEA state director;Room 201

Session 6 — 10 a.m.

Top 10 tips for tip-top sportswritingDitch the cliches and make your sports section the best-read section in your publication! You’ll walk away from this session with 10 concrete ideas for improving what you do in the wide, wide world of sports. It will be a win-win for you and for your readers.Karl Grubaugh, Granite Bay H.S.; Room 103

12 for 12: Trends for 2012Trends come and go. Attend this session to help your staff stay on top of its game. From coverage to design to photography, the 2012 yearbook trends provide for your best publication.Tina Cleavelin, Jostens Creative Accounts Manager; Room 104

First Amendment 101Learn about the rights and responsibilities of student journalists in California schools.Steve O’Donoghue, California Scholastic Journalism Initiative; Room 105

Storytelling journalismWe’ll talk about gathering and employing narrative details that seize readers’ attention — on any beat and even on tight deadline.Jennifer Torres, The Record; Room 204

Scripts, rules and rubricsThis session is for advisers and experienced student editors. When it comes to student publications and multimedia, there’s so much to learn ... and so little time! Boiling the whole process down to “formulas” can make things easier, especially for beginners. Hear from the adviser of Davis

Welcome to OMG!OUR MEDIA GENERATION

High School’s award-winning student media. Kelly Wilkerson, Davis H.S.; Room 205

Newspaper layout techniquesHigh school journalists learn how to write effective news and feature articles for their school newspapers, but few learn how to put them on a page so that their writing will have reader appeal. Learn basic tips to help you understand standard newspaper design and layout techniques. Bring an issue of your paper if you have questions.Ed Galdrikian, newspaper adviser, retired; Room 201

Session 7 — 11 a.m.

Your paper needs more profilesProfiles tell about people, places and activities. Filled with specific details, profiles both paint vivid pictures of their subjects and convey the writers’ perspective on those subjects. Profiles can reveal the not-so-obvious details of familiar subjects or introduce readers to exotic places or people. Come learn how to write fascinating profiles that are as fun to write as they are to read!Patricia Fels, Sacramento Country Day School; Room 103

Curiosity killed the cat (it createdthe student journalist)Finding the story is half the battle. Once you’ve discovered the unknown and less obvious, your story comes to life. This session provides best practices for finding the best stories your readers want to read.Tina Cleavelin, Jostens Creative Accounts Manager; Room 104

“Googley” for scholastic journalismThe User Experience group of employees at Google defined the ten principles that contribute to a “Googley” experience across their wide range of sites, services and apps. See how those same principles directly apply to your publication with lots of examples from books all across the country.Adam Slye, teamSlye Yearbook Solutions; Room 105

The art of new media storytellingJournalism is as much about what’s online as is it words in today’s modern profession. We look at tips for crafting rich new media stories and ways to increase multimedia

offerings through free or inexpensive online tools.Tara Cuslidge, The Record; Room 204

Giving voice to the voicelessDavis High’s student journalists conduct a audit each year to make sure coverage reflects the diversity of the student body. If not, they take corrective action to make sure all voices are being heard. Staff members will lead you through the process, leaving you with lots of ideas to take home.Kelly Wilkerson, Davis H.S.; Room 205

Lunch breakNoon, on your own

Session 8 — 1:30 p.m.

Writing in-depth featuresWith online formats that free writers from tight “word count” limits of printed pages, new opportunities are being created for long form journalism. But long form style and structures can be tricky, and building the long feature requires a different writer’s deadline schedule. This session will give tips on how to create award-winning, hard-hitting pieces over 3,000 words long.Ellen Austin, Palo Alto H.S.; Room 103

Look outside yourselfGood journalism demands that reporters look beyond their usual circle. It requires curiosity. This session will provide a checklist that you can apply to your publication to be sure you are selflessly covering your community rather than selfishly promoting yourself. Although newspaper examples will be used, the ideas apply to any type of publication.Don Bott, Stagg H.S.; Room 104

Marketing your yearbook to theY generationMarketing to today’s teens is not the same as it was 20 years ago, or even five years ago. We’ll show you how to incorporate some of today’s latest social technology to build up hype around your yearbook program. We’ll also talk about how some of the old ways of running a yearbook program are outdated and could be harming your sales.Carla Harris and Michele Paolini, Herff Jones Yearbooks; Room 105

Look again: Finding original stories on your campusKids at your high school will likely attend for four years. That’s four Homecomings, four graduations, four senior classes that think they’re the best class ever, lots of dances where “freaking” upsets teachers and parents, lots of rallies and spirit weeks with themes like Disney and Famous Couples, and tons of kids who play sports, join clubs, win awards, and ... eat 23 tacos off the dollar menu? If you say there’s nothing interesting going on at your campus, then I say look again.Michelle Balmeo, Monta Vista H.S.;Room 204

Photo ethics 101Just because some pros do it, doesn’t mean you should bend the rules on photo manipulation. Find out when and under what conditions it’s ethical to manipulate photos, “bend the truth” and generally go crazy with Photoshop.Tracy Anne Sena, Convent of the Sacred Heart H.S.; Room 205

Session 9 — 2:30 p.m.

OMG! We’re a niche Web publication nowIn March, the Viking sportsmagazine decided to create an independent stand-alone sports website devoted only to campus sports, sports-related blogging, sports calendars and sports stats. In this session, Viking leadership will discuss how they took their publication online, and the new concerns this “24/7” sports coverage means for staff assignments and workload.Ellen Austin, Palo Alto H.S.; Room 103

Found sound: Part IIBring your captured audio and laptop with editing software for this hands-on continuation of Friday’s session.Michelle Balmeo, Monta Vista H.S.; Room 104

Manage your deadlines like a proUsing tips from professionals, we will teach schools how to manage multiple deadlines. The presentation will include several video clips explaining how things are done at a professional magazine. Carla Harris and Michele Paolini, Herff Jones Yearbooks; Room 105

Pages with powerThis print design session will inspire you with a showcase of eye-catching news designs that are functional and eye-catching. We’ll cover the principles of design and how to use elements like type, space and color to your advantage. Sarah Nichols, Whitney H.S.; Room 204

Press rights and the private schoolUnfortunately California Ed Code 48907 doesn’t apply to private and religious schools, but that doesn’t mean your staff has to roll over to censorship. Come prepared to share your frustrations, but also walk away with some ways you can build a relationship with your administration and gain press rights for your publication.Tracy Anne Sena, Convent of the Sacred Heart H.S.; Room 205

Closing ceremony4 p.m., Room 204

Awards presentationJoin us for the award presentations for on-site contests and Best of the West.

Visit us online at http://jeanc.org for information about membership, contests, critiques, at-home trainings and upcoming JEANC events.

Thanks again to our sponsors!We appreciate your support in making this convention possible. Thanks for all you do to support scholastic journalism in Northern California.

OURMEDIAGENERATION

Journalism Education Association of Northern CaliforniaSacramento Convention Center | Oct. 14-15, 2011