2011 mn recruiting
DESCRIPTION
Minneapolis/St Paul job seeker trends. Study performed 8/2010TRANSCRIPT
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Simplify your Minneapolis/St. Paul recruiting
by getting the best visibility in town!
January 2011
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Overview
• Who is the MN job candidate?
• What are they using to look for a job?
• What are the best options to reach them?
• How much does it cost?
• What do I need to do next?
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Quick overview of the Minnesota
Metro area job seeker
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10
8
7
6
4
4
4
4
4
4
3
3
3
3
3
3
Manager/Supervisor/Director
Teacher/Fitness instructor/Coach
Medical professional/Healthcare industry
Maintenance personnel
Laborer
IT Related
Driver/Delivery man/Letter carrier
Construction worker
Engineer
Sales and Marketing
Administrative staff
Company/ Laboratory technician
Financial business
Office staff
Designer/Graphics/Artist
Restaurant server/ Bartender
Minneapolis-St. Paul
Is A Skilled Labor Market%
Note: Only those occupations mentioned by 3% or more are included.
Source: MORI Custom Study August 2010 Mpls/St. Paul CBSA
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One In Five Employees Are Looking To
Change Careers In The Next 12 Months
Of the adults who are currently
employed and have not
changed jobs recently,
over a quarter a million or
284,285 are considering a
change in the next 12 months.
Source: MORI Custom Study August 2010 Mpls/St. Paul CBSA
37% say
they would be willing to
relocate for that new job!
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What are they using in their job
search?
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Twin Cities Adults Rank Websites And Newspapers
Most Useful Ad Source For Jobs
0%
1%
1%
2%
3%
45%
49%
0% 10% 20% 30% 40% 50% 60%
Magazines
Yellow Pages
Radio
Ads in the Mail
TV
Newspapers
Websites
Source: MORI Custom Study 2010 Mpls/St. Paul CBSA
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Candidates rely on the Star Tribune in
their job search.
21
1615
1211
108 8
75
43
20
5
10
15
20
25
Percent of Twin Cities adults who were actively looking for a job were asked which media they used in their search
MORI Custom Market Research Study, August 2010
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When asked to choose which ONE they
preferred over all the others…the top
selection was
Star Tribune Newspaper!
Source: MORI Custom Study 2010 Mpls/St. Paul CBSA
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Advertising Read BySunday Star Tribune Readers
189,595
331,688
337,159
400,154
472,051
481,304
635,544
840,468
0 200,000 400,000 600,000 800,000
Homes/Apartments for Rent
Jobs
Homes/Real Estate for Sale
Classified Section
General Merchandise for Sale
Sticky Notes
Ads Printed Throughout Newspaper
Advertising Fliers/Circulars Inserted in Paper
Audience: Sunday Star Tribune Readers
10
Source: MORI Custom Study 2010 Mpls/St. Paul CBSA
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Sunday Star Tribune Reader Profile: Sunday Jobs Advertising
Source: MORI Custom Study 2010 Mpls/St. Paul CBSA
Demographics % Metro Adults
% Sunday Readers Who
Always/Sometimes Read Sunday
Jobs Ads
Index
Total Adults 100 100 100
Gender Men 49 48 97
Women 51 52 101
Age Age 18-24 12 17 147
Age 25-34 18 26 146
Age 35-44 20 21 104
Age 45-54 21 15 73
Age 55-64 18 16 92
Age 65 or Older 12 4 35
Median Age 45 38
HHI Less Than $25,000 14 18 128
$25,000-$34,999 9 9 95
$35,000-$49,999 15 21 141
$50,000-$74,999 23 19 83
$75,000 or More 39 33 85
Median HH Income $62,597 $52,295
Education High School or Less 33 26 79
Some College 33 40 119
College Graduate or More 34 34 102
Children Children Present-Yes 37 44 119
Children Present-No 63 56 89
Occupation Prof/Managerial/Technical 36 30 84
Admin Support/Sales 11 14 121
Blue Collar 13 18 135
Own/Rent Own 82 78 95
Rent 16 19 120
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• 2,497,211 million page views!
• Jobseeker Searches: 1,856,203
• Jobseeker Accounts: 157,499
• Jobseeker Views: 798,383
• Jobseeker Applies: 67,197
• Average View/Apply Rate: 8.4%
Online Jobs Statistics
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How can you
take advantage of this
and reach your next employee?
Call Helen Yarmoska at 612-673-4617