2011 planning linkedin
TRANSCRIPT
Pacific Rim Review2011 Planning
2010 is all about…
GROWTH
GROWTH
GROWTH
Brand Growth
Off-Premise Growth + 40%
On-Premise Growth + 26%
+ 35%Shipment Growth
Depletion Growth + 36%
Grocery Growth + 63%
Brand Growth
IRI Reports Brand Growth at +40%...And one of fastest growing and most profitable in wine category
200,000+ 2011On track for cas es in
6,000 Accounts Sold per Month
Brand Growth
0
5
1015
20
25
30
35
40
Apple Nike US GDP Wine
Industry
Pacific
Rim
Growth Defies Current Economic Trends
S U C C E S S E S
Major Recognition
WINE BUSINESS MONTHLY
#1 HOT SMALL BRAND OF THE YEAR
AMERICAN WINERY OF THE YEAR Nominee
Major Accomplishments
Launched social media with RIESLINGS GREETINGS in spring 2010 and became #3 largest FacebookUS winery presence in under one month
20 BEST BUY awards by top wine media in jus t three years
Major Relevance
HOT Varietal – RIESLING#1 Wine Varietal per Nielsen – outpacing growth of Pinot Noir and Sauvignon Blanc
HOT Price – AFFORDABLE QUALITY
-- HOT Region WASHINGTON
HOT Brand – NATIONAL ACCLAIM
– HOT Topic SUSTAINABLY PRODUCED
A F F O R D A B L E Q U A L I T Y
Sweet Riesling Rocks
88 POINTS! BEST BUY Simple, but balanced and pleasurable, with flavors of peach, sugar, meyer lemon and orange candy.
89 Points! BEST VALUESweet and succulent, this is light in texture, offering a juice mouthful of minty pear and floral flavors that linger on the finish.
Volume Powerhouse
The Riesling That Roared
#2 TOP 100 WINES OF THE YEAR92 Points! BEST VALUEOpulent and fruity, with apricots, star anise, mint, a very nice spicy streak that lifts it up and adds a lot of complexity. Smooth and supple.
Sold out within First Eight Months
Dry Riesling Raves
89 POINTS! BEST BUYTart, chewy, tangy, mixing apple, lemon, grapefruit and pear… It’s dry, but not stripped, full and fleshy, with the low sulfur giving it less sharpness and a broader middle.
88 POINTS! BEST VALUELight, bright, dry and juicy, with green apple and floral flavors, hinting at lemon as the finish lingers.
Pioneer Dry Riesling for Industry
Why Three Rieslings?
Different styles appeal to different consumers…
I love the crisp, bright quality and
aromatics of Riesling… But I only drink dry
wines.
I want a Riesling that’s off-dry… but
not too sweet.I like sweet wines… but
nothing cloyingly sweet. I prefer the
fresh acidity of Riesling.
91 POINTS! BEST BUY Well-integrated flavors of mixed fruits are augmented with a sneaky streak of caramel and a slight buttery softness in the finish. Very appealing, with a good long finish.
Organic Riesling Rules
Runaway Favorite at a Great Price
Sparkling Riesling Rolls On
• Further evidence of brand’s Riesling leadership• Beautiful floral aromatics and a clean finish • Aged sur lie for a balanced and textured profile
First Vintage Sold Out In 75 Days!
High Praise for Single Vineyards
Wallula Vineyard Biodynamic91 POINTS! Full bodied, it leans into stone fruits and light tropical.
Solstice Vineyard93 POINTS! Subtle traces of honey, lingering that suggest everything fromapples to papaya.
World-Class Rieslings with Scores to Back It Up
Vin de Glacière
92 POINTS!Dark and savory, this focused wine leads with amber scents of peach and caramel. It has the palate weight of honey and rich, lasting flavors of apricot.
Single Vineyard Quality at Exceptional Value
Framboise Praise
90 POINTS!Intensely fragrant, with 16.5% alcohol and 16% residual sugar. The raspberry flavors are concentrated and pure, with amazing persistence. Use this in cocktails, or mix it with bubbly.”
Nothing Else Like It on the Market
ROBERT PARKER 92 POINTS!
Gewürz Acclaim
91POINTS! BEST BUYA burst of lychee and pear, aromatic, perfumed with rose petals, lush and forward. The mix of flower and fruit is perfect, substantial, and beautifully balanced.
History of 90+ Score Accolades
Chenin Cheers
88 Points! BEST VALUEBright and lively, a crisp, juicy white wine that zings with apple and passion fruit flavors, which linger appealingly. Off-dry, but it tastes crisp, crisp, crisp.
Positively a Crowd Pleaser
S W E E T B L I S S
Sweet Bliss Is A Hit
Sweet reds are al l the rage in the industry
As consumers become more confident, they’re demanding sweet wines
Great margin opportunity with broad appeal
Irresistible Brand Story & Package
Sweet Bl issWhite & Pink
avai lable to shipDecember 2011
M E R C H A N D I S I N G P R O G R A M S
Riesling Rules 2011
Rieslings Greetings 2011