2011 innovation management & economic market adoption

8/6/2019 2011 Innovation Management & Economic Market Adoption

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INNOVATION

MANAGEMENT

CLASS

INNOVATION MANAGEMENTECONOMIC & MARKET ADOPTION

Week 2 Class

by Ir. D. Wim Prihanto, MM (AIM)



Learning Points

1. Which one would be survived ? Why ?

The strongest

The biggest

The most adaptive

Most People want

to be

Most Companies

want to be

Core of Innovation



Learning Points

2. Where should innovation lead ?

Innovation should lead to economic growth such as revenue

growth, profit growth, etc innovation is engine of growth.

Business Growth

To be Pioneer

Differentiation

Utility

Purposes

Legendary and

Legacy

Competitive

Platform



Learning Points

3. How is the sequence of innovation process ? was ledby creative individuals then applied to company

architecture and operating.

Creative Applicable Operating

Creative Individuals

Creative Company

Architecture

Utility

Purposes

Legendary and

Legacy

Competitive

Platform

Innovation process was led by creative individuals then

applied to company architecture and operating.



Learning Points

4. Is innovation an integrated management process or asingle action ?.

Single Action

Integrated Management

Process

Ideas

Innovation

Innovation is an integrated management process not

a single action .



Learning Points

5. What is difference between Ideas, Thinking of ideasand Implementation ideas to organization ?

IDEAS

THINKING OF IDEAS

IMPLEMENTATION IDEAS

Invention

Creativity

Innovation



EXTERNAL INPUTS:

societal needs;

competitors;

supplier partnerships;

distributors;

customers;strategic alliances.

EXTERNAL INPUTS:

scientific and technological

development;

competitors;

suppliers;

customers;

university departments.

Organisation and

business strategy

EXTERNAL INPUTS:

macro factors

ROI

costs;competition.

Organisation¶s

knowledge base

accumulatesknowledge

over

time

Innovation management

framework

New productsSource: Trott, 2005



Learning Points

6. Science is discovering a new one, then technologycame from employing and manipulating science into

concept, process and devices which make our life

easier.

7. Innovation could be happen when all stimulated

factors (external & internal) are interactive connectedas integrated management systems

8. The pharmaceutical is more on technology push

model but food industry is market pull model. Other

industries could be mixture of the two models.9. Marketing, research and manufacturing, and business

planning are three main functions which more

influential on common organization.



Innovative firm

Factor conditions

Institutional setting

Suppliers andsupporting

industries

Customers

FinancingR&D

Educational and other

societal effects

Competition

regulator

Purchaser

Information and

decision centre,

political stability

Macroeconomic

conditions

Infrastructure

Environment andsafety regulator

The role of the state in innovation



Learning Points

1. Government has a important role for creating aninnovation growth climate (long term wise).

2. The other hand, business man & entrepreneur may

only focus on high-return opportunities in the short

term.

3. The right business environment is key to innovation,

but the people is the master key of that.

4. First Revolution : Steam Engine, Second Revolution :

Computers«.then the Third Revolution is Welness

5. Market vision or the ability to look into the future and

picture products and services that will be successful

is a fundamental requirement for those firms wishing

to engage in innovation.



Learning Points

1. Marketing insights have an importance role tofacilitate innovation toward the market vision.

2. Lead users is being used by technology minded

product development as they want to be perceived as

pioneer and innovative people.

3. Company only has 2.5% of innovators and early

adopters 13.5% for successful new products and after

that critical ³chasm´ before convincing early majority

for successful launching.

4. Knowing the psychographic of each categories is

critical for innovation process.



Is market evolving?Challenge for Industry



Rationale Emotional

1977 ± 1980

1st Generation

1981 - 1985

2nd Generation

1986 ± 1996

3rd Generation

1997 ± 2004

4rd Generation

³Kijang Innova ± Beautiful [R]evolution´ (Sep 2004)

[R]evolution in Style

[R]evolution in Comfort

[R]evolution in Performance

[R]evolution in Safety

[R]evolution in Variants & Colors

Kijang Journey «..

Source :

C ourtesy of Dini E , 2006



Telephone «..

Basic

telephone

- Music (MP3)- Ring Tones

- Waiting callmusic

- 3G

- Internet, etc.

Rationale Emotional



µT echnology¶ makes peoplebecomes more µ Emotional¶

NOT

µR

ational¶

Old Paradigm

³High technology = More Rational´



Friendster.com

Web sitefrinedster.com



J.Co³Donut

Orchestra

experience

«´



Hanyawanita.com

� Web site «



³Emerging Metro-sexual´

³M en becomes more emotional´



Examples «

� Perfume & Lotion for Men

� Spa & Treatment for Men

� L-Men� Appearance oriented

� Chatting (³ngerumpi)



Male Grooming



So «It¶s an

Emotional World!



The NPD process as a series of linked activities

Strategicplanning

Assembling

knowledgeR&DMarket

research

Scientific and

technological

developments

Generating business

opportunities

Society and market

developments

leading to needs

Development of

product prototypes

Product concept generationScreening and

evaluation

is not a one-off activity

±it is a continual

process and takes

place at every stage.

Market introduction

Market and technical testing



THANK YOUEND OF PRESENTATION

2011 innovation management & economic market adoption

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